Hullabalook
UK, GB · Founded 2016 · 17 employees on LinkedIn · 5 known investors
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Hullabalook provides software for online retailers that personalizes the shopping experience and measures performance. The company serves retail customers across the US, Canada, Europe, and Asia, claiming to deliver 10X+ ROI for its clients.
Founders & leadership
Hullabalook was founded in 2016 by Barny Darby.
Investors · 5
Funding
SEC filings, press & company announcements$8.2M disclosed across 1 of 2 rounds · 2022
- Undisclosed amountSeries AJul 2022Source ↗
- $8.2MSeries AFeb 2022 · 3 sources
Nauta Capital (lead), Conviction VC, Passion Capital
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 2
by search overlapCompanies competing with Hullabalook for the same Google search keywords, organic and paid, via search-intersection analysis.
Companies House · registry record
View on Companies House ↗- Registered name
- HULLABALOOK LTD
- Company number
- 10039228
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 2 Mar 2016
- Registered office
- The Coach House, 90 West Hill, London, SW15 2UJ
- Nature of business (SIC)
- 62012 — Business and domestic software development
- Accounts
- last made up to 31 Mar 2026 · next due 31 Dec 2027
- Confirmation statement
- last made up to 28 Feb 2026 · next due 14 Mar 2027
Current officers · 4
- Arthur Barnabas Darby — director, appointed 2 Mar 2016
- Robert Simon Dighero — director, appointed 20 Dec 2016
- Bryony Hope Elliott — director, appointed 2 Mar 2016
- Carles Ferrer Roqueta — director, appointed 27 Jan 2022
Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
Frequently asked questions
- What does Hullabalook do?
- Hullabalook provides software for online retailers that personalizes the shopping experience and measures performance. The company serves retail customers across the US, Canada, Europe, and Asia, claiming to deliver 10X+ ROI for its clients.
- Who founded Hullabalook?
- Hullabalook was founded by Barny Darby in 2016.
- Who are Hullabalook's investors?
- Hullabalook's investors include Nauta Capital, True., Conviction VC, Passion Capital, Playfair Capital.
- How much funding has Hullabalook raised?
- Hullabalook has disclosed $8.2M raised across 1 of its 2 known rounds.
- Where is Hullabalook headquartered?
- Hullabalook is headquartered in UK, GB.





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