Who founded Hullabalook?

Hullabalook was founded by Barny Darby in 2016.

Who are Hullabalook's investors?

Hullabalook's investors include Nauta Capital, Passion Capital, True., Conviction VC, Playfair Capital.

How much funding has Hullabalook raised?

Hullabalook has disclosed $8.2M raised across 1 of its 2 known rounds.

Where is Hullabalook headquartered?

Hullabalook is headquartered in UK, GB.

Hullabalook

UK, GB · Founded 2016 · 17 employees on LinkedIn · 5 known investors

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Hullabalook provides software for online retailers that personalizes the shopping experience and measures performance. The company serves retail customers across the US, Canada, Europe, and Asia, claiming to deliver 10X+ ROI for its clients.

AI & Machine Learning E-commerce Retail Tech SaaS

Founders & leadership

Hullabalook was founded in 2016 by Barny Darby.

Barny Darby Co-founderHe has spent years working with large organizations on data interpretation, analysis, and visualization.

Investors · 5

Nauta Capitallisted by Nauta CapitalBarcelona · $1.1M – $5.5M

How we know: Nauta Capital's portfolio page · funding news · webcapitalriesgo.com · open dataset · 5k.vc investor directory · Not right? Tell us

Passion Capitallisted by Passion CapitalLondon

How we know: Passion Capital's portfolio page · funding news · webcapitalriesgo.com · Not right? Tell us

True.listed by True.London · $190M

How we know: True.'s portfolio page · Not right? Tell us

Conviction VCreportedLondon

How we know: webcapitalriesgo.com · Not right? Tell us

Playfair CapitalreportedLondon · $130K – $1.9M

How we know: the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Funding

SEC filings, press & company announcements

$8.2M disclosed across 1 of 2 rounds · 2022

Undisclosed amountSeries AJul 2022
Source ↗
$8.2MSeries AFeb 2022 · 3 sources
Nauta Capital (lead), Conviction VC, Passion Capital
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Related companies · 2

3D Cloud3D Cloud provides a platform for furniture, office, and home improvement retailers to create and deploy 3D product visualizations, room planning tools, and augmented reality experiences across e-commerce and in-store channels. The platform includes AI-powered design tools, product configurators, room planners, and rendering services for enterprise-scale retail deployments.

VividworksVividWorks develops a 3D product configuration and visualization platform that enables businesses to let customers customize and visualize products in real-time before purchase. The software is used primarily for modular furniture, kitchen design, interior spaces, and other customizable products across eCommerce and enterprise sales channels.

Companies working in the same space as Hullabalook.

Companies House · registry record

View on Companies House ↗

Registered name: HULLABALOOK LTD
Company number: 10039228
Status: Active
Company type: Private limited company
Incorporated: 2 Mar 2016
Registered office: The Coach House, 90 West Hill, London, SW15 2UJ
Nature of business (SIC): 62012 — Business and domestic software development
Accounts: last made up to 31 Mar 2026 · next due 31 Dec 2027
Confirmation statement: last made up to 28 Feb 2026 · next due 14 Mar 2027

Current officers · 4

Arthur Barnabas Darby — director, appointed 2 Mar 2016
Robert Simon Dighero — director, appointed 20 Dec 2016
Bryony Hope Elliott — director, appointed 2 Mar 2016
Carles Ferrer Roqueta — director, appointed 27 Jan 2022

Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.

In the news

Ecommerce Experts Hullabalook Raise $8.2M Series A Fundinghullabalook.com · Jul 2022

Frequently asked questions

What does Hullabalook do?: Hullabalook provides software for online retailers that personalizes the shopping experience and measures performance. The company serves retail customers across the US, Canada, Europe, and Asia, claiming to deliver 10X+ ROI for its clients.
Who founded Hullabalook?: Hullabalook was founded by Barny Darby in 2016.
Who are Hullabalook's investors?: Hullabalook's investors include Nauta Capital, Passion Capital, True., Conviction VC, Playfair Capital.
How much funding has Hullabalook raised?: Hullabalook has disclosed $8.2M raised across 1 of its 2 known rounds.
Where is Hullabalook headquartered?: Hullabalook is headquartered in UK, GB.