Hullabalook
UK, GB · Founded 2016 · 17 employees on LinkedIn · 4 known investors
Hullabalook provides software for online retailers that personalizes the shopping experience and measures performance. The company serves retail customers across the US, Canada, Europe, and Asia, claiming to deliver 10X+ ROI for its clients.
Founders & leadership
Hullabalook was founded in 2016 by Barny Darby.
BD
Barny DarbyinCo-founder
Investors · 4
Competitors · 2
by search overlap3D Cloud3 shared keywords3D Cloud is an enterprise 3D product visualization platform offering product configurators, room planners, and WebAR/augmented reality tools for furniture, kitchen, bath, office, and outdoor retailers and manufacturers. Its software helps retailers create configurable 3D product experiences for e-commerce, with clients across the US, UK, EU, Australia, and New Zealand.
Vividworks3 shared keywordsVividWorks develops a 3D product configuration and visualization platform that enables businesses to let customers customize and visualize products in real-time before purchase. The software is used primarily for modular furniture, kitchen design, interior spaces, and other customizable products across eCommerce and enterprise sales channels.
Companies competing with Hullabalook for the same Google search keywords, organic and paid, via search-intersection analysis.
Companies House · registry record
View on Companies House ↗- Registered name
- HULLABALOOK LTD
- Company number
- 10039228
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 2 Mar 2016
- Registered office
- The Coach House, 90 West Hill, London, SW15 2UJ
- Nature of business (SIC)
- 62012 — Business and domestic software development
- Accounts
- last made up to 31 Mar 2026 · next due 31 Dec 2027
- Confirmation statement
- last made up to 28 Feb 2026 · next due 14 Mar 2027
Current officers · 4
- Arthur Barnabas Darby — director, appointed 2 Mar 2016
- Robert Simon Dighero — director, appointed 20 Dec 2016
- Bryony Hope Elliott — director, appointed 2 Mar 2016
- Carles Ferrer Roqueta — director, appointed 27 Jan 2022
Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
Frequently asked questions
- What does Hullabalook do?
- Hullabalook provides software for online retailers that personalizes the shopping experience and measures performance. The company serves retail customers across the US, Canada, Europe, and Asia, claiming to deliver 10X+ ROI for its clients.
- Who founded Hullabalook?
- Hullabalook was founded by Barny Darby in 2016.
- Who are Hullabalook's investors?
- Hullabalook's investors include Nauta Capital, True., Passion Capital, Playfair Capital.
- Where is Hullabalook headquartered?
- Hullabalook is headquartered in UK, GB.

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