Unmind

Unmind operates a business-to-business workplace mental health platform that bundles several categories of support into one offering: access to therapists and coaches, digital content and courses, accredited manager training, anonymised wellbeing insights and assessments, a 24/7 global helpline, rapid-response critical incident coverage, work/life practical support (including help with financial and family-care pressures) and an AI assistant called Nova. The employee-facing product includes structured courses on topics such as stress, sleep, focus and resilience, expert-led masterclasses, short-form audio practices and micro-lessons, moderated community spaces, and training that equips selected employees to act as mental health champions.

The company positions its model as preventative rather than crisis-driven, and states that its assessment tool — covering seven core areas of wellbeing — was developed by clinical psychologists in partnership with the University of Cambridge. Therapy and coaching are delivered through a network the company describes as more than 90,000 licensed therapists and coaches, with sessions available in 60-plus languages across 140 countries, booking in four clicks and average wait times under 48 hours. Nova is described by press coverage as a chatbot that triages users toward the appropriate level of care under human clinical oversight, with clinical guardrails set by Unmind psychologists.

Unmind reports customers including Major League Baseball, Disney, Uber and Diageo, and press coverage states that nearly 3 million employees use the platform.

Founding story

Unmind was co-founded by Dr Nick Taylor, a clinical psychologist who observed that people often received help only after reaching crisis, and Steve Peralta, a corporate wellbeing practitioner and executive coach who had experienced depression and insomnia and advocated prevention. They built the company around proactive rather than reactive mental health care for organizations.

Business model

Unmind sells its mental health platform to employers, which then make it available to their workforces. Coverage characterises it as a business-to-business solution combining therapy, coaching, an employee assistance program with a 24/7 crisis hotline, mood tracking and AI coaching. The company frames its value proposition to buyers around measurable business outcomes such as reduced absence, higher engagement and productivity gains.

Employer-purchased platform and services (therapy and coaching sessions, digital content, manager training, EAP/helpline and critical-incident coverage) supplied to client organizations for their employees.

Traction

Press coverage reports nearly 3 million employees using the platform and clients including Major League Baseball, Disney, Uber and Diageo. Company-published figures cite up to 40% improvement in mood, a 16.5% productivity boost and an average $4.60 return per $1 spent, with a 2.4x ROI attributed to content alone and therapist/coach satisfaction scores averaging 4.8/5. A company study of a partnership with a multinational consumer goods company reported $1 million in productivity uplift, a 16% reduction in employee stress, a 10% reduction in absenteeism and work impairment and a 3.49x return on investment.

Latest developments

In September 2025 Unmind disclosed $26 million in growth capital from Trinity Capital, structured as debt financing, to scale operations, continue developing its Nova AI agent and hire staff. Following the Series C, Laura Moniz de Aragao joined as chief revenue officer. Entering the fourth quarter of 2025 the company's primary focus was Nova, including a natural voice option, new interaction methods, improved signposting to therapy, coaching or crisis care, and later human-like avatar interactions, alongside clearer data for organizations to measure wellbeing issues such as burnout and presenteeism.