Huboo
3 known investors
Huboo provides end-to-end eCommerce fulfillment services including storage, picking, packing, shipping, and returns for online retailers. The company serves growing eCommerce brands seeking outsourced logistics and order fulfillment operations.
Also known as Huboo Technologies
Investors · 3
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Company profile
researched Aug 2026Huboo is an eCommerce fulfilment provider that handles storage, picking, packing, shipping and returns for online sellers. It operates a fulfilment network spanning the UK, European Union and United States, supported by a global courier network and a customer-facing dashboard that tracks goods-in, sales and listings by channel, courier tracking, inventory, costs and billing.
The company positions itself as a full-stack provider, stating that it owns both its warehouses and its technology rather than outsourcing them. It offers more than 35 integrations to marketplaces, sales channels and systems, including TikTok Shop, and markets vertical-specific services for categories such as pet supplies, toys and games, tech and electronics, cosmetics, food and drink, homeware, fashion, sportswear, subscription boxes and luxury goods. Value-added services referenced by customers include custom bundles, bespoke packaging and inserts, and dispatch within 24 hours.
Business model
Huboo provides outsourced third-party logistics (3PL) and eCommerce fulfilment as an ongoing service, operating its own warehouses and fulfilment software and charging clients for storage, order handling and shipping across its UK, EU and US network.
Service fees for fulfilment, published under what the company describes as a transparent pricing structure, with entry-level engagements starting from £1,000 per month.
Traction
More than 1,000 customer reviews cited, a 99.9% verified picking accuracy rate, over 35 sales channel integrations, and a combined post-acquisition parcel volume described as over 100 million annually.
Latest developments
Huboo announced the acquisition of Sorted, positioning the combined business as an AI-powered e-commerce logistics platform in Europe handling more than 100 million parcels per year.
▸Full profile — market position, technology, go-to-market, geography
Market position
Presents itself as an industry-leading global eCommerce fulfilment provider, with the Sorted acquisition framed as creating a European AI-powered e-commerce logistics platform processing over 100 million parcels a year.
Ownership of both warehousing and software rather than outsourced operations, a stated 99.9% verified picking accuracy rate, published pricing, a combined UK/EU/US network, and a stated emphasis on human-centric operations alongside its technology.
Technology
A proprietary, in-house fulfilment platform with a customer dashboard covering goods-in, channel-level sales and listings, courier tracking, inventory, costs and billing, plus more than 35 integrations to marketplaces, sales channels and systems. Following the Sorted acquisition, the company describes its aim as an AI-powered e-commerce logistics platform.
Go-to-market
Direct online acquisition via a quote request flow segmented by monthly parcel volume, separate service tracks for SME/startup and enterprise customers, category-specific fulfilment landing pages, marketplace and channel integrations, customer testimonials, and educational eCommerce content such as platform guides, SKU explainers and an eCommerce events calendar.
Online retailers and brands ranging from SMEs, startups, owner-operators and sole traders typically shipping under 500 parcels per week, through to large and enterprise businesses; shipping tiers advertised run from 1-100 up to 5,000+ packages per month.
Geography
Fulfilment network covering the United Kingdom, European Union and United States; website offered in English, Dutch and Spanish.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsHuboo announced the acquisition of Sorted, stating the combination is intended to build an AI-powered e-commerce logistics platform in Europe processing over 100 million parcels annually.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Huboohuboo.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Huboo do?
- Huboo is an eCommerce fulfilment provider operating its own warehouses and technology across the UK, EU and US.
- Who are Huboo's investors?
- Huboo's investors include Episode1, True., Ada Ventures.