What stage does Smedvig Capital invest at?

Smedvig Capital invests at the Series A, Series B, Series C, Growth stages.

What sectors does Smedvig Capital focus on?

Smedvig Capital focuses on SaaS, Sector Agnostic.

Where is Smedvig Capital located?

Smedvig Capital is headquartered in London, GB.

Does Smedvig Capital lead rounds?

Yes, Smedvig Capital leads investment rounds.

Smedvig Capital

Family office

London · Series A–Growth · 11 people tracked

Also known as Peder Smedvig & Co Limited · Peder Smedvig Capital Limited · Peter Smedvig & Co Limited · Wideauto Limited

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Investment thesis

Smedvig Capital invests private markets capital on behalf of the Smedvig family and other select family offices. It deploys both directly, typically leading rounds in growth-stage businesses across the UK, Nordics, BeNeLux and DACH, and as a limited partner backing a concentrated group of respected private equity and venture capital managers across various geographies and strategies. As long-term investors with both GP and LP perspectives, the firm emphasizes deep manager relationships and value creation, favoring managers able to make fundamental strategic shifts to maximise value and adapt to changing market dynamics. Direct venture investing continues through its subsidiary, Smedvig Ventures.

Invests inSaaS Sector AgnosticEuropeLondonUnited Kingdom

Source: firm website, verified Aug 3, 2026.

Stage

Series A–Growth

London, GB

Leads rounds

Leads

Instruments

Equity

Founded

1996

Net assets · FY2024

$3.9M

Tracked investments

Team · 11 people

from the firm's website

Alistair Cairns· Managing Director· London Area, United Kingdomin 𝕏

Managing Director focused on through-the-cycle returns and repeatable value add. Previously at Bain & Company and Morgan Stanley; holds an INSEAD MBA.

Cristian Young· CEO· London Area, United Kingdomin 𝕏

CEO focused on backing dynamic teams amid disruption. Previously at KPMG and Barclays; studied Business & German at Nottingham University and is FCA qualified.

Peter Smedvig

Co-founder of Smedvig Capital.

Bernt Olav Ovstebo· Non-Executive Director· Stavanger, Rogaland, Norwayin

Non-Executive Director previously at First Securities, Swedbank Markets and Nordea Bank; studied at NTNU.

Ina Murube· Associate· United Kingdomin

Associate focused on primary and secondary investing, portfolio construction and value creation. Previously at Evercore and Lazard; studied International Business Management at Northeastern and Lancaster.

Johnny Hewett· Chairman· London, England, United Kingdomin

Chairman interested in disruption driven by outstanding teams and technology. Previously at Bain & Company, NatWest Markets and Hill Samuel; holds a Harvard Business School MBA.

Jordan Mayo· Advisor· United Kingdomin

Advisor previously at Profile Pensions and Bain & Company; studied Economics & Management at the University of Oxford.

Klaus de Vibe· Non-Executive Director· Oslo, Oslo, Norwayin

Non-Executive Director previously with Strømstangen, Vineberg Invest and Morgan Stanley; studied at the Norwegian School of Economics.

Louise Gammon· Executive Assistant to CEO & Chairman· Greater London, England, United Kingdomin

Executive Assistant to the CEO and Chairman. Previously a private PA for a high-net-worth individual; studied English Literature at Royal Holloway University.

Marit Salte· Non-Executive Director· Stavanger, Rogaland, Norwayin

Non-Executive Director previously at KPMG and O.C. Østraadt; holds an MSc in Business, Administration and Economics from NHH.

Robert Williams· Senior Financial Analyst· London, England, United Kingdomin

Senior Financial Analyst interested in disruptive technologies. Previously at Monzo Bank and PTSB; qualified with Chartered Accountants Ireland and studied at Cork Institute of Technology.

What they invest in

from 2 of 2 portfolio companies

AdTech ×1Data & Infrastructure ×1Enterprise Software ×1Marketing Tech ×1Media & Entertainment ×1SaaS ×1Sports Tech ×1

HQs:United States×1

Investments · 2 tracked

founders shown can be your intro path

Quillquill.coin 𝕏

Quill provides a suite of tools for building customer-facing dashboards, including a React library, API, and management platform.

Data & InfrastructureEnterprise SoftwareSaaSSan Francisco, US

Shawn Magee(Founder)inRishi Raman(Founder)in

Spirablespirable.comin 𝕏

Spirable is a sport-focused media activation platform that helps advertisers connect with sports fans through targeted advertising and broadcast solutions.

AdTechMarketing TechMedia & EntertainmentSports Tech

Portfolio news

latest coverage across their companies

Quill Raises $6.5M in Seed Funding

Quill · finsmes.com · Feb 25, 2026

Principals & officers · per Companies House

what is this? ⓘ

Alistair Benedict Cairns

Director · British · since 2007

John Clinton Hewett

Director · British · since 1997

Marit Solte

Director · Norwegian · since 2026

Cristian Cornelius Young

Director · British · since 2022

Ownership & control

Smedvig Capital As — 75–100% of shares, 75–100% of voting rights, right to appoint and remove directors

Frequently asked questions

What stage does Smedvig Capital invest at?: Smedvig Capital invests at the Series A, Series B, Series C, Growth stages.
What sectors does Smedvig Capital focus on?: Smedvig Capital focuses on SaaS, Sector Agnostic.
Where is Smedvig Capital located?: Smedvig Capital is headquartered in London, GB.
Does Smedvig Capital lead rounds?: Yes, Smedvig Capital leads investment rounds.

Images

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