How many investments has Smedvig Capital made?

Smedvig Capital has 9 tracked investments.

What stage does Smedvig Capital invest at?

Smedvig Capital invests at the Series A, Series B, Series C, Growth stages.

What sectors does Smedvig Capital focus on?

Smedvig Capital focuses on SaaS, Sector Agnostic.

Where is Smedvig Capital located?

Smedvig Capital is headquartered in London, GB.

Does Smedvig Capital lead rounds?

Yes, Smedvig Capital leads investment rounds.

Smedvig Capital

Family office

London · Series A–Growth · 12 people tracked

Also known as Peder Smedvig & Co Limited · Peder Smedvig Capital Limited · Peter Smedvig & Co Limited · Wideauto Limited

★ Follow + Add to CRM ⤳ Find an introduction

Find your way into Smedvig Capital

Paths you didn't know you had: your email and LinkedIn already hold routes to the Smedvig Capital team. We find them for you
2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone

Days of research, done the moment you sign in, with every route ranked by how warm it is.

✨ Fox Verdict

Investment thesis

Smedvig Capital invests private markets capital on behalf of the Smedvig family and other select family offices. It deploys both directly, typically leading rounds in growth-stage businesses across the UK, Nordics, BeNeLux and DACH, and as a limited partner backing a concentrated group of respected private equity and venture capital managers across various geographies and strategies. As long-term investors with both GP and LP perspectives, the firm emphasizes deep manager relationships and value creation, favoring managers able to make fundamental strategic shifts to maximise value and adapt to changing market dynamics. Direct venture investing continues through its subsidiary, Smedvig Ventures.

Invests inSaaSSector AgnosticEurope London United Kingdom

Source: firm website, verified Aug 3, 2026.

Leave your own feedback

Stage

Series A–Growth

London, GB

Leads rounds

Leads

Instruments

Equity

Founded

1996

Net assets · FY2024

$3.9M

Tracked investments

Team · 12 people

from the firm's website & public directories

Alistair Cairns· Managing Director· London Area, United Kingdomin 𝕏

Managing Director focused on through-the-cycle returns and repeatable value add. Previously at Bain & Company and Morgan Stanley; holds an INSEAD MBA.

Cristian Young· CEO· London Area, United Kingdomin 𝕏

CEO focused on backing dynamic teams amid disruption. Previously at KPMG and Barclays; studied Business & German at Nottingham University and is FCA qualified.

Peter Smedvig

Co-founder of Smedvig Capital.

Jonathan Lerner· Managing Director

Bernt Olav Ovstebo· Non-Executive Director· Stavanger, Rogaland, Norwayin

Non-Executive Director previously at First Securities, Swedbank Markets and Nordea Bank; studied at NTNU.

Ina Murube· Associate· United Kingdomin

Associate focused on primary and secondary investing, portfolio construction and value creation. Previously at Evercore and Lazard; studied International Business Management at Northeastern and Lancaster.

Johnny Hewett· Chairman· London, England, United Kingdomin

Chairman interested in disruption driven by outstanding teams and technology. Previously at Bain & Company, NatWest Markets and Hill Samuel; holds a Harvard Business School MBA.

Jordan Mayo· Advisor· United Kingdomin

Advisor previously at Profile Pensions and Bain & Company; studied Economics & Management at the University of Oxford.

Klaus de Vibe· Non-Executive Director· Oslo, Oslo, Norwayin

Non-Executive Director previously with Strømstangen, Vineberg Invest and Morgan Stanley; studied at the Norwegian School of Economics.

Louise Gammon· Executive Assistant to CEO & Chairman· Greater London, England, United Kingdomin

Executive Assistant to the CEO and Chairman. Previously a private PA for a high-net-worth individual; studied English Literature at Royal Holloway University.

Marit Salte· Non-Executive Director· Stavanger, Rogaland, Norwayin

Non-Executive Director previously at KPMG and O.C. Østraadt; holds an MSc in Business, Administration and Economics from NHH.

Robert Williams· Senior Financial Analyst· London, England, United Kingdomin

Senior Financial Analyst interested in disruptive technologies. Previously at Monzo Bank and PTSB; qualified with Chartered Accountants Ireland and studied at Cork Institute of Technology.

What they invest in

from 9 of 9 portfolio companies

SaaS ×6AI & Machine Learning ×5Data & Infrastructure ×4Enterprise Software ×4Marketing Tech ×3AdTech ×2B2B Marketplaces ×1Consumer ×1

HQs:United States×2Canada×1United Kingdom×1Sweden×1

Investments · 9 tracked

founders shown can be your intro path

By year:2023 · 1 2022 · 1 2019 · 24 dated

Prosapientprosapient.com in 𝕏✓ verified

ProSapient operates a survey platform that uses AI-enhanced tools to help teams collect and analyze insights from expert respondents and niche audiences.

AI & Machine LearningB2B MarketplacesData & InfrastructureEnterprise SoftwareMarketing TechSaaSToronto, CA

Margo Polishchuk(Co-founder)inJordan(Co-founder)

Co-investors24 Haymarket Figure 8 Investments Smedvig Ventures

Captifycaptifytechnologies.com in 𝕏

Captify is an ad tech company that uses search intelligence to provide real-time audience data and consumer insights to brands for campaign strategy, programmatic advertising, and measurement.

AdTechAI & Machine LearningData & InfrastructureMarketing Tech

Co-investorsAccel-KKR

Captifycaptify.glass

Captify makes captioning smart glasses designed for deaf and hard-of-hearing users, displaying real-time conversation captions.

ConsumerHardwareHealthtech

Co-investorsTranspose Platform Management

Druiddruidai.com in 𝕏Sep 2023

Druid provides an enterprise conversational and agentic AI platform that automates customer interactions and critical business workflows for large organizations across healthcare, higher education, shared services, and other sectors.

AI & Machine LearningEnterprise SoftwareSaaSCambridge, US

Liviu Dan Dragan(Executive Officer, Director)Dan Balaceanu(Founder)inAna Maria Falcuta(Executive Officer)Andreea Plesea(Executive Officer)Mihai Faur(Director)Bogdan Pietroiu(Executive Officer)

Co-investorsAlfabeat Cipio Partners Early Game Ventures GapMinder Hoxton Ventures Karma Ventures +3 more

Masabimasabi.com in 𝕏Apr 2019 · $20M

Masabi provides Justride, a Fare Payments-as-a-Service platform for public transit agencies, supporting mobile ticketing, contactless bank card and smartcard travel, and account-based ticketing.

FintechMobility & TransportationSaaSLondon, GB

Co-investorsAccel-KKR MMC Ventures Fontinalis Partners m8 Capital

Mavenoidmavenoid.com inAug 2022 · $30M

Mavenoid develops AI-powered customer support automation for product companies that handles technical support inquiries beyond chatbot capability.

AI & Machine LearningEnterprise SoftwareSaaSStockholm, SE

Shahan Lilja(Founder)inShan Lilja(Founder)in Gintautas Miliauskas(Founder)in

Co-investorsMosaic Ventures NordicNinja Point Nine Smedvig Ventures ABB Technology Ventures Creandum +1 more

Quillquill.co

Quill provides a suite of tools for building customer-facing dashboards, including a React library, API, and management platform.

Data & InfrastructureEnterprise SoftwareSaaSSan Francisco, US

Shawn Magee(Founder)in Rishi Raman(Founder)inMadhura Kumar(Founder)Michael Daugherty(Founder)Jo Zhu Kennedy in

Co-investorsBasis Set Ventures Cypress Growth Capital Index Ventures M13 Materialized View Capital Y Combinator +10 more

Spirablespirable.com in 𝕏Sep 2019

Spirable is a sport-focused media activation platform that helps advertisers connect with sports fans through targeted advertising and broadcast solutions.

AdTechMarketing TechMedia & EntertainmentSports Tech

Ger O'Meara(Founder)inDave O'Meara(Founder)

Co-investors24 Haymarket Frontline Ventures True.

Xenetaxeneta.com in

Xeneta provides supply chain and freight teams with independent, lane-level ocean and air freight market data, drawing on anonymised freight rates across global port pairs.

AI & Machine LearningData & InfrastructureLogistics & Supply ChainSaaS

Patrik Berglund(Founder)inThomas Sørbo(Founder)Vilhelm Vardoy(Founder)

Co-investorsAlliance VC Alliance Venture Apax Digital Point Nine Smedvig Ventures Creandum +2 more

Portfolio news

latest coverage across their companies

DRUID AI Raises $31 Million in Series C | The SaaS News

Druid · thesaasnews.com · Sep 18, 2025

Principals & officers · per Companies House

what is this? ⓘ

Alistair Benedict Cairns

Director · British · since 2007

John Clinton Hewett

Director · British · since 1997

Marit Solte

Director · Norwegian · since 2026

Cristian Cornelius Young

Director · British · since 2022

Ownership & control

Smedvig Capital As — 75–100% of shares, 75–100% of voting rights, right to appoint and remove directors

Frequently asked questions

How many investments has Smedvig Capital made?: Smedvig Capital has 9 tracked investments.
What stage does Smedvig Capital invest at?: Smedvig Capital invests at the Series A, Series B, Series C, Growth stages.
What sectors does Smedvig Capital focus on?: Smedvig Capital focuses on SaaS, Sector Agnostic.
Where is Smedvig Capital located?: Smedvig Capital is headquartered in London, GB.
Does Smedvig Capital lead rounds?: Yes, Smedvig Capital leads investment rounds.

Images

Similar investors

Menlo Ventures

Menlo Ventures is an early-stage venture capital firm backing transformative technology companies, with a strong current emphasis on artificial intelligence across enterprise, healthcare, and consumer markets.

$1M – $20M

Neotribe Ventures

Neotribe Ventures is a venture capital firm that backs early and growth-stage entrepreneurs pursuing bold, category-defining ideas aimed at solving complex, high-impact problems.

$250K – $2M

Norwest Venture Partners

Norwest is a venture capital and growth equity investment firm that has backed over 700 companies across technology, consumer, and healthcare over its 65-year history.

$10M – $30M

Catalyst Investors

Catalyst is a growth-stage investment firm providing growth capital to B2B businesses, offering strategic, tactical and financial support to help companies scale.

$10M – $20M

SBI Investment

SBI Investment, a subsidiary of SBI Holdings established in 1996, invests in information technology, biotechnology, and life science companies across venture capital funds and provides advisory services including financial administration and public offering guidance. The firm operates as a venture capital investor based in Japan.