BFG Partners — Full Portfolio

GoToAisle is a mobile marketing platform that enables retail businesses to engage customers through SMS and MMS messaging, offering features like cashback incentives, location-aware promotions, and customer data synchronization to drive sales and repeat purchases.

Marketing TechRetail Tech

Tiffin ✌️(Founder)in

Co-investorsCACalano VenturesFIFinancial Venture StudioFJFJ LabsMIMidnightRERestive Ventures

Bear Naked is a food brand offering granola products.

ConsumerFoodTech

Birch Benders makes just-add-water pancake and waffle mixes, frozen toaster waffles, and baking mixes using non-GMO ingredients, with options including keto and organic.

ConsumerDirect to ConsumerFoodTech

Cartograph is a full-service Amazon agency that manages brands across the Amazon value chain, including operations, P&L management, content, and advertising (PPC, DSP, streaming TV).

E-commerceMarketing TechRetail Tech

CAULIPOWER makes gluten-free, better-for-you versions of comfort foods such as cauliflower-crust pizzas, sold through grocery retailers including Whole Foods as well as delivery and restaurant channels.

ConsumerDirect to ConsumerFoodTech

Co-investorsSGSG Credit Partners

Austin, US

Christopher Campbell(Executive Officer, Director)Steven J. Williams(Director)

BoardAlex Bernstein(Director)Bart Agee(Director)

Confido provides AI-powered automation for cash application, deduction management, and dispute resolution on a single platform, designed specifically for accounting teams at consumer packaged goods (CPG) brands.

AI & Machine LearningEnterprise SoftwareFintechSaaSNew York City, US

KHKara Holinski(Founder)inJHJustin Hunter(Founder)inTHTrevor Hanus(Executive Officer, Director)inEWEmery Wager(Executive Officer, Director)inStephanie Watanabe(Executive Officer)AJ Hanus(Executive Officer)

Co-investorsBABarrel VenturesFOFootworkRIRingbolt CapitalTOTogether FundWAWatchfire VenturesY Y Combinator+13 more

Curlsmith sells hair care and styling products formulated for curly and textured hair, including stylers offered via one-time purchase or subscription.

ConsumerDirect to ConsumerE-commerce

Co-investorsUNUnilever Ventures

Bobo's makes small-batch baked goods, primarily oat bars, using simple wholesome ingredients and traditional baking methods.

ConsumerDirect to ConsumerFoodTechBoulder, US

BSBeryl Stafford

Co-investorsBIBIGR VenturesRIRidgeline Ventures

Evol Foods makes microwave-ready single-serve frozen meals, hand-rolled frozen burritos, and high-protein frozen protein bowls aimed at consumers seeking quick, convenient meals.

ConsumerDirect to ConsumerFoodTech

Footwork is a venture capital firm that leads and co-leads Seed and Series A rounds, typically investing $1–15 million in companies with early product-market fit.

ConsumerEnterprise SoftwareSan Francisco, US

MSMike Smith(Partner)inNBNikhil Basu Trivedi(Partner)in

Co-investorsVIVintage Investment PartnersACAcrew CapitalBABarrel VenturesBTBTVWAWatchfire VenturesY Y Combinator

Graza sells extra virgin olive oil, packaged in squeeze bottles for cooking, baking, frying, and dressing, along with related products like potato chips cooked in olive oil.

ConsumerDirect to ConsumerFoodTechNew York City, US

ABAndrew Benin(Founder)inAllen Dushi(Founder)Andrew Benin Allen Dushi(Founder)

Co-investorsADAdapt VenturesWAWatchfire Ventures

Jot makes an ultra-concentrated coffee that lets people brew cafe-style black coffee, lattes, and cold brew at home by mixing a tablespoon with water or milk, plus a protein coffee with 25g of whey protein.

ConsumerDirect to ConsumerFoodTech

Co-investorsGRGreat Oaks Venture Capital

Maev produces raw, fresh dog food made with human-grade USDA protein and formulated by PhD veterinary nutritionists.

ConsumerFoodTechHealthtech

Co-investors1S1st Course CapitalCOContraryDODorm RoomGOGood FriendsWIWillow Growth PartnersSPSpringdale Ventures

Magic Mind produces a line of clinically-formulated mental performance drinks and sleep supplements containing ingredients like Lion's Mane, Bacopa Monnieri, and L-Theanine to support focus, cognition, and sustained energy.

ConsumerWellness & FitnessLos Angeles, US

WHWilliam Hicks(Founder)inJBJames Beshara(Founder)in

Co-investorsFLFloodgateJAJAZZ Venture PartnersJUJude GomilaLILitquidity VenturesMIMidnightOPOpenSky Ventures+4 more

MALK Organics makes plant-based milks and coffee creamers from simple organic ingredients without gums, oils, or added fillers.

ConsumerDirect to ConsumerFoodTechHouston, US

August Vega(Executive Officer, Director)Ryon Paton(Director)Morris Siegal(Director)BFBen Fenton(Director)inBob Ackerly(Director)Sam Frankfort(Director)

Mid-Day Squares makes refrigerated snack bars formulated with protein, fiber, and real ingredients, without fillers, artificial flavors, GMOs, or preservatives.

ConsumerDirect to ConsumerFoodTech

JKJake Karls(Cofounder)inLezNick

Co-investorsINInvestEcoSESelva VenturesSISiddhi CapitalBOBoulder Food GroupRORocana Ventures

MUD\WTR produces a functional tea-based beverage containing mushrooms, spices, and adaptogens designed as an alternative to coffee for sustained alertness and overall wellness.

ConsumerFoodTechWellness & FitnessVenice, US

SHShane Heath(Founder & CEO)in

Co-investorsABAble PartnersALAlumni VenturesCOCollaborative FundCOCostella KirschFLFlucas VenturesM1M13+6 more

Muffin is a web and mobile app that digitizes food and beverage goods acceptance, automates data entry into ERP/POS systems, and handles stock counting through a swiping interface.

FoodTechLogistics & Supply ChainSaaS

Co-investorsSISilicon Gardens

Oats Overnight makes ready-to-mix, spoon-free overnight oats in customizable flavor bundles, using whole grains and protein sources like whey and pea protein.

ConsumerDirect to ConsumerFoodTechTempe, US

BTBrian Tate(Executive Officer, Director)in

BoardManpreet Singh(Director)Mark Leavitt(Director)inDave Ritterbush(Director)

Co-investorsANAntiCOCostella KirschINInnova Capital Partners, LLCPUPure VenturesSOSonoma Brands CapitalTOTouch Capital+6 more

Oakland, US

DAVID MATTHEW LESTER(Director)CHARLES BENNETT GOODWIN(Executive Officer, Director)BGBen Goodwin(Founder)inMELVIN LANDIS(Executive Officer)inTHTRACY HART(Executive Officer)inBen Goodwin David Lester(Founder)

Co-investorsANAngel groupANAntiBABarrel VenturesCOCollaborative FundCOColterDODoehler Ventures+12 more

Building proprietary, delta-neutral yield strategies for stablecoins.

Co-investorsHAHack VCENEnlightened Hospitality InvestmentsFOFoundation CapitalIMImpatient VenturesMOMorrison Seger Venture Capital PartnersPEPear VC+1 more

Quinn makes filled pretzel snacks, including nuggets made with regenerative farming methods, focused on cleaner ingredients.

ConsumerDirect to ConsumerFoodTechBoulder, US

Kristy Lewis(Executive Officer, Director)in

BoardBen Fenton(Director)Ken Pucker(Director)Justin Lewis(Director)

Co-investorsCOConsumer VenturesNENewRoad Capital Partners, LLCHAHarbinger Ventures

Skratch Labs makes sports nutrition products — hydration mixes, energy chews, energy bars, and recovery mixes — using simple, real ingredients designed to be easy on the stomach.

ConsumerDirect to ConsumerWellness & Fitness

Snif is a direct-to-consumer fragrance brand offering scented body products including body whips and body mists.

ConsumerDirect to Consumer

Phil Riportella(Founder)inBryan Edwards(Founder)

Co-investorsADAdapt VenturesMAMaveronUNUNCOMMON DENOMINATORSUSugar Capital

Stay AI is a subscription management platform for e-commerce merchants that enables A/B testing, cross-selling, and personalized offers to reduce churn and increase average order value.

AI & Machine LearningE-commerceMarketing TechSaaSPark City, US

GPGina Perrelli(Co-Founder, CEO)inTCTaylor Cawiezell(Co-Founder, Innovation)inPierson Krass(Director)

Co-investorsBABarrel VenturesKCKCRise FundRIRiverPark VenturesRORoyal Street Ventures Management Company, LlcWAWatchfire VenturesYOYork IE+2 more

Bowlcut makes artisanal sauces inspired by Asian culinary traditions, designed for consumers to customize their own meals with authentic flavors without artificial ingredients.

ConsumerDirect to ConsumerFoodTech

Co-investorsCLClover Vitality

Corporate site for Henkel's Adhesive Technologies and Consumer Brands business units, presenting branded products and technologies for consumer and industrial markets.

Advanced ManufacturingConsumerNew MaterialsLouisville, US

Alex Reed(Executive Officer, Director)inJonathan Bostock(Executive Officer, Director)

Co-investorsSTStarting LineUNUNCOMMON DENOMINATOR

Vacation is a luxury sunscreen brand that combines modern dermatological science with a premium sensory experience, featuring fragrances developed with renowned parfumeurs.

ConsumerHealthtechWellness & FitnessMiami, US

Dakota Green(Founder)Lach Hall(Founder)Marty Bell(Founder)Lachlan Johnson Hall(Executive Officer, Director)Brian Thorne(Director)James Dakota Green(Executive Officer, Director)

Co-investorsREREDO VenturesSOSonoma Brands CapitalSPSpice CapitalTRTrue Beauty VenturesSISilas Capital Partners

ZitSticka develops and sells acne-fighting skincare products, including microdart patches, hydrocolloid patches, supplements, and masks designed for different stages of breakout treatment.

ConsumerDirect to ConsumerHealthtechWellness & Fitness

Co-investorsINInterplay Ventures Early Stage Management LlcUNUnilever VenturesSISilas Capital Partners