Fundraising FoxHarlo Equity Partners
Venture capitalToronto · Seed–Late Stage
Find your way into Harlo Equity Partners
Investment thesis
Harlo Equity Partners backs founders who create new markets or bring transformative products to existing ones, making long-term bets on people rather than ideas. The firm is explicitly category-agnostic, investing equally across enterprise and consumer landscapes. It looks for founders who push limits, explore new whitespace, know their weaknesses, and treat success as a process. On the deal side, Harlo seeks unique, off-market, scalable opportunities with clear monetization strategies that are synergistic with its existing portfolio. Positioning itself as a low-maintenance, high-value-add partner built by former founders, Harlo emphasizes relationships, an engaged network, and aligned outcomes, and can be as hands-on as founders require.
Source: firm website, verified Aug 3, 2026.
What they invest in
from 3 of 3 portfolio companiesAI & Machine Learning ×2SaaS ×2Sports Tech ×2Gaming ×1Hardware ×1Healthtech ×1Media & Entertainment ×1Medical Devices ×1
HQs:Canada×1United States×1
Investments · 4 tracked
founders shown can be your intro pathBy year:2022 · 12021 · 23 dated
Lucra is a competitive loyalty platform that provides brands an SDK to run live social competitions — tournaments, peer-vs-peer contests, and mini games — natively inside their existing app or website.
GamingSaaSSports TechGreenwich, US
Dylan Robbins(Executive Officer, Director)inDennis Wong(Director)Anthony Disanti(Director)
Co-investors7GC & CoRaptor GroupSeventySix CapitalThe MBA FundWestern Technology InvestmentAlumni Ventures+3 more
Lucra provides an SDK that lets brands add competitive loyalty features—competition formats, reward types, and leaderboards—natively inside their existing iOS, Android, or web apps, with built-in compliance.
Enterprise SoftwareGamingMarketing TechSaaS
Co-investorsSeventySix Capital7GC & CoAlumni VenturesSimplex VenturesWTI
MARZ is a visual effects and technology company that produces feature-film quality VFX for premium television on compressed timelines and budgets.
AI & Machine LearningMedia & EntertainmentSaaS
Co-investorsRound13 CapitalRhino Ventures
Plantiga develops wearable insole technology with integrated sensors for gait analytics and movement health monitoring.
AI & Machine LearningHardwareHealthtechMedical DevicesSports TechWellness & Fitness
Quin Sandler(Co-founder & CEO)inNorman McKay(Co-founder)
Co-investorsAnthropy PartnersComcast VenturesFundersClubVanedge CapitalVanedge Capital Limited Partnership
Frequently asked questions
- What stage does Harlo Equity Partners invest at?
- Harlo Equity Partners invests at the Seed, Series A, Growth, Late Stage stages.
- What sectors does Harlo Equity Partners focus on?
- Harlo Equity Partners focuses on Sector Agnostic.
- Where is Harlo Equity Partners located?
- Harlo Equity Partners is headquartered in Toronto, CA.
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