Silicon Valley · Pre-Seed–Seed · 8 people tracked
Also known as UpWest Labs · UPWEST LABS MANAGEMENT, LLC
Find your way into UpWest
1,433 people in our graph share verified history with the UpWest team — schools, employers, funds. One of them is your warm intro.
Investment thesis
UpWest focuses on backing Israeli founders as they break into the US market, investing at the earliest stages. The firm leads pre-seed and seed rounds, investing very early in a company's life. It works closely with founders across its portfolio, providing guidance and support to help teams navigate building and scaling in the competitive US environment, with a notable interest in AI-driven companies and technologies connecting intelligence to the physical world.
Source: firm website, verified Aug 3, 2026.
Team · 8 people
from the firm's website & curatedFounder mafia
5 people who came through UpWest went on to found or lead other companies.
What they invest in
from 45 of 62 portfolio companiesAI & Machine Learning ×26SaaS ×24Enterprise Software ×19Cybersecurity ×8Marketing Tech ×7Developer Tools ×5Fintech ×5Healthtech ×5
HQs:United States×19Israel×2Australia×1Spain×1India×1
Who they back
founder profiles across 25 portfolio companiesFounding team size:solo founder×92 founders×133 founders×3
Where their founders studiedfrom 35 founders with education data
Tel Aviv University ×11Ben-Gurion University of the Negev ×4Reichman University ×4The Hebrew University of Jerusalem ×4Bar-Ilan University ×3Technion ×3Harvard Business School ×2Holon Institute of Technology ×2
What their founders studiedfrom 33 founders with field-of-study data
Computer Science ×15Engineering ×9Business & Management ×7Economics ×4Mathematics & Statistics ×4Life Sciences ×2
Where their founders worked beforefrom 41 founders with career history
IDF ×2IDF - Israel Defense Forces ×2Javelin Networks ×2Jibe Ventures ×2Office of the Prime Minister of Israel ×2PayPal ×2Salesforce ×2Tel Aviv University ×2
Accelerator rootsportfolio companies that came through a program
2 founders hold a PhD · 7 hold an MBA (of 36 with degree data)
Investments · 62 tracked
founders shown can be your intro pathBy year:2026 · 12025 · 32024 · 12023 · 32022 · 22021 · 22020 · 12019 · 12018 · 22017 · 22016 · 422 dated
SentinelOne provides an AI-powered cybersecurity platform for enterprises that integrates endpoint protection, threat detection, and incident response capabilities.
AI & Machine LearningCybersecurityEnterprise SoftwareMountain View, US
Tomer Weingarten(Chief Executive Officer, Co-Founder)inAlmog Cohen(Executive Officer, Director)inSameet Mehta(Executive Officer, Director)in
BoardRobert Schwartz(Director)Dan Scheinman(Director)
Co-investorsDCVC (Data Collective)Everest GroupFoothill VenturesGranite HillInsight PartnersKhosla Ventures+15 more
Latica provides a secure data collaboration platform for healthcare organizations and research teams, comprising a Trusted Data Environment and Data Exchange that enable analysis of anonymized medical data while maintaining patient privacy and data ownership.
AI & Machine LearningData & InfrastructureHealthtech
Omer Dror(Founder)in
Co-investorsNew York Life VenturesTriventuresiAngelsLayout VenturesMizMaa Ventures
Zenity provides a security and governance platform for AI agents, giving enterprises visibility into agents across SaaS, cloud, custom stacks, and endpoints and enforcing policies on agent actions before, during, and after decisions.
AI & Machine LearningCybersecurityEnterprise SoftwareSaaSNew York City, US
Michael Bargury(CTO)inBen Kliger(Founder)in
Co-investorsIntel CapitalThird Point VenturesDTCPVertex VenturesFelicis VenturesGefen Capital+7 more
TrialKit is an AI platform for legal discovery that ingests documents, video, body cam footage, phone extractions, audio, and handwritten notes and turns them into an organized, searchable case record with answers cited back to the source file, page, or timestamp.
AI & Machine LearningLegalTechSaaSClifton, US
Ariel Deshe(Executive Officer, Director, Promoter)inEliaz Shapira(Executive Officer, Director, Promoter)in
Board seatGil Ben-Artzy· per SEC Form D
Co-investors97212 VenturesKaedan Capital
Anyword provides a generative AI platform for marketing teams to create and optimize short-form and long-form content across ads, emails, social posts, blogs, and landing pages with performance prediction capabilities.
AI & Machine LearningMarketing TechSaaS
Co-investorsGandyr InvestmentsSherpalo VenturesInnovation EndeavorsLEAD Capital
Balance provides real-time credit intelligence, embedded financing, and autonomous accounts receivable solutions for B2B transactions.
Enterprise SoftwareFintechSaaSSan Francisco, US
Bar Geron(Founder)inYoni Shuster(Founder)in
Co-investorsAvid VenturesForerunner VenturesHubSpot VenturesJibe VenturesLightspeed Venture PartnersMu Ventures+5 more
BeeHero applies data science to pollination management in agriculture, helping farmers protect pollinator populations to secure food supply resilience.
AgTechAI & Machine LearningData & InfrastructureIoT
Itai Kanot(Chief Growth Officer)inOmer Davidi(Chief Executive Officer)inYuval Regev(Chief Product & Technology Officer)in
Co-investorsEntrée CapitalMS&AD VenturesVaranaGaingelsiAngelsJ-Ventures+1 more
BoltX is a Physical AI company focused on industrial maintenance, aiming to address the shortage of skilled labor in that field.
Advanced ManufacturingAI & Machine LearningRobotics
Noam Green(Founder)in
Canopy operates an Intelligent Care Platform for oncology practices, using data-driven software to support continuous care for cancer patients and caregivers.
AI & Machine LearningDigital HealthHealthtechMedical DevicesPalo Alto, US
Lavi Kwiatkowsky(Founder & CEO)inAvi Revivo(Chief Technology Officer & GM Israel)inGeoff Calkins(Chief Product & Strategy Officer)inJosh Neiman(President & Chief Commercial Officer)in
Co-investorsInformed Ventures Advisors, LlcSamsung Next
Catch+Release runs a content licensing marketplace that lets brands and agencies license existing creator content found online.
San Francisco, US
Analisa Goodin(Executive Officer, Director)in
BoardPreetish Nijhawan(Director)in
Co-investorsAccelAstiaAsymmetric Capital PartnersCervinFarvatn VentureStreamlined Ventures+2 more
Octopus Deploy makes software for automating deployment and operations, aiming to give software teams repeatable, frequent, and reliable deployments.
Cloud ComputingDeveloper ToolsEnterprise SoftwareBrisbane, AU
Raziel Tabib(Founder)inPaul Stovell(Founder and CEO)inSonia Stovell(Co-founder)
Co-investorsInsight PartnersRed Dot Capital PartnersHillsvenM12 (Microsoft's Venture Fund)Shasta VenturesVertex Ventures+1 more
Comeet (Spark Hire Recruit) is an applicant tracking and recruiting platform that offers auto-scheduling, task automation, Slack integrations, and an AI assistant for composing scorecards and interview questions.
AI & Machine LearningHR TechSaaS
Co-investorsGround Up VenturesBuran Venture CapitalSand Hill Angels
CyCognito provides an external attack surface management (ASM) platform that continuously discovers, tests, and prioritizes exposures across an organization's internet-facing assets, subsidiaries, and third-party connections.
CybersecurityEnterprise SoftwareSaaS
Rob N. Gurzeev(CEO and Co-Founder)inDima Potekhin(CTO and Co-Founder)in
Co-investorsAccelAmiti VenturesBright Pixel CapitalCyber Mentor FundGeodesic CapitalHarpoon Ventures+6 more
Darwin provides AI employee software that automates repetitive business tasks such as customer service, sales, and support for non-technical users.
AI & Machine LearningEnterprise SoftwareFuture of WorkSaaS
Lautaro Schiaffino(Founder & CEO)inEzequiel Sculli(Founder)in
Co-investorsDalus CapitalIntrepid Growth PartnersLatitud VenturesNazcaResolute VenturesHTwenty+1 more
Darwin Bioprospecting converts microbial diversity into industrial solutions, leveraging microbial strains and genomics for applications across health, nutrition, and biosolutions.
AgTechBiotechFoodTechHealthtechValencia, ES
Co-investorsRepsol Energy VenturesInsight PartnersResolute Ventures
Deeto operates an AI-powered platform that helps companies collect, manage, and activate authentic customer voices—such as testimonials and success stories—as proof to build trust and support sales and go-to-market efforts.
AI & Machine LearningMarketing TechSaaSSales TechNew York City, US
Golan Raz(Founder)inYossi Gelman(Founder)in
Co-investorsTAU Venturesat.inc/Jump CapitalTal Ventures
Deeto is a platform that captures customer voice across conversations, feedback, and engagement, then organizes it into structured insights and proof (such as references, testimonials, and case studies) usable by marketing, sales, product, and customer success teams.
Marketing TechSaaSSales Tech
Co-investorsTal VenturesJump CapitalTAU Ventures
ecton develops financial technology focused on healthcare payments and patient loyalty, aiming to help patients manage medical costs and improve their financial health.
AI & Machine LearningDigital HealthFintechHealthtech
Itamar Perlov(Founder)in
Co-investorsClocktower VenturesLionBirdGeneral Catalyst
Elio develops adaptive sensors that enable AI systems to dynamically select information at variable resolutions and dimensions, giving machine intelligence direct perception capabilities for physical world applications.
AI & Machine LearningDeep TechHardware
Co-investorsCerulean VenturesResolute VenturesScribble VenturesAnanda Impact VenturesOverview Capital
FirstImpression.io provides a platform that helps content publishers create, manage, and monetize customizable ad products through a single integration tag, using big data analytics and yield optimization to increase ad revenue.
AdTechMarketing TechSaaSTel Aviv, IL
Gifted provides a platform for managing employee and customer appreciation programs, allowing organizations to deliver personalized rewards and incentives through an intuitive interface.
Enterprise SoftwareFuture of WorkHR TechSaaS
HoneyBook is a team collaboration platform that helps service-based businesses manage clients, projects, and team workflows with built-in invoicing and payment processing.
Enterprise SoftwareFuture of WorkSaaS
Co-investors01 AdvisorsAkkadian VenturesAlephArkin CapitalBattery VenturesBling Capital+11 more
Imubit builds an Industrial AI platform for Coordinated Operating Strategies (COS) that makes plant operational decisions visible, testable, and supervised through automation.
Advanced ManufacturingAI & Machine LearningEnergyEnterprise SoftwarePalo Alto, US
Nadav Cohen(Executive Officer, Director)inGil Cohen(CEO & Co-founder)inGilad Cohen(Executive Officer, Director)
BoardMichael Neril(Director)inMeir Tseitlin(Director)in
Co-investorsAlpha Wave GlobalGranite HillLumir VenturesSummit Peak InvestmentsSummit Peak Ventures
InnerPlant develops living sensor technology that enables farmers to detect plant stress in real-time, allowing targeted application of treatments to reduce chemical use and increase crop yields.
AgTechAI & Machine LearningBiotechDeep TechIoTRoboticsCalifornia, US
RodinShely Aronov(Executive Officer, Director)inMichael Berolzheimer(Founder & Managing Partner)inGary Schaefer(Chief Commercial Officer)inJocelyne Cooke(CFO)in
Co-investorsBee PartnersBison VenturesCultiv8 Funds ManagementKokopelli CapitalMS&AD VenturesNimble Partners+5 more
Lively is a direct-to-consumer intimates brand selling bras and related apparel in a wide range of band and cup sizes as well as standard clothing sizes.
ConsumerDirect to ConsumerE-commerce
Co-investorsNotable CapitalCostanoa VenturesHaystackInterplay Ventures Early Stage Management LlcLiquid VenturesPJC+4 more
Loadmill provides API and end-to-end testing tools designed for teams operating at scale with distributed systems, prioritizing determinism and reliability over test coverage volume.
AI & Machine LearningDeveloper ToolsEnterprise SoftwareSaaS
Ido Cohen(Founder)inShachar Landshut(Founder)in
Co-investorsGefen CapitalMizMaa Ventures
Forj (formerly Mobilize) provides a community and learning platform for associations and professional networks, offering member engagement tools, community management for admins, and ROI data for executives.
EdTechEnterprise SoftwareSaaS
Sharon Savariego(Founder)in
Netomi is a customer experience platform powered by AI that enables enterprises to interact with customers across multiple channels with intelligence and consistency.
AI & Machine LearningEnterprise SoftwareMarketing TechSaaSSan Francisco, US
Puneet Mehta(Founder/CEO)in
Co-investorsAdvancit CapitalBowery CapitalHaymaker VenturesUpslope VenturesWestern Technology InvestmentY Combinator+6 more
Peer5 provides a peer-to-peer content delivery network that augments traditional servers to distribute video streams to viewers, reducing server load and improving playback reliability for publishers of live and on-demand content.
Data & InfrastructureEnterprise SoftwareSan Francisco, US
Hadar Weiss(Founder/CEO)inShachar Zohar(Founder/CTO)in
Co-investorsFundersClubY CombinatorZenStone Venture CapitalFoundryHillsven
PerfectScale provides an automated Kubernetes optimization tool that continuously right-sizes clusters to reduce cost and improve performance and availability.
Cloud ComputingDeveloper ToolsSaaS
Eli Birger(Founder)in
Co-investorsBlumberg CapitalInner Loop Capital
Raven develops AI assistants for manufacturing plants that help with operations including training, job planning, troubleshooting, and real-time analytics, integrating with existing industrial systems.
AI & Machine LearningDeveloper ToolsEnterprise SoftwareBengaluru, IN
Priyansh Srivastava(Co-founder & CEO)inSriyansh Srivastava(Co-founder & CTO)in
Co-investorsY CombinatorElron VenturesFifth WallJibe VenturesNorwest Venture Partners
Raven.io provides code security analysis that detects deployment issues and supports "shift left" development practices to improve production security posture.
Cloud ComputingCybersecurityDeveloper ToolsPalo Alto, US
Roi Abitboul(Co-Founder & CEO)inGuy Franco(Co-Founder & CTO)inOmer Yair(Co-Founder & Chief Research)inRoiinGuyinOmerin
Co-investorsDniproNorwest Venture Partners
Salespeak provides an AI conversation layer for B2B companies that answers buyer questions on their website, corrects what AI assistants like ChatGPT and Claude say about their product, and feeds a single verified source of truth to sales teams.
AI & Machine LearningMarketing TechSaaSSales TechPalo Alto, US
Omer Gotlieb(Cofounder & CEO)inLior Mechlovich(Cofounder & CTO)in
Co-investorsJ-Ventures
The page appears to be a platform landing page that discusses identity management as a foundation for digital growth, offering solutions branded as "Ping" that are secure and scalable.
CybersecurityEnterprise SoftwareSaaS
Spinach is an AI-powered meeting assistant that automatically records, transcribes, and organizes meetings while extracting action items and insights.
AI & Machine LearningEnterprise SoftwareFuture of WorkSaaSNashville, US
Matan Talmi(Co-Founder & CEO)inYoav Grossman(Founder - CTO)inJosh Willis(Co-Founder, VP Product and User Experience)in
Co-investorsY CombinatorMaven Ventures
Stampli offers an accounts payable automation platform that centralizes invoice capture, coding, PO matching, approvals, and communication in an ERP-aligned system with a complete audit trail.
AI & Machine LearningEnterprise SoftwareFintechSaaS
Eyal Feldman(Chief Executive Officer & Co-founder)inOfer Feldman(Chief Technology Officer & Co-founder)inIdo Peleg(Chief Operating Officer, Israel)in
Co-investorsInsight PartnersNimble PartnersSignalFireBlackstoneBloomberg BetaHillsven
The site operates LOTUS4D, an online gambling platform offering casino betting, live sports, slots, arcade games, and lottery (togel) with deposit bonuses and cashback promotions.
ConsumerGaming
Co-investorsAtlantic Vantage Point
Tillion offers an AI tool that answers questions across large sets of documents, providing responses linked to their source material.
AI & Machine LearningFintechLegalTechSaaS
Lior Romano(Founder)inBarak Naveh(Founder)in
Co-investorsKindred CapitalVermilion Cliffs VenturesSelah Ventures
Torch provides universal identity governance software that extends governance capabilities to all enterprise applications, including legacy systems, mainframes, and custom-built applications that fall outside traditional IAM tooling.
AI & Machine LearningCybersecurityEnterprise Software
GalRoni
Co-investorsSilicon Valley Data Capital137 VenturesAnorak VenturesBluestein VenturesNorwest Venture PartnersObvious Ventures+5 more
UnitySCM provides a supply chain visibility and data platform that integrates disparate data sources, cleans and normalizes data, and delivers order, shipment, and inventory insights.
Data & InfrastructureLogistics & Supply ChainSaaSSan Jose, US
Amir Taichman(Executive Officer, Director, Promoter)inBarak Cohen(Director)Aviad Ariel(Director)in
Co-investorsVertex VenturesVertex Ventures Israel
Veritonic offers an analytics platform for marketers that unifies creative testing, brand lift, and attribution to measure advertising performance across CTV, social, podcasting, and digital audio and video channels.
AdTechAI & Machine LearningMarketing TechSaaSKillingworth, US
Scott Simonelli(Executive Officer, Director)inAndrew Eisner(Executive Officer)
BoardDaniel Hanks(Director)inDaniel Borok(Director)Mark Wachen(Director)
Co-investorsForefront VentureProgress VenturesSWaN & Legend Venture PartnersUpstage VenturesGreycroftImagination Capital+5 more
Check Point provides unified security solutions for AI, infrastructure, data, and users across on-premises, cloud, and remote environments using hybrid mesh network architecture and zero trust principles.
Cybersecurity
Co-investorsG20 VenturesTorch CapitalTreasuryat.inc/
Zone7 develops data and AI-powered products to optimize performance and durability for high-performance teams.
AI & Machine LearningEnterprise SoftwareHealthtechHR TechSports Tech
Tal Brown(CEO & Co-Founder)inEyal Eliakim(CTO & Co-Founder)in
Co-investorsResolute VenturesSocial StartsValuestream Ventures
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
AiroboticsdronesAspectoCyberx LabsDondesearchEntrypointGenooxJoltLevlMetisdataNavmaticQuarterbackSimpoSwiftShiftWaycaretechWearLively
Exits · 4
1 IPOs · 3 acquisitions · showing 1Sentinel OneNYSE: S
Portfolio news
latest coverage across their companies
Darwin · smartcompany.com.au · Sep 11, 2026

Mobilize · opportunitiesforyouth.org · Aug 7, 2026
Zenity · finance.yahoo.com · Aug 4, 2026

Lively · rallyup.com · Jul 24, 2026
Balance · benzinga.com · Jul 16, 2026
Stampli · stampli.com · Jul 16, 2026
CyCognito · startupintros.com · Jul 13, 2026
Raven · pulse2.com · Jul 10, 2026
Frequently asked questions
- How many investments has UpWest made?
- UpWest has 62 tracked investments, 4 of which have exited, including 4 dated in the last 24 months.
- What stage does UpWest invest at?
- UpWest invests at the Pre-Seed, Seed stages.
- What is UpWest's typical check size?
- UpWest typically writes checks of $100K – $3M.
- What sectors does UpWest focus on?
- UpWest focuses on Cybersecurity, Developer Tools, Digital Health, Enterprise Software, SaaS, Sector Agnostic.
- Where is UpWest located?
- UpWest is headquartered in Silicon Valley, US.
- Does UpWest lead rounds?
- Yes, UpWest leads investment rounds.
- Who does UpWest co-invest with?
- UpWest most often shares deals with Norwest Venture Partners, Insight Partners, Lightspeed Venture Partners, among 106 tracked co-investors.
Media · Podcasts & interviews
featuring the teamWhat VCs REALLY Think After Your Pitch | Lia Cromwell (UpWest)
Founder Storiez · Lia Cromwell
“Most teams are building under the radar,” says UpWest Partner Lia Cromwell | Ctech
Lia Cromwell · calcalistech.com
418th 1Mby1M Entrepreneurship Podcast With Shuly Galili, UpWest Labs
1Mby1M Roundtables · Shuly Galili
Innovation Conference: Shuly Galili, Founding Partner at UpWest VC
Boardroom Club · Shuly Galili
How UpWest is redefining success for Israeli Startup in America ft. Lia Cromwell
IsraelTech · Lia Cromwell
Ep553: Gil Ben-Artzy | Founding Partner, UpWest
The Matias Experiment · Gil Ben-Artzy
Images
Co-investors · 11
Accel is a venture capital firm that partners with exceptional teams, positioning itself as a first partner to founders globally.
Resolute Ventures is an early-stage venture capital firm that leads pre-seed and seed rounds, backing founders with grit, energy and conviction.
Lightspeed is a global venture capital firm that has spent over two decades backing innovative companies as an early and first investor.
Triventures is a global venture capital fund with roots in healthcare that invests in early-stage companies across multiple industries, focusing on bio-convergence and data-driven technologies.
Thomvest is a group of investment companies that invests on behalf of Peter J. Thomson and his family, backing teams across market cycles and supporting portfolio companies with mentorship, strategic guidance, and resources.
Sorenson Capital collaborates with B2B, product-first founders, investing in B2B software companies across their lifecycle from early-stage to pre-IPO through separate venture and growth-stage funds.
Harpoon Ventures is a venture capital firm backing founders building in AI, deep tech, software infrastructure, cybersecurity, and defense, with a focus on American technological leadership and government/defense markets.
BITKRAFT Ventures is a global investment platform focused on gaming, interactive media, and related technologies, backing companies building at the convergence of physical and digital worlds (which it calls Synthetic Reality).
Notion Capital is a B2B software-focused venture capital firm built by operators, backing SaaS, cloud and enterprise technology companies.
Cambrian is an early-stage fintech investment firm run by a solo GP, pairing capital with a community network of founders, investors, and operators to support fintech entrepreneurs.
Firms observed investing alongside UpWest, from public investor directories. Shared companies are the overlap with UpWest's recorded portfolio.
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