Fundraising Fox

UpWest

Venture capital

Pre-Seed–Seed Β· 6 people tracked

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Investment thesis

The firm invests in early-stage startups across multiple sectors including cybersecurity, DevOps, digital healthcare, and enterprise SaaS. They focus on pre-seed and seed stage companies where they can lead rounds and establish long-term partnerships. The investment strategy emphasizes teams committed to scaling in the US market, with deep operational experience in that region since the firm's founding.

Source: firm website, verified Jul 21, 2026.

Stage
Pre-Seed–Seed
Leads rounds
Leads
Founded
2012
Tracked investments
48

Team Β· 6 people

from the firm's website
Gil Ben-ArtzyΒ· Founding Partner

A founding partner who moved to the US to pursue an MBA from Wharton, worked at Boston Consulting Group, and gained investor and acquirer perspective through roles at Yahoo!'s Corporate Development. His experience with the Israeli tech ecosystem inspired him to help Israeli founders access the US market.

Shuly GaliliΒ· Founding Partner

A founding partner at UpWest, Shuly combines entrepreneurial and investment experience with deep networks in the Israeli-American tech ecosystem. She spent over a decade as Executive Director of the California Israel Chamber of Commerce, building collaboration between Israel and California tech communities.

Lia CromwellΒ· Partner

Joined UpWest in 2017 as the fund's first permanent Israel-based team member. A New Yorker with Israeli-American heritage, Lia helps Israeli founders navigate the US market and has led investments in companies including CyCognito and Balance. She holds a degree from Duke University and previously worked in politics, regulatory tech, and finance.

Aya NeemanΒ· Principal

Joined UpWest in August 2023 with diverse experience in sales, customer success, and product roles at Israeli startups. She holds a law degree and degree in psychology from Tel Aviv University, and previously worked in politics and communications in the Israeli government.

Gil BirnboimΒ· Head of Platform

Head of Platform at UpWest with extensive experience supporting startups across various sectors. Previously led innovation and partnerships at Comcast Innovation Labs and managed startup incubation programs, focusing on operational excellence and founder growth.

Michelle SerpaΒ· Office Manager

Office Manager with over 11 years of office management experience in the startup sector. Most recently worked at Quova, an IP geolocation company that was acquired by Neustar and Golden Gate Capital.

What they invest in

from 9 of 48 portfolio companies

Enterprise Software Γ—5AI & Machine Learning Γ—3Cybersecurity Γ—2Healthtech Γ—2SaaS Γ—2AgTech Γ—1Biotech Γ—1Data & Infrastructure Γ—1

HQs:United StatesΓ—4

Investments Β· 48 tracked

founders shown can be your intro path
Airoboticsdronesairoboticsdrones.com
Anchorswiftshift.com
Balancegetbalance.comin𝕏

Balance provides real-time credit intelligence, embedded financing, and autonomous accounts receivable solutions for B2B transactions. The company enables buyers and sellers to transact with flexibility and certainty in their business operations.

Enterprise SoftwareFintechSaaSSan Francisco, US

Bar Geron(Founder)inYoni Shuster(Founder)in

Boltxboltx.com
bygenoox.com
bycyberx-labs.com
Canopy Carecanopycare.usin

Canopy provides workflow automation and patient services software specifically designed for oncology practices. The platform connects and automates workflows across clinical and administrative operations.

HealthtechMedical Devices<UNKNOWN>

Cycognitocycognito.comin𝕏
Darwingovdarwingov.comin
Deetodeeto.aiin
Dondesearchdondesearch.com
Elioeliolabs.comin

Elio develops adaptive sensors that enable AI systems to dynamically select information at variable resolutions and dimensions, giving machine intelligence direct perception capabilities for physical world applications.

AI & Machine LearningDeep TechHardware

Firstimpressionfirstimpression.ioin𝕏
Giftedgifted.coin
Go to sitesentinelone.com

SentinelOne provides an AI-powered cybersecurity platform for enterprises that integrates endpoint protection, threat detection, and incident response capabilities. The company serves large enterprises, including many Fortune 500 organizations, to protect against cyber threats at scale.

AI & Machine LearningCybersecurityEnterprise Software

Tomer Weingarten(Co-founder & Chief Executive Officer)

HoneyBasehoneybook.com

HoneyBook is a team collaboration platform that helps service-based businesses manage clients, projects, and team workflows with built-in invoicing and payment processing. The software provides task assignment, access control, and AI-powered tools for small teams and freelancers.

Enterprise SoftwareFuture of WorkSaaS

Imubitimubit.comin
Innerplantinnerplant.com

InnerPlant develops living sensor technology that enables farmers to detect plant stress in real-time, allowing targeted application of treatments to reduce chemical use and increase crop yields. The company serves agricultural producers seeking data-driven solutions for sustainable crop management.

AgTechBiotechIoTCalifornia, US

Gary Schaefer(Chief Commercial Officer)ShelyRod

Joltjolt.io
Levllevl.tech
Livblelivble.com
Loadmillloadmill.comin𝕏
Metisdatametisdata.io
Mobilizemobilize.ioin
Navmaticnavmatic.io
Peer5peer5.comin𝕏

Peer5 provides a peer-to-peer content delivery network that augments traditional servers to distribute video streams to viewers, reducing server load and improving playback reliability for publishers of live and on-demand content.

Data & InfrastructureEnterprise SoftwareSan Francisco, US

Hadar Weiss(Founder/CEO)inShachar Zohar(Founder/CTO)in

Perfectscaleperfectscale.ioin𝕏
Securedtouchsecuredtouch.com
Simposimpo.io
Theneuratheneura.com
Tilliontillion.aiin
Torchtorch.securityin
Trialkittrialkit.aiin
Unityscmunityscm.comin𝕏
Waycaretechwaycaretech.com
Withrotatewithrotate.com

Check Point provides unified security solutions for AI, infrastructure, data, and users across on-premises, cloud, and remote environments using hybrid mesh network architecture and zero trust principles.

Cybersecurity

Zone7 Human Performance Management Platformzone7.aiin𝕏

Zone7 develops data and AI-powered products to optimize performance and durability for high-performance teams. The company serves organizations seeking to elevate team performance through data-driven insights and artificial intelligence.

AI & Machine LearningEnterprise SoftwareHealthtechHR TechSports Tech

Tal Brown(CEO & Co-Founder)Eyal Eliakim(CTO & Co-Founder)

Frequently asked questions

What stage does UpWest invest at?
UpWest invests at the Pre-Seed, Seed stages.
What sectors does UpWest focus on?
UpWest focuses on Cybersecurity, Developer Tools, Digital Health, Enterprise Software, SaaS.
Does UpWest lead rounds?
Yes, UpWest leads investment rounds.

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