Toronto · Pre-Seed–Seed · 8 people tracked
Also known as BLACKPOYNT INC.
Find your way into BrandProject Capital
1,337 people in our graph share verified history with the BrandProject Capital team — schools, employers, funds. One of them is your warm intro.
Investment thesis
BrandProject backs founders building category-defining consumer companies rooted in genuine consumer insight, aiming to help create brands and experiences that earn repeat customer loyalty. The firm invests at the pre-seed and seed stages in consumer product, service, and technology businesses, typically those generating between $0 and $10M in revenue, writing checks of $500K to $3M. It positions itself as a hands-on partner to talented founders and their emerging brands, welcoming conversations with founders at any stage, including those still at the idea phase.
Source: firm website, verified Sep 15, 2026.
Team · 8 people
from the firm's website & public directories
What they invest in
from 25 of 29 portfolio companiesConsumer ×18Healthtech ×13Direct to Consumer ×11Wellness & Fitness ×11FoodTech ×9Digital Health ×5E-commerce ×5Marketplaces ×2
HQs:United States×12Canada×6
Investments · 29 tracked
founders shown can be your intro pathBy year:2024 · 12022 · 32021 · 12018 · 12017 · 12016 · 12015 · 12013 · 110 dated
Acid League makes food products such as flavored vinegars and dressings aimed at home cooks and chefs.
ConsumerDirect to ConsumerFoodTech
Cole Pearsall(Cofounder)
Co-investorsInvestEcoSpringdale Ventures
AWAKE makes premium caffeinated chocolate bites that are individually wrapped for on-the-go consumption.
ConsumerDirect to ConsumerFoodTech
Adam Deremo(Founder)inDan Tzotzis(Founder)in
Co-investorsBtomorrow VenturesBain Capital VenturesEnergize CapitalEvolution Equity PartnersGreylock Partners
Chefs Plate offers a meal kit delivery subscription in Canada, sending recipes and pre-portioned ingredients for dishes inspired by global cuisines.
ConsumerDirect to ConsumerFoodTech
Co-investorsActon CapitalECP Growth
Clutch is an online platform for buying and selling used cars in Canada, offering pricing, inspection, e-contracting, financing, and delivery through software built in-house.
E-commerceMarketplacesMobility & Transportation
Stephen Seibel(Founder & President)inDan Park(Chief Executive Officer)inAnshul Ruparell(Chief Financial Officer)inRichard Ball(Chief Production Officer)
Co-investorsCanaan PartnersAltos VenturesLightspeed Venture PartnersPanache VenturesUpper90Alkeon Capital+9 more
Daily Harvest manufactures and delivers frozen prepared meals made from organic fruits and vegetables, including smoothies, oat bowls, and elixirs.
ConsumerDirect to ConsumerFoodTechNew York, US
Rachel Drori(Founder)in
Co-investorsAble PartnersBAM VenturesCollaborative FundConnect VenturesH Venture PartnersImaginary Venture Capital+6 more
Felix is a Canadian digital healthcare platform offering online diagnosis, treatment, and prescription for everyday health needs such as weight loss, mental health, and sexual health.
ConsumerDigital HealthHealthtechLongevityWellness & Fitness
Kyle Zien(Founder)inEmma Stern(Co-Founder & COO)inKelly Anderson(Chief Medical Officer)Tracey Phillips(Chief Pharmacy Officer)Avrum Laurie(Chief Product Officer)Paritosh Gupta(Chief Financial Officer)
Co-investorsH Venture PartnersMantella Venture PartnersWhitecap Venture PartnersBMO Capital PartnersXYZ Venture Capital
Tempe, US
Michael Wystrach(Executive Officer, Director)Carter Comstock(Executive Officer, Director)
BoardAndrew Black(Director)inJamie Wystrach(Director)Andrea Dourlein(Director)Frank Comstock(Director)
Co-investorsInsight PartnersLeft Lane CapitalMaywic Select InvestmentsTorch CapitalWhite Star CapitalHighland Capital Partners
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Gainful makes personalized performance nutrition products and supplements.
ConsumerE-commerceFoodTechHealthtechWellness & FitnessNew York City, US
Jahaan Ansari(Founder/CTO)inEric Wu(Cofounder)in
Co-investorsBarrel VenturesCourtside VenturesDorm RoomKli CapitalY Combinator
A clinical hair growth provider offering personalized treatment plans delivered by board-certified medical professionals across multiple locations.
ConsumerHealthtechMedical DevicesWellness & FitnessNew York City, US
Steve Klebanow(Founder)inMichael Pollak(Founder)in
Co-investorsJoyance PartnersMidnight
Guaranteed Hospice provides in-home hospice care combined with technology for around-the-clock communication with care teams, serving dying and grieving patients and their families.
Digital HealthHealthtechWellness & FitnessLos Angeles, US
Co-investorsCake Ventures
Hello Products manufactures natural toothpaste and oral care products using plant-based ingredients like mint, coconut oil, and aloe vera.
ConsumerDirect to ConsumerHealthtechWellness & Fitness
Craig Dubitsky(Founder)in
Co-investorsHarmony Partners
Iris&Romeo is a clean beauty brand offering multi-functional, all-in-one skincare and makeup products that combine skincare actives with makeup in a single step.
ConsumerDirect to ConsumerE-commerceSan Francisco, US
Michele Gough Baril(Founder)Tara Desai(Executive Officer, Director)
BoardAndrew Black(Director)inCristina Nunez(Director)in
Co-investorsTrue Beauty Ventures
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Fella provides GLP-1-based weight loss treatments and personalized coaching for men across the United States, with programs tailored to busy professionals and fathers seeking sustainable health outcomes.
Digital HealthDirect to ConsumerHealthtechWellness & Fitness
Kim(Health Coach)Jordan(Health Coach)
Juno operates independently owned veterinary clinics focused on providing care to pets while supporting the veterinarians and caregivers who work there.
ConsumerDigital HealthHealthtechWellness & Fitness
Minoan is a procurement platform that lets hosts, property managers, designers, and boutique hotels order and restock furnishings from 150+ premium brands at member discounts and track deliveries in one place.
B2B MarketplacesE-commercePropTech
Co-investorsAccelSuperAngel.Fund
Guaranteed is an AI growth platform for healthcare organizations that unifies referral, eligibility, ADT, and HIE data into a single operating view.
AI & Machine LearningDigital HealthHealthtech
Co-investorsAble PartnersCake VenturesHDS CapitalBlack Tech Nation VenturesPrimetime PartnersSpringbank
Direct-to-consumer cookware and dinnerware brand known for its multipurpose Always Pan.
Co-investors8VCBlack Jays VenturesDreamers VCFlybridge Capital PartnersMaC Venture CapitalThe Family Fund
Owlet develops baby sleep monitoring devices and software that provide real-time wellness insights for infants.
ConsumerHealthtechIoTLehi, US
Kurt Workman(Founder)inJordan Monroe(Founder)inSPENCER TAYLOR(Executive Officer)in
BoardLIOR SUSAN(Director)inEDWARD SCAL(Director)
Co-investors37 AngelsEniac VenturesIPD CapitalOwl CapitalR/GA VenturesRTP Global+8 more
Peachy operates Botox studios offering wrinkle treatments and muscle relaxer injections with flat-rate pricing, staffed by nurse practitioners and other providers.
ConsumerHealthtechWellness & FitnessNew York, US
Eric Zhang(Co-Chief Executive Officer)inCarolyn Treasure(Co-Chief Executive Officer)in
Co-investorsEvolution VC PartnersGreat Oaks Venture CapitalStride Consumer PartnersThe MBA FundBrand Foundry Ventures
Persona Nutrition creates personalized vitamin and supplement formulations based on individual health assessments, using medical expertise and high-quality ingredients.
ConsumerDirect to ConsumerHealthtechWellness & Fitness
Jason Brown(Founder & CEO)Prem Thudia(Co-Founder & Chief Tech Officer)
PetPlate provides personalized, fresh-cooked meal subscriptions for dogs, using human-grade ingredients and vet-designed recipes delivered to customers' doors.
ConsumerDirect to ConsumerFoodTechNew York, US
Renaldo Webb(Executive Officer, Director)Gertrude Allen(Executive Officer, Director)Jason Sussman(Executive Officer)Seth Goldman(Director)John Haugen(Director)Jason Stiles(Director)
Co-investorsFeenix Venture Partners LLCFernbrook Capital ManagementR/GA VenturesSWAT Equity Partners
Pinnacle Fund Services provides fund administration and governance services for institutional investors and funds, emphasizing compliance, internal controls, and data security infrastructure.
Enterprise SoftwareFintechSaaS
Ritual provides online ordering and discovery technology for local restaurants to compete with large chains in the digital marketplace.
E-commerceFoodTechMarketplacesSaaSToronto, CA
Ray Reddy(Founder)inLarry Stinson(Founder)
Co-investorsForerunner VenturesGarage CapitalLeft Lane CapitalMantella Venture PartnersMistral Venture PartnersNorwest Venture Partners+1 more
My Teadrop manufactures single-serve compressed tea pods made from organic whole-leaf tea, herbs, and spices that dissolve in hot water.
ConsumerFoodTechImpact & Social GoodUSA, US
Sashee Chandran(Founder)in
Co-investorsEvolution VC PartnersHalogen Ventures Management Company LlcPasadena AngelsSiddhi CapitalAF Ventures
The Gleamery is a dental boutique offering hygienist-led teeth cleanings, whitening, night guards, cavity prevention/repair, and FDA-cleared GleamFit overnight clear aligners in a spa-style studio setting.
ConsumerHealthtechWellness & FitnessLos Angeles, US
Tina Nguyen(Founder & Supervising Dentist)
Co-investorsMontage Ventures
Wonderbelly manufactures antacid and digestive relief products available in multiple flavors.
ConsumerDirect to ConsumerHealthtechWellness & Fitness
Lucas Kraft(Founder)in
Co-investorsElizabeth Street VenturesThe Venture Collective
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
BRIKA
Portfolio news
latest coverage across their companies
Felix · tech.eu · Aug 19, 2026
Pinnacle Fund Services · techcrunch.com · Aug 13, 2026
Peachy · thefashionlaw.com · Aug 11, 2026
Gainful · edsource.org · Apr 20, 2026
Freshly · trysignalbase.com · May 26, 2025
Ritual · medium.com · Mar 27, 2025
Frequently asked questions
- How many investments has BrandProject Capital made?
- BrandProject Capital has 29 tracked investments.
- What stage does BrandProject Capital invest at?
- BrandProject Capital invests at the Pre-Seed, Seed stages.
- What is BrandProject Capital's typical check size?
- BrandProject Capital typically writes checks of $500K – $3M.
- What sectors does BrandProject Capital focus on?
- BrandProject Capital focuses on Consumer, Direct to Consumer.
- Where is BrandProject Capital located?
- BrandProject Capital is headquartered in Toronto, CA.
- Does BrandProject Capital lead rounds?
- Yes, BrandProject Capital leads investment rounds.
Images
Co-investors · 11
Cake Ventures is a venture capital firm that invests in companies addressing demographic change and serving emerging internet user populations. The firm focuses on early-stage technology companies in this space.
FJ Labs is an early-stage investment firm specializing in marketplaces and network-effect businesses, taking an angel-style co-investment approach alongside institutional venture funds worldwide.
Canaan Partners is a venture capital firm with over 30 years of history, backing companies across technology and healthcare sectors through close, hands-on partnerships with founders.
AF Ventures is a consumer-focused investment fund that backs emerging growth-stage businesses in categories including food & beverage, health & wellness, personal & household care, beauty, and pet.
Siddhi Capital is a growth equity firm focused on the food and beverage sector, combining investment and operating expertise to accelerate growth for CPG and food companies.
M13 is a venture capital firm that invests in seed and Series A stage software companies.
Finger Group builds and backs businesses across venture capital and private equity by deploying proprietary capital. The firm works deeply with founding teams on operational matters including sales, recruiting, and financial modeling, measuring success by business quality and team capability rather than short-term returns.
EVE Atlas is an Atlanta-based firm focused on the logistics, aerospace, and defense sectors. Its homepage provides little additional detail about its investment model or activities.
Fabric VC is a venture capital firm that invests in mission-aligned founders and startups, and facilitates community through connector events to reshape the venture capital ecosystem.
Northside Ventures is a pre-seed venture capital fund backing Canadian founders building software, AI infrastructure, and frontier technology for global markets.
Staircase Ventures is a seed-stage venture firm that leads rounds into high-potential Canadian tech companies, focusing on accelerating founder development and performance.
Firms observed investing alongside BrandProject Capital, from public investor directories. Shared companies are the overlap with BrandProject Capital's recorded portfolio.
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