BrandProject Capital
Venture capitalToronto · Pre-Seed–Seed · 9 people tracked
Also known as BLACKPOYNT INC.
Investment thesis
BrandProject backs founders building category-defining consumer companies rooted in genuine consumer insight, aiming to help create brands and experiences that earn repeat customer loyalty. The firm invests at the pre-seed and seed stages in consumer product, service, and technology businesses, typically those generating between $0 and $10M in revenue, writing checks of $500K to $3M. It positions itself as a hands-on partner to talented founders and their emerging brands, welcoming conversations with founders at any stage, including those still at the idea phase.
Source: firm website, verified Aug 3, 2026.
Team · 9 people
from the firm's website & public directories
What they invest in
from 13 of 27 portfolio companiesConsumer ×9FoodTech ×6Direct to Consumer ×5Healthtech ×4Wellness & Fitness ×4E-commerce ×3Digital Health ×2SaaS ×2
HQs:United States×7Canada×2
Investments · 27 tracked
founders shown can be your intro pathAcid League makes food products such as flavored vinegars and dressings aimed at home cooks and chefs.
ConsumerDirect to ConsumerFoodTech
Chefs Plate offers a meal kit delivery subscription in Canada, sending recipes and pre-portioned ingredients for dishes inspired by global cuisines.
ConsumerDirect to ConsumerFoodTech
Daily Harvest manufactures and delivers frozen prepared meals made from organic fruits and vegetables, including smoothies, oat bowls, and elixirs.
ConsumerDirect to ConsumerFoodTech
Tempe, US
Michael Wystrach(Executive Officer, Director)Carter Comstock(Executive Officer, Director)Andrew Black(Director)
Pinnacle Fund Services provides outsourced fund administration, accounting, and investor reporting for investment managers across asset classes including private equity, venture capital, hedge funds, real estate, structured finance, private debt, family offices, and insurance-linked strategies.
Enterprise SoftwareFintechSaaS
San Francisco, US
Michele Gough-Baril(Executive Officer, Director)Andrew Black(Director)Cristina Nunez(Director)Tara Desai(Executive Officer, Director)
Minoan is a procurement platform that lets hosts, property managers, designers, and boutique hotels order and restock furnishings from 150+ premium brands at member discounts and track deliveries in one place.
B2B MarketplacesE-commercePropTech
Owlet develops baby sleep monitoring devices and software that provide real-time wellness insights for infants.
ConsumerHealthtechIoTLehi, US
KURT WORKMAN(Executive Officer, Director)EDWARD SCAL(Director)SPENCER TAYLOR(Executive Officer)JORDAN MONROE(Director)
BoardLIOR SUSAN(Director)
Peachy operates Botox studios offering wrinkle treatments and muscle relaxer injections with flat-rate pricing, staffed by nurse practitioners and other providers.
ConsumerHealthtechWellness & FitnessNew York, US
Eric Zhang(Co-Chief Executive Officer)Carolyn Treasure(Co-Chief Executive Officer)
Persona Nutrition offers personalized daily vitamin and supplement packs built with the help of certified nutritionists, screening each plan against 4,000+ drug-nutrient interactions based on a customer's goals, health, and medications.
ConsumerDirect to ConsumerWellness & Fitness
Ritual provides online ordering and discovery technology for local restaurants to compete with large chains in the digital marketplace.
E-commerceFoodTechMarketplacesSaaS
Frequently asked questions
- What stage does BrandProject Capital invest at?
- BrandProject Capital invests at the Pre-Seed, Seed stages.
- What is BrandProject Capital's typical check size?
- BrandProject Capital typically writes checks of $500K – $3M.
- What sectors does BrandProject Capital focus on?
- BrandProject Capital focuses on Consumer, Direct to Consumer.
- Where is BrandProject Capital located?
- BrandProject Capital is headquartered in Toronto, CA.
- Does BrandProject Capital lead rounds?
- Yes, BrandProject Capital leads investment rounds.
Images
Co-investors · 11
Canaan is an early-stage venture capital firm backing founders with transformative ideas across technology and healthcare.
Cake Ventures is a venture capital firm that invests in companies addressing demographic change and serving emerging internet user populations. The firm focuses on early-stage technology companies in this space.
Siddhi Capital is a growth equity firm focused on the food and beverage sector, combining investment and operating expertise to accelerate growth for CPG and food companies.
FJ Labs is a venture capital firm specializing in marketplaces and network-effect businesses, having built a large portfolio of marketplace startups with over 30 becoming unicorns.
M13 is a venture capital firm that backs early-stage founders building companies through structural market shifts.
Finger Group builds and backs businesses across venture capital and private equity by deploying proprietary capital. The firm works deeply with founding teams on operational matters including sales, recruiting, and financial modeling, measuring success by business quality and team capability rather than short-term returns.
EVE Atlas is an Atlanta-based firm focused on the logistics, aerospace, and defense sectors. Its homepage provides little additional detail about its investment model or activities.
Fabric VC is a venture capital firm focused on increasing access to capital for diverse founders and funders, and works with a network of service partners to support its portfolio companies.
Northside Ventures is a pre-seed venture capital fund backing Canadian founders building software, AI infrastructure, and frontier technology for global markets.
Staircase Ventures is a seed-stage venture firm that leads rounds into high-potential Canadian tech companies, focusing on accelerating founder development and performance.
AF Ventures is a consumer-focused investment fund that backs emerging growth-stage businesses in categories including food & beverage, health & wellness, personal & household care, beauty, and pet.
Firms observed investing alongside BrandProject Capital, from public investor directories. Shared companies are the overlap with BrandProject Capital's recorded portfolio.
Similar investors
Hyderabad Angels is an angel investor network founded in 2010, comprising entrepreneurs, industrialists, and family offices that back early-stage startups across India with capital, mentorship, and strategic networks.
Mayfield Fund is a venture capital firm publishing perspectives on artificial intelligence, focusing on what it calls the Collaborative Intelligence era where humans and AI work together.
Slauson & Co. is a Los Angeles-based investment firm focused on economic inclusion, backing early-stage founders, including those from underrepresented communities.
Melitas Ventures is a New York-based venture capital fund that invests in early-stage consumer companies, backing authentic, better-for-you brands with a positive social and environmental impact.