Fundraising Fox
Toronto · Pre-Seed–Seed · 8 people tracked
Also known as BLACKPOYNT INC. · BrandProject
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Investment thesis
BrandProject backs founders building category-defining consumer companies rooted in genuine consumer insight, aiming to help create brands and experiences that earn repeat customer loyalty. The firm invests at the pre-seed and seed stages in consumer product, service, and technology businesses, typically those generating between $0 and $10M in revenue, writing checks of $500K to $3M. It positions itself as a hands-on partner to talented founders and their emerging brands, welcoming conversations with founders at any stage, including those still at the idea phase.
Source: firm website, verified Sep 29, 2026.
Team · 8 people
from the firm's website & public directories
Founder mafia
2 people who came through BrandProject Capital went on to found or lead other companies.
What they invest in
from 29 of 35 portfolio companiesConsumer ×20Healthtech ×14Wellness & Fitness ×13Direct to Consumer ×12FoodTech ×10E-commerce ×6Digital Health ×5Marketplaces ×4
HQs:United States×16Canada×6
Investments · 35 tracked
founders shown can be your intro pathBy year:2024 · 12022 · 42021 · 22018 · 12017 · 12016 · 22015 · 12013 · 113 dated
Acid League makes food products such as flavored vinegars and dressings aimed at home cooks and chefs.
ConsumerDirect to ConsumerFoodTech
Cole Pearsall(Cofounder)
Co-investorsInvestEcoSpringdale Ventures
AIOS builds software infrastructure for consumer healthcare that automates clinical workflows and patient management, currently operating brands like Bolt Pharmacy and Fella Health that deliver treatment at scale with minimal human intervention.
HealthtechWellness & FitnessSan Francisco, US
Richie Cartwright(Founder)inGabe Campbell(Founder)Luke HarriesSjoerd De JongLorena Cunha(Talent Lead)Isabel Briones(Talent Associate)
Co-investorsStreamlined VenturesY CombinatorBosch VenturesCoho DeeptechCrista Galli VenturesGlobal Founders Capital+7 more
AWAKE makes premium caffeinated chocolate bites that are individually wrapped for on-the-go consumption.
ConsumerDirect to ConsumerFoodTech
Adam Deremo(Founder)inDan Tzotzis(Founder)in
Co-investorsBtomorrow VenturesEvolution Equity PartnersBain Capital VenturesEnergize CapitalGreylock Partners
Chefs Plate offers a meal kit delivery subscription in Canada, sending recipes and pre-portioned ingredients for dishes inspired by global cuisines.
ConsumerDirect to ConsumerFoodTech
Co-investorsActon CapitalECP Growth
Clutch is a visual builder platform that enables creation of AI-powered, personalized websites using drag-and-drop agents, component libraries, and integration with existing tools and data.
AI & Machine LearningDeveloper ToolsE-commerceEnterprise SoftwareSaaSSan Francisco, US
Eric Florenzano(Founder)inStephen Seibel(Founder)Eric Maguire(Designer)in
Co-investorsCanaan PartnersMango CapitalY CombinatorAlkeon CapitalAltos VenturesAndreessen Horowitz+11 more
Clutch is an online platform for buying and selling used cars in Canada, offering pricing, inspection, e-contracting, financing, and delivery through software built in-house.
E-commerceMarketplacesMobility & Transportation
Stephen Seibel(Founder & President)inDan Park(Chief Executive Officer)inAnshul Ruparell(Chief Financial Officer)inRichard Ball(Chief Production Officer)
Co-investorsCanaan PartnersAltos VenturesFeldsmith CapitalFJ LabsLightspeed Venture PartnersPanache Ventures+11 more
Daily Harvest manufactures and delivers frozen prepared meals made from organic fruits and vegetables, including smoothies, oat bowls, and elixirs.
ConsumerDirect to ConsumerFoodTechNew York, US
Rachel Drori(Founder)inRicky Silver(Founder)
Co-investorsAble PartnersBAM VenturesCollaborative FundConnect VenturesDream Variation VenturesH Venture Partners+8 more
Felix is a Canadian digital healthcare platform offering online diagnosis, treatment, and prescription for everyday health needs such as weight loss, mental health, and sexual health.
ConsumerDigital HealthHealthtechLongevityWellness & Fitness
Kyle Zien(Founder)inEmma Stern(Co-Founder & COO)inKelly Anderson(Chief Medical Officer)Tracey Phillips(Chief Pharmacy Officer)Avrum Laurie(Chief Product Officer)Paritosh Gupta(Chief Financial Officer)
Co-investorsH Venture PartnersMantella Venture PartnersWhitecap Venture PartnersBMO Capital PartnersXYZ Venture Capital
Tempe, US
Michael Wystrach(Founder)Carter Comstock(Founder)
BoardAndrew Black(Director)inJamie Wystrach(Director)Andrea Dourlein(Director)Frank Comstock(Director)
Co-investorsAlumni VenturesInsight PartnersLeft Lane CapitalMaywic Select InvestmentsTorch CapitalWhite Star Capital+1 more
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Gainful makes personalized performance nutrition products and supplements.
ConsumerE-commerceFoodTechHealthtechWellness & FitnessNew York City, US
Jahaan Ansari(CTO)inEric Wu(Cofounder)inMarkus Jonsson(Director of Engineering)Brian Devlin(Vice President Operations)Jon Shin(Head of Finance)Dean Kelly(CEO)
Co-investorsBarrel VenturesBrama One VenturesCourtside VenturesDorm RoomKli CapitalRound13 Capital+9 more
A clinical hair growth provider offering personalized treatment plans delivered by board-certified medical professionals across multiple locations.
ConsumerHealthtechMedical DevicesWellness & FitnessNew York City, US
Steve Klebanow(Founder)inMichael Pollak(Founder)in
Co-investorsFJ LabsJoyance PartnersMidnight
Guaranteed Hospice provides in-home hospice care combined with technology for around-the-clock communication with care teams, serving dying and grieving patients and their families.
Digital HealthHealthtechWellness & FitnessLos Angeles, US
Jessica McGlory(Executive Officer, Director)inAndrew Black(Director)
Co-investorsCake VenturesEverywhere VenturesKaya VenturesLakehouse Venture Partners
Hello Products manufactures natural toothpaste and oral care products using plant-based ingredients like mint, coconut oil, and aloe vera.
ConsumerDirect to ConsumerHealthtechWellness & Fitness
Craig Dubitsky(Founder)in
Co-investorsHarmony Partners
Iris&Romeo is a clean beauty brand offering multi-functional, all-in-one skincare and makeup products that combine skincare actives with makeup in a single step.
ConsumerDirect to ConsumerE-commerceSan Francisco, US
Michele Gough Baril(Founder)Tara Desai(Executive Officer, Director)
BoardAndrew Black(Director)inCristina Nunez(Director)in
Co-investorsTrue Beauty Ventures
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Fella provides GLP-1-based weight loss treatments and personalized coaching for men across the United States, with programs tailored to busy professionals and fathers seeking sustainable health outcomes.
Digital HealthDirect to ConsumerHealthtechWellness & Fitness
Kim(Health Coach)Jordan(Health Coach)
Juno operates independently owned veterinary clinics focused on providing care to pets while supporting the veterinarians and caregivers who work there.
ConsumerDigital HealthHealthtechWellness & Fitness
LineLeap operates a mobile app that allows nightlife customers to skip venue lines, purchase cover charges, buy event tickets, and order drinks at bars and clubs.
ConsumerFoodTechFuture of WorkMarketplacesNew York City, US
Nicholas Becker(Founder)inMax Schauff(Founder)inPatrick Skelly(CEO)inJack RichardJack PawlikinRick Martínez(CTO)
Co-investorsAltaIR CapitalAlumni VentureseLab Venturesgener8torGoat Rodeo CapitalGreat Oaks Venture Capital+19 more
Minoan is a procurement platform for short-term rental hosts, property managers, designers, and boutique hotels to furnish and restock from 150+ premium brands at member discounts while tracking orders and deliveries in one place.
B2B MarketplacesE-commerceMarketplacesPropTechSaaSNew York City, US
Marc Hostovsky(Founder)in
Co-investorsAccelat HulaBAMCAPNomad Venture Partners, LlcSuperangelSuperAngel.Fund
Ben Taft(Founder)Matt Stern(Founder)Montana Reed(Founder)Ted Oladele(Founder)
Co-investorsB3 CapitalDentsu VenturesGreen Meadow VenturesMaC Venture CapitalBitkraft Esports VenturesCanaan Partners+4 more
Guaranteed is an AI growth platform for healthcare organizations that unifies referral, eligibility, ADT, and HIE data into a single operating view.
AI & Machine LearningDigital HealthHealthtech
Co-investorsAble PartnersCake VenturesHDS CapitalKaya VenturesBlack Tech Nation VenturesPrimetime Partners+1 more
Direct-to-consumer cookware and dinnerware brand known for its multipurpose Always Pan.
Amir Tehrani(Founder)Shiza Shahid(Founder)Zach Rosner(Founder)
Co-investors8VCAngel Capital ManagementBlack Jays VenturesDreamers VCFlybridge Capital PartnersMaC Venture Capital+4 more
Owlet develops baby sleep monitoring devices and software that provide real-time wellness insights for infants.
ConsumerHealthtechIoTLehi, US
Kurt Workman(Founder)inJordan Monroe(Founder)inSPENCER TAYLOR(Executive Officer)in
BoardLIOR SUSAN(Director)inEDWARD SCAL(Director)
Co-investors37 AngelsEniac VenturesIPD CapitalLemonade CapitalOwl CapitalR/GA Ventures+10 more
Peachy operates Botox studios offering wrinkle treatments and muscle relaxer injections with flat-rate pricing, staffed by nurse practitioners and other providers.
ConsumerHealthtechWellness & FitnessNew York, US
Eric Zhang(Co-Chief Executive Officer)inCarolyn Treasure(Co-Chief Executive Officer)in
Co-investorsEvolution VC PartnersFJ LabsGreat Oaks Venture CapitalStride Consumer PartnersThe MBA FundBrand Foundry Ventures
Charles Yeh(Founder)Jason Hreha(Founder)Rick Song(Founder)
Co-investorsBond Capital ManagementEXPONENT FOUNDERS CAPITALFirst Round CapitalFounders FundHyphen CapitalIndex Ventures+3 more
Persona Nutrition creates personalized vitamin and supplement formulations based on individual health assessments, using medical expertise and high-quality ingredients.
ConsumerDirect to ConsumerHealthtechWellness & Fitness
Jason Brown(Founder & CEO)Prem Thudia(Co-Founder & Chief Tech Officer)
PetPlate provides personalized, fresh-cooked meal subscriptions for dogs, using human-grade ingredients and vet-designed recipes delivered to customers' doors.
ConsumerDirect to ConsumerFoodTechNew York, US
Renaldo Webb(Executive Officer, Director)Gertrude Allen(Executive Officer, Director)Jason Sussman(Executive Officer)Seth Goldman(Director)John Haugen(Director)Jason Stiles(Director)
Co-investorsAlumni VenturesFeenix Venture Partners LLCFernbrook Capital ManagementR/GA VenturesSWAT Equity Partners
Pinnacle Fund Services provides fund administration and governance services for institutional investors and funds, emphasizing compliance, internal controls, and data security infrastructure.
Enterprise SoftwareFintechSaaS
Ritual provides online ordering and discovery technology for local restaurants to compete with large chains in the digital marketplace.
E-commerceFoodTechMarketplacesSaaSToronto, CA
Ray Reddy(Founder)inLarry Stinson(Founder)
Co-investorsForerunner VenturesGarage CapitalLeft Lane CapitalMantella Venture PartnersMistral Venture PartnersNorwest Venture Partners+2 more
Ritual sells traceable dietary supplements direct to consumers, including a magnesium bisglycinate chelate product marketed for sleep, calm, and muscle recovery.
ConsumerDirect to ConsumerWellness & Fitness
Akilesh Potti(Founder)Katerina Schneider(Founder)Larry Stinson(Founder)Niraj Pant(Founder)Ray Reddy(Founder)
Co-investorsNorwest Venture PartnersRivet VenturesUpfront VenturesArchetypeForerunner VenturesFounders Fund+10 more
My Teadrop manufactures single-serve compressed tea pods made from organic whole-leaf tea, herbs, and spices that dissolve in hot water.
ConsumerFoodTechImpact & Social GoodUSA, US
Sashee Chandran(Founder)in
Co-investorsEvolution VC PartnersHalogen Ventures Management Company LlcPasadena AngelsSiddhi CapitalStella CapitalAF Ventures
The Gleamery is a dental boutique offering hygienist-led teeth cleanings, whitening, night guards, cavity prevention/repair, and FDA-cleared GleamFit overnight clear aligners in a spa-style studio setting.
ConsumerHealthtechWellness & FitnessLos Angeles, US
Tina Nguyen(Founder & Supervising Dentist)
Co-investorsSuncoast VenturesMontage Ventures
Wonderbelly manufactures antacid and digestive relief products available in multiple flavors.
ConsumerDirect to ConsumerHealthtechWellness & Fitness
Lucas Kraft(Founder)in
Co-investorsElizabeth Street VenturesThe Venture Collective
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
BRIKA
Portfolio news
latest coverage across their companiesPinnacle Fund Services · pinnaclefundservices.com · Sep 10, 2025
Frequently asked questions
- How many investments has BrandProject Capital made?
- BrandProject Capital has 35 tracked investments, 1 of which have exited.
- What stage does BrandProject Capital invest at?
- BrandProject Capital invests at the Pre-Seed, Seed stages.
- What is BrandProject Capital's typical check size?
- BrandProject Capital typically writes checks of $500K – $3M.
- What sectors does BrandProject Capital focus on?
- BrandProject Capital focuses on Consumer, Direct to Consumer.
- Where is BrandProject Capital located?
- BrandProject Capital is headquartered in Toronto, CA.
- Does BrandProject Capital lead rounds?
- Yes, BrandProject Capital leads investment rounds.
Images
Co-investors · 11
FJ Labs is an early-stage investment firm specializing in marketplaces and network-effect businesses, taking an angel-style co-investment approach alongside institutional venture funds worldwide.
Canaan Partners is a venture capital firm with over 30 years of history, backing companies across technology and healthcare sectors through close, hands-on partnerships with founders.
Cake Ventures is a venture capital firm that invests in companies addressing demographic change and serving emerging internet user populations. The firm focuses on early-stage technology companies in this space.
AF Ventures is a consumer-focused investment fund that backs emerging growth-stage businesses in categories including food & beverage, health & wellness, personal & household care, beauty, and pet.
M13 is a venture capital firm that backs early-stage founders building companies through structural market shifts.
Siddhi Capital is a growth equity firm focused on the food and beverage sector, combining investment and operating expertise to accelerate growth for CPG and food companies.
Finger Group builds and backs businesses across venture capital and private equity by deploying proprietary capital. The firm works deeply with founding teams on operational matters including sales, recruiting, and financial modeling, measuring success by business quality and team capability rather than short-term returns.
EVE Atlas is an Atlanta-based firm focused on the logistics, aerospace, and defense sectors. Its homepage provides little additional detail about its investment model or activities.
Fabric VC is a venture capital firm that invests in mission-aligned founders and startups, and facilitates community through connector events to reshape the venture capital ecosystem.
Northside Ventures is a pre-seed venture capital fund backing Canadian founders building software, AI infrastructure, and frontier technology for global markets.
Staircase Ventures is a seed-stage venture firm that leads rounds into high-potential Canadian tech companies, focusing on accelerating founder development and performance.
Firms observed investing alongside BrandProject Capital, from public investor directories. Shared companies are the overlap with BrandProject Capital's recorded portfolio.
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