Toronto · Pre-Seed–Seed · 8 people tracked
Also known as BLACKPOYNT INC.
Investment thesis
BrandProject backs founders building category-defining consumer companies rooted in genuine consumer insight, aiming to help create brands and experiences that earn repeat customer loyalty. The firm invests at the pre-seed and seed stages in consumer product, service, and technology businesses, typically those generating between $0 and $10M in revenue, writing checks of $500K to $3M. It positions itself as a hands-on partner to talented founders and their emerging brands, welcoming conversations with founders at any stage, including those still at the idea phase.
Source: firm website, verified Aug 25, 2026.
Team · 8 people
from the firm's website & public directories
What they invest in
from 24 of 27 portfolio companiesConsumer ×18Direct to Consumer ×10FoodTech ×9Wellness & Fitness ×9Healthtech ×8E-commerce ×5Digital Health ×4Marketplaces ×2
HQs:United States×9Canada×5
Investments · 27 tracked
founders shown can be your intro pathBy year:2022 · 12017 · 12 dated
Acid League makes food products such as flavored vinegars and dressings aimed at home cooks and chefs.
ConsumerDirect to ConsumerFoodTech
Cole Pearsall(Cofounder)
Co-investorsInvestEco
AWAKE makes premium caffeinated chocolate bites that are individually wrapped for on-the-go consumption.
ConsumerDirect to ConsumerFoodTech
Co-investorsBtomorrow Ventures
Chefs Plate offers a meal kit delivery subscription in Canada, sending recipes and pre-portioned ingredients for dishes inspired by global cuisines.
ConsumerDirect to ConsumerFoodTech
Co-investorsActon CapitalECP Growth
Clutch is an online used-car retailer that buys, inspects, reconditions, and sells certified used cars directly to consumers, offering instant cash offers for sellers and financing for buyers.
E-commerceMarketplacesMobility & Transportation
Stephen Seibel(Founder)inDan Parkin
Co-investorsCanaan PartnersPanache VenturesUpper90Alkeon CapitalAltos VenturesAndreessen Horowitz+9 more
Daily Harvest manufactures and delivers frozen prepared meals made from organic fruits and vegetables, including smoothies, oat bowls, and elixirs.
ConsumerDirect to ConsumerFoodTech
Rachel Drori(Founder)in
Co-investorsAble PartnersBAM VenturesCollaborative FundImaginary Venture CapitalLightspeed Venture PartnersJam Fund+1 more
Felix is a Canadian digital healthcare platform offering online diagnosis, treatment, and prescription for everyday health needs such as weight loss, mental health, and sexual health.
ConsumerDigital HealthHealthtechLongevityWellness & Fitness
Kyle Zien(Founder)inEmma Stern(Co-Founder & COO)Kelly Anderson(Chief Medical Officer)Tracey Phillips(Chief Pharmacy Officer)Avrum Laurie(Chief Product Officer)Paritosh Gupta(Chief Financial Officer)
Co-investorsH Venture PartnersMantella Venture PartnersWhitecap Venture PartnersBMO Capital PartnersXYZ Venture Capital
Tempe, US
Michael Wystrach(Executive Officer, Director)Carter Comstock(Executive Officer, Director)
BoardAndrew Black(Director)inJamie Wystrach(Director)Andrea Dourlein(Director)Frank Comstock(Director)
Co-investorsInsight PartnersLeft Lane CapitalMaywic Select InvestmentsTorch CapitalWhite Star CapitalHighland Capital Partners
Gainful makes personalized performance nutrition products and supplements.
ConsumerE-commerceFoodTechHealthtechWellness & FitnessNew York City, US
Jahaan Ansari(Founder/CTO)inEric Wu(Cofounder)
Co-investorsBarrel VenturesCourtside VenturesDorm RoomKli CapitalY Combinator
Great Many provides in-person, non-surgical hair restoration treatments, including PRP, for men and women experiencing various types of hair loss.
ConsumerHealthtechWellness & FitnessNew York City, US
Co-investorsJoyance PartnersMidnight
hello is a consumer oral care brand offering fluoride toothpaste products, including cavity-fighting mint varieties such as whipped mellow mint dream and peppermint stick.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsHarmony Partners
Iris&Romeo is a clean beauty brand offering multi-functional, all-in-one skincare and makeup products that combine skincare actives with makeup in a single step.
ConsumerDirect to ConsumerE-commerceSan Francisco, US
Michele Gough Baril(Founder)Michele Gough-Baril(Executive Officer, Director)Tara Desai(Executive Officer, Director)
BoardAndrew Black(Director)inCristina Nunez(Director)
Co-investorsTrue Beauty Ventures
Juno operates founder-owned veterinary clinics offering in-clinic treatments plus 24/7 virtual and urgent care, with booking, records, and refills managed through its app.
ConsumerDigital HealthWellness & Fitness
Minoan is a procurement platform that lets hosts, property managers, designers, and boutique hotels order and restock furnishings from 150+ premium brands at member discounts and track deliveries in one place.
B2B MarketplacesE-commercePropTech
Co-investorsAccelSuperAngel.Fund
Guaranteed is an AI growth platform for healthcare organizations that unifies referral, eligibility, ADT, and HIE data into a single operating view.
AI & Machine LearningDigital HealthHealthtech
Co-investorsAble PartnersCake VenturesHDS CapitalBlack Tech Nation VenturesPrimetime PartnersSpringbank
Direct-to-consumer cookware and dinnerware brand known for its multipurpose Always Pan.
Co-investors8VCBlack Jays VenturesDreamers VCFlybridge Capital PartnersMaC Venture CapitalThe Family Fund
Owlet develops baby sleep monitoring devices and software that provide real-time wellness insights for infants.
ConsumerHealthtechIoTLehi, US
KURT WORKMAN(Executive Officer, Director)JORDAN MONROE(Director)Kurt Workman(Founder)inJordan Monroe(Founder)inSPENCER TAYLOR(Executive Officer)
BoardLIOR SUSAN(Director)in
Co-investorsEniac VenturesIPD CapitalOwl CapitalR/GA VenturesTechstarsThe Perkins Fund+4 more
Peachy operates Botox studios offering wrinkle treatments and muscle relaxer injections with flat-rate pricing, staffed by nurse practitioners and other providers.
ConsumerHealthtechWellness & FitnessNew York, US
Eric Zhang(Co-Chief Executive Officer)inCarolyn Treasure(Co-Chief Executive Officer)in
Co-investorsEvolution VC PartnersGreat Oaks Venture CapitalStride Consumer PartnersThe MBA FundBrand Foundry Ventures
Persona Nutrition offers personalized daily vitamin and supplement packs built with the help of certified nutritionists, screening each plan against 4,000+ drug-nutrient interactions based on a customer's goals, health, and medications.
ConsumerDirect to ConsumerWellness & Fitness
PetPlate provides personalized, fresh-cooked meal subscriptions for dogs, using human-grade ingredients and vet-designed recipes delivered to customers' doors.
ConsumerDirect to ConsumerFoodTechNew York, US
Renaldo Webb(Executive Officer, Director)Gertrude Allen(Executive Officer, Director)Jason Sussman(Executive Officer)Seth Goldman(Director)John Haugen(Director)Jason Stiles(Director)
Co-investorsFeenix Venture Partners LLCFernbrook Capital ManagementR/GA VenturesSWAT Equity Partners
Pinnacle Fund Services provides outsourced fund administration, accounting, and investor reporting for investment managers across asset classes including private equity, venture capital, hedge funds, real estate, structured finance, private debt, family offices, and insurance-linked strategies.
Enterprise SoftwareFintechSaaS
Ritual provides online ordering and discovery technology for local restaurants to compete with large chains in the digital marketplace.
E-commerceFoodTechMarketplacesSaaSToronto, CA
Ray Reddy(Founder)inLarry Stinson(Founder)
Co-investorsForerunner VenturesGarage CapitalLeft Lane CapitalMantella Venture PartnersMistral Venture PartnersNorwest Venture Partners+1 more
My Teadrop manufactures single-serve compressed tea pods made from organic whole-leaf tea, herbs, and spices that dissolve in hot water.
ConsumerFoodTechImpact & Social GoodUSA, US
Sashee Chandran(Founder)in
Co-investorsEvolution VC PartnersHalogen Ventures Management Company LlcPasadena AngelsSiddhi Capital
The Gleamery is a dental boutique offering hygienist-led teeth cleanings, whitening, night guards, cavity prevention/repair, and FDA-cleared GleamFit overnight clear aligners in a spa-style studio setting.
ConsumerHealthtechWellness & FitnessLos Angeles, US
Tina Nguyen(Founder & Supervising Dentist)
Co-investorsMontage Ventures
Wonderbelly makes over-the-counter digestive medicines, such as antacids for heartburn and bloating, using standard active pharmaceutical ingredients combined with vegan, non-GMO inactive ingredients free from talc, dyes, parabens, artificial sweeteners, and titanium dioxide.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsElizabeth Street VenturesThe Venture Collective
Portfolio news
latest coverage across their companies
Felix · tech.eu · Aug 19, 2026
Pinnacle Fund Services · techcrunch.com · Aug 13, 2026
Peachy · thefashionlaw.com · Aug 11, 2026
Gainful · edsource.org · Apr 20, 2026
Freshly · trysignalbase.com · May 26, 2025
Ritual · medium.com · Mar 27, 2025
Our Place · leadsontrees.com · Mar 13, 2025
Frequently asked questions
- What stage does BrandProject Capital invest at?
- BrandProject Capital invests at the Pre-Seed, Seed stages.
- What is BrandProject Capital's typical check size?
- BrandProject Capital typically writes checks of $500K – $3M.
- What sectors does BrandProject Capital focus on?
- BrandProject Capital focuses on Consumer, Direct to Consumer.
- Where is BrandProject Capital located?
- BrandProject Capital is headquartered in Toronto, CA.
- Does BrandProject Capital lead rounds?
- Yes, BrandProject Capital leads investment rounds.
Images
Co-investors · 11
FJ Labs is an early-stage investment firm specializing in marketplaces and network-effect businesses, taking an angel-style co-investment approach alongside institutional venture funds worldwide.
Canaan Partners is a venture capital firm with over 30 years of history, backing companies across technology and healthcare sectors through close, hands-on partnerships with founders.
Cake Ventures is a venture capital firm that invests in companies addressing demographic change and serving emerging internet user populations. The firm focuses on early-stage technology companies in this space.
Siddhi Capital is a growth equity firm focused on the food and beverage sector, combining investment and operating expertise to accelerate growth for CPG and food companies.
M13 is a venture capital firm that invests in seed and Series A stage software companies.
Finger Group builds and backs businesses across venture capital and private equity by deploying proprietary capital. The firm works deeply with founding teams on operational matters including sales, recruiting, and financial modeling, measuring success by business quality and team capability rather than short-term returns.
EVE Atlas is an Atlanta-based firm focused on the logistics, aerospace, and defense sectors. Its homepage provides little additional detail about its investment model or activities.
Fabric VC is a venture capital firm that invests in mission-aligned founders and startups, and facilitates community through connector events to reshape the venture capital ecosystem.
Northside Ventures is a pre-seed venture capital fund backing Canadian founders building software, AI infrastructure, and frontier technology for global markets.
Staircase Ventures is a seed-stage venture firm that leads rounds into high-potential Canadian tech companies, focusing on accelerating founder development and performance.
AF Ventures is a consumer-focused investment fund that backs emerging growth-stage businesses in categories including food & beverage, health & wellness, personal & household care, beauty, and pet.
Firms observed investing alongside BrandProject Capital, from public investor directories. Shared companies are the overlap with BrandProject Capital's recorded portfolio.
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