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Norms

Founded 2025 · 9 employees on LinkedIn · 2 known investors

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Norms is a direct-to-consumer personal care brand offering clinically proven, discreet hemorrhoid relief products—including medicated wipes, spray, and cream—paired with educational content to destigmatize embarrassing health issues. It serves consumers seeking approachable, easy-to-use treatments for common bodily conditions, starting with hemorrhoids.

Founders & leadership

Norms was founded in 2025 by Joshua Katz, Carli, and Dr. Wendi LeBrett.

JKJoshua Katz
Joshua KatzFounder & Co-Founder
C
CarliCo-Founder
DWDr. Wendi LeBrett
Dr. Wendi LeBrettFounding Partner and Medical Advisor

Investors · 2

Frequently asked questions

What does Norms do?
Norms is a direct-to-consumer personal care brand offering clinically proven, discreet hemorrhoid relief products—including medicated wipes, spray, and cream—paired with educational content to destigmatize embarrassing health issues. It serves consumers seeking approachable, easy-to-use treatments for common bodily conditions, starting with hemorrhoids.
Who founded Norms?
Norms was founded by Joshua Katz, Carli, Dr. Wendi LeBrett in 2025.
Who are Norms's investors?
Norms's investors include Pave Health Ventures, True Beauty Ventures.