Fundraising Fox
Fireside Ventures Advisory Llp
Venture capitalActively deployingBangalore · Seed–Series B · 43 people tracked
Also known as FIRESIDE INVESTMENT ADVISORY LLP
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Investment thesis
Fireside Ventures backs early-stage consumer brands in India, operating on the belief that lasting consumer businesses are built in partnership between visionary founders and investors focused on long-term value creation. The firm emphasizes 'The Fireside Way' — doing well by doing good — and a sense of responsibility toward the communities its brands serve. It focuses on the evolving Indian consumer, including the broader 'Bharat' market, and supports portfolio companies across everyday consumer categories such as beauty, personal care, food, and wellness.
Source: firm website, verified Sep 29, 2026.
Team · 43 people
from the firm's website & curated & public directories
Founder mafia
2 people who came through Fireside Ventures Advisory Llp went on to found or lead other companies.
What they invest in
from 45 of 76 portfolio companiesDirect to Consumer ×34Consumer ×31E-commerce ×21Wellness & Fitness ×18Healthtech ×8Digital Health ×7FoodTech ×7Hardware ×4
HQs:India×37United States×1
Who they back
founder profiles across 26 portfolio companiesFounding team size:solo founder×72 founders×93 founders×84+ founders×2
Where their founders studiedfrom 27 founders with education data
Indian Institute of Management, Calcutta ×4Indian Institute of Management, Lucknow ×2Shaheed Sukhdev College Of Business Studies ×2Symbiosis Institute of Management Studies ×2XLRI Jamshedpur ×2
What their founders studiedfrom 28 founders with field-of-study data
Business & Management ×13Engineering ×10Finance & Accounting ×6Computer Science ×3Chemistry ×2Economics ×2Life Sciences ×2
Where their founders worked beforefrom 30 founders with career history
Licious - Born to meat ×2
8 hold an MBA (of 29 with degree data)
Investments · 76 tracked
founders shown can be your intro pathBy year:2026 · 12025 · 52024 · 42023 · 12022 · 32021 · 62020 · 12019 · 32017 · 12016 · 126 dated
Aceblend is a direct-to-consumer nutritional supplement brand offering microalgae-based omega-3, protein powders, mushroom concentrates, magnesium complexes, and functional beverages targeting fitness and wellness consumers in India.
ConsumerDirect to ConsumerFoodTechHealthtechWellness & FitnessMumbai, IN
Amaha is a mental healthcare provider in India offering therapy, psychiatry, hospital care, child and youth services, a moderated support community, and a self-help app for individuals, families, and organisations.
Digital HealthHealthtechMental Health
Dr. Amit Malik(Founder)
Co-investorsLightboxLIGHTBOX VENTURES
Aukera is an Indian jewellery brand that designs and sells lab grown (CVD) diamond jewellery, including rings, bridal rings, earrings, mangalsutras, bracelets, and nosepins, with IGI-certified stones.
Direct to ConsumerE-commerceRetail Tech
Kumar Saurabh(Founder)in
Co-investorsPeak XV Partners
Beyond Appliances is an Indian direct-to-consumer brand selling kitchen appliances such as gas hobs, cooktops, and chimneys with features like smart timers and app connectivity.
ConsumerDirect to ConsumerHardware
Midurbha Kukrety(Founder)in
Co-investorsAlteria CapitalStride Ventures
boAt is a consumer electronics and audio brand selling wireless earbuds, headphones, smartwatches, Bluetooth speakers, soundbars, power banks, and car chargers directly through its website and shopping app.
ConsumerDirect to ConsumerHardware
Shivkumar Ravi(Founder)in
Co-investorsQualcomm VenturesWarburg Pincus
Bombay Shaving Company is a men's grooming brand offering shaving products, trimmers, skincare, hair care, bath care, and fragrances such as perfumes and deodorants.
ConsumerDirect to ConsumerE-commerce
Shantanu Deshpande(Founder)
Co-investorsPeaceful ProgressSixth Sense Ventures
Chosen is a skincare brand offering products such as sunscreens, including tinted and pigment-control formulations, formulated without endocrine disruptors and backed by clinical claims.
Direct to ConsumerE-commerceWellness & Fitness
Co-investorsAlkemi Growth Capital
DUSQ makes a wearable device worn behind the ear that is intended to calm the nervous system in the hours before bed to help users fall asleep.
ConsumerHardwareWellness & Fitness
Co-investorsClimber Capital
Escape Plan is an online retailer in India selling travel luggage and trolley bags across brands like HRX, Snitch, and Rare Rabbit, offering options by size, format, and features such as TSA locks.
E-commerceRetail TechTravel & HospitalityBengaluru, IN
Abhinav Pathak(Founder)inAbhinav Zutshi(Founder)inAnuj Singh(Founder)in
Co-investorsJungle Ventures
Fitterfly runs digital therapeutics programs for chronic metabolic conditions such as diabetes, weight, PCOS, and heart health, combining continuous glucose monitoring, personalized diet/fitness/sleep/stress plans, and dedicated coaching.
Digital HealthHealthtechInsurTechSaaSWellness & Fitness
Dr Arbinder Singal(Head, Preventive & Digital Health)in
Co-investorsVenture CatalystsGeneral CatalystThink Investments
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The page shows a company site for a food brand but contains only navigation labels (about, products, factory tour, food vlogs) with no descriptive text about what the company makes or who it serves.
Consumer
FableStreet is a fashion brand creating western wear tailored to Indian women's body measurements, with a sub-brand (FableStreet X) for larger sizes.
ConsumerDirect to ConsumerE-commerce
Co-investorsColossa Ventures
Gynoveda sells Ayurvedic tablet formulations for women's menstrual and reproductive health, including Veera, a herbal supplement marketed to control heavy menstrual flow and reduce painful cycles.
Digital HealthDirect to ConsumerFemTechWellness & FitnessMumbai, IN
Dr Aarati Patil(Founder)inVishal Gupta(Co-founder)inRachana Gupta(Co-founder)in
Happi Planet sells home cleaning products, including a foaming tap cleaner and limescale remover, marketed to consumers in India.
ConsumerDirect to ConsumerE-commerceMumbai, IN
Mayank Gupta(Founder)inNimeet Dhokai(Founder)in
Co-investorsPrath Ventures
iluvia sells professional haircare products for damaged and chemically treated hair, including shampoo, mask, and serum formulations using ingredients like hydrolyzed keratin and collagen.
ConsumerDirect to ConsumerE-commerceWellness & Fitness
Co-investorsIndia Foundation Fund Series I (A Scheme Of Multiply Ventures India
Inito provides fertility and reproductive health services, advised by reproductive endocrinologists and infertility specialists.
FemTechHealthtechWellness & FitnessBengaluru, IN
Varun AV(Founder)inAayush Rai(Founder)in
Co-investorsBetter CapitalJude GomilaOwl CapitalY CombinatorZ21 VenturesBertelsmann India Investments
Digital-first consumer brand modernizing Ayurveda for nutrition and wellness in India.
Shantanu .(Founder)in
Co-investorsSharrp VenturesVertex Ventures Sea Management Pte. Ltd.3one4 CapitalVertex GrowthVertex Ventures
Kisah is an Indian ethnic wear brand offering coordinated festive and wedding outfits such as kurtas and sherwanis for families and wedding parties.
ConsumerDirect to ConsumerE-commerce
Mamaearth sells personal care and beauty products including face washes, shampoos, serums, scrubs, and cosmetics, many formulated with natural ingredients.
ConsumerDirect to ConsumerE-commerce
Ghazal Alagh(Founder)inVarun Alagh(Founder)in
Co-investorsEvolvence India FundPeak XV PartnersSharrp VenturesStellaris Venture Advisors 2 LlpTitan CapitalSequoia Capital
Moxie Beauty is a direct-to-consumer haircare brand offering products such as leave-in creams, gels, shampoos, conditioners, and oils formulated for wavy, curly, and Indian hair types.
ConsumerDirect to ConsumerE-commerceGurgaon, IN
Anmol Ahlawat(Founder)inNikita
Co-investorsBessemer Venture Partners
Nathabit produces steam-distilled essential oils derived from plant materials for use in skincare, haircare, and wellness applications through diffusers or carrier oil dilution.
ConsumerDirect to ConsumerWellness & FitnessGurugram, IN
Co-investorsPeak XV PartnersSharrp VenturesTitan CapitalWhiteboard CapitalBertelsmann India InvestmentsSequoia Capital
Nester designs and sells kitchen homeware and appliances — including air fryer ovens, toasters, coffee machines, cold press juicers, and utensils — using proprietary technologies such as steam infusion.
ConsumerDirect to ConsumerE-commerce
Co-investorsRohit BansalTitan Capital
NEWME is a fashion retailer offering women's apparel including denim, tops, dresses, co-ords, jumpsuits, and winterwear through its app and online store.
ConsumerDirect to ConsumerE-commerce
Sumit Jasoria(Founder)in
Co-investors2am VCAccelAfore CapitalAll In CapitalEntrepreneur VenturesAccel India+3 more
Pilgrim Telephone provides enhanced pay-per-call telecommunications services including voice-based teleconferencing, telemessaging, and its Connections chat-line products, serving business partners and consumer communities.
Enterprise SoftwareWayland, US
Co-investorsVertex Ventures Sea Management Pte. Ltd.
Promom sells the Bottle Warmer Pro, a countertop appliance that warms milk, heats baby food, and defrosts using gentle water bath heating with an LED touch panel.
ConsumerDirect to ConsumerE-commerceFemTechHardware
Raaz MD is an online clinic focused on men's intimate and sexual health, offering private doctor consultations and prescription treatments for conditions such as premature ejaculation and erectile dysfunction.
Digital HealthHealthtechWellness & Fitness
Co-investorsBetter Capital
Ripplr is a distribution and logistics provider that offers technology- and data-driven supply chain solutions to help client businesses manage and grow their distribution operations.
Enterprise SoftwareLogistics & Supply ChainSaaSBengaluru, IN
Co-investorsSprout | Venture PartnersTrifecta Capital Advisors3one4 Capital
Rozana is a rural e-commerce platform offering over 1,000 products—including groceries, FMCG, electronics, footwear, and personal care—to underserved rural communities in India using a hyperlocal delivery model.
Ankur D.(Founder)in
Co-investors3one4 CapitalBertelsmann India Investments
Samosa Singh makes packaged samosas developed through extensive product testing, aiming for a lighter, crispier, and consistent product.
ConsumerDirect to ConsumerFoodTech
Nidhi Singh(Co-founder)inShikhar Veer(Co-founder)in
Co-investorsBetter CapitalShe CapitalMcKinsey & Company
Wholsum Foods produces packaged snack cookies for children made with multigrains (whole wheat, jowar, oat) and natural ingredients, free from refined flours, palm oil, and synthetic additives.
AgTechConsumerDirect to ConsumerFoodTechHealthtechNew Delhi, IN
Meghana(Co-founder)Shauravi(Co-founder)
Co-investorsAlkemi Growth CapitalSharrp VenturesTrifecta Capital Advisors
Consumer brand discovery and product trial platform; Roots Ventures was its first institutional investor.
Bengaluru, IN
Siddhartha Nangia(Founder)Swagat Sarangi(Founder)
Co-investorsRoots VenturesSharrp Ventures
Co-investorsSaama Capital
Co-investorsRoots VenturesTDV Partners
Supertails is an online store for pets, offering products and services to pet parents in India, including prescription-based items requiring vet verification.
ConsumerDigital HealthDirect to ConsumerE-commerceBangalore, IN
Aman Tekriwal(Founder)inVarun Sadana(Founder)inVineet Khanna(Founder)in
Co-investorsDSG Consumer PartnersRPSG Capital VenturesSaama CapitalSauce.vcTitan CapitalWhiteboard Capital+1 more
Sweet Karam Coffee is an Indian direct-to-consumer food brand selling traditional South Indian snacks, sweets, and beverages such as murukku, laddu, halwa, and turmeric latte, made without palm oil, maida, or preservatives.
Direct to ConsumerE-commerceFoodTechBangalore, IN
Co-investorsPeak XV Partners
Terractive makes apparel from fabrics designed for activities like walking, running, and resting, marketing its products around comfort.
ConsumerDirect to ConsumerE-commerce
iYURA is a personal care brand offering natural, Ayurveda-based skincare and wellness products formulated with traditional herbal ingredients.
ConsumerDigital HealthDirect to ConsumerE-commerceEdTechHealthtechWellness & Fitness
Cate Stillman(Founder)
Co-investorsAnicut CapitalJungle VenturesRiverwalk HoldingsSeafundSharrp Ventures
The Good Bug develops probiotic and gut-health consumer products, including clinically-tested synbiotic formulas, prebiotic fibers, a 14-day detox formula, and a Ferments collection of kombuchas, water kefirs, and fermented pickles for adults and children.
ConsumerDirect to ConsumerWellness & FitnessMumbai, IN
Prabhu Karthikeyan.V(Founder)in
Co-investorsSharrp Ventures
The Sleep Company makes mattresses and home comfort products built on its patented SmartGRID hyper-elastic polymer technology, including grid mattresses, pillows, recliner beds and sofas, office and gaming chairs, and adjustable desks.
ConsumerDirect to ConsumerE-commerceMumbai, IN
Priyanka Salot(Founder)inHarshil Salotin
Co-investorsPremji InvestTrifecta Capital AdvisorsAlteria CapitalChrysCapital
The Solved Skin is a skincare brand offering formulations for sensitive, acne-prone skin, with clinically tested products free of alcohol, SLS, fragrance, and parabens.
ConsumerDirect to ConsumerWellness & Fitness
Divanshee Jindal(Founder)in
Traya Health sells Ayurvedic ingestible hair supplements formulated with herbs such as Bhringraj, Ashwagandha, Shatavari and Amla to address hair fall, premature greying and scalp health.
ConsumerDigital HealthDirect to ConsumerWellness & FitnessMumbai, IN
Saloni Anand(Founder)inAltaf
Co-investorsKae CapitalTrifecta Capital AdvisorsWhiteboard Capital
Co-investorsCiti VenturesFuture Perfect Ventures
Underneat is a direct-to-consumer women's lingerie brand offering bras, bralettes, shapewear, and bodysuits designed for Indian body proportions and warm, humid climates.
ConsumerDirect to ConsumerE-commerce
Vimarsh Razdan(Founder)in
VAHDAM India is a direct-to-consumer tea, spices, and superfoods brand that sources premium single-origin products directly from Indian gardens and estates, eliminating middlemen.
Direct to ConsumerE-commerceFoodTechWellness & FitnessDelhi, IN
Bala Sarda(Founder & CEO)in
Co-investorsMankind PharmaSAR GROUPSixth Sense VenturesMumbai AngelsSingapore Angel Network
Wellbeing Nutrition produces clean, whole-food and herbal dietary supplements—including whey protein, magnesium complex, marine collagen, omega-3 fish oil, and glutathione—formulated with traceable, non-GMO, lab-tested ingredients.
ConsumerDirect to ConsumerWellness & Fitness
Avnish Chhabria(Founder)inSaurabh Kapoor(Founder)in
Co-investorsTrifecta Capital Advisors
Wellopia manufactures and sells health and wellness products for children, including immune support, cough care, throat soothing, and digestive health items marketed for ages 2 and up.
ConsumerDirect to ConsumerHealthtechWellness & Fitness
Sanil(Co-Founder)Vishakha(Co-Founder)
Co-investorsSharrp Ventures
Yoga Bars sells protein-focused packaged foods and supplements, including high-protein oats, protein shakes, whey isolate, and plant-based protein powders, sold direct to consumers in India.
Direct to ConsumerFoodTechWellness & Fitness
Suhasini Sampath(Founder)inAditya Anand(Founder)in
Co-investorsElevation Capital
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
10Club91 CyclesAnKa SumMorAntinormAukeraAzaniBoAt LifestyleDesign CafeEarthfulGiga FunInnergizeKalaGatoKwik24Magic CrateNinety OneOroos ConfectioneryPipa BellaSarvaSLAY CoffeeTasty TalesThe Baker's DozenTroovyTuco IntelligentUnderneath
Exits · 3
3 acquisitionsDesign Cafeacq. by HomeLaneKwik24acq. by BigBasketPipa Bellaacq. by Nykaa Fashion
Portfolio news
latest coverage across their companiesInito · blog.inito.com · Dec 12, 2025
The Sleep Company · yourstory.com · Aug 6, 2025
Frequently asked questions
- How many investments has Fireside Ventures Advisory Llp made?
- Fireside Ventures Advisory Llp has 76 tracked investments, 3 of which have exited, including 6 dated in the last 24 months.
- What stage does Fireside Ventures Advisory Llp invest at?
- Fireside Ventures Advisory Llp invests at the Seed, Series A, Series B stages.
- What sectors does Fireside Ventures Advisory Llp focus on?
- Fireside Ventures Advisory Llp focuses on Consumer, Direct to Consumer, Healthtech, Wellness & Fitness.
- Where is Fireside Ventures Advisory Llp located?
- Fireside Ventures Advisory Llp is headquartered in Bangalore, IN.
- Does Fireside Ventures Advisory Llp lead rounds?
- Yes, Fireside Ventures Advisory Llp leads investment rounds.
- Who does Fireside Ventures Advisory Llp co-invest with?
- Fireside Ventures Advisory Llp most often shares deals with Sharrp Ventures, Trifecta Capital Advisors, Titan Capital, among 41 tracked co-investors.
- What size deals does Fireside Ventures Advisory Llp back?
- Across 20 deals with disclosed amounts, Fireside Ventures Advisory Llp has joined rounds of $93K – $40M (median $3M).
Media · Podcasts & interviews
from their channelBefore It Was Obvious with Nalini Parthiban & Anand Bharadwaj - Sweet Karam Coffee
Fireside Ventures
Before It Was Obvious with Vineet Khanna - Supertails
Fireside Ventures
Before It Was Obvious with Nikita Khanna & Anmol Ahlawat - Moxie Beauty
Fireside Ventures
Images
Co-investors · 9
Peak XV Partners is a multi-stage venture capital firm investing across seed, venture, growth and later stages, backing companies across borders in India, Southeast Asia and beyond. It also runs the Surge program.
3one4 Capital is an early-stage venture capital firm based in India that partners with mission-oriented founders building companies for the new Indian economy.
General Catalyst is a venture capital firm operating as a partnership focused on company building and accelerating the growth of the businesses it backs.
Bessemer Venture Partners is a global venture capital firm that partners with entrepreneurs across enterprise, consumer, and healthcare sectors from early stages through growth.
DSG Consumer Partners is an investor that backs early-stage, insurgent consumer brands across India and Southeast Asia, acting as a hands-on partner beyond providing capital.
Venture Catalysts++ is an early-stage investment platform and angel network based in India that connects founders with angels, VCs and industry investors, offering curated deal flow, due diligence, mentoring and portfolio support.
V3 Ventures is an early-stage investment firm backing purpose-driven consumer brands and consumer technology businesses globally, with teams in the US, Europe and India. It was founded by entrepreneurs and is backed by Verlinvest.
Axilor Ventures is an early-stage seed fund that backs and supports founders building companies across sectors including commerce, fintech, enterprise SaaS, deep-tech, clean mobility, healthcare, climate-tech and agritech.
Astir Ventures is an early-stage venture capital firm with offices in Silicon Valley, Hyderabad, and New Jersey, focused on funding and mentoring entrepreneurial ventures.
Firms observed investing alongside Fireside Ventures Advisory Llp, from public investor directories. Shared companies are the overlap with Fireside Ventures Advisory Llp's recorded portfolio.
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V3 Ventures is an early-stage investment firm backing purpose-driven consumer brands and consumer technology businesses globally, with teams in the US, Europe and India. It was founded by entrepreneurs and is backed by Verlinvest.
Verlinvest is a consumer-focused investment firm that provides long-term, permanent capital to build brands in food, beverage, FMCG, health, consumer technology and lifestyle sectors.