Fireside Ventures Advisory Llp

Adarsh Menon leverages 8+ years as a Flipkart operator across furniture and electronics with an operating background to spot overlooked Indian apparel and lifestyle segments and help founders build categories.

Dipanjan Basu applies deep consumer research and micro-trend mapping to invest in food niches—especially gut health and healthy snacking—targeting India's Tier‑2+ cities and championing capital‑efficient, unit‑economics‑driven brand building.

Kanwaljit Singh has two decades of hands-on consumer-brand experience at Hindustan Unilever and Britannia, early evangelized India's D2C wave (boAt, Mamaearth), and achieves a 70–80% portfolio success rate.

Vinay Singh brings nearly 20 years at Hindustan Unilever and Walmart India, giving D2C founders a hands-on brands and distribution perspective, marathon mindset and focus on India’s consumption to 2040.

VS Kannan Sitaram is a co-founder and partner at Fireside Ventures and serves as a board director. He has experience across consumer goods categories including foods, beverages, personal care, laundry, home care, and healthcare, with expertise in business and brand strategy. His geographic focus spans India, Bangladesh, Sri Lanka, and Nepal.

Ankita Balotia is internal CTO for portfolio companies, leveraging IIT Delhi CS and IIM Ahmedabad MBA plus 5+ years in top consulting to transform consumer brands with a tech-native approach.

Ankur Khaitan is a retention-first consumer VC advising India-focused health, wellness and mental-health startups—especially nutraceuticals and women's health—driving lifecycle marketing, cohort/CAC-payback analysis, CRM, and thought partnership on preventive wellness.

Prayag Mohanty is a Principal who focuses on everyday consumer categories—bakery, confectionery and packaged goods—and builds rapport with founders through his travel, wildlife photography, theatre and history interests.

Shreyans Gangwal is a Senior Vice President at Claypond Capital, where he leads growth stage private equity investments with a focus on FinTech and ConsumerTech. He brings 11 years of experience in private equity and venture capital in India, including prior roles as Principal at Fireside Ventures and founding team member at Creaegis Private Equity Fund, alongside experience in investment banking and network engineering. He has served on the boards of 15 companies across the private equity and venture capital sectors.

Shuchi Pandya built and sold D2C Pipa Bella to Nykaa and applies founder-to-exit experience in fundraising, unit economics and acquisitions to consumer brands modernizing kitchenware and appliances through design-driven functionality.

Varun Varma focuses on beauty, personal-care and FMCG brands that combine clinical rigor with trust-led go-to-market strategies, prioritizing mass-market India beyond premium metros and engaging mission-driven, culture-linked founders.

Amit Kulkarni is Chief Financial Officer at Fireside Ventures. He has over 15 years of experience in finance, accounting, and audit across venture capital, consumer startups, large IT companies, and healthcare organizations. His background includes roles at EY, Deloitte, and Manipal, and he is a CFO100 awardee.

Jyotbir Singh Khuman is an Associate at Venturi Partners focusing on growth investment in consumer companies. He has management consulting experience across multiple industries in the Indian and Middle East markets, with expertise in strategic planning, transformation, and financial modeling. His investment interests include the energy, agriculture, and financial sectors.

Siddharth Gupta is Vice President of Finance at Fireside Ventures, an early-stage consumer-focused venture capital fund, where he manages fund administration, compliance, and portfolio operations across the fund lifecycle including setup, investment, and exits. Previously, he worked as a Manager in EY's M&A Tax practice, advising clients on corporate reorganizations, acquisitions, divestitures, deal structuring, and fund-related matters. He has over 8 years of professional experience spanning consulting and industry roles.