🦊/Investors

Fireside Ventures Advisory Llp

Venture capital

Bangalore · Seed–Growth · 42 people tracked

Also known as FIRESIDE INVESTMENT ADVISORY LLP

Find your way into Fireside Ventures Advisory Llp

1,301 people in our graph share verified history with the Fireside Ventures Advisory Llp team — schools, employers, funds. One of them is your warm intro.

Shinjan Dasguptaunlockedknows Prayag Mohanty · together at Cognizant (overlapped)
×3knows the team · via Kauffman Fellows
knows the team · via INTURN
knows the team · via Hindustan Lever Ltd
×3knows the team · via The Carlyle Group
knows the team · via Management Development Institute, Gurgaon
Fox Verdict
Sign up to see your fit

Investment thesis

Fireside Ventures invests in emerging consumer brands in India, backing founders who combine vision with resolve. The firm centers its approach on 'The Fireside Way' — building enduring consumer brands together with founders, committing to sustained long-term value creation, and maintaining responsibility to the communities these brands serve. Its philosophy of 'doing well by doing good, together' reflects a focus on partnership-driven growth across the consumer sector, spanning categories that shape everyday life for Indian consumers.

Source: firm website, verified Sep 15, 2026.

Stage
Seed–Growth
Check
$376K – $25M
HQ
Bangalore, IN
Leads rounds
Leads
Instruments
Equity
Founded
2016
Last 12 months
3 investments
AUM
$640M
VC funds
2
Tracked investments
73
Acquisitions
3

Team · 42 people

from the firm's website & curated & public directories
Kanwal Singh· Founder and Managing Partner
VS Kannan Sitaram· Partnerin
Chitra Jha· VP - Legal
Deep Vaghela· Compliance Officer
Garvit Zalani· Associate
Ipsita Ghose· AVP - Financein
Kritika Kashyap· EAin
Nandika Pradeep· Director, Strategy & Human Capitalin
Ramya Ramesh· EA & Program Managerin
Sharon Rebeka· Front Office Executive
Sourabh Kumar Gupta· Associate - Corporate Developmentin
Sumy Mathew· Office Manager & Sr. EA
Swati Kulkarni· Director, Corporate Developmentin

Founder mafia

2 people who came through Fireside Ventures Advisory Llp went on to found or lead other companies.

What they invest in

from 39 of 73 portfolio companies

Direct to Consumer ×29Consumer ×28E-commerce ×18Wellness & Fitness ×16Healthtech ×8Digital Health ×7FoodTech ×7FemTech ×3

HQs:India×33United States×1

Who they back

founder profiles across 22 portfolio companies
41%
solo founders
9 of 22 mapped founding teams
48%
repeat founders
of 25 founders with career history

Founding team size:solo founder×92 founders×103 founders×3

Where their founders studiedfrom 22 founders with education data

Indian Institute of Management, Calcutta ×4Shaheed Sukhdev College Of Business Studies ×2Symbiosis Institute of Management Studies ×2

What their founders studiedfrom 23 founders with field-of-study data

Business & Management ×10Engineering ×10Finance & Accounting ×6Computer Science ×2Economics ×2

Where their founders worked beforefrom 25 founders with career history

Licious - Born to meat ×2

7 hold an MBA (of 24 with degree data)

Investments · 73 tracked

founders shown can be your intro path

By year:2026 · 12025 · 52024 · 42023 · 12022 · 32021 · 62020 · 12019 · 32017 · 12016 · 126 dated

Ace Blendaceblend.comSeed · Aug 2025 · $3M

Aceblend is a direct-to-consumer nutritional supplement brand offering microalgae-based omega-3, protein powders, mushroom concentrates, magnesium complexes, and functional beverages targeting fitness and wellness consumers in India.

ConsumerDirect to ConsumerFoodTechHealthtechWellness & FitnessMumbai, IN

Amaha Healthamahahealth.comin𝕏

Amaha is a mental healthcare provider in India offering therapy, psychiatry, hospital care, child and youth services, a moderated support community, and a self-help app for individuals, families, and organisations.

Digital HealthHealthtechMental Health

Dr. Amit Malik(Founder)

Co-investorsLightboxLIGHTBOX VENTURES

Beyond Appliancesbeyondappliances.inin

Beyond Appliances is an Indian direct-to-consumer brand selling kitchen appliances such as gas hobs, cooktops, and chimneys with features like smart timers and app connectivity.

ConsumerDirect to ConsumerHardware

Midurbha Kukrety(Founder)in

Co-investorsAlteria CapitalStride Ventures

Bombay Shaving Companybombayshavingcompany.comin𝕏

Bombay Shaving Company is a men's grooming brand offering shaving products, trimmers, skincare, hair care, bath care, and fragrances such as perfumes and deodorants.

ConsumerDirect to ConsumerE-commerce

Shantanu Deshpande(Founder)

Co-investorsSixth Sense Ventures

Cumin co.cuminco.comin

Cumin Co. makes enamel-coated cast iron cookware, bakeware, serveware, and kitchen accessories free of synthetic non-stick coatings (PFOA, PTFE) for everyday Indian home cooking.

ConsumerDirect to ConsumerE-commerceGurgaon, IN

Udit L(Founder)

DUSQdusq.com

DUSQ makes a wearable device worn behind the ear that is intended to calm the nervous system in the hours before bed to help users fall asleep.

ConsumerHardwareWellness & Fitness

Co-investorsClimber Capital

Escape Planmyescplan.cominSeed · Jul 2025 · $5M

Escape Plan is an online retailer in India selling travel luggage and trolley bags across brands like HRX, Snitch, and Rare Rabbit, offering options by size, format, and features such as TSA locks.

E-commerceRetail TechTravel & HospitalityBengaluru, IN

Abhinav Pathak(Founder)inAbhinav Zutshi(Founder)inAnuj Singh(Founder)in

Co-investorsJungle Ventures

Fitterflyfitterfly.comin𝕏Seed · Apr 2021 · $3M

Fitterfly runs digital therapeutics programs for chronic metabolic conditions such as diabetes, weight, PCOS, and heart health, combining continuous glucose monitoring, personalized diet/fitness/sleep/stress plans, and dedicated coaching.

Digital HealthHealthtechInsurTechSaaSWellness & Fitness

Dr Arbinder Singal(Head, Preventive & Digital Health)in

Co-investorsVenture CatalystsGeneral CatalystThink Investments

Frubonfrubon.comSeries A · Feb 2024 · $93K

The page shows a company site for a food brand but contains only navigation labels (about, products, factory tour, food vlogs) with no descriptive text about what the company makes or who it serves.

Consumer

gynovedagynoveda.cominSeed · Nov 2019

Gynoveda sells Ayurvedic tablet formulations for women's menstrual and reproductive health, including Veera, a herbal supplement marketed to control heavy menstrual flow and reduce painful cycles.

Digital HealthDirect to ConsumerFemTechWellness & FitnessMumbai, IN

Dr Aarati Patil(Founder)inVishal Gupta(Co-founder)inRachana Gupta(Co-founder)in

Happi Planethappi-planet.comin

Happi Planet sells home cleaning products, including a foaming tap cleaner and limescale remover, marketed to consumers in India.

ConsumerDirect to ConsumerE-commerceMumbai, IN

Mayank Gupta(Founder)inNimeet Dhokai(Founder)in

Iluviailuviapro.com𝕏Series A · Feb 2024

iluvia sells professional haircare products for damaged and chemically treated hair, including shampoo, mask, and serum formulations using ingredients like hydrolyzed keratin and collagen.

ConsumerDirect to ConsumerE-commerceWellness & Fitness

Initoinito.comin𝕏

Inito provides fertility and reproductive health services, advised by reproductive endocrinologists and infertility specialists.

FemTechHealthtechWellness & FitnessBengaluru, IN

Varun AV(Founder)inAayush Rai(Founder)in

Co-investorsBetter CapitalOwl CapitalY CombinatorZ21 VenturesBertelsmann India Investments

Kapivakapiva.com

Digital-first consumer brand modernizing Ayurveda for nutrition and wellness in India.

Shantanu .(Founder)in

Co-investorsSharrp VenturesVertex Ventures Sea Management Pte. Ltd.3one4 CapitalVertex GrowthVertex Ventures

Kisahkisah.in

Kisah is an Indian ethnic wear brand offering coordinated festive and wedding outfits such as kurtas and sherwanis for families and wedding parties.

ConsumerDirect to ConsumerE-commerce

Mamaearthmamaearth.inin𝕏Seed · Dec 2016

Mamaearth sells personal care and beauty products including face washes, shampoos, serums, scrubs, and cosmetics, many formulated with natural ingredients.

ConsumerDirect to ConsumerE-commerce

Ghazal Alagh(Founder)inVarun Alagh(Founder)in

Co-investorsEvolvence India FundPeak XV PartnersSharrp VenturesStellaris Venture Advisors 2 LlpTitan CapitalSequoia Capital

Moxie Beautymoxiebeauty.ininSeed · Jul 2024 · $2M

Moxie Beauty is a direct-to-consumer haircare brand offering products such as leave-in creams, gels, shampoos, conditioners, and oils formulated for wavy, curly, and Indian hair types.

ConsumerDirect to ConsumerE-commerceGurgaon, IN

Anmol Ahlawat(Founder)inNikita

Co-investorsBessemer Venture Partners

Nat Habitnathabit.ininSeries A · Apr 2022 · $4M

Nathabit produces steam-distilled essential oils derived from plant materials for use in skincare, haircare, and wellness applications through diffusers or carrier oil dilution.

ConsumerDirect to ConsumerWellness & FitnessGurugram, IN

Co-investorsPeak XV PartnersSharrp VenturesWhiteboard CapitalBertelsmann India Investments

Nesternesterstore.com

Nester designs and sells kitchen homeware and appliances — including air fryer ovens, toasters, coffee machines, cold press juicers, and utensils — using proprietary technologies such as steam infusion.

ConsumerDirect to ConsumerE-commerce

Co-investorsRohit BansalTitan Capital

NewMenewme.asiain

NEWME is a fashion retailer offering women's apparel including denim, tops, dresses, co-ords, jumpsuits, and winterwear through its app and online store.

ConsumerDirect to ConsumerE-commerce

Sumit Jasoria(Founder)in

Co-investorsAccelAfore CapitalEntrepreneur Ventures2am VCAccel IndiaAll In Capital+2 more

Oroosoroos.org

Oroos is a packaged cake brand based in India that manufactures and sells baked goods to consumers.

Advanced ManufacturingConsumerFoodTech

Raje Suneet Jain(CEO)Prashant Manral(Head of Operations & RND)Manish Babuta(Head Of Sales)

Pilgrimpilgrim.comSeries A · Jun 2021 · $2M

Pilgrim Telephone provides enhanced pay-per-call telecommunications services including voice-based teleconferencing, telemessaging, and its Connections chat-line products, serving business partners and consumer communities.

Enterprise SoftwareWayland, US

Co-investorsVertex Ventures Sea Management Pte. Ltd.

Promompromom.in

Promom sells the Bottle Warmer Pro, a countertop appliance that warms milk, heats baby food, and defrosts using gentle water bath heating with an LED touch panel.

ConsumerDirect to ConsumerE-commerceFemTechHardware

Raaz Appraaz.app

Raaz MD is an online clinic focused on men's intimate and sexual health, offering private doctor consultations and prescription treatments for conditions such as premature ejaculation and erectile dysfunction.

Digital HealthHealthtechWellness & Fitness

Co-investorsBetter Capital

Ripplrripplr.inin

Ripplr is a distribution and logistics provider that offers technology- and data-driven supply chain solutions to help client businesses manage and grow their distribution operations.

Enterprise SoftwareLogistics & Supply ChainSaaSBengaluru, IN

Co-investorsTrifecta Capital Advisors3one4 Capital

Rozanarozana.inSeries A · Mar 2024 · $23M

Rozana is a rural e-commerce platform offering over 1,000 products—including groceries, FMCG, electronics, footwear, and personal care—to underserved rural communities in India using a hyperlocal delivery model.

Ankur D.(Founder)in

Co-investors3one4 CapitalBertelsmann India Investments

Samosa Singhsamosasingh.com

Samosa Singh makes packaged samosas developed through extensive product testing, aiming for a lighter, crispier, and consistent product.

ConsumerDirect to ConsumerFoodTech

Nidhi Singh(Co-founder)inShikhar Veer(Co-founder)in

Co-investorsBetter CapitalShe CapitalMcKinsey & Company

slurrp farmslurrpfarm.comin𝕏Series A · Dec 2020 · $2M

Wholsum Foods produces packaged snack cookies for children made with multigrains (whole wheat, jowar, oat) and natural ingredients, free from refined flours, palm oil, and synthetic additives.

AgTechConsumerDirect to ConsumerFoodTechHealthtechNew Delhi, IN

Meghana(Co-founder)Shauravi(Co-founder)

Co-investorsAlkemi Growth CapitalSharrp VenturesTrifecta Capital Advisors

Smyttensmytten.comin𝕏

Consumer brand discovery and product trial platform; Roots Ventures was its first institutional investor.

Bengaluru, IN

Siddhartha Nangia(Founder)Swagat Sarangi(Founder)

Co-investorsRoots VenturesSharrp Ventures

Sole Threadssolethreads.comSeries A · Jul 2023 · $4M

Co-investorsSaama Capital

Sports For Lifesportsforlife.inSeries A · Nov 2025 · $2M

Co-investorsRoots VenturesTDV Partners

supertailssupertails.comin𝕏Series A · Nov 2022 · $10M

Supertails is an online store for pets, offering products and services to pet parents in India, including prescription-based items requiring vet verification.

ConsumerDigital HealthDirect to ConsumerE-commerceBangalore, IN

Aman Tekriwal(Founder)inVarun Sadana(Founder)inVineet Khanna(Founder)in

Co-investorsRPSG Capital VenturesSaama CapitalSauce.vcWhiteboard CapitalDSG Consumer PartnersVenturi Partners Pte. Ltd.

Sweet Karam Coffeesweetkaramcoffee.inin

Sweet Karam Coffee is an Indian direct-to-consumer food brand selling traditional South Indian snacks, sweets, and beverages such as murukku, laddu, halwa, and turmeric latte, made without palm oil, maida, or preservatives.

Direct to ConsumerE-commerceFoodTechBangalore, IN

Co-investorsPeak XV Partners

Terractiveterractive.inin

Terractive makes apparel from fabrics designed for activities like walking, running, and resting, marketing its products around comfort.

ConsumerDirect to ConsumerE-commerce

Co-investorsDeVCMatrixZ47

The Ayurveda Experiencetheayurvedaexperience.com𝕏

iYURA is a personal care brand offering natural, Ayurveda-based skincare and wellness products formulated with traditional herbal ingredients.

ConsumerDigital HealthDirect to ConsumerE-commerceEdTechHealthtechWellness & Fitness

Cate Stillman(Founder)

Co-investorsAnicut CapitalJungle VenturesSeafundSharrp Ventures

The Good Bugthegoodbug.comin

The Good Bug develops probiotic and gut-health consumer products, including clinically-tested synbiotic formulas, prebiotic fibers, a 14-day detox formula, and a Ferments collection of kombuchas, water kefirs, and fermented pickles for adults and children.

ConsumerDirect to ConsumerWellness & FitnessMumbai, IN

Prabhu Karthikeyan.V(Founder)in

Co-investorsSharrp Ventures

The Sleep Companythesleepcompany.ininSeed · Jul 2021 · $2M

The Sleep Company makes mattresses and home comfort products built on its patented SmartGRID hyper-elastic polymer technology, including grid mattresses, pillows, recliner beds and sofas, office and gaming chairs, and adjustable desks.

ConsumerDirect to ConsumerE-commerceMumbai, IN

Priyanka Salot(Founder)inHarshil Salotin

Co-investorsPremji InvestTrifecta Capital AdvisorsAlteria CapitalChrysCapital

The Solved Skinthesolvedskin.com

The Solved Skin is a skincare brand offering formulations for sensitive, acne-prone skin, with clinically tested products free of alcohol, SLS, fragrance, and parabens.

ConsumerDirect to ConsumerWellness & Fitness

Divanshee Jindal(Founder)in

trayatraya.healthin𝕏

Traya Health sells Ayurvedic ingestible hair supplements formulated with herbs such as Bhringraj, Ashwagandha, Shatavari and Amla to address hair fall, premature greying and scalp health.

ConsumerDigital HealthDirect to ConsumerWellness & FitnessMumbai, IN

Saloni Anand(Founder)inAltaf

Co-investorsKae CapitalTrifecta Capital AdvisorsWhiteboard Capital

Underneatunderneat.inin

Underneat is a direct-to-consumer women's lingerie brand offering bras, bralettes, shapewear, and bodysuits designed for Indian body proportions and warm, humid climates.

ConsumerDirect to ConsumerE-commerce

Vimarsh Razdan(Founder)in

Vahdamvahdam.inin𝕏

VAHDAM India is a direct-to-consumer tea, spices, and superfoods brand that sources premium single-origin products directly from Indian gardens and estates, eliminating middlemen.

Direct to ConsumerE-commerceFoodTechWellness & FitnessDelhi, IN

Bala Sarda(Founder & CEO)in

Co-investorsMankind PharmaSAR GROUPMumbai AngelsSingapore Angel NetworkSixth Sense Ventures

Wellbeing Nutritionwellbeingnutrition.comin𝕏

Wellbeing Nutrition produces clean, whole-food and herbal dietary supplements—including whey protein, magnesium complex, marine collagen, omega-3 fish oil, and glutathione—formulated with traceable, non-GMO, lab-tested ingredients.

ConsumerDirect to ConsumerWellness & Fitness

Avnish Chhabria(Founder)inSaurabh Kapoor(Founder)in

Co-investorsTrifecta Capital Advisors

Wellopiawellopia.inin𝕏Seed · Jul 2025 · $930K

Wellopia manufactures and sells health and wellness products for children, including immune support, cough care, throat soothing, and digestive health items marketed for ages 2 and up.

ConsumerDirect to ConsumerHealthtechWellness & Fitness

Sanil(Co-Founder)Vishakha(Co-Founder)

Co-investorsSharrp Ventures

Yoga Baryogabars.inin

Yoga Bars sells protein-focused packaged foods and supplements, including high-protein oats, protein shakes, whey isolate, and plant-based protein powders, sold direct to consumers in India.

Direct to ConsumerFoodTechWellness & Fitness

Suhasini Sampath(Founder)inAditya Anand(Founder)in

Co-investorsElevation Capital

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

10Club91 CyclesAnKa SumMorAntinormAukeraAzaniBoAt LifestyleChosenDesign CafeEarthfulFS LifeGiga FunInnergizeJetapultKalaGatoKwik24Magic CrateNester IndiaNinety OneOroos ConfectioneryPipa BellaSammmmSarvaSLAY CoffeeTasty TalesThe Baker's DozenTroovyTuco IntelligentUnderneath

Exits · 3

3 acquisitions

Design Cafeacq. by HomeLaneKwik24acq. by BigBasketPipa Bellaacq. by Nykaa Fashion

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Fireside Ventures Advisory Llp made?
Fireside Ventures Advisory Llp has 73 tracked investments, 3 of which have exited, including 6 dated in the last 24 months.
What stage does Fireside Ventures Advisory Llp invest at?
Fireside Ventures Advisory Llp invests at the Seed, Series A, Series B, Growth stages.
What is Fireside Ventures Advisory Llp's typical check size?
Fireside Ventures Advisory Llp typically writes checks of $376K – $25M.
What sectors does Fireside Ventures Advisory Llp focus on?
Fireside Ventures Advisory Llp focuses on Consumer, Direct to Consumer, Healthtech, Wellness & Fitness.
Where is Fireside Ventures Advisory Llp located?
Fireside Ventures Advisory Llp is headquartered in Bangalore, IN.
Does Fireside Ventures Advisory Llp lead rounds?
Yes, Fireside Ventures Advisory Llp leads investment rounds.
Who does Fireside Ventures Advisory Llp co-invest with?
Fireside Ventures Advisory Llp most often shares deals with Sharrp Ventures, Trifecta Capital Advisors, Peak XV Partners, among 29 tracked co-investors.

Media · Podcasts & interviews

from their channel

Before It Was Obvious with Vineet Khanna - Supertails

Fireside Ventures

Before It Was Obvious with Nikita Khanna & Anmol Ahlawat - Moxie Beauty

Fireside Ventures

Images

Fireside Ventures Advisory Llp photoFireside Ventures Advisory Llp photo

Co-investors · 9

3one4 Capital

3one4 Capital is an early-stage venture capital firm focused on India, partnering with mission-oriented founders across select market categories.

Both backed · 4
$364K – $30M
Peak XV Partners

Peak XV Partners is a multi-stage venture capital firm that partners with founders from seed through venture and growth stages.

$100K – $10M
General Catalyst

General Catalyst is a venture capital firm operating as a partnership focused on company building and accelerating the growth of the businesses it backs.

Both backed · 1
$30M
Bessemer Venture Partners

Bessemer Venture Partners is a global venture capital firm that partners with entrepreneurs across enterprise, consumer, and healthcare sectors from early stages through growth.

Both backed · 1
$5M – $100M
DSG Consumer Partners

DSG Consumer Partners is an early-stage investor that backs consumer brand founders across India and Southeast Asia, positioning itself as a hands-on partner beyond capital.

Both backed · 1
$500K – $5M
Venture Catalysts | India's First Integrated Incubator

An early-stage investment ecosystem that connects entrepreneurs with angel investors and institutional capital. Venture Catalysts organizes pitch events, provides deal screening and due diligence support, and facilitates syndicated investments across multiple sectors.

V3 Ventures

V3 Ventures is an early-stage investment firm backing purpose-driven consumer brands and consumer technology businesses globally, with teams in the US, Europe and India. It was founded by entrepreneurs and is backed by Verlinvest.

$1M – $5M
Axilor Ventures

Axilor Ventures is an India-based venture capital firm backing early-stage technology startups across supply chain, enterprise SaaS, healthcare, and agriculture, operating SEBI-registered technology funds.

Astir Ventures

Astir Ventures is an early-stage venture capital firm with offices in Silicon Valley, Hyderabad, and New Jersey, focused on funding and mentoring entrepreneurial ventures.

Firms observed investing alongside Fireside Ventures Advisory Llp, from public investor directories. Shared companies are the overlap with Fireside Ventures Advisory Llp's recorded portfolio.

Similar investors

Featured in lists