Fireside Ventures Advisory Llp
Venture capitalBangalore · Seed–Growth · 41 people tracked
Also known as FIRESIDE INVESTMENT ADVISORY LLP
Investment thesis
Fireside Ventures invests in emerging consumer brands in India, backing founders who combine vision with resolve. The firm centers its approach on 'The Fireside Way' — building enduring consumer brands together with founders, committing to sustained long-term value creation, and maintaining responsibility to the communities these brands serve. Its philosophy of 'doing well by doing good, together' reflects a focus on partnership-driven growth across the consumer sector, spanning categories that shape everyday life for Indian consumers.
Source: firm website, verified Aug 25, 2026.
Team · 41 people
from the firm's website & public directories
What they invest in
from 29 of 70 portfolio companiesDirect to Consumer ×23Consumer ×17E-commerce ×13Wellness & Fitness ×11Digital Health ×5FoodTech ×4Enterprise Software ×2FemTech ×2
HQs:India×25United States×1
Who they back
founder profiles across 14 portfolio companiesFounding team size:solo founder×82 founders×43 founders×2
Investments · 70 tracked
founders shown can be your intro pathAmaha is a mental healthcare provider in India offering therapy, psychiatry, hospital care, child and youth services, a moderated support community, and a self-help app for individuals, families, and organisations.
Digital HealthHealthtechMental Health
Dr. Amit Malik(Founder)
Co-investorsLightbox
Beyond Appliances is an Indian direct-to-consumer brand selling kitchen appliances such as gas hobs, cooktops, and chimneys with features like smart timers and app connectivity.
ConsumerDirect to ConsumerHardware
Midurbha Kukrety(Founder)
Co-investorsAlteria CapitalStride Ventures
Bombay Shaving Company is a men's grooming brand offering shaving products, trimmers, skincare, hair care, bath care, and fragrances such as perfumes and deodorants.
ConsumerDirect to ConsumerE-commerce
Shantanu Deshpande(Founder)
Co-investorsSixth Sense Ventures
Built for Indian skin, by Indian dermatology
Cumin Co. makes enamel-coated cast iron cookware, bakeware, serveware, and kitchen accessories free of synthetic non-stick coatings (PFOA, PTFE) for everyday Indian home cooking.
ConsumerDirect to ConsumerE-commerceGurgaon, IN
Udit L(Founder)
Escape Plan is an online retailer in India selling travel luggage and trolley bags across brands like HRX, Snitch, and Rare Rabbit, offering options by size, format, and features such as TSA locks.
E-commerceRetail TechTravel & HospitalityBengaluru, IN
Abhinav Pathak(Founder)
Co-investorsJungle Ventures
Fitterfly runs digital therapeutics programs for chronic metabolic conditions such as diabetes, weight, PCOS, and heart health, combining continuous glucose monitoring, personalized diet/fitness/sleep/stress plans, and dedicated coaching.
Digital HealthHealthtechInsurTechSaaSWellness & Fitness
Dr Arbinder Singal(Head, Preventive & Digital Health)in
Co-investorsVenture CatalystsGeneral CatalystThink Investments
Happi Planet sells home cleaning products, including a foaming tap cleaner and limescale remover, marketed to consumers in India.
ConsumerDirect to ConsumerE-commerceMumbai, IN
Mayank Gupta(Founder)Nimeet Dhokai(Founder)
Digital-first consumer brand modernizing Ayurveda for nutrition and wellness in India.
Shantanu .(Founder)in
Co-investorsSharrp VenturesVertex Ventures Sea Management Pte. Ltd.
Co-investorsAarin Capital3one4 Capital
Mamaearth sells personal care and beauty products including face washes, shampoos, serums, scrubs, and cosmetics, many formulated with natural ingredients.
ConsumerDirect to ConsumerE-commerce
Ghazal Alagh(Founder)inVarun Alagh(Founder)in
Co-investorsEvolvence India FundPeak XV PartnersSharrp VenturesStellaris Venture Advisors 2 LlpTitan Capital
Moxie Beauty makes clean, salon-quality hair care products formulated for Indian hair types, with ranges targeting concerns like frizz, dandruff, curl definition, color damage, and styling.
ConsumerDirect to ConsumerE-commerceGurgaon, IN
Anmol Ahlawat(Founder)
Co-investorsBessemer Venture Partners
Nat Habit sells fresh Ayurvedic beauty and wellness products, including skin care, hair care, bath and body, and baby care items made from natural ingredients prepared daily in its Ayurvedic kitchen.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsPeak XV PartnersSharrp VenturesWhiteboard Capital
Pilgrim Telephone provides enhanced pay-per-call telecommunications services including voice-based teleconferencing, telemessaging, and its Connections chat-line products, serving business partners and consumer communities.
Enterprise SoftwareWayland, US
Co-investorsVertex Ventures Sea Management Pte. Ltd.
ProMom makes baby and maternity products for new mothers, including wearable electric breast pumps, bottle sterilizers, and bottle warmers.
ConsumerDirect to ConsumerFemTech
Ripplr is a distribution and logistics provider that offers technology- and data-driven supply chain solutions to help client businesses manage and grow their distribution operations.
Enterprise SoftwareLogistics & Supply ChainSaaSBengaluru, IN
Co-investorsTrifecta Capital Advisors3one4 Capital
Rozana is a rural e-commerce platform offering over 1,000 products—including groceries, FMCG, electronics, footwear, and personal care—to underserved rural communities in India using a hyperlocal delivery model.
Ankur D.(Founder)in
Co-investors3one4 CapitalBertelsmann India Investments
Slurrp Farm (Wholsum Foods) makes packaged food products such as powders and mixes prepared with traditional methods like roasting and slow-drying, sold without added preservatives.
ConsumerDirect to ConsumerFoodTech
Co-investorsAlkemi Growth CapitalSharrp VenturesTrifecta Capital Advisors
Consumer brand discovery and product trial platform; Roots Ventures was its first institutional investor.
Bengaluru, IN
Siddhartha Nangia(Founder)Swagat Sarangi(Founder)
Co-investorsRoots VenturesSharrp Ventures
Co-investorsSaama Capital
Co-investorsRoots VenturesTDV Partners
Supertails is an online platform for pet parents in India offering pet food, supplies, grooming, and accessories for dogs, cats, and exotic pets, along with an online pet pharmacy for prescription medicines.
Digital HealthDirect to ConsumerE-commerceBangalore, IN
Aman Tekriwal(Founder)Varun Sadana(Founder)Vineet Khanna(Founder)in
Co-investorsRPSG Capital VenturesSaama CapitalSauce.vcWhiteboard CapitalVenturi Partners Pte. Ltd.
Sweet Karam Coffee is an Indian direct-to-consumer food brand selling South Indian snacks, sweets, savories, pastes, papads, pickles, and filter coffee, with festive and regional specialties.
Direct to ConsumerE-commerceFoodTechBangalore, IN
Co-investorsPeak XV Partners
The Ayurveda Experience is an online house of Ayurveda-inspired personal care and wellness brands, selling face, body, hair care, and dietary supplement products such as skincare oils and creams.
Direct to ConsumerE-commerceWellness & Fitness
Co-investorsAnicut CapitalJungle VenturesSeafundSharrp Ventures
Co-investorsShe Capital
The Good Bug offers probiotic and prebiotic supplements—including effervescent tablets, detox shots, fiber boosters, and functional protein—targeting gut health, digestion, weight management, sleep, skin, and women's health.
ConsumerDirect to ConsumerWellness & Fitness
Prabhu Karthikeyan.V(Founder)in
Co-investorsSharrp Ventures
The Sleep Company makes mattresses and home comfort products built on its patented SmartGRID hyper-elastic polymer technology, including grid mattresses, pillows, recliner beds and sofas, office and gaming chairs, and adjustable desks.
ConsumerDirect to ConsumerE-commerceMumbai, IN
Priyanka Salot(Founder)Harshil Salot
Co-investorsPremji InvestTrifecta Capital Advisors
Traya is a hair loss treatment brand that combines Ayurveda, allopathy, and nutrition (its "3 Science Formula") with an online hair diagnostic test, customised supplement and product kits, personalised diet plans, and hair coach guidance.
Digital HealthDirect to ConsumerWellness & Fitness
Co-investorsKae CapitalTrifecta Capital AdvisorsWhiteboard Capital
Underneat is a direct-to-consumer women's lingerie brand offering bras, bralettes, shapewear, and bodysuits designed for Indian body proportions and warm, humid climates.
ConsumerDirect to ConsumerE-commerce
Vimarsh Razdan(Founder)in
VAHDAM sells Indian teas, spices, herbs, and wellness supplements (including capsules and kits) sourced directly from farmers and packaged at origin.
Direct to ConsumerE-commerceWellness & Fitness
Co-investorsSixth Sense Ventures
Wellbeing Nutrition produces clean, whole-food and herbal dietary supplements—including whey protein, magnesium complex, marine collagen, omega-3 fish oil, and glutathione—formulated with traceable, non-GMO, lab-tested ingredients.
ConsumerDirect to ConsumerWellness & Fitness
Avnish Chhabria(Founder)inSaurabh Kapoor(Founder)in
Co-investorsTrifecta Capital Advisors
Wellopia makes natural wellness products for children, including immune support and tummy pops, cough care syrups, throat sprays, raw honey, saline wipes, and hydration mixes.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsSharrp Ventures
Yoga Bars sells protein-focused packaged foods and supplements, including high-protein oats, protein shakes, whey isolate, and plant-based protein powders, sold direct to consumers in India.
Direct to ConsumerFoodTechWellness & Fitness
Suhasini Sampath(Founder)inAditya Anand(Founder)in
Co-investorsElevation Capital
Portfolio news
latest coverage across their companies
supertails · indianretailer.com · Aug 20, 2026
Wellbeing Nutrition · thefashionlaw.com · Aug 11, 2026
Promom · indianretailer.com · Jul 16, 2026
Wellopia · ipoplatform.com · Mar 31, 2026
Rozana · impactalpha.com · Mar 10, 2026
Moxie Beauty · globalcosmeticsnews.com · Dec 19, 2025
Underneat · timesofindia.indiatimes.com · Dec 18, 2025
Frequently asked questions
- How many investments has Fireside Ventures Advisory Llp made?
- Fireside Ventures Advisory Llp has 67 tracked investments.
- What stage does Fireside Ventures Advisory Llp invest at?
- Fireside Ventures Advisory Llp invests at the Seed, Series A, Series B, Growth stages.
- What is Fireside Ventures Advisory Llp's typical check size?
- Fireside Ventures Advisory Llp typically writes checks of $376K – $25M.
- What sectors does Fireside Ventures Advisory Llp focus on?
- Fireside Ventures Advisory Llp focuses on Consumer, Direct to Consumer, Healthtech, Wellness & Fitness.
- Where is Fireside Ventures Advisory Llp located?
- Fireside Ventures Advisory Llp is headquartered in Bangalore, IN.
- Does Fireside Ventures Advisory Llp lead rounds?
- Yes, Fireside Ventures Advisory Llp leads investment rounds.
- Who does Fireside Ventures Advisory Llp co-invest with?
- Fireside Ventures Advisory Llp most often shares deals with Sharrp Ventures, Trifecta Capital Advisors, Peak XV Partners, among 25 tracked co-investors.
Media · Podcasts & interviews
from their channelBefore It Was Obvious with Vineet Khanna - Supertails
Fireside Ventures
Before It Was Obvious with Nikita Khanna & Anmol Ahlawat - Moxie Beauty
Fireside Ventures
Images
Co-investors · 9
Peak XV Partners is a multi-stage venture capital firm that partners with founders from seed through venture and growth stages.
3one4 Capital is an early-stage venture capital firm focused on India, partnering with mission-oriented founders across select market categories.
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General Catalyst is a venture capital firm operating as a partnership focused on company building and accelerating the growth of the businesses it backs.
Bessemer Venture Partners is a global venture capital firm that partners with entrepreneurs across enterprise, consumer, and healthcare sectors from early stages through growth.
An early-stage investment ecosystem that connects entrepreneurs with angel investors and institutional capital. Venture Catalysts organizes pitch events, provides deal screening and due diligence support, and facilitates syndicated investments across multiple sectors.
V3 Ventures is an early-stage investment firm backing purpose-driven consumer brands and consumer technology businesses globally, with teams in the US, Europe and India. It was founded by entrepreneurs and is backed by Verlinvest.
Axilor Ventures is an India-based venture capital firm backing early-stage technology startups across supply chain, enterprise SaaS, healthcare, and agriculture, operating SEBI-registered technology funds.
DSG Consumer Partners is an early-stage investor that backs consumer brand founders across India and Southeast Asia, positioning itself as a hands-on partner beyond capital.
Astir Ventures is an early-stage venture capital firm with offices in Silicon Valley, Hyderabad, and New Jersey, focused on funding and mentoring entrepreneurial ventures.
Firms observed investing alongside Fireside Ventures Advisory Llp, from public investor directories. Shared companies are the overlap with Fireside Ventures Advisory Llp's recorded portfolio.
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