Iris & Romeo
San Francisco, US · Founded 2019 · Delaware corporation · 10 employees on LinkedIn · 2 known investors
Iris&Romeo is a clean beauty brand offering multi-functional, all-in-one skincare and makeup products that combine skincare actives with makeup in a single step. Its products use plant-based ingredients and safe synthetics, exclude 1,400 EU-banned ingredients, and come in recyclable, FSC-certified packaging.
Founders & leadership
Iris & Romeo was founded in 2019 by Michele Gough Baril.
MG
Michele Gough BarilFounder
MG
Michele Gough-BarilNamed on SEC filing
TD
Tara DesaiNamed on SEC filing
Board
AB
CN
Cristina NunezBoard director
Investors · 2
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Reported raises · per SEC filings
Form D private placements$3.3M disclosed across 2 rounds · 2017–2023
▶$3MraisedNov 2023 · 3 investors · OtherRule 506(b)
▶$3MraisedNov 2023 · 3 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Michele Gough-BarilExecutive Officer, Director
- Andrew BlackDirector
- Cristina NunezDirector
- Tara DesaiExecutive Officer, Director
- Offering amount
- $3M
- Amount sold
- $3M
- First sale
- Nov 2023
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$291.4KraisedMar 2018 · 12 investors · Other TechnologyRule 506(b)
▶$291.4KraisedMar 2018 · 12 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Debbie LundquistExecutive Officer, Director
- Michelle GoughExecutive Officer, Director
- Offering amount
- $1M
- Amount sold
- $291.4K
- Minimum investment
- $5K
- First sale
- Dec 2017
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 5
by search overlap
Shopmy136 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
Ulta Salon Cosmetics Fragrance125 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Refinery2966 shared keywordsRefinery29 is a digital media publication producing lifestyle content for a primarily female audience, covering topics such as fashion, shopping, wellness, and horoscopes.
Today64 shared keywordsTODAY is a media outlet publishing news and lifestyle content across food, recipes, health and wellness, parenting, pop culture, books, and relationships. It also offers Start TODAY, a subscription fitness and wellness membership with workouts, meal plans, and expert support.
Allure49 shared keywordsAllure is a beauty media brand publishing editorial content on makeup, skincare, hair, and celebrity beauty news, along with product reviews and a subscription beauty product box. It also operates the Allure Beauty Box, a curated monthly beauty product subscription service.
Companies competing with Iris & Romeo for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Iris & Romeo do?
- Iris&Romeo is a clean beauty brand offering multi-functional, all-in-one skincare and makeup products that combine skincare actives with makeup in a single step. Its products use plant-based ingredients and safe synthetics, exclude 1,400 EU-banned ingredients, and come in recyclable, FSC-certified packaging.
- Who founded Iris & Romeo?
- Iris & Romeo was founded by Michele Gough Baril in 2019.
- Who are Iris & Romeo's investors?
- Iris & Romeo's investors include True Beauty Ventures, BrandProject Capital.
- How much funding has Iris & Romeo raised?
- Iris & Romeo has disclosed $3.3M raised across 2 rounds.
- Where is Iris & Romeo headquartered?
- Iris & Romeo is headquartered in San Francisco, US.