Crown Affair
Los Angeles, US · Founded 2018 · Delaware corporation · 8 known investors
Crown Affair sells clean haircare products, including styling tools and hair formulas designed to restore hair hydration, softness, and shine. It offers direct-to-consumer items such as microfiber towels and other haircare essentials.
ConsumerDirect to ConsumerE-commerce
Founders & leadership
Crown Affair was founded in 2018 by Dianna Cohen.
DC
EC
Board
CN
Cristina NunezBoard director
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Investors · 8
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Reported raises · per SEC filings
Form D private placements$26.8M disclosed across 7 rounds · 2019–2026
▶$5MraisedMay 2026 · 8 investors · RetailingRule 506(b)
▶$5MraisedMay 2026 · 8 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Dianna CohenExecutive Officer, Director
- Steven T. BergDirector
- Cristina NunezDirector
- Elaine ChoiExecutive Officer, Director
- Offering amount
- $5M
- Amount sold
- $5M
- First sale
- May 2026
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$9MraisedNov 2024 · 7 investors · RetailingRule 506(b)
▶$9MraisedNov 2024 · 7 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Dianna CohenExecutive Officer, Director
- Cristina NunezDirector
- Richard GerstenDirector
- Elaine ChoiExecutive Officer, Director
- Offering amount
- $9M
- Amount sold
- $9M
- First sale
- Oct 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.6MraisedMay 2024 · 5 investors · RetailingRule 506(b)
▶$1.6MraisedMay 2024 · 5 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Cristina NunezDirector
- Dianna CohenExecutive Officer, Director
- Offering amount
- $3M
- Amount sold
- $1.6M
- First sale
- May 2024
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$2MraisedMar 2023 · 4 investors · RetailingRule 506(b)
▶$2MraisedMar 2023 · 4 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Dianna C. CohenExecutive Officer, Director
- Cristina NunezDirector
- Offering amount
- $2M
- Amount sold
- $2M
- First sale
- Mar 2023
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$3MraisedMay 2022 · 24 investors · RetailingRule 506(b)
▶$3MraisedMay 2022 · 24 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Dianna CohenExecutive Officer, Director
- Offering amount
- $3M
- Amount sold
- $3M
- First sale
- May 2021
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$4.5MraisedMar 2022 · 20 investors · RetailingRule 506(b)
▶$4.5MraisedMar 2022 · 20 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Dianna C. CohenExecutive Officer, Director, Promoter
- Offering amount
- $5M
- Amount sold
- $4.5M
- First sale
- Mar 2022
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$1.7MraisedDec 2019 · 25 investors · RetailingRule 506(b)
▶$1.7MraisedDec 2019 · 25 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Dianna C. CohenExecutive Officer, Director, Promoter
- Offering amount
- $1.7M
- Amount sold
- $1.7M
- First sale
- Aug 2019
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlapUlta Salon Cosmetics Fragrance1249 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Allure992 shared keywordsAllure is a beauty media brand publishing editorial content on makeup, skincare, hair, and celebrity beauty news, along with product reviews and a subscription beauty product box. It also operates the Allure Beauty Box, a curated monthly beauty product subscription service.
Vogue640 shared keywordsVogue is a fashion and lifestyle media publication covering celebrity style, runway fashion, beauty, weddings, and wellness through articles, videos, and a print magazine. It serves a general consumer audience interested in fashion and pop culture.
Shopmy484 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
Companies competing with Crown Affair for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Crown Affair Secures Series C Investment Led by Stride Consumer Partners | citybizcitybiz.co · May 2026
Crown Affair Raises Series C Led By Stride Consumer Partners To Fuel Next Phase Of Sephora Growth | Beauty Independentbeautyindependent.com · May 2026
Crown Affair Lands Series C Investmentbeautynewsdaily.com · May 2026
EXCLUSIVE: Crown Affair Raises Series C Led by Stride Consumer Partnerswwd.com · May 2026Frequently asked questions
- What does Crown Affair do?
- Crown Affair sells clean haircare products, including styling tools and hair formulas designed to restore hair hydration, softness, and shine. It offers direct-to-consumer items such as microfiber towels and other haircare essentials.
- Who founded Crown Affair?
- Crown Affair was founded by Dianna Cohen in 2018.
- Who are Crown Affair's investors?
- Crown Affair's investors include AMBERSTONE, Palm Tree Crew Investments, Point King Capital, Selva Ventures, Stride Consumer Partners, True Beauty Ventures, Montage Ventures, Stage 1 Fund.
- How much funding has Crown Affair raised?
- Crown Affair has disclosed $26.8M raised across 7 rounds.
- Where is Crown Affair headquartered?
- Crown Affair is headquartered in Los Angeles, US.