Where does Rich Gersten work?

Rich Gersten is Managing Partner at True Beauty Ventures and Board director at Orange Canvas and Board director at Crown Affair and Board director at Aquis.

What check size does Rich Gersten write?

Rich Gersten typically writes checks of $100K – $5M.

What companies has Rich Gersten invested in?

Investments tracked here include Aquis, Aquis Hair, Caliray, Feals, K18 Hair, Kinship, Moon Juice, The 7 Virtues Beauty.

Where did Rich Gersten go to school?

Rich Gersten studied at Union College (BS, Economics); The Wharton School (MBA, Finance); Bronx High School of Science.

Rich Gersten

Investor

Managing Partner at True Beauty Ventures · Board director at Orange Canvas · Board director at Crown Affair · Board director at Aquis

New York City

Writes $100K – $5M checks · typically $1.5M

Find your path to Rich

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Ask Marcel Lopez to introduce you to Rich

You →Marcel · together at Lime Crime (2018–2019) →Rich

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You →Jamie · together at Tengram Capital Partners →Rich

Ask Sam Okafor to introduce you to Rich

You →Sam · 6 people · together at True Beauty Ventures →Rich

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About

Rich Gersten is a multi-decade beauty and personal-care specialist who backs category-defining brands, runs a concentrated, high-conviction portfolio, and advises founders on exits, M&A, and company building.

Contact· self-published, not guessed

rich@truebeautyventures.com

Invests in

ConsumerDirect to ConsumerE-commerceHealthtechImpact & Social Good

Board director at Orange Canvas

Intro paths

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In turn, Rich can intro founders to Orange Canvas's investors below.

Orange Canvas's investors · 1

True Beauty VenturesPalm Beach Gardens · $1M – $10M checks · since 2024

Co-founders at Orange Canvas

Alina RoytbergExecutive Officer, Director

Lev GlazmanExecutive Officer, Director

Board director at Crown Affair

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In turn, Rich can intro founders to Crown Affair's investors below.

Crown Affair's investors · 12

Alumni VenturesManchester · $100K – $10M checks AMBERSTONESan Francisco · $500K – $10M checks Brand Foundry VenturesAustin · $500K – $1.5M checks · since 2020 K50 VenturesEncinitas · $50K – $250K checks · since 2019 Montage VenturesMenlo Park · $4M checks Palm Tree Crew InvestmentsNew York Point King CapitalSydney Selva VenturesLos Angeles · $100K – $5M checks Sidekick Partners Stage 1 Fundsince 2022 Stride Consumer PartnersBoston · since 2026 True Beauty VenturesPalm Beach Gardens · $1M – $10M checks · since 2026

Co-founders at Crown Affair

Dianna CohenExecutive Officer, Director

Board director at Aquis

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In turn, Rich can intro founders to Aquis's investors below.

Aquis's investors · 3

Madison Parker Capital$50M checks Springboard Growth CapitalNew York · since 2019 True Beauty VenturesPalm Beach Gardens · $1M – $10M checks · since 2021

Co-founders at Aquis

Suveen SahibExecutive Officer, Director

Britta CoxFounder

Experience

NormsInvestorcurrent2025 — present
True Beauty VenturesCo-Founder and Managing Partnercurrent2020 — presentGreater NY area
Leaked LabsInvestorcurrent2026 — present
Crown AffairBoard Membercurrent2024 — present
The MakerBoard Membercurrent2024 — present
Iris&RomeoBoard Observercurrent2023 — present
Vacation Inc.Board Membercurrent2023 — present
The 7 Virtues Beauty Inc.Board Observercurrent2023 — present
evolvetogetherBoard Membercurrent2023 — presentLos Angeles, California, United States
NEST New YorkBoard Membercurrent2022 — present
Moon JuiceBoard Observercurrent2022 — present
Glow RecipeBoard Membercurrent2021 — presentNew York City Metropolitan Area
maudeBoard Observercurrent2021 — presentNew York City Metropolitan Area
FealsBoard Observercurrent2021 — present
KinshipInvestorcurrent2020 — presentSan Francisco Bay Area
North Castle PartnersAdvisorcurrent2020 — presentGreenwich, Connecticut, United States
Cos Bar USABoard Membercurrent2015 — presentAspen, CO
ReVive SkincareBoard Member2017 — 2024New York City Metropolitan Area
K18 HairBoard Member2020 — 2024San Francisco Bay Area
Lime CrimeBoard Member2017 — 2023Woodlands, CA
AlgenistBoard Member2016 — 2022Glendale, CA
Tengram Capital PartnersAdvisor2020 — 2021Westport, CT and NYC, NY
Tengram Capital PartnersPartner2011 — 2020Westport, CT and NYC, NY
This WorksBoard Member2015 — 2019London, United Kingdom
NEST FragrancesBoard Member2012 — 2017
DevaCurlBoard Member2013 — 2017
Laura Geller Beauty, LLCBoard Member2012 — 2016
Catterton PartnersPartner2007 — 2011
North Castle PartnersPartner1999 — 2007
BT Capital PartnersPrincipal1993 — 1998
Chemical BankAssociate1988 — 1991New York, NY

Skills & more

Management26Strategy71Strategic Planning24Private Equity99Retail39Consumer Products63Investments73Leveraged Finance30Food & Beverage13Beauty8Marketing38Entrepreneurship31

+10 more

Beauty IndustryBusiness StrategyMergers & AcquisitionsCapitalVenture CapitalFinancial ModelingLBOStart-upsCorporate DevelopmentInvestor Relations

From Rich's professional profile.

Investments

Investor

AquisAquis HairCaliray FealsK18 HairKinship Moon JuiceThe 7 Virtues Beauty

Per curated public sources.

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Colleagues at True Beauty Ventures

Aaron Mizrahi

Amazon Partner at True Beauty Ventures

Caroline Phipps

Senior Associate at True Beauty Ventures

Caroline Weintraub

Vice President at True Beauty Ventures

Cassie Cowman

Retail Strategy Partner at True Beauty Ventures

Colleen Walsh

Human Resources and Talent Partner at True Beauty Ventures

Cristina

Investor at True Beauty Ventures

Cristina Nuñez

Co-Founder & General Partner at True Beauty Ventures

Gabriella Giron

Retail Strategy Partner at True Beauty Ventures

Network1

Cristina Nuñez

Co-Founder & General Partner at True Beauty Ventures

Investors connected to Rich in public investor directories — a warm-intro map.

Frequently asked questions

Who is Rich Gersten?: Rich Gersten is a multi-decade beauty and personal-care specialist who backs category-defining brands, runs a concentrated, high-conviction portfolio, and advises founders on exits, M&A, and company building.
Where does Rich Gersten work?: Rich Gersten is Managing Partner at True Beauty Ventures and Board director at Orange Canvas and Board director at Crown Affair and Board director at Aquis.
What does Rich Gersten invest in?: Rich Gersten invests in Consumer, Direct to Consumer, E-commerce, Healthtech, Impact & Social Good.
What check size does Rich Gersten write?: Rich Gersten typically writes checks of $100K – $5M.
What companies has Rich Gersten invested in?: Investments tracked here include Aquis, Aquis Hair, Caliray, Feals, K18 Hair, Kinship, Moon Juice, The 7 Virtues Beauty.
Where did Rich Gersten go to school?: Rich Gersten studied at Union College (BS, Economics); The Wharton School (MBA, Finance); Bronx High School of Science.