Rich Gersten
InvestorManaging Partner at True Beauty Ventures · Advisor at North Castle Partners · Board director at Orange Canvas · Board director at Crown Affair · Board director at Aquis
New York City
Writes $100K – $5M checks · typically $1.5M
Find your path to Rich
294 people in our graph share verified history with Rich — schools, employers, funds. One of them is your warm intro.
Ann PauloseunlockedRich: together at True Beauty Ventures (2023–2024)
×8Rich: together at The Wharton School
Rich: together at Feals
×2Rich: together at Union College
About
Rich Gersten is a multi-decade beauty and personal-care specialist who backs category-defining brands, runs a concentrated, high-conviction portfolio, and advises founders on exits, M&A, and company building.
Contact· self-published, not guessed
Invests in
ConsumerDirect to ConsumerE-commerceHealthtechImpact & Social Good
Board director at Orange Canvas
Intro paths
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In turn, Rich can intro founders to Orange Canvas's investors below.
Orange Canvas's investors · 1
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Co-founders at Orange Canvas
AR
Alina RoytbergExecutive Officer, Director
LG
Lev GlazmanExecutive Officer, Director
Board director at Crown Affair
Intro paths
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In turn, Rich can intro founders to Crown Affair's investors below.
Crown Affair's investors · 8
AMBERSTONESan Francisco · $500K – $10M checksMontage VenturesMenlo Park · $4M checksPalm Tree Crew InvestmentsNew YorkPoint King CapitalSydneySelva VenturesLos Angeles · $100K – $5M checksStage 1 Fundsince 2022Stride Consumer PartnersBoston · since 2026True Beauty VenturesPalm Beach Gardens · $1M – $10M checks · since 2026
Co-founders at Crown Affair
DC
Dianna CohenExecutive Officer, Director
Board director at Aquis
Intro paths
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In turn, Rich can intro founders to Aquis's investors below.
Aquis's investors · 2
Co-founders at Aquis
BC
Britta CoxExecutive Officer, Director
SS
Suveen SahibExecutive Officer, Director
Experience
- NormsInvestorcurrent2025 — present
- True Beauty VenturesCo-Founder and Managing Partnercurrent2020 — presentGreater NY area
- Leaked LabsInvestorcurrent2026 — present
- Crown AffairBoard Membercurrent2024 — present
- The MakerBoard Membercurrent2024 — present
- Iris&RomeoBoard Observercurrent2023 — present
- Vacation Inc.Board Membercurrent2023 — present
- The 7 Virtues Beauty Inc.Board Observercurrent2023 — present
- evolvetogetherBoard Membercurrent2023 — presentLos Angeles, California, United States
- NEST New YorkBoard Membercurrent2022 — present
- Moon JuiceBoard Observercurrent2022 — present
- Glow RecipeBoard Membercurrent2021 — presentNew York City Metropolitan Area
- maudeBoard Observercurrent2021 — presentNew York City Metropolitan Area
- FealsBoard Observercurrent2021 — present
- KinshipInvestorcurrent2020 — presentSan Francisco Bay Area
- North Castle PartnersAdvisorcurrent2020 — presentGreenwich, Connecticut, United States
- Cos Bar USABoard Membercurrent2015 — presentAspen, CO
- ReVive SkincareBoard Member2017 — 2024New York City Metropolitan Area
- K18 HairBoard Member2020 — 2024San Francisco Bay Area
- Lime CrimeBoard Member2017 — 2023Woodlands, CA
- AlgenistBoard Member2016 — 2022Glendale, CA
- Tengram Capital PartnersAdvisor2020 — 2021Westport, CT and NYC, NY
- Tengram Capital PartnersPartner2011 — 2020Westport, CT and NYC, NY
- This WorksBoard Member2015 — 2019London, United Kingdom
- NEST FragrancesBoard Member2012 — 2017
- DevaCurlBoard Member2013 — 2017
- Laura Geller Beauty, LLCBoard Member2012 — 2016
- Catterton PartnersPartner2007 — 2011
- North Castle PartnersPartner1999 — 2007
- BT Capital PartnersPrincipal1993 — 1998
- Chemical BankAssociate1988 — 1991New York, NY
Skills & more
Management26Strategy71Strategic Planning24Private Equity99Retail39Consumer Products63Investments73Leveraged Finance30Food & Beverage13Beauty8Marketing38Entrepreneurship31
+10 more
Beauty IndustryBusiness StrategyMergers & AcquisitionsCapitalVenture CapitalFinancial ModelingLBOStart-upsCorporate DevelopmentInvestor RelationsFrom Rich's professional profile.
Investments
Investor
AquisAquis HairCalirayFealsK18 HairKinshipMoon JuiceThe 7 Virtues Beauty
Per curated public sources.
Colleagues at True Beauty Ventures
Aaron Mizrahi
Amazon Partner at True Beauty Ventures
Caroline Phipps
Senior Associate at True Beauty Ventures
Caroline Weintraub
Vice President at True Beauty Ventures
Cassie Cowman
Retail Strategy Partner at True Beauty Ventures
Colleen Walsh
Human Resources and Talent Partner at True Beauty Ventures
Cristina
Investor at True Beauty Ventures
Cristina Nunez
Co-Founder and General Partner at True Beauty Ventures
Cristina Nuñez
Co-Founder & General Partner at True Beauty Ventures
Network1
Investors connected to Rich in public investor directories — a warm-intro map.
Frequently asked questions
- Who is Rich Gersten?
- Rich Gersten is a multi-decade beauty and personal-care specialist who backs category-defining brands, runs a concentrated, high-conviction portfolio, and advises founders on exits, M&A, and company building.
- Where does Rich Gersten work?
- Rich Gersten is Managing Partner at True Beauty Ventures and Board director at Orange Canvas and Board director at Crown Affair and Board director at Aquis.
- What does Rich Gersten invest in?
- Rich Gersten invests in Consumer, Direct to Consumer, E-commerce, Healthtech, Impact & Social Good.
- What check size does Rich Gersten write?
- Rich Gersten typically writes checks of $100K – $5M.
- What companies has Rich Gersten invested in?
- Investments tracked here include Aquis, Aquis Hair, Caliray, Feals, K18 Hair, Kinship, Moon Juice, The 7 Virtues Beauty.
- Where did Rich Gersten go to school?
- Rich Gersten studied at Union College (BS, Economics); The Wharton School (MBA, Finance); Bronx High School of Science.
Same school
Also attended Union College58
Peter SaperstonePartner at GreycroftLauren YoungHead of Platform at AlleyCorpCeillie Clark-KeaneHead of Marketing & Communications at Building VenturesMegan JenkinsSenior Director of Finance at F-Prime Capital PartnersSteve CiesinskiB2B SaaS / Deep Tech at OVO FundJason BeckmanCo-Founder and Managing Partner at Colbeck Capital
+ 52 more
Also attended The Wharton School2,000
Sarah GuoFounder & General Partner of ConvictionJosh KopelmanFounder and Partner at First Round CapitalAydin SenkutFounder & Managing Partner at FelicisJack AbrahamFounder, CEO & Managing Partner of AtomicKatie RiesterPartner, Head of Investor Relations at Felicis VenturesTrevor OelschigInvestment Team at General Catalyst
+ 1,994 more
Also attended Bronx High School of Science22
Stephen SnyderManaging Director, Head of Operations & Partnerships at JetBlue VenturesMichael TingVice President, Capital Formation & Investor Relations at Moderne VenturesMelissa WongTSG Vantage Team at TSG Consumer PartnersSajal SrivastavaCo-CEO & Co-Founder at TriplePoint CapitalZach FredericksPrincipal at Primary Venture PartnersHannah PaigeDirector at Worklyn Partners
+ 16 more
