Rich Gersten
InvestorManaging Partner at True Beauty Ventures
New York City
Writes $100K β $5M checks Β· typically $1.5M
About
Rich Gersten is a multi-decade beauty and personal-care specialist who backs category-defining brands, runs a concentrated, high-conviction portfolio, and advises founders on exits, M&A, and company building.
Invests in
ConsumerDirect to ConsumerE-commerceHealthtechImpact & Social Good
Experience
- NormsInvestorcurrent2025 β present
- True Beauty VenturesCo-Founder and Managing Partnercurrent2020 β presentGreater NY area
- Leaked LabsInvestorcurrent2026 β present
- Crown AffairBoard Membercurrent2024 β present
- The MakerBoard Membercurrent2024 β present
- Iris&RomeoBoard Observercurrent2023 β present
- Vacation Inc.Board Membercurrent2023 β present
- The 7 Virtues Beauty Inc.Board Observercurrent2023 β present
- evolvetogetherBoard Membercurrent2023 β presentLos Angeles, California, United States
- NEST New YorkBoard Membercurrent2022 β present
- Moon JuiceBoard Observercurrent2022 β present
- Glow RecipeBoard Membercurrent2021 β presentNew York City Metropolitan Area
- maudeBoard Observercurrent2021 β presentNew York City Metropolitan Area
- FealsBoard Observercurrent2021 β present
- KinshipInvestorcurrent2020 β presentSan Francisco Bay Area
- North Castle PartnersAdvisorcurrent2020 β presentGreenwich, Connecticut, United States
- Cos Bar USABoard Membercurrent2015 β presentAspen, CO
- ReVive SkincareBoard Member2017 β 2024New York City Metropolitan Area
- K18 HairBoard Member2020 β 2024San Francisco Bay Area
- Lime CrimeBoard Member2017 β 2023Woodlands, CA
Education
- Union CollegeBS, Economics1984 β 1988
- The Wharton SchoolMBA, Finance1991 β 1993
- Bronx High School of Science1980 β 1984
Skills & more
Management26Strategy71Strategic Planning24Private Equity99Retail39Consumer Products63Investments73Leveraged Finance30Food & Beverage13Beauty8Marketing38Entrepreneurship31
+10 more
Beauty IndustryBusiness StrategyMergers & AcquisitionsCapitalVenture CapitalFinancial ModelingLBOStart-upsCorporate DevelopmentInvestor RelationsFrom Rich's professional profile.
Same school
Also attended Union College14
Peter SaperstonePartner at GreycroftLauren YoungHead of Platform at AlleyCorpCaleb WinderManaging Director at MemorialCare Innovation FundSean DayPrincipal at Rock Health CapitalAnthony AlbaneseChief Operating Officer at a16z cryptoThomas L. WoodDirector at Cleanspark
+ 8 more
Also attended The Wharton School1,323
Fred WilsonCo-founder & Partner at Union Square VenturesJosh KopelmanFounder and Partner at First Round CapitalAydin SenkutFounder & Managing Partner at FelicisKatie RiesterPartner, Head of Investor Relations at Felicis VenturesTrevor OelschigInvestment Team at General CatalystRebecca JamesInvestor at Index Ventures
+ 1,317 more
Shared employers
Also worked at Leaked Labs1
Also worked at NEST New York1
Also worked at maude1
Colleagues at True Beauty Ventures
Aaron Mizrahi
Amazon Partner at True Beauty Ventures
Caroline Phipps
Senior Associate at True Beauty Ventures
Caroline Weintraub
Vice President at True Beauty Ventures
Cassie Cowman
Retail Strategy Partner at True Beauty Ventures
Colleen Walsh
Human Resources and Talent Partner at True Beauty Ventures
Cristina
Investor at True Beauty Ventures
Cristina Nunez
Co-Founder and General Partner at True Beauty Ventures
Cristina NuΓ±ez
Co-Founder & General Partner at True Beauty Ventures
Network1
Investors connected to Rich in public investor directories β a warm-intro map.










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