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Cake Ventures

Venture capitaloperating company · company profile

San Francisco · Pre-Seed–Series A · 1 people tracked

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Investment thesis

Focuses on companies addressing needs arising from massive demographic changes, differentiated by its thematic expertise in demographic-driven markets.

Stage
Pre-Seed–Series A
Check
$200K – $750K
HQ
San Francisco, California, US
Leads rounds
Follows
Instruments
Equity
Founded
2021
Tracked investments
26

Team · 1 people

from public directories

What they invest in

from 15 of 26 portfolio companies

Digital Health ×8AI & Machine Learning ×5Consumer ×5Wellness & Fitness ×5Healthtech ×4E-commerce ×3Direct to Consumer ×2FemTech ×2

HQs:United States×5Canada×1

Investments · 26 tracked

founders shown can be your intro path
Asterastercare.comacquired by Elation

Aster provides patient management software and agentic AI voice tools for healthcare providers.

AI & Machine LearningDigital HealthHealthtech

PartnerMonique Woodard· solo GP

Co-investorsCornerstone VCOctopus VenturesCambrian VenturesIVP (Institutional Venture Partners)Sequoia CapitalSterling Road+1 more

Bright

PartnerMonique Woodard· solo GP

culina healthculinahealth.comin

Culina Health connects patients with registered dietitians for personalized, virtual nutrition care that is in-network with major insurance plans.

Digital HealthHealthtechWellness & FitnessNew Jersey, US

Vanessa Rissetto(Co-founder)Tamar Samuels(Co-founder)

PartnerMonique Woodard· solo GP

Co-investorsGraham Walker VentureMGV.VCREDO VenturesRethink ImpactTensility Venture PartnersVamosVentures+1 more

Death Clockdeathclock.coin𝕏

Death Clock is a longevity platform that gives users a life expectancy estimate based on clinical studies and provides personalized health plans built on bloodwork from Quest and Labcorp lab tests.

ConsumerDigital HealthLongevity

PartnerMonique Woodard· solo GP

Co-investorsBreak Trail Venturesf7 Ventures

Easymateeasymate.aiin𝕏

EasyMate AI is a modular AI customer engagement platform that captures leads, automates follow-ups, answers customer questions 24/7, and handles admin tasks such as customer management, document generation, and upsell detection.

AI & Machine LearningSaaSSales Tech

PartnerMonique Woodard· solo GP

Co-investorsConvergeRogue Womens Fund

Elieli.healthin𝕏

Eli develops and manufactures at-home hormone level tests that collect longitudinal data on daily hormonal patterns.

AI & Machine LearningConsumerDeep TechDigital HealthFemTechWellness & FitnessMontréal, CA

Thomas Cortina(Founder)in

PartnerMonique Woodard· solo GP

Co-investors2048 VenturesBDC Thrive Venture Fund for WomenForeground CapitalGarage CapitalMuse CapitalPanache Ventures+3 more

Frameframeyourfuture.comin

Frame provides personalized fertility care coordination and guidance for individuals at various stages of their fertility journey, including evaluation, expert care teams, and access to vetted medical providers and products.

Digital HealthFemTech

Jessica Bell van der Wal(Founder & CEO)inCorey van der Wal(Founder)in

PartnerMonique Woodard· solo GP

Co-investorsAd Astra VenturesCity LightFlare Capital PartnersKli CapitalStone Mountain VenturesThe MBA Fund+5 more

Frame Fertility

PartnerMonique Woodard· solo GP

Guaranteed

PartnerMonique Woodard· solo GP

Joshinjoshin.comin𝕏

Joshin provides a workplace support platform offering personalized coaching, trained Navigators, and company-wide education to help employers support employees through accommodations, diagnosis support, caregiving, and disability/neurodivergence needs.

Future of WorkHR TechWellness & FitnessNorth Oaks, US

Melissa Danielsen(Executive Officer, Director, Promoter)Melanie Fountaine(Executive Officer, Director, Promoter)Matthew Jones(Director)Alexander Hansen(Executive Officer)

BoardRobert Sarrazin(Director)in

PartnerMonique Woodard· solo GP

Co-investorsAIFClaritas CapitalM25

KoobzJun 2025

Ventura, US

Jakub Graczyk(Executive Officer, Director)

BoardJean-Francois Clavier(Director)

Co-investorsUncork CapitalAntlerKarman VenturesV1 VC

Learnwithbrightlearnwithbright.comin

Bright provides an immersive learning platform using AI and software simulations for corporate training and workforce development.

AI & Machine LearningEdTechFuture of WorkSaaS

PartnerMonique Woodard· solo GP

Co-investorsRiptide Ventures

Lotusgetlotus.com

PartnerMonique Woodard· solo GP

Co-investors1843 CapitalBehind Genius Ventures

Lotus Labs

PartnerMonique Woodard· solo GP

McMullenshopmcmullen.com

McMullen is an online fashion retailer selling designer women's clothing, shoes, and accessories from brands such as Proenza Schouler, Sea New York, Simkhai, Ilio Smeraldo, and Tibi.

ConsumerE-commerceRetail Tech

PartnerMonique Woodard· solo GP

Co-investorsUrban Innovation

Mostdaysmostdays.comin𝕏

Mostdays operates Death Clock, a longevity platform that estimates users' life expectancy based on clinical studies, bloodwork, and health habits, and provides personalized longevity plans curated by doctors.

Digital HealthLongevityWellness & Fitness

PartnerMonique Woodard· solo GP

Co-investorsKing River CapitalOrigin Ventures

Onguaranteedonguaranteed.com

Guaranteed is an AI growth platform for healthcare organizations that unifies referral, eligibility, ADT, and HIE data into a single operating view.

AI & Machine LearningDigital HealthHealthtech

PartnerMonique Woodard· solo GP

Co-investorsAble PartnersHDS CapitalBlack Tech Nation VenturesBrandProject CapitalPrimetime PartnersSpringbank

Pamper

PartnerMonique Woodard· solo GP

Pampernailgallerypampernailgallery.comin

Pamper Nail Gallery handcrafts reusable, collectible press-on nail art sets using vegan and cruelty-free products, including limited-edition themed drops and custom commissions.

ConsumerDirect to ConsumerE-commerce

PartnerMonique Woodard· solo GP

Co-investorsFearless Fund

Serifserif.space

PartnerMonique Woodard· solo GP

Co-investorsSprint VcVibe Capital

Shop Mcmullen

PartnerMonique Woodard· solo GP

Sol Health

PartnerMonique Woodard· solo GP

Stand+standshoes.com

STAND+ makes energy-dissipation recovery footwear that disperses impact laterally to reduce joint stress, along with removable Ortholite recovery insoles and a heat-moldable custom fit.

Direct to ConsumerE-commerceWellness & Fitness

PartnerMonique Woodard· solo GP

Co-investorsBreak Trail VenturesCosmic Venture PartnersHannah Grey VenturesMidnightThe Family Fund

Tender Care

PartnerMonique Woodard· solo GP

Tenyourtenyour.comin

TenYour offers a financial product that gives professionals and middle-class Americans a payout and savings plan to cover income gaps during job loss and layoffs.

ConsumerFintechInsurTech

Joah Spearman(Founder & CEO)

PartnerMonique Woodard· solo GP

Co-investorsCity LightSwizzle Ventures

Trytendercaretrytendercare.comin

tendercare helps families caring for aging parents (including those with dementia) get organized and find vetted elder care professionals through a national trusted network, and provides tenderID, a QR-code fridge decal and wallet card giving first responders instant access to medical information.

Digital HealthHealthtechMarketplaces

PartnerMonique Woodard· solo GP

Co-investorsEquitage Ventures, L.L.C.Hannah Grey Ventures

Exits · 1

IPOs and acquisitions across the tracked portfolio

Asteracq. by Elation

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Cake Ventures made?
Cake Ventures has 23 tracked investments, 1 of which have exited via acquisition or IPO.
What stage does Cake Ventures invest at?
Cake Ventures invests at the Pre-Seed, Seed, Series A stages.
What is Cake Ventures's typical check size?
Cake Ventures typically writes checks of $200K – $750K.
What sectors does Cake Ventures focus on?
Cake Ventures focuses on Advanced Manufacturing, Consumer, EdTech, Enterprise Software, Fintech, Healthtech, Retail Tech, SaaS.
Where is Cake Ventures located?
Cake Ventures is headquartered in San Francisco, US.
Does Cake Ventures lead rounds?
Cake Ventures typically participates in rounds rather than leading them.
Who does Cake Ventures co-invest with?
Cake Ventures most often shares deals with Break Trail Ventures, City Light, Hannah Grey Ventures, among 41 tracked co-investors.

Media · Podcasts & interviews

featuring the team

Peloton's new CEO (can he turn it around?) + Cake Ventures' Monique Woodard Angel S6 E5 | E1383

This Week in Startups · Monique Woodard

🧠 How do you scale expertise as a solo GP? Monique Woodard reveals how she’s building Cake Ventures

Day One FM - For founders and startup operators · Monique Woodard

Fireside Chat with Monique Woodard, Managing Director Cake Ventures

Graham & Walker · Monique Woodard

Power Conversations w/ Monique Woodard, Founding Partner & Managing Director at Cake Ventures

All Raise · Monique Woodard

What is Cake Ventures Founding Partner Monique Woodard's strategy for building a balanced portfolio?

Paige Finn Doherty // Seed to Harvest · Monique Woodard

Closing A $17 Million Fund with Cake Ventures Founding Partner Monique Woodard |Seed To Harvest Ep47

Paige Finn Doherty // Seed to Harvest · Monique Woodard

Co-investors · 13

Sterling Road

Sterling Road is an early-stage investor that typically makes an initial $50k investment at the idea stage, pairing capital with regular coaching to help founders launch and grow, and continues investing in later rounds.

Both backed · 1
$50K – $150K
Cornerstone VC

Cornerstone VC is an early-stage venture capital firm backing ambitious tech founders from diverse backgrounds, investing from pre-seed through to pre-Series A and following on as companies scale.

Both backed · 1
$317.5K
BrandProject Capital

BrandProject Capital is an early-stage venture firm that partners with founders to build consumer brands, investing in pre-seed and seed stage consumer product, service, and technology companies.

Both backed · 1
Onguaranteed
$500K – $3M
AIF

AIF (Autism Impact Fund) is a healthcare technology and innovation firm investing in behavioral health, mental health, autism, and complex chronic conditions.

Both backed · 1
Muse Capital

Muse Capital is an early-stage venture capital firm backing consumer technology companies in overlooked markets across the future of how people care, play, and live.

Both backed · 1
$100K – $1M
Everywhere Ventures

Everywhere Ventures is an early-stage venture firm, backed by a community of founders and operators as LPs, that writes early checks (including pre-seed) into startups across many sectors and geographies.

$250K
BAM Ventures

BAM Ventures is an early-stage investment firm made up of experienced entrepreneurs based in Southern California, backing founders building consumer-focused technologies, products, and services that transform commerce.

$100K – $1M
Kindred Ventures

Kindred Ventures is a San Francisco-based venture capital firm that backs technology startups in their earliest financing rounds, often helping form and fund companies before they exist. It has backed 100+ startups.

$250K – $2M
7percent Ventures

7percent Ventures is an early-stage venture capital firm that backs breakthrough deep tech and moonshot companies at pre-seed and seed stages.

$250K – $2M
MaC Venture Capital

MaC Venture Capital is a seed-stage venture capital firm that partners closely with founders, offering a multidisciplinary team, an extensive network spanning Silicon Valley, Hollywood, Washington DC, and emerging markets, and hands-on growth support.

$500K – $2M
Coelius Capital

Coelius Capital provides entrepreneurial early-stage capital to technology startups, generally investing in B2B or B2B2C companies.

$200K – $1M
125 Ventures

125 Ventures is a New York City-based venture capital firm investing in early-stage technology companies at the intersection of women's sports, media, and entertainment.

1 more co-investors

New Age Capital

Firms observed investing alongside Cake Ventures, from public investor directories. Shared companies are the overlap with Cake Ventures's recorded portfolio.

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