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Goat Rodeo Capital

Growth equity

San Francisco · Seed–Growth · 2 people tracked

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Investment thesis

Goat Rodeo Capital was founded by two alcohol beverage industry experts with backgrounds in new brand development and brand finance. The firm's name reflects its belief that promising early-stage companies typically excel at one or two things and have a strong vision, while the rest is chaotic. Its aim is to help founders realize their vision by supplying growth capital and hands-on guidance to reach scale, drawing on the founders' deep experience within the beverage alcohol landscape and brand development consulting.

Invests inConsumerFoodTechSan FranciscoUnited States

Source: firm website, verified Aug 11, 2026.

Stage
Seed–Growth
HQ
San Francisco, California, US
Instruments
Equity
Founded
2019
Private fund assets
$48.9M
VC funds
16
Tracked investments
23

Team · 2 people

from public directories

What they invest in

from 14 of 23 portfolio companies

Consumer ×10FoodTech ×9Direct to Consumer ×5Wellness & Fitness ×3Biotech ×2E-commerce ×2Data & Infrastructure ×1Future of Work ×1

HQs:United States×10

Investments · 23 tracked

founders shown can be your intro path

By year:2022 · 12019 · 12 dated

Archer Roose Wines >>archerroose.com
Bignosekatebignosekate.co
Drnxmythdrnxmyth.com
Ghost Tequilaghosttequila.com

Ghost Tequila produces craft tequila infused with ghost pepper, offered in Blanco and Reposado variants.

ConsumerFoodTech

Halfday Iced Teadrinkhalfday.com

Halfday makes prebiotic iced teas with 6g of fiber, 3-5g of sugar, and 30-40 calories per can, offered in classic flavors and formulated to support digestion.

Direct to ConsumerFoodTechWellness & Fitness

Kayvon(Co-founder)Mike(Co-founder)

Happyproductshappyproducts.com
Hoplarkhoplark.com

Boulder, US

Dean Eberhardt(Manager)

Ingoodtasteingoodtaste.com
Lawswhiskeyhouselawswhiskeyhouse.comin

Laws Whiskey House is a whiskey distillery in Denver, Colorado, producing whiskey from heirloom grains grown on Colorado family farms, distilled, aged, and bottled locally.

ConsumerDenver, US

Lemon Perfectlemonperfect.comin𝕏

Lemon Perfect produces organic lemon-based hydration beverages with zero sugar and added vitamin C, marketed as a natural alternative to sugary drinks.

ConsumerFoodTechWellness & FitnessAtlanta, US

Yann-Alfred Jeffrey Hufnagel(Executive Officer, Director)Alec Hufnagel(Director)Barak Bar-Cohen(Director)Rita Patel(Director)

BoardPhillip Sarofim(Director)Carlton Fowler(Director)

LineLeaplineleap.comin𝕏

LineLeap operates a mobile app that allows nightlife customers to skip venue lines, purchase cover charges, buy event tickets, and order drinks at bars and clubs.

ConsumerFoodTechFuture of WorkMarketplacesNew York City, US

Nicholas Becker(Founder)inMax Schauff(Founder)inPatrick Skelly(Founder)in

Loisaloisa.com

Loisa produces organic Latin cooking staples such as sazón, adobo, and sofrito made with clean ingredients.

ConsumerDirect to ConsumerFoodTech

Nectarhardseltzernectarhardseltzer.com

Nectar produces hard seltzer alcoholic beverages marketed as having zero sugar and low carbs/calories, sold in a variety of flavors.

ConsumerDirect to ConsumerFoodTech

Onehopeonehopewine.com

ONEHOPE is a Napa-based wine brand selling wine directly to consumers through online purchases, a wine club, and rep-hosted tastings, with a portion of each purchase donated to nonprofits and causes.

ConsumerDirect to ConsumerE-commerceSanta Ana, US

Joseph Lonsdale(Director)Michael LeBlanc(Director)Thomas Leahy(Executive Officer, Director)Jacob Kloberdanz(Executive Officer, Director)

Ranchriderspiritsranchriderspirits.com
Sojo Industriessojoindustries.comin

Sojo Industries operates a national network of automated robotic facilities and patented mobile packaging systems (Sojo Flight) to produce variety packs and multi-packs for food and beverage brands, along with a blockchain track-and-trace platform (Sojo Shield) and GPS smart trailer seals (Sojo Seal) for FSMA 204 compliance and supply chain visibility.

FoodTechLogistics & Supply ChainRoboticsBristol, US

Steve Rubin(Executive Officer, Promoter)Barak Bar-Cohen(Founder & CEO)

Sourced Craft Cocktailssourcedcraftcocktails.com

Sourced Craft Cocktails delivers craft cocktail kits and at-home cocktail experiences with expert bartenders, serving consumers and offices for events like happy hours and home entertaining.

ConsumerDirect to ConsumerFoodTechDallas, US

Angela Rogers(Director)Tim Angelillo(Executive Officer, Director)Mike Erwin(Director)

Speakeasyspeakeasyco.com

Speakeasy provides an end-to-end e-commerce platform for alcohol sales that handles compliance, order management, and retailer distribution across direct-to-consumer, marketplace, and publisher channels.

E-commerceSaaS

Julian Perry(Founder & CEO)

Thegoodcrispcompanythegoodcrispcompany.com
Vertosavertosa.comin𝕏Nov 2019

Vertosa develops water-dispersible emulsion technology and active ingredients that infused product makers, such as beverage and edibles producers, use to formulate stable, homogeneous, and bioavailable products.

BiotechFoodTechNew MaterialsOakland, US

Chunxiao Harold Han(Executive Officer, Director)Benjamin Larson(Executive Officer, Director)Chi-Chien Hou(Director)

Vintvint.co
WeStockwestock.ioinSep 2022

WeStock is a consumer acquisition platform for brands that connects them with ready-to-shop consumers through a network of retailers.

ConsumerData & InfrastructureMarketing TechRetail TechFort Lee, US

Cameron McCarthy(Executive Officer, Director)Dmitriy Shumayev(Executive Officer)Jeffrey Silverman(Director)Bethanis Panos(Director)

ZBioticszbiotics.comin𝕏

Z Biotic develops genetically engineered probiotics designed to improve daily health and wellbeing.

BiotechConsumerHealthtechWellness & FitnessSan Francisco, US

Stephen Lamb(Founder)inZack Abbott(CEO)

Portfolio news

latest coverage across their companies

Frequently asked questions

What stage does Goat Rodeo Capital invest at?
Goat Rodeo Capital invests at the Seed, Series A, Growth stages.
What sectors does Goat Rodeo Capital focus on?
Goat Rodeo Capital focuses on Consumer, FoodTech.
Where is Goat Rodeo Capital located?
Goat Rodeo Capital is headquartered in San Francisco, US.

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