The Gleamery

The Gleamery operates a "dental spa" style studio model that combines routine dental care with hospitality-oriented service. Its service menu covers standard and Swiss Airflow-based teeth cleanings, deep cleaning/scaling and root planing (marketed as Glow-Deep Cleaning), professional whitening sessions of varying lengths, oral exams with X-rays, custom night guards (Gleamguard), non-invasive early-cavity prevention and remineralization therapy, a jaw-tension and facial-definition injectable treatment branded GleamTox, and GleamFit clear aligners described as FDA-cleared for 12-hour overnight wear.

Treatments are packaged into fixed-price tiers — for example Clean at $199, Polish at $249, Sparkle whitening at $349, Shine and Dazzle at $449, Radiate at $549 and Gleam at $649, with scaling and root planing at $339 per quadrant — and the company states that cleanings are insurance eligible while whitening generally is not. Aligner consultations are offered free and include a 3D scan, X-rays and a treatment plan, followed by virtual check-ins rather than repeat in-studio visits. Sessions include comfort elements such as Therabody compression boots, eye masks and noise-cancelling audio, and the company advertises evening and weekend availability with same- or next-day booking, transparent pricing and a satisfaction guarantee.

The company positions licensed dental hygienists rather than dentists at the center of the guest experience, with a founding dentist serving as clinical lead. Its investor BrandProject describes the business as a health and wellness startup reinventing dentistry for Gen Z and Millennial consumers who avoid traditional dental settings.

Founding story

The Gleamery was founded by Dr. Tina Nguyen, described by investor BrandProject as an endodontist, after years of treating patients whose dental problems stemmed from avoiding care they found too intimidating, inconvenient or expensive. She serves as founder and clinical care lead and is cited as having treated more than 25,000 smiles.

Business model

Direct-to-consumer clinical services delivered in owned studio locations. Guests book individual treatments or packages at published fixed prices; cleanings and exams are billed as insurance-eligible services while elective whitening is cash-pay. Higher-value aligner treatment is sold through a free in-studio consultation with promotional discounts, and ancillary items such as night guards and take-home care products supplement service revenue.

Per-treatment and per-package pricing for cleanings, whitening, exams, deep cleanings, night guards and injectables, plus multi-thousand-dollar clear aligner treatment plans marketed with discounts of up to $1,500-$2,000 off; cleanings and exams may be billed to insurance.

Traction

The company reports more than 300 five-star reviews on its homepage and over 500 on its whitening page, states that 97% of guests see instant results, and cites a 2024 guest survey indicating 1 in 10 guests experience whitening sensitivity versus 5 in 10 for at-home strips. Its clinical team is presented with individual case volumes, including a hygienist credited with 13,000+ treated smiles over eight years.

Latest developments

Current promotions include up to $2,000 off aligners, $1,500 off GleamFit treatment tied to a free consultation, a $75 new-guest cleaning and whitening discount, and per-unit pricing on the newly introduced GleamTox treatment.