Petplate
New York, US · Founded 2016 · Delaware corporation · 5 known investors
PetPlate provides personalized, fresh-cooked meal subscriptions for dogs, using human-grade ingredients and vet-designed recipes delivered to customers' doors. It offers full and topper meal plans along with oven-baked dry food, prepared to AAFCO standards and USDA guidelines.
Founders & leadership
Petplate was founded in 2016 by Renaldo Webb.
RW
Renaldo WebbFounder
GA
Gertrude AllenNamed on SEC filing
JS
Jason SussmanNamed on SEC filing
SG
Seth GoldmanNamed on SEC filing
JH
John HaugenNamed on SEC filing
JS
Jason StilesNamed on SEC filing
Investors · 5
Reported raises · per SEC filings
Form D private placements$31.5M disclosed across 4 rounds · 2021–2023
▶$12.9MraisedSep 2023 · 12 investors · OtherRule 506(b)
▶$12.9MraisedSep 2023 · 12 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Renaldo WebbExecutive Officer, Director, Promoter
- Jason StilesDirector
- Rish SinhaDirector
- Stephanie ArnoldDirector
- Offering amount
- $17M
- Amount sold
- $12.9M
- First sale
- Oct 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$300KraisedAug 2023 · 1 investors · OtherRule 506(b)
▶$300KraisedAug 2023 · 1 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Rish SinhaDirector
- Stephanie ArnoldDirector
- Renaldo WebbExecutive Officer, Director
- Jason StilesDirector
- Offering amount
- $500K
- Amount sold
- $300K
- First sale
- Aug 2023
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$16.4MraisedDec 2021 · 16 investors · OtherRule 506(b)
▶$16.4MraisedDec 2021 · 16 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Seth GoldmanDirector
- Jason StilesDirector
- Rish SinhaDirector
- Jason SussmanExecutive Officer
- Gertrude AllenExecutive Officer, Director
- Renaldo WebbExecutive Officer, Director
- Stephen LambertonExecutive Officer
- Offering amount
- $16.8M
- Amount sold
- $16.4M
- First sale
- Dec 2021
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$1.9MraisedJan 2021 · 10 investors · OtherRule 506(b)
▶$1.9MraisedJan 2021 · 10 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Gertrude AllenExecutive Officer, Director
- Renaldo WebbExecutive Officer, Director
- Jason SussmanExecutive Officer
- Seth GoldmanDirector
- John HaugenDirector
- Jason StilesDirector
- Offering amount
- $6M
- Amount sold
- $1.9M
- First sale
- Jan 2021
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 5
by search overlap
Chewy3976 shared keywordsChewy is an online retailer for pet products and prescription medications, offering an Autoship subscription service and a pharmacy where licensed pharmacists coordinate with veterinarians to fill pet prescriptions. It serves pet owners with home delivery of pet supplies and medications.
Rover1979 shared keywordsRover Group operates online community marketplaces connecting pet owners with vetted pet care providers including sitters, dog walkers, groomers, and trainers across North America, Europe, and Australia. The platform serves the pet care industry through brands including Rover, Cat in a Flat, and Mad Paws, offering personalized services with trust and safety features.
The Farmer's Dog1557 shared keywordsThe Farmer's Dog produces fresh, refrigerated pet food for dogs made with human-grade ingredients and designed to be nutritionally complete. The company serves dog owners seeking alternative nutrition options to traditional processed kibble and canned pet foods.
Vcahospitals1476 shared keywordsVCA Animal Hospitals operates a network of veterinary clinics offering pet exams, preventive care, specialty and emergency services, and CareClub preventive health care membership plans for dog and cat owners. It also provides parasite prevention, dental checks, vaccinations, and specialty consultations across participating US locations.
Wagwalking1259 shared keywordsWag! is a marketplace that connects pet owners with local pet caregivers for services including dog walking, drop-in visits, pet sitting, and boarding. The platform vets caregivers through background checks and provides real-time updates and communication tools for pet owners to monitor their pets during service.
Companies competing with Petplate for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Petplate do?
- PetPlate provides personalized, fresh-cooked meal subscriptions for dogs, using human-grade ingredients and vet-designed recipes delivered to customers' doors. It offers full and topper meal plans along with oven-baked dry food, prepared to AAFCO standards and USDA guidelines.
- Who founded Petplate?
- Petplate was founded by Renaldo Webb in 2016.
- Who are Petplate's investors?
- Petplate's investors include Feenix Venture Partners LLC, Fernbrook Capital Management, R/GA Ventures, SWAT Equity Partners, BrandProject Capital.
- How much funding has Petplate raised?
- Petplate has disclosed $31.5M raised across 4 rounds.
- Where is Petplate headquartered?
- Petplate is headquartered in New York, US.