Felix

Felix (Felix Health Inc.) is a Canadian online healthcare provider that connects patients with licensed Canadian practitioners for assessment, prescription and delivery of treatments for everyday health conditions. Care is delivered through an asynchronous telemedicine model: patients create an account, complete an online medical assessment at their own pace, and a practitioner reviews it and responds through secure in-account messaging, typically within 48 hours. Phone or video conversations are not usually required, though practitioners may request one for mental health or weight loss assessments, or order further diagnostic testing. If a prescription is deemed appropriate, Felix's pharmacy ships the medication to the patient's home.

Treatment categories include weight loss, erectile dysfunction, longevity, menopause, hair loss, smoking cessation, skin care, mental and behavioural health (including anxiety and depression), and reproductive and sexual health such as birth control. The longevity offering, priced at $299, tests up to 43 health markers covering heart, kidney and liver health, vitamin and nutrient balance and inflammation, estimates a biological age from those biomarkers, and produces a practitioner-designed plan that may combine medication, supplements and lifestyle changes; it is also sold as a gift. Weight loss messaging centres on prescription medications reviewed by Health Canada, including generic semaglutide, which Felix states has fallen in price by more than 50%. Free educational tools published on the site include a blood test analyzer, calorie deficit calculator, BMI calculator and TDEE calculator.

The service is supported by mobile apps for iOS and Android, offering 24/7 practitioner chat, follow-up scheduling, appointment and billing management, integration with Health Connect for weight-loss tracking, and in-app rewards and offers.

Business model

Direct-to-consumer telehealth: patients complete online visits with licensed practitioners and receive prescription treatments dispensed and shipped by Felix's pharmacy, with ongoing messaging-based follow-up care.

Revenue derives from treatment and medication sales fulfilled through Felix's pharmacy and from priced service packages such as the $299 longevity blood-testing program (also sold as a gift); the company bills insurers directly and offers free visits in some categories such as weight loss and erectile dysfunction.

Traction

The company reports more than 1.5 million Canadian patients, a 4.9 rating on the App Store and 4.8 on Trustpilot; its Android app lists over 50,000 downloads and was last updated on 27 August 2026.

Latest developments

Felix has made generic semaglutide available, stating the price of semaglutide and of Ozempic has dropped by more than 50%, and is promoting a $299 longevity program covering up to 43 health markers with a biological-age estimate and practitioner-built plan.