Who founded Farm to People?

Farm to People was founded by Michael Robinov in 2021.

Who are Farm to People's investors?

Farm to People's investors include Beliade.

How much funding has Farm to People raised?

Farm to People has disclosed $4.3M raised across 1 round.

Where is Farm to People headquartered?

Farm to People is headquartered in New York, US.

Farm to People

New York, US · Founded 2021 · 1 known investors

farmtopeople.com ↗

Farm to People is an online grocery service that delivers seasonal produce, seafood, meats, and 800+ sustainable groceries sourced directly from farmers and producers, offering both subscription farm boxes and à la carte orders. It operates in the New York area, cutting out middlemen to reduce food waste and support local growers.

Direct to ConsumerE-commerceFoodTech

Founders & leadership

Farm to People was founded in 2021 by Michael Robinov.

Michael RobinovFounder

Investors · 1

BeliadeNew York · $1M – $7M

Reported raises · per SEC filings

Form D private placements

$4.3M disclosed across 1 round · 2026

▶$4.3MraisedMay 2026 · 7 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Michael RobinovExecutive Officer, Director
David RobinovPromoter

Offering amount: $5M
Amount sold: $4.3M
First sale: May 2026
Incorporated: Other, Delaware, 2021
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 5

by search overlap

Instacart12728 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.

DoorDash6125 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.

Whole Foods5098 shared keywordsWhole Foods Market is a grocery retailer offering fresh produce, prepared foods, and groceries for home delivery and in-store purchase in the United Kingdom.

Uber Eats3940 shared keywordsEasiest way for consumers and businesses to order food from favorite local eateries

Good Eggs3788 shared keywordsGood Eggs is an online grocery service that delivers fresh produce, groceries, and food products to consumers. It operates as a direct-to-consumer marketplace for ordering food online with home delivery.

Companies competing with Farm to People for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Farm to People do?: Farm to People is an online grocery service that delivers seasonal produce, seafood, meats, and 800+ sustainable groceries sourced directly from farmers and producers, offering both subscription farm boxes and à la carte orders. It operates in the New York area, cutting out middlemen to reduce food waste and support local growers.
Who founded Farm to People?: Farm to People was founded by Michael Robinov in 2021.
Who are Farm to People's investors?: Farm to People's investors include Beliade.
How much funding has Farm to People raised?: Farm to People has disclosed $4.3M raised across 1 round.
Where is Farm to People headquartered?: Farm to People is headquartered in New York, US.