/Investor DB

CircleUp

Venture capitaloperating company · company profile

San Francisco · Seed–Series A · 7 people tracked

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Investment thesis

A quant investor using Helio's ML platform to source and evaluate consumer brands, uniquely offering integrated equity and non-dilutive credit underwriting to create a full CPG financing stack.

Stage
Seed–Series A
Check
$1M – $5M
HQ
San Francisco, California, US
Leads rounds
Leads
Founded
2016
Tracked investments
12

Team · 7 people

from public directories
Jayson Yuan· General Partner
Rory Eakin· General Partner
Ryan Caldbeck· General Partner

8 people who came through CircleUp went on to found or lead other companies.

What they invest in

from 8 of 12 portfolio companies

Consumer ×6Direct to Consumer ×5FoodTech ×4Wellness & Fitness ×2Crypto & Web3 ×1E-commerce ×1FemTech ×1Gaming ×1

HQs:United States×7

Investments · 12 tracked

founders shown can be your intro path

By year:2022 · 12021 · 22020 · 12019 · 22018 · 22017 · 12014 · 12013 · 111 dated

Function of Beautyfunctionofbeauty.comin𝕏Series B · Dec 2020 · $150M

Function of Beauty creates customized haircare and beauty products tailored to individual customer specifications using proprietary algorithms and naturally-derived formulas.

ConsumerDirect to ConsumerE-commerceWellness & FitnessNew York City, US

Zahir Dossa(CEO)inHien Kaplan(Chief Scientist)inJoshua Maciejewski(COO)inHien Nguyen(Founder)Jolie Loeble(Chief People Officer)

Co-investorsATEL VenturesBullishEQUIAMNotable CapitalSoGal VenturesSQN Venture Partners, LLC+7 more

Grainfulgrainful.comSep 2017

The page presents BIRUTOTO, an Indonesian-language online slot gambling platform offering various popular slot games (such as Gates of Olympus and Mahjong Ways 2) with integrated account transactions and customer support.

Gaming

Co-investorsRed Bear AngelsAdvantage Capital PartnersLaunch NYRand Capital

Koiadrinkkoia.comApr 2022

Koia makes plant-based protein shakes, including a Vanilla Bean flavor that is dairy-free, soy-free, and non-GMO with 18g of protein per bottle.

ConsumerDirect to ConsumerFoodTechWellness & Fitness

Co-investorsClover VitalityConsumer VenturesKarpReillyRCV FrontlineSpiral Sun VenturesACCELFOODS+3 more

Liquid IVliquidiv.comSeries B · Aug 2018 · $5M

Co-investorsTq Ventures LlcCircleUp Partners

Ocean's Halooceanshalo.comin𝕏Nov 2013 · $1.7M

Ocean's Halo produces organic roasted seaweed snacks in various flavors for direct-to-consumer retail.

ConsumerDirect to ConsumerFoodTech

Co-investorsGratitude RailroadTrue North Cos.Western Technology Investment

Ohzaohzamimosas.comJun 2021 · $4M

The site publishes informational guides on how to sign up at crypto casinos, covering platform selection, wallet setup, account registration, KYC verification, and deposits using cryptocurrency.

Crypto & Web3Media & Entertainment

Co-investorsChaos VenturesCircleUp Partners

Ohzadrinkohza.com𝕏Jun 2021 · $4M

Ohza produces canned ready-to-drink mimosas and sangria cocktails made with hand-selected grapes from the Finger Lakes region and fresh fruit juice.

ConsumerDirect to ConsumerFoodTechCambridge, US

Ryan(Founder & Chief Mimosa Officer)

Co-investorsHuntington Angels NetworkCircleUp Partners

Pop & BottleinDec 2018

San Francisco, US

JASHEEN MEHTA(Executive Officer, Director)BLAIR FLETCHER HARDY(Executive Officer, Director)in

BoardRYAN GREENE(Director)inALLAN KARP(Director)ADITI DASHPUTRE(Director)

Co-investorsKarpReilly

The Flex Companyflexfits.comin𝕏Series A

FlexFits produces menstrual products and advocates for accessible period care.

ConsumerFemTechLos Angeles, US

Lauren Schulte Wang(CEO)inPanpan Wang(CFO)inErika Jensen(Cofounder)inMolly Anderson(Recruiter)Brian Wang(Head of People Operations)Jocelyne Norris(Head of People Operations)

Co-investorsAutochrome VenturesBow CapitalCoyote VenturesFundersClubHalogen Ventures Management Company LlcQuest Venture Partners+13 more

The Good Crisp Companythegoodcrispcompany.cominJan 2019

The Good Crisp Company makes packaged snack foods formulated without top allergens and artificial ingredients, sold directly to consumers.

ConsumerDirect to ConsumerFoodTech

Matt(Founder)

Co-investorsBeliadeClover VitalityGoat Rodeo CapitalRCV FrontlineCircleUp Partners

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Good CrispLittle Duck Organics

Frequently asked questions

How many investments has CircleUp made?
CircleUp has 12 tracked investments.
What stage does CircleUp invest at?
CircleUp invests at the Seed, Series A stages.
What is CircleUp's typical check size?
CircleUp typically writes checks of $1M – $5M.
What sectors does CircleUp focus on?
CircleUp focuses on AgTech, Consumer, Direct to Consumer, E-commerce, FoodTech, Retail Tech.
Where is CircleUp located?
CircleUp is headquartered in San Francisco, US.
Does CircleUp lead rounds?
Yes, CircleUp leads investment rounds.

Media · Podcasts & interviews

featuring the team

E1141: CircleUp's Ryan Caldbeck on stepping down as CEO, mental & physical toll of being a founder

This Week in Startups · Ryan Caldbeck

$125M Fund Managing Director on How to Build Consumer Brands - Karen Howland of CircleUp

MGR Agency · Karen Howland

Ryan Caldbeck: CircleUp CEO: How To Build The Frameworks ...

Ryan Caldbeck · learningleader.com

CircleUp's Ryan Caldbeck | Founder Stories

TechCrunch · Ryan Caldbeck

Rory Eakin of CircleUp on Crowdfunding Models and the JOBS Act

CreatorbaseTV · Rory Eakin

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