Fundraising Fox
San Francisco · Seed–Series A · 7 people tracked
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Investment thesis
A quant investor using Helio's ML platform to source and evaluate consumer brands, uniquely offering integrated equity and non-dilutive credit underwriting to create a full CPG financing stack.
Team · 7 people
from public directoriesFounder mafia
The CircleUp mafia →6 people who came through CircleUp went on to found or lead other companies.
What they invest in
from 8 of 12 portfolio companiesConsumer ×6Direct to Consumer ×5FoodTech ×4Wellness & Fitness ×2Crypto & Web3 ×1E-commerce ×1FemTech ×1Gaming ×1
HQs:United States×7
Investments · 12 tracked
founders shown can be your intro pathBy year:2022 · 12021 · 22020 · 12019 · 22018 · 22017 · 12014 · 12013 · 111 dated
Function of Beauty creates customized haircare and beauty products tailored to individual customer specifications using proprietary algorithms and naturally-derived formulas.
ConsumerDirect to ConsumerE-commerceWellness & FitnessNew York City, US
Zahir Dossa(Founder)inHien Kaplan(Founder)inJoshua Maciejewski(Founder)inHien Nguyen(Founder)
Co-investorsATEL VenturesBullishEQUIAMNotable CapitalSoGal VenturesSQN Venture Partners, LLC+7 more
The page presents BIRUTOTO, an Indonesian-language online slot gambling platform offering various popular slot games (such as Gates of Olympus and Mahjong Ways 2) with integrated account transactions and customer support.
Gaming
Co-investorsRed Bear AngelsAdvantage Capital PartnersLaunch NYRand Capital
Koia makes plant-based protein shakes, including a Vanilla Bean flavor that is dairy-free, soy-free, and non-GMO with 18g of protein per bottle.
ConsumerDirect to ConsumerFoodTechWellness & Fitness
Co-investorsClover VitalityConsumer VenturesKarpReillyRCV FrontlineSpiral Sun VenturesACCELFOODS+3 more
Co-investorsTq Ventures LlcCircleUp Partners
Ocean's Halo produces organic roasted seaweed snacks in various flavors for direct-to-consumer retail.
ConsumerDirect to ConsumerFoodTech
Co-investorsGratitude RailroadTrue North Cos.
The site publishes informational guides on how to sign up at crypto casinos, covering platform selection, wallet setup, account registration, KYC verification, and deposits using cryptocurrency.
Crypto & Web3Media & Entertainment
Co-investorsChaos VenturesCircleUp Partners
Ohza produces canned ready-to-drink mimosas and sangria cocktails made with hand-selected grapes from the Finger Lakes region and fresh fruit juice.
ConsumerDirect to ConsumerFoodTechCambridge, US
Ryan(Founder & Chief Mimosa Officer)
Co-investorsHuntington Angels NetworkCircleUp Partners
San Francisco, US
JASHEEN MEHTA(Executive Officer, Director)BLAIR FLETCHER HARDY(Executive Officer, Director)in
BoardRYAN GREENE(Director)inALLAN KARP(Director)ADITI DASHPUTRE(Director)
Co-investorsKarpReilly
FlexFits produces menstrual products and advocates for accessible period care.
ConsumerFemTechLos Angeles, US
Lauren Schulte Wang(Founder)inPanpan Wang(Founder)inErika Jensen(Cofounder)
Co-investorsAutochrome VenturesBow CapitalCoyote VenturesFundersClubHalogen Ventures Management Company LlcQuest Venture Partners+13 more
The Good Crisp Company makes packaged snack foods formulated without top allergens and artificial ingredients, sold directly to consumers.
ConsumerDirect to ConsumerFoodTech
Matt(Founder)
Co-investorsBeliadeClover VitalityGoat Rodeo CapitalRCV FrontlineCircleUp Partners
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Frequently asked questions
- How many investments has CircleUp made?
- CircleUp has 12 tracked investments.
- What stage does CircleUp invest at?
- CircleUp invests at the Seed, Series A stages.
- What is CircleUp's typical check size?
- CircleUp typically writes checks of $1M – $5M.
- What sectors does CircleUp focus on?
- CircleUp focuses on AgTech, Consumer, Direct to Consumer, E-commerce, FoodTech, Retail Tech.
- Where is CircleUp located?
- CircleUp is headquartered in San Francisco, US.
- Does CircleUp lead rounds?
- Yes, CircleUp leads investment rounds.
Media · Podcasts & interviews
featuring the teamE1141: CircleUp's Ryan Caldbeck on stepping down as CEO, mental & physical toll of being a founder
This Week in Startups · Ryan Caldbeck
$125M Fund Managing Director on How to Build Consumer Brands - Karen Howland of CircleUp
MGR Agency · Karen Howland
CircleUp's Ryan Caldbeck | Founder Stories
TechCrunch · Ryan Caldbeck
Rory Eakin of CircleUp on Crowdfunding Models and the JOBS Act
CreatorbaseTV · Rory Eakin
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