CircleUp
San Francisco · Seed–Series A · 3 people tracked
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A quant investor using Helio's ML platform to source and evaluate consumer brands, uniquely offering integrated equity and non-dilutive credit underwriting to create a full CPG financing stack.
Stage
Seed–Series A
Check
$1M – $5M
HQ
San Francisco, California, US
Leads rounds
Leads
Team · 3 people
from the firm's website
Karen Howland· General Partnerin
Karen Howland brings 15 years of hedge-fund rigor and the Helio platform monitoring 1M+ CPG brands to quantify brand strength and source secondary-market deals, expanding access to underrepresented founders.
Pat Robinson· Managing Director - Circle Up Growth Partnersin
Pat Robinson brings Mainsail growth private equity experience that blends software-style rigor with consumer-brand building, insisting shipping and credit-card fees be above-the-line and flagging a ~$1M DTC sales ceiling.
Frequently asked questions
- What stage does CircleUp invest at?
- CircleUp invests at the Seed, Series A stages.
- What is CircleUp's typical check size?
- CircleUp typically writes checks of $1M – $5M.
- What sectors does CircleUp focus on?
- CircleUp focuses on AgTech, Consumer, Direct to Consumer, E-commerce, FoodTech, Retail Tech.
- Where is CircleUp located?
- CircleUp is headquartered in San Francisco, US.
- Does CircleUp lead rounds?
- Yes, CircleUp leads investment rounds.
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