/Investors

Updata Partners

Growth equity

Washington · Growth–Late Stage · 39 people tracked

Also known as UPDATA MANAGEMENT, LLC

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Investment thesis

Updata Partners invests in growth-stage B2B software and AI-driven companies based outside the Bay Area. It targets bootstrapped or lightly capitalized businesses with $5-50M ARR growing 25-100%+, writing equity checks of roughly $20-200M. The firm favors leaders who combine a growth mindset with capital efficiency, typically those with recurring-revenue models, repeatable go-to-market engines, and strong unit economics. Positioning itself as built by operators for operators, Updata offers board-level support, a curated network of vetted executives and advisors, and its proprietary BASE framework, emphasizing durable unit economics and thoughtful capital allocation over growth at all costs.

Source: firm website, verified Sep 22, 2026.

Stage
Growth–Late Stage
Check
$20M – $200M
HQ
Washington, District of Columbia, US
Instruments
Equity
Founded
2014
Last 12 months
5 investments
Private fund assets
$2.6B
VC funds
10
Tracked investments
89
Acquisitions
6

Team · 39 people

from the firm's website & public directories
Alex Pinchev· Operating Advisor
Derek Langone· Operating Advisorin
Larry Freed· Operating Advisor
Pat Cox· Operating Advisor
Ryan Duguid· Operating Advisor
William Spruill· Operating Advisor

9 people who came through Updata Partners went on to found or lead other companies.

What they invest in

from 37 of 89 portfolio companies

SaaS ×28Enterprise Software ×21AI & Machine Learning ×17Cybersecurity ×7Data & Infrastructure ×7Marketing Tech ×7Cloud Computing ×6Fintech ×6

HQs:United States×28United Kingdom×2Australia×1Canada×1Cyprus×1Netherlands×1

Who they back

founder profiles across 23 portfolio companies
57%
solo founders
13 of 23 mapped founding teams
39%
repeat founders
of 23 founders with career history
~5.5 yrs
old at investment
median across 12 dated deals

Founding team size:solo founder×132 founders×93 founders×1

What their founders studiedfrom 23 founders with field-of-study data

Computer Science ×7Engineering ×5Business & Management ×3Finance & Accounting ×3

Where their founders worked beforefrom 23 founders with career history

American Campus Communities ×2

1 founders hold a PhD · 3 hold an MBA (of 23 with degree data)

Investments · 89 tracked

founders shown can be your intro path

By year:2026 · 42025 · 22023 · 52022 · 32021 · 12020 · 22019 · 22018 · 12016 · 32015 · 12014 · 22012 · 331 dated

Portnoxportnox.comin𝕏Apr 2025 · $37.5M✓ verified

Portnox is a cloud-native enterprise platform that unifies zero trust access control, passwordless authentication, and policy enforcement across networks, applications, and infrastructure.

Cloud ComputingCybersecurityEnterprise SoftwareNew York, US

Ofer Amitai(Co-founder & CEO)inIdan KupermaninNir AraninBen Kapuler

Co-investorsElsewhere Partners

Bigleaf Networksbigleaf.netin𝕏Oct 2023

Bigleaf provides SD-WAN and network optimization technology that manages connectivity across satellite, cellular, and metered circuits, offering automatic failover, redundancy, and data cap enforcement.

Cloud ComputingEnterprise SoftwareSaaSBeaverton, US

JOEL MULKEY(Executive Officer, Director)inJOHN DESMOND(Director)BRUCE CHATTERLEY(Director)JEFF BURCHETT(Executive Officer)

Board seatJon Seeber· per SEC Form D

Co-investorsAlliance of AngelsBreakwater VenturesEastward Capital PartnersGoAhead VenturesOregon Venture FundPortland Seed Fund+1 more

Bradford Networksbradfordnetworks.cominJun 2016

Concord, US

Jessica Bailey(Executive Officer)Robert Scott(Executive Officer, Director)

BoardJohn Bullock(Director)Daniel Moss(Director)Harry Ruda(Director)

Board seatCarter Griffin· per SEC Form D

Co-investorsWindspeed Ventures

Cdatacdata.comin𝕏Mar 2020

CData provides a centralized data connectivity layer that unifies hundreds of SaaS apps, databases, and on-prem systems behind one relational interface, giving AI agents governed, authenticated, and audited access to live business data via MCP.

AI & Machine LearningData & InfrastructureEnterprise SoftwareChapel Hill, US

Gent Hito(Executive Officer, Director)inAmit Sharma(Executive Officer, Director)inKathy Priest(Executive Officer)

BoardJohn Burton(Director)inReid Conrad(Director)

Board seatCarter Griffin· per SEC Form D

Co-investorsAccelWarburg Pincus

Lendkeylendkey.comin𝕏Mar 2016

LendKey operates an online lending platform that connects borrowers with credit unions and community banks for private student loans, auto loans, and personal loans.

B2B MarketplacesFintechMarketplacesSaaSNew York, US

Vince Passione(CEO & Founder)inAnoop Thyagarajan(Co-founder, Platform Engineering, Information and Data Security, and Infrastructure)in

BoardJosh Stein(Director)inDanny Schultz(Director)in

Board seatCarter Griffin· per SEC Form D

Co-investorsNorth Atlantic CapitalGotham VenturesStifel Financial CorpThreshold VenturesZelkova VenturesTTV Capital

Performyardperformyard.comin𝕏Dec 2023

PerformYard is a performance management platform that combines performance reviews, goal tracking, continuous feedback, engagement surveys, and 1:1 meetings in one AI-assisted system.

AI & Machine LearningFuture of WorkHR TechSaaSArlington, US

Sean DunninBenjamin Hastings(Executive Officer, Director)

Board seatCarter Griffin· per SEC Form D

Co-investorsChartline Capital Partners

Pianopiano.ioinDec 2018 · $88M

Piano provides event tracking and analytics infrastructure serving over 1,000 clients across 12 countries.

AdTechAI & Machine LearningData & InfrastructureEnterprise SoftwareMarketing TechSaaSAmsterdam, NL

Trevor Kaufman(Executive Officer, Director)inTim Dirrenberger(Executive Officer)Allison Munro(Executive Officer)Kweli Washington(Executive Officer)Alex Franta(Executive Officer)

Board seatJon Seeber· per SEC Form D

Co-investors3TS Capital PartnersNeulogy VenturesRittenhouse VenturesRunway Growth CapitalVCFA Group

Ruby ReceptionistsinDec 2014

Portland, US

BoardJill Nelson(Executive Officer, Director)

Board seatCarter GriffinJon Seeber· per SEC Form D

Co-investorsStepstone Group

Vertical Insureverticalinsure.comJul 2026SEC filingmedium confidence

Vertical Insure provides embedded insurance solutions integrated into e-commerce and service platforms across verticals including youth sports, events, pets, education, and travel.

InsurTechSaaSMinneapolis, US

Brock Noland(Executive Officer, Director, Promoter)Peter Zugschwert(Executive Officer, Director, Promoter)Charles Wyatt(Executive Officer)inRodney Salazar(Executive Officer)Ryan Kasprzak(Executive Officer)in

BoardRick Ehrman(Director)

Board seatJon Seeber· per SEC Form D · $21M raise · filed Aug 2026

Co-investorsDundee VCDundee Venture CapitalGROOVE CAPITALRally Ventures Management, Llc

Acuity Insightsacuityinsights.comJul 2023

Acuity Insights provides admissions assessment products and services that evaluate students beyond academic performance to inform holistic college and program selection decisions.

EdTechEnterprise SoftwareSaaSToronto

Kelly Dore(Director)inRich Emrich(Executive Officer, Director)

BoardJim Liang(Director)inBernard Lim(Director)Dan Moss(Director)Matt Holland(Director)

Adthenaadthena.cominMar 2019 · $14M

Adthena provides a search intelligence platform that helps enterprise brands monitor and act on competitive activity across paid search surfaces, from Google Ads to AI-driven results like ChatGPT.

AdTechAI & Machine LearningMarketing Tech

Andrew Evetts(Founder)in

alert logicwelshcarson.comJan 2012Acquired

Houston-based provider of Security-as-a-Service and managed detection and response, now part of LevelBlue.

Co-investorsAccess Venture PartnersCovera VenturesDH CapitalIndustry VenturesOCA Ventures

Alert Logicalertlogic.comin𝕏Dec 2014

Alert Logic delivers managed security services including threat detection and response, cloud security, and incident readiness for enterprises.

CybersecurityEnterprise SoftwareHouston, US

Paul Marvin(Executive Officer)Jim Lewandowski(Executive Officer)Robert Grayson Hall(Executive Officer, Director)

BoardDarren Battistoni(Director)Tony de Nicola(Director)Lisa Pearson(Director)

Co-investorsMercury FundWCAS

Amber Roadamberroadtrade.comin𝕏

Amber Road provides cloud-based global trade management software that helps companies optimize their supply chains through automation, visibility, and compliance tools.

Cloud ComputingEnterprise SoftwareLogistics & Supply ChainSaaSEast Rutherford, US

Co-investorsGoldman SachsStonebridge Ventures

Benivobenivo.comin𝕏Dec 2022 · $12M

Benivo provides employee relocation services combined with a SaaS platform for global mobility management, supporting policies such as managed services, lump sum, core-flex, and immigration on a single platform.

Future of WorkHR TechSaaSLondon, GB

Nitzan Yudan(Founder & CEO)in

Co-investorsGranatus VenturesSalica Investments

BoxCastboxcast.comin𝕏

BoxCast provides live video streaming hardware and software, including pocket-sized encoders, a proprietary streaming protocol, OTT apps, and cloud-based audio mixing tools for broadcasters.

Creator EconomyHardwareMedia & EntertainmentSaaSCleveland, US

Gordon Daily(Executive Officer, Director)inSam Brenner(Executive Officer)inTera Mitter(Executive Officer)inPeter Spaulding(Executive Officer)inMike Griffith(Executive Officer)inRon Hopper(Executive Officer)in

Co-investorsFirst Leaf CapitalJumpstart VenturesInnovation Fund sa/nv

Built Inbuiltin.comin

Capital One operates as a technology-driven financial services company that leverages digital capabilities and data analytics to deliver banking and credit card services.

Cloud ComputingDeveloper ToolsEnterprise SoftwareFintechFuture of WorkHR TechMarketplacesSaaSSan Francisco, US

Co-investorsBonfire VenturesDeciensDundee Venture CapitalPre-Seed to SucceedService Provider CapitalSteelSky Ventures+1 more

Contactmonkeycontactmonkey.comin𝕏

ContactMonkey provides internal communications and employee newsletter software, with features for email creation, sending, and analytics.

AI & Machine LearningEnterprise SoftwareFuture of WorkHR TechMarketing TechSaaS

Scott Pielsticker(Founder & CEO)inJeff Cates(CEO)in

First Insightfirstinsight.comin

First Insight provides an AI-powered decision platform for retailers, brands, and manufacturers, using consumer feedback and predictive analytics to guide product design, merchandising, assortment planning, pricing, and supply chain decisions.

AI & Machine LearningRetail TechSaaSSewickley, US

Gregory J. Petro(Executive Officer, Director)Matthew Marshall(Executive Officer)James Maloney(Executive Officer)in

BoardRichard Marcus(Director)Joel Adams(Director)

Co-investorsAdams Capital ManagementEscalate Capital PartnersHLM Venture Partners

Fusionauthfusionauth.ioin𝕏

FusionAuth provides enterprise-grade authentication and authorization infrastructure that can be self-hosted, cloud-deployed, or managed by the company.

Cloud ComputingCybersecurityDeveloper ToolsEnterprise SoftwareSaaS

Glassboxglassbox.comin𝕏Dec 2011

Glassbox provides a digital experience intelligence platform that automatically captures interactions from websites and mobile apps to analyze user behavior, performance, and session data.

AI & Machine LearningData & InfrastructureEnterprise SoftwareFintechMarketing TechSaaSGlen Head, US

Yaron Gueta‏(Founder)inYaron Gueta(Founder)inRichard Levinson(Executive Officer)Christopher Hummel(Executive Officer)Dorothy Young(Executive Officer, Director)

BoardMarianne Caponnetto(Director)

Co-investorsBrighton Park CapitalGefen CapitalIbex InvestorsStand Up VenturesSusquehanna Growth EquityFinTech Collective+3 more

Harmony Information Systemsharmonyis.cominacquired by WellSky

WellSky provides a connected network and care management software linking post-acute and social care providers, aimed at reducing fragmentation in healthcare.

Digital HealthHealthtechSaaS

Co-investorsJMI Equity

HG Insightshginsights.comin

HG Insights provides AI-driven B2B intelligence datasets covering markets, technology adoption, IT spend, and buyer intent, along with analytics, copilots, and AI agents that automate go-to-market execution.

AI & Machine LearningData & InfrastructureMarketing TechSaaSSales Tech

Rohini Kasturi(Chief Executive Officer)inSatish Grandhi(Chief Technology Officer)inVibhu Pratap(Chief Development Officer)inScott Gordon(Chief Marketing Officer)in

Co-investorsBenhamou Global VenturesBonfire VenturesCounterpart VenturesEPIC VENTURESRiverwood CapitalScOp Venture Capital

Improvadoimprovado.ioin𝕏May 2022 · $22M

Improvado offers a marketing data platform with partnership programs for technology and solution providers, connecting marketing data sources to BI tools, data warehouses, and visualization platforms.

AI & Machine LearningData & InfrastructureMarketing TechSaaS

Daniel Kravtsov(CEO, Founder)inDmitry Nasikanov(CTO, Co-Founder)inAli Flynn(Director of Sales, Co-Founder)in

Co-investorsBessemer Venture Partners500 GlobalAAF Management Ltd.Bullpen CapitalCabra VCFundersClub+1 more

Jama Softwarejamasoftware.comin

Jama Connect is a requirements management platform used by technology and aerospace companies for product development and compliance.

Developer ToolsEnterprise SoftwareSaaS

Co-investorsFrancisco PartnersInsight PartnersMadrona Venture GroupOregon Venture Fund

Jellyvisionjellyvision.comin𝕏

Jellyvision creates custom digital communication tools and content—such as videos and interactive experiences—to help employers raise employee awareness and engagement with their benefits programs.

HealthtechHR TechInsurTechSaaS

Brian Meager(President)inBrynn Michelich(Chief Operating Officer)inAshley Ferguson(Chief Revenue Officer)inDeepa Sharan(Chief Technology Officer)in

Co-investorsJackson Square Ventures

July SystemsinFeb 2012

Santa Monica, US

Rajesh Reddy(Executive Officer, Director)inVenkat Ramaswamy(Director)Gopal Rangachary(Executive Officer)in

BoardCarter Griffin(Director)inNeill Brownstein(Director)Surendra Jain(Director)

Co-investorsIntel CapitalWestBridge Capital

Kryon Systemskryonsystems.cominacquired by Nintex

Nintex provides robotic process automation software that uses bots to automate repetitive, rule-based business tasks for enterprises.

AI & Machine LearningDeveloper ToolsEnterprise SoftwareSaaS

Co-investorsAquiline Technology GrowthFrancisco PartnersOak HC/FTR136 VenturesSavano Capital PartnersVertex Ventures Israel+1 more

LandTechland.techin𝕏

LandFund is a development finance platform that connects property developers and investors with over 100 lenders for structured funding across residential, mixed-use, and commercial projects.

Construction TechData & InfrastructureFintechPropTech

Co-investorsJLL Spark Global VenturesPi LabsJLL Spark

Living Securitylivingsecurity.comin

Living Security offers a human risk management platform that measures and responds to employee security behaviors rather than relying solely on awareness training.

CybersecurityEnterprise SoftwareSaaSAustin, US

Ashley Rose(CEO & Co-Founder)inDrew Rose(Co-Founder)in

Co-investorsCathexis VenturesSilverton Partners

M86 SecurityinJan 2012

Irvine, US

John Vigouroux(Executive Officer, Director)inBruce Green(Executive Officer)in

BoardPhilip Weston(Director)Mahendra Vora(Director)Simon Wilson(Director)Michael Eisenberg(Director)

Motivitymotivity.netSep 2026 · $50M

Motivity offers an all-in-one software platform for ABA (Applied Behavior Analysis) providers, covering scheduling, billing, and real-time data collection.

Digital HealthHealthtechSaaS

Co-investorsFive Elms Capital

Nerdiogetnerdio.comin𝕏

Nerdio builds Nerdio Manager, a management and automation platform for cloud virtual desktop infrastructure (VDI) and Desktop as a Service, with native integration to Microsoft tools such as Azure Virtual Desktop.

Cloud ComputingEnterprise SoftwareSaaS

Vadim Vladimirskiy(Co-founder & CEO)inJoseph Landes(Co-founder & President)in

Co-investorsGeneral AtlanticLead Edge CapitalMK Capital

Netwrixnetwrix.comin𝕏May 2023acquired by TA Associates

Netwrix provides unified data and identity security solutions through its 1Secure platform, serving organizations that need to secure data and identities at scale.

AI & Machine LearningCybersecurityData & InfrastructureEnterprise SoftwareSaaSIrvine, US

Alexander Vovk(Executive Officer, Director)Mikhail Fimin(Executive Officer, Director)Brian Helwig(Executive Officer)in

Co-investorsTA AssociatesToba CapitalW Capital PartnersCenterbridge Partners, L.P.

Object Videoobjectvideo.comin

Produces intelligent surveillance systems based on advanced machine vision.

Co-investorsNovak Biddle Venture Partners

PathFactorypathfactory.comin𝕏

PathFactory is an AI-powered content experience platform that helps B2B companies deliver personalized buyer journeys and capture first-party engagement data to drive revenue.

AI & Machine LearningEnterprise SoftwareMarketing Tech

Nick Edouard(Founder)inDev Ganesanin

Co-investorsEdison PartnersKillick CapitalBDC Capital CorporationBDC Venture CapitalVertu Capital

Pharmesolpharmesol.cominJul 2026

Pharmesol builds a network of AI agents that automate manual, fragmented processes across healthcare systems and workflows, aiming to make medications safer and easier for patients and clinicians.

AI & Machine LearningBiotechDigital HealthHealthtechCoppell, US

Saumya Rawat(Director)inSiyeon Park(Executive Officer)Evan Feldman(Director)

Co-investorsEntrepreneurs Roundtable Accelerator (ERA)Arthur VenturesTen VC

Practifipractifi.comin𝕏Jan 2020 · $24M

Practifi builds a CRM platform designed for wealth management and financial advisory firms to deepen client relationships and improve service delivery at scale.

AI & Machine LearningEnterprise SoftwareFintechSaaSSydney, AU

Adrian Johnstone(Chief Executive Officer)inEmily(Chief Operating Officer)

Co-investorsEVP

Shuftishuftipro.comin𝕏Mar 2022

Shufti Pro provides investor verification software that combines accreditation validation, beneficial ownership analysis, and AML screening into a single workflow for regulated platforms and fund administrators.

AI & Machine LearningCybersecurityEnterprise SoftwareFintechSaaSLimassol, CY

Shahid Hanif(CEO & Co-Founder)inVictor Fredung(Chairman & Co-Founder)in

Storyblocksstoryblocks.comin𝕏

Storyblocks operates a subscription-based stock media library of over 6 million human-made video clips, audio, sound effects, and templates for creators and video producers.

Creator EconomyMedia & EntertainmentSaaS

Co-investorsNorth Atlantic Capital

TJM Labstjmlabs.comin𝕏Dec 2025

TJM Labs builds AI agents that automate pharmacy operational tasks such as prescription intake, data entry, refills, prior authorization, and patient communication, working across pharmacies' existing systems with pharmacist oversight.

AI & Machine LearningDigital HealthHealthtechSaaSBear, US

Jonathan Adly(Founder & CEO)in

BoardPatrick Meenan(Director)in

Co-investorsArthur Ventures

Trustwavetrustwave.comin𝕏Acquired

Trustwave (operating as LevelBlue) is a managed security services provider offering 24/7 threat detection, investigation, response, and cloud security services for enterprises.

CybersecurityEnterprise SoftwareChicago, US

Andrew Bokor(Executive Officer)Robert J McCullen(Executive Officer)inMark Iserloth(Executive Officer)David Parkinson(Executive Officer)Doug Klotnia(Executive Officer)James Kunkel(Executive Officer)

Co-investorsAlpine MeridianBright Pixel CapitalFTV CapitalJMI EquityPaladin Capital GroupPartners for Growth+2 more

Xebialabsxebialabs.comin𝕏

Digital.ai applies agentic AI across the software delivery lifecycle — including planning, security, testing, and DevOps — to help large enterprises release software faster and with less risk.

AI & Machine LearningDeveloper ToolsEnterprise Software

Co-investorsAccelSusquehanna Growth Equity

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Community VenturesHG DataLiongard Inc.Nexii Building Solutions Inc.Salient Monitoring SolutionsSawbuck RealtyAcclarisAppfluentBridge Energy GroupBridge2 SolutionsCmwareCollective BiasCorestreetDatacore SoftwareE SecurityEverest SoftwareForeseeGetpaidHomesnapIcontactInteractionsIsheriffJobs2WebLogi AnalyticsMashableMatilda CloudMD IntegrationsMerlin TechnologiesMp ObjectsNetkeyNimayaNumara SoftwareOrdermotionPet360PulsepointRedvision SystemsRes SoftwareSecure SoftwareSoftekSpectrum K12The Kernel GroupTitanxUberflipV3 SystemsVector Remote CareViewpoint

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Exits · 6

6 acquisitions · showing 4

Harmony Information Systemsacq. by WellSkyKryon Systemsacq. by NintexLogi Analyticsacq. by Marlin Equity PartnersNetwrixacq. by TA Associates

Portfolio news

latest coverage across their companies

Fund performance · per public LP disclosures · 8

as of Dec 2025
FundVintageCommittedNet IRRTVPIDPI
Updata Partners VII, L.P.LPs: Texas Municipal Retirement System, District of Columbia Retirement Board2022—33.6%1.64x0.40x
Updata Partners VI, L.P.LPs: Texas Municipal Retirement System, District of Columbia Retirement Board2020—17.2%1.89x0.70x
Updata Co-InvestmentLPs: San Diego City Employees' Retirement System2014—16.5%2.83x2.83x
Updata Partners V, L.P.LPs: Texas Municipal Retirement System2014—18.4%2.16x1.34x
Updata Partners IVLPs: The Regents of the University of California2007—9.9%1.31x1.31x
Updata Venture Partners IV, L.P.LPs: The Regents of the University of California2007—12.5%1.37x0.10x
Updata Partners IIILPs: The Regents of the University of California2005—7.6%1.55x1.55x
Updata Venture Partners III, L.PLPs: The Regents of the University of California2004—-0.5%0.97x0.67x

Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).

Frequently asked questions

How many investments has Updata Partners made?
Updata Partners has 89 tracked investments, 6 of which have exited, including 6 dated in the last 24 months.
What stage does Updata Partners invest at?
Updata Partners invests at the Growth, Late Stage stages.
What is Updata Partners's typical check size?
Updata Partners typically writes checks of $20M – $200M.
What sectors does Updata Partners focus on?
Updata Partners focuses on AI & Machine Learning, Enterprise Software, SaaS.
Where is Updata Partners located?
Updata Partners is headquartered in Washington, US.
Does Updata Partners lead rounds?
Updata Partners has led 9 of the 12 rounds where its role is on record.
Who does Updata Partners co-invest with?
Updata Partners most often shares deals with Accel, Bonfire Ventures, Francisco Partners, among 80 tracked co-investors.

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