Fundraising Fox

Piano

Amsterdam, NL · Delaware corporation · 6 known investors

Piano provides event tracking and analytics infrastructure serving over 1,000 clients across 12 countries. The company specializes in digital data collection and measurement solutions for enterprises.

Founders & leadership

TK
Trevor KaufmanExecutive
TD
Tim DirrenbergerNamed on SEC filing
AM
Allison MunroNamed on SEC filing
KW
Kweli WashingtonNamed on SEC filing
AF
Alex FrantaNamed on SEC filing

Board

JSJon Seeber
Jon SeeberinBoard directorGeneral Partner at Updata Partners
STSever Totia
Sever Totiain𝕏Board directorPartner at 3TS Capital Partners

Investors · 6

Reported raises · per SEC filings

Form D private placements

$54.3M disclosed across 3 of 4 rounds · 2018–2025

$12.1MraisedMay 2022 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jon SeeberDirector
  • Robert NormanDirector
  • Sever TotiaDirector
  • Trevor KaufmanExecutive Officer, Director
  • Tim DirrenbergerExecutive Officer
  • Kweli WashingtonExecutive Officer
  • Dan MossDirector
  • Alex FrantaExecutive Officer
Offering amount
$13.2M
Amount sold
$12.1M
Minimum investment
$125K
First sale
Dec 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$20MraisedOct 2019 · 13 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Trevor KaufmanExecutive Officer, Director
  • Jon SeeberDirector
  • Sever TotiaDirector
  • Robert NormanDirector
  • Kweli WashingtonExecutive Officer
  • Allison MunroExecutive Officer
  • Alex FrantaExecutive Officer, Director
  • Tim DirrenbergerExecutive Officer
Offering amount
$20M
Amount sold
$20M
First sale
Sep 2019
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$22.3MraisedJan 2019 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jon SeeberDirector
  • Tim DirrenbergerExecutive Officer
  • Allison MunroExecutive Officer
  • Trevor KaufmanExecutive Officer, Director
  • Kweli WashingtonExecutive Officer
  • Sever TotiaDirector
  • Alex FrantaExecutive Officer
Offering amount
$22.3M
Amount sold
$22.3M
Sales commissions
$1.3M
Placement agents
GCA Advisors, LLC
First sale
Dec 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 2

by search overlap

Companies competing with Piano for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Frequently asked questions

What does Piano do?
Piano provides event tracking and analytics infrastructure serving over 1,000 clients across 12 countries. The company specializes in digital data collection and measurement solutions for enterprises.
Who are Piano's investors?
Piano's investors include 3TS Capital Partners, Neulogy Ventures, Rittenhouse Ventures, Runway Growth Capital, Updata Partners, VCFA Group.
How much funding has Piano raised?
Piano has disclosed $54.3M raised across 3 of its 4 known rounds.
Where is Piano headquartered?
Piano is headquartered in Amsterdam, NL.