Fundraising Fox

Piano

Amsterdam, NL · Delaware corporation · 7 known investors

Find your way into Piano

101 people in our graph share verified history with the Piano team — schools, employers, funds. One of them is your warm intro.

Trevor Kienzleunlockedknows Trevor Kaufman · together at University of Virginia (overlapped)
knows the team · via Possible Worldwide
×6knows the team · via University of Virginia
knows the team · via Schematic
×3knows the team · via Collegiate School

Piano provides event tracking and analytics infrastructure serving over 1,000 clients across 12 countries. The company specializes in digital data collection and measurement solutions for enterprises.

AdTechAI & Machine LearningData & InfrastructureEnterprise SoftwareMarketing TechSaaS

Founders & leadership

TKTrevor Kaufman
Trevor KaufmaninExecutiveTrevor Kaufman is Chief Executive Officer of Piano, which provides event tracking and analytics infrastructure to enterprises. He has prior experience building and scaling media and technology businesses.
TD
Tim DirrenbergerNamed on SEC filing
AM
Allison MunroNamed on SEC filing
KW
Kweli WashingtonNamed on SEC filing
AF
Alex FrantaNamed on SEC filing

Board

JSJon Seeber
Jon SeeberinBoard directorGeneral Partner at Updata Partners
STSever Totia
Sever Totiain𝕏Board directorPartner at 3TS Capital Partners

Investors · 7

3TS Capital PartnersVienna · $324K – $10.8Mvia Sever Totia · board
Neulogy VenturesLuxembourg · $216K – $3.2M
Rittenhouse VenturesPhiladelphia · $1M – $3M
Runway Growth CapitalMenlo Park · $10M – $150M
Updata PartnersWashington · $20M – $200Mvia Jon Seeber · board
VCFA GroupNew York · $150K – $2.5M

Also in the syndicate · 1

LinkedIn

Funding

SEC filings, press & company announcements

$142.3M disclosed across 4 of 5 rounds · 2018–2025

▶$12.1MraisedMay 2022 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jon SeeberDirector
  • Robert NormanDirector
  • Sever TotiaDirector
  • Trevor KaufmanExecutive Officer, Director
  • Tim DirrenbergerExecutive Officer
  • Kweli WashingtonExecutive Officer
  • Dan MossDirector
  • Alex FrantaExecutive Officer
Offering amount
$13.2M
Amount sold
$12.1M
Minimum investment
$125K
First sale
Dec 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$20MraisedOct 2019 · 13 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Trevor KaufmanExecutive Officer, Director
  • Jon SeeberDirector
  • Sever TotiaDirector
  • Robert NormanDirector
  • Kweli WashingtonExecutive Officer
  • Allison MunroExecutive Officer
  • Alex FrantaExecutive Officer, Director
  • Tim DirrenbergerExecutive Officer
Offering amount
$20M
Amount sold
$20M
First sale
Sep 2019
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$22.3MraisedJan 2019 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jon SeeberDirector
  • Tim DirrenbergerExecutive Officer
  • Allison MunroExecutive Officer
  • Trevor KaufmanExecutive Officer, Director
  • Kweli WashingtonExecutive Officer
  • Sever TotiaDirector
  • Alex FrantaExecutive Officer
Offering amount
$22.3M
Amount sold
$22.3M
Sales commissions
$1.3M
Placement agents
GCA Advisors, LLC
First sale
Dec 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 2

by search overlap
Netezza67 shared keywordsIBM is a global technology company whose business spans enterprise software (including Red Hat, HashiCorp, and Confluent), IT infrastructure such as mainframes, servers, and storage, and IT consulting services. The company is also investing heavily in quantum computing and AI-based enterprise offerings, including its Lightwell open-source software security clearinghouse and the Anderon quantum wafer foundry.
Zendesk49 shared keywordsThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.

Companies competing with Piano for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Santa Monica Piano School Backed by Hans Zimmer, Mark Cuban Eyes Major Expansionsmdp.com · Jul 2026Piano-Education Company Secures Expansion Funding | A&E | 425magazine.com425magazine.com · Jun 2026Piano raises $120M for biz analytics tools, with plans to hit $100M in revenue this yeartechnical.ly · Mar 2025Piano Raises $88M in Series C Funding - FinSMEsfinsmes.com · May 2021Piano raises $88M for analytics, subscription and personalization tools for publishers, adds LinkedIn as investor | TechCrunchtechcrunch.com · May 2021

Frequently asked questions

What does Piano do?
Piano provides event tracking and analytics infrastructure serving over 1,000 clients across 12 countries. The company specializes in digital data collection and measurement solutions for enterprises.
Who are Piano's investors?
Piano's investors include 3TS Capital Partners, Neulogy Ventures, Rittenhouse Ventures, Runway Growth Capital, Updata Partners, VCFA Group.
How much funding has Piano raised?
Piano has disclosed $142.3M raised across 4 of its 5 known rounds.
Where is Piano headquartered?
Piano is headquartered in Amsterdam, NL.