Elizabeth Cholawsky
InvestorOperating Advisor at Updata Partners
Santa Barbara, California, United States
About
Elizabeth Cholawsky was most recently CEO of HG Insights, a big data and SaaS platform providing technology intelligence to B2B customers, where recurring revenue grew to over $60M ARR. She previously served as CEO of Support.com (Nasdaq: SPRT) and held executive roles at Citrix, ValueClick, and other technology companies. Her experience spans general management, marketing, product management, client services, and customer success, including sponsoring and integrating multiple acquisitions.
Invests in
Data & InfrastructureEnterprise SoftwareSaaS
Experience
- TitanXBoard Membercurrent2026 β presentKnoxville, TN
- Updata PartnersOperating Advisorcurrent2024 β presentWashington DC
- GSI Technology (Nasdaq: GSIT)Board Membercurrent2019 β presentSunnyvale, CA
- American Riviera Bank (arbv)Board Member and Vice Chaircurrent2019 β presentSanta Barbara, California Area
- Santa Barbara Angel AllianceMembercurrent2018 β present
- Partners in EducationBoard Member (Non-Profit)current2022 β presentSanta Barbara, California, United States
- HG InsightsChief Executive Officer2018 β 2024Santa Barbara, California Area
- ScreenMeetBoard Member2017 β 2021San Francisco Bay Area
- Cholawsky & Gruenfeld AdvisoryManaging Partner2017 β 2018California
- Support.comPresident and CEO2014 β 2016
- CitrixVP and GM, IT Support & Access Lines of Business2007 β 2014Santa Barbara, CA
- Move, Inc.SVP, Consumer Experience and Product2006 β 2007Westlake Village, CA
- Conversant (formally ValueClick)VP, Marketing2002 β 2005
- Clarent CorporationVP Marketing2001 β 2002
Education
- Franklin & Marshall CollegeBA, Government1974 β 1978
- Stanford Law SchoolDirectors' College, 2015 and 2022
- University of MinnesotaPh.D., Political Science1978 β 1983
Skills & more
Product Marketing36Online Marketing26Online Advertising9Telecommunications4Demand Generation1Product Management67User Experience1Product Development13Cloud Computing25Marketing19Affiliate Marketing1Analytics8
+12 more
Start-upsSEMBusiness StrategySEOMobile DevicesMobile ApplicationsMergersExecutive ManagementSalesforce.comEnterprise SoftwareSaaSStrategyLanguages Russian
From Elizabeth's professional profile.
Same school
Also attended Franklin & Marshall College17
SethGeneral Partner at Saas Ventures, L.L.C.Julie Vaughan MurchinsonInvestor at TRANSFORMATION CAPITALJessica LynchGeneral Partner at FoundersEdgeTom CaramanicoInvestor at TriplePoint CapitalDean HattonFounding Partner at Las Olas Venture CapitalParaj MathurVice President at BIP Ventures
+ 11 more
Also attended Stanford Law School65
Steve AbbottPartner, Capital Markets at Sapphire VenturesMichael KlaykoOperating Executive at Marlin Equity PartnersSandy MillerInvestor at IVP (Institutional Venture Partners)Tim HsiaFounder at Context VenturesRenataCo-founder at Renegade PartnersShawn ConwayManaging Partner and COO at Questa Capital
+ 59 more
Also attended University of Minnesota82
Madeline PopeSenior Associate, Platform & Marketing at March Capital PartnersNate LeeFounder and Chief Information Security Officer at Scale Venture PartnersRichard HeymanVenture Partner at ARCH Venture PartnersJohn BergstromInvestor at Mairs & Power VCMark GorenbergInvestor at Zetta Venture PartnersRobin BorgInvestor at TRANSFORMATION CAPITAL
+ 76 more
Shared employers
Also worked at Updata Partners30
Praveen SahayFounder and Managing Director at WAVE Equity PartnersArie AbecassisPartner and Co-Founder at ICONYC labsSara ShackelfordCFO at Canapi VenturesCarter GriffinGeneral Partner at Updata PartnersJon SeeberGeneral Partner at Updata PartnersBraden SnyderGeneral Partner at Updata Partners
+ 24 more
Also worked at Santa Barbara Angel Alliance3
Also worked at HG Insights1
Also worked at Conversant (formally ValueClick)3
Colleagues at Updata Partners
Alex Phelan
Principal at Updata Partners
Alex Pinchev
Operating Advisor at Updata Partners
Barry Goldsmith
Operating Partner at Updata Partners
Braden Snyder
General Partner at Updata Partners
Carter Griffin
General Partner at Updata Partners
Chris Cook
Operating Advisor at Updata Partners
Daniel Anstandig
Operating Advisor at Updata Partners
Derek Langone
Operating Advisor at Updata Partners

























