Committed Capital
Growth equityLondon · Series A · 21 people tracked
Also known as Chocolate Fix Limited · Committed Capital (Uk) Limited
Not to be confused with Committed Capital (Venture capital · Wilmington, US)
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Investment thesis
Committed Capital invests in and supports early-stage software companies, providing both financial backing and hands-on operational involvement to its investee businesses. Having realised losses concentrated in hardware ventures, the firm excluded hardware from its investment strategy in 2025 and now pursues a software-only approach, where its exits have delivered an average of roughly 3.15x ROI (excluding tax relief). The firm's overall track record cites 21 profitable exits returning £124.3m to investors against a £42m base cost, an average 3x ROI. As an FCA-regulated manager it runs investment funds and conducts extensive due diligence on investors and target companies.
Source: firm website, verified Sep 26, 2026.
Team · 21 people
from the firm's website & curatedWhat they invest in
from 11 of 11 portfolio companiesSaaS ×7Enterprise Software ×5Cloud Computing ×3Fintech ×3AdTech ×2AI & Machine Learning ×2Cybersecurity ×2Data & Infrastructure ×2
HQs:United Kingdom×5
Investments · 11 tracked
founders shown can be your intro pathBeauhurst Invest provides company intelligence and data on UK and German businesses to help investors identify deal opportunities, validate prospects, and track portfolio companies through trend analysis, company profiles, and network mapping.
Data & InfrastructureEnterprise SoftwareFintechGovTechSaaSLondon, GB
Toby Austin(Founder)in
Co-investorsKelvin CapitalBerggruen Holdings
Cloudhouse helps enterprises safely execute infrastructure changes—patches, migrations, and modernizations—on legacy platforms without breaking mission-critical applications.
Cloud ComputingCybersecurityDeveloper ToolsEnterprise Software
Mat Clothier(Founder)in
Co-investors24 HaymarketAtlas Ventures
Dragonfly AI offers a creative insights platform that uses attention prediction and gaze-path analysis to forecast how visual assets and packaging will perform, with benchmarking, A/B testing, and real-time optimization recommendations.
AdTechAI & Machine LearningMarketing TechRetail TechSaaS
David Mitchell(Founder)in
Co-investorsGuinness VenturesForesight VenturesThe FSE GroupForesight Canada
Harper provides a try-before-you-buy shopping service for fashion retail, offering customers the ability to try on clothing at home with no upfront payment and return unwanted items within 5 days.
E-commerceRetail TechLondon, GB
Liam Young(Founder)in
Co-investorsBasinghall PartnersThe SidebySide PartnershipPeak XV Partners
Konsileo is a commercial insurance broker that provides risk management and advisory services to businesses through a network of independent brokers.
Enterprise SoftwareFintechInsurTechSaaSUK, GB
John Warburton(CEO and co-founder)inPeter Henderson(co-founder)in
Co-investorsFINTECH CircleQVenturesACF InvestorsCommitted Capital
Kortext provides digital platforms designed for higher education institutions to support teaching, learning, administration, and research activities.
AI & Machine LearningCloud ComputingEdTechSaaS
James Gray(CEO)in
Co-investorsDMG VenturesQVenturesSalica InvestmentsGoldman Sachs
LightwaveRF is a UK-based home automation company that develops and sells smart devices for controlling lighting, heating, and power through a unified app, with integration into major voice assistants and platforms.
ConsumerHardwareIoTSaaSBirmingham, GB
John Shermer(Founder and Chief Technical Officer)in
Living Map develops SaaS products for digital mapping, wayfinding, and navigation technology serving businesses that need to enhance customer experience in facilities.
Enterprise SoftwareIoTPropTechSaaSSector Agnostic
Phil Rae(Chief Product Officer)inNick Jeffery(Chief Operating & Finance Officer)William Lotter(Head of Technology)in
Smartology operates a curated network of over 200 publishers for programmatic advertising, offering contextual targeting and performance analytics across various verticals.
AdTechMarketing Tech
Mark Bembridge(Founder)in
Co-investorsCommitted Capital
StorMagic provides software solutions (SvHCI and SvSAN) for server virtualization and storage that work with any x86 server hardware, marketed toward organizations seeking cost-effective infrastructure with high availability for edge computing environments.
Cloud ComputingData & InfrastructureEnterprise Software
Susan Odle(Chief Executive Officer)in
Co-investorsMeridian Growth Capital
nCino Identity Solutions provides real-time KYC, AML, and identity verification for regulated businesses to onboard and monitor consumer and corporate customers.
CybersecurityFintechSaaS
Exits · 1
1 acquisitionsW2Globaldataacq. by nCino
Portfolio news
latest coverage across their companiesCloudhouse · cloudhouse.com · Apr 29, 2026
StorMagic · finance.yahoo.com · Apr 14, 2026
Principals & officers · per Companies House
what is this? ⓘDirector · British · since 2004
Director · British · since 2013
Director · British · since 2017
Steven Allen Harris — 25–50% of shares, 25–50% of voting rights, right to appoint and remove directors
Frequently asked questions
- How many investments has Committed Capital made?
- Committed Capital has 11 tracked investments, 1 of which have exited.
- What stage does Committed Capital invest at?
- Committed Capital invests at the Series A stage.
- What sectors does Committed Capital focus on?
- Committed Capital focuses on InsurTech, SaaS, Wellness & Fitness.
- Where is Committed Capital located?
- Committed Capital is headquartered in London, GB.
- Who does Committed Capital co-invest with?
- Committed Capital most often shares deals with QVentures, 24 Haymarket, DMG Ventures, among 12 tracked co-investors.
Media · Podcasts & interviews
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