How many investments has Committed Capital made?

Committed Capital has 11 tracked investments, 1 of which have exited via acquisition or IPO.

What stage does Committed Capital invest at?

Committed Capital invests at the Series A stage.

What sectors does Committed Capital focus on?

Committed Capital focuses on InsurTech, SaaS, Wellness & Fitness.

Where is Committed Capital located?

Committed Capital is headquartered in London, GB.

Who does Committed Capital co-invest with?

Committed Capital most often shares deals with QVentures, 24 Haymarket, DMG Ventures, among 9 tracked co-investors.

Committed Capital

Venture capital

London · Series A · 17 people tracked

Also known as Chocolate Fix Limited · Committed Capital (Uk) Limited

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Investment thesis

Committed Capital invests in and supports early-stage software companies, providing both financial backing and hands-on operational involvement to its investee businesses. Having realised losses concentrated in hardware ventures, the firm excluded hardware from its investment strategy in 2025 and now pursues a software-only approach, where its exits have delivered an average of roughly 3.15x ROI (excluding tax relief). The firm's overall track record cites 21 profitable exits returning £124.3m to investors against a £42m base cost, an average 3x ROI. As an FCA-regulated manager it runs investment funds and conducts extensive due diligence on investors and target companies.

Invests inInsurTech SaaS Wellness & Fitness London United Kingdom

Source: firm website, verified Aug 3, 2026.

Stage

Series A

London, GB

Instruments

Equity

Founded

2002

Net assets · FY2025

$976.5K

Tracked investments

Team · 17 people

from the firm's website

Steve Harris· CEO

CEO of Committed Capital with over 20 years in investment and corporate development. Previously a corporate financier at HSBC, a director at Société Générale, Head of M&A at PA Consulting, and investment director at internet incubator Antfactory. Holds an MBA from London Business School.

s•••@committedcapital.co.ukreveal

Jamie Harris· Investment Manager

Investment Manager who joined in 2022 from Jardine Matheson, where he spent seven years starting, growing and acquiring businesses across Hong Kong, Malaysia and Singapore. Holds a degree from Durham and an MSc from Imperial College Business School.

J•••@committedcapital.co.ukreveal

Joshua Spence· Principal

Principal who joined in 2022 as an Investment Manager from PwC, where he spent six years in audit/assurance and transaction services. Qualified as an ACA with ICAEW.

J•••@committedcapital.co.ukreveal

Alejandra Pinzon· Fund Analyst

Financial/Fund Analyst who joined in 2015. Previously worked in manufacturing and export businesses. Holds an MBA in Project Management and a BSc in Industrial Engineering.

a•••@committedcapital.co.ukreveal

David Wheeler· Advisory Board

Advisory Board member with over 45 years of investment banking experience focused on TMT, having founded EMEA TMT groups at JPMorgan, Lehman Brothers and Credit Suisse and held senior roles at Credit Suisse/CSFB.

Else Thomson· GDPR Officer

Serves as the firm's GDPR Officer, responsible for overseeing data protection and privacy policy questions.

i•••@committedcapital.co.ukreveal

Eric Wilkinson· Advisory Board

Advisory Board member and experienced PE/VC investor who co-founded Top Golf Inc. Former partner at Bain & Co. and Apax Partners, founding partner of The Beacon Group, and Partner and CIO at Hambro Perks.

Glen Stewart· Head of Business Development

Head of Business Development who joined in 2015 with 15 years' experience raising capital using tax-efficient wrappers such as EIS and VCTs. Previously a tax adviser at Coopers & Lybrand, PwC and Deloitte.

g•••@committedcapital.co.ukreveal

Guy Beech· Business Development

Business development professional who joined in March 2020 with family office expertise. Previously worked at Henderson Global Investors, Columbia Threadneedle and was Head of UK Family Offices at Kempen.

g•••@committedcapital.co.ukreveal

Hugo Dodge· Co-Head of Investor Syndicate

Co-Head of Investor Syndicate who joined in 2025 with 16 years in growth equity and venture capital, having supported around 100 businesses across seed, pre-IPO and growth capital investments.

h•••@committedcapital.co.ukreveal

Joseph Burke· Head of Compliance

Head of Compliance with extensive experience in regulatory compliance, governance, financial crime and risk management. Previously an FCA-approved SMF16 and SMF17 at an FCA-authorised investment management firm.

J•••@committedcapital.co.ukreveal

Judy Welch· Senior Advisor

Senior Advisor with over 30 years in financial services, holding senior roles at Deloitte, BNP Paribas, JP Morgan Chase, Deutsche and Citigroup. An active angel investor with exits including insurtech unicorn Bought By Many.

j•••@committedcapital.co.ukreveal

Lilie Chouchou· EA-OM-Fund Administrator

Office Manager and Fund Administrator who joined in 2019 with over 10 years of experience as a C-suite executive assistant, providing structuring and client-service support.

l•••@committedcapital.co.ukreveal

Mark Blandford· Advisory Board

Advisory Board member and founder, former Chairman and CEO of online gaming pioneer Sportingbet plc. An active venture capital investor in the digital leisure sector and partner at Burlywood Capital.

Theo McDonnell· Co-Head of Investor Syndicate

Co-Head of Investor Syndicate who joined in 2025. Has facilitated investment into growth companies for over a decade, most recently leading the private ventures division of a listed wealth manager.

t•••@committedcapital.co.ukreveal

Thomas Golding· Investment Associate

Investment Associate who joined in 2025. Previously worked in venture capital at Hambro Perks (now Salica Investment) and qualified as a chartered accountant at KPMG.

t•••@committedcapital.co.ukreveal

Tim Steel· Chairman

Chairman and Advisory Board member of Committed Capital. Former Vice Chairman of Cazenove, where he held senior roles including President of Cazenove Inc. in New York and Chairman of Cazenove Fund Management.

t•••@committedcapital.co.ukreveal

What they invest in

from 11 of 11 portfolio companies

Enterprise Software ×4SaaS ×4AdTech ×2AI & Machine Learning ×2Cloud Computing ×2Cybersecurity ×2Data & Infrastructure ×2Fintech ×2

HQs:United Kingdom×3

Investments · 11 tracked

founders shown can be your intro path

Beauhurstbeauhurst.com

Beauhurst provides a database and platform for discovering, tracking, and analyzing private companies in the UK and Germany.

Data & InfrastructureEnterprise SoftwareSaaS

Co-investorsKelvin Capital

Cloudhousecloudhouse.com in

Cloudhouse offers Guardian, a continuous configuration monitoring product that tracks changes across hybrid IT estates including servers, containers, cloud, and endpoints.

Cloud ComputingCybersecurityEnterprise Software

Co-investors24 Haymarket

Dragonfly Aidragonflyai.co in

Dragonfly AI provides an enterprise platform that uses a patented algorithm based on visual neuroscience to predict creative performance across retail, digital, social, and ecommerce channels for brands seeking to improve consumer attention and conversion rates.

AdTechAI & Machine LearningMarketing Tech

Co-investorsThe FSE Group

Harperharperconcierge.com in

Harper provides a try-before-you-buy shopping service for fashion retail, offering customers the ability to try on clothing at home with no upfront payment and return unwanted items within 5 days.

E-commerceRetail TechLondon, GB

Co-investorsBasinghall Partners

Konsileokonsileo.com

Konsileo is a UK commercial insurance broker that uses technology and data to reduce administrative work in the broking process, allowing its remotely-based specialist brokers to advise businesses on cover.

FintechInsurTechSaaS

Co-investorsFINTECH Circle QVentures

Kortextkortext.com

Kortext operates a group of digital platforms for higher education, offering content, teaching, learning, and analytics tools built on Microsoft technology.

AI & Machine LearningEdTechSaaS

Co-investorsDMG Ventures QVentures Salica Investments

Lightwaverflightwaverf.com

LightwaveRF makes smart home devices such as the Link Plus hub, which uses a proprietary point-to-point wireless protocol for connectivity.

ConsumerHardwareIoT

Livingmaplivingmap.com in 𝕏

Living Map provides a digital mapping platform for indoor and outdoor navigation and asset tracking in complex facilities.

Enterprise SoftwareIoTPropTech

Smartologysmartology.net

Smartology operates a curated network of over 200 publishers for programmatic advertising, offering contextual targeting and performance analytics across various verticals.

AdTechMarketing Tech

StorMagicstormagic.com

StorMagic provides virtualization and hyperconverged infrastructure (HCI) software built on open-source foundations, with a cloud-based fleet management tool for deploying and managing systems.

Cloud ComputingData & InfrastructureEnterprise Software

Co-investorsMeridian Growth Capital

W2Globaldataw2globaldata.com in 𝕏acquired by nCino

CybersecurityFintechSaaS

Exits · 1

IPOs and acquisitions across the tracked portfolio

W2Globaldataacq. by nCino

Principals & officers · per Companies House

what is this? ⓘ

Steven Allen Harris

Director · British · since 2004

Timothy Michael Steel

Director · British · since 2013

Else Herforth Thomson

Director · British · since 2017

Ownership & control

Steven Allen Harris — 25–50% of shares, 25–50% of voting rights, right to appoint and remove directors

Frequently asked questions

How many investments has Committed Capital made?: Committed Capital has 11 tracked investments, 1 of which have exited via acquisition or IPO.
What stage does Committed Capital invest at?: Committed Capital invests at the Series A stage.
What sectors does Committed Capital focus on?: Committed Capital focuses on InsurTech, SaaS, Wellness & Fitness.
Where is Committed Capital located?: Committed Capital is headquartered in London, GB.
Who does Committed Capital co-invest with?: Committed Capital most often shares deals with QVentures, 24 Haymarket, DMG Ventures, among 9 tracked co-investors.

Media · Podcasts & interviews

featuring the team

EIS Showcase: Interview with Steve Harris from Committed Capital

Steve Harris · vimeo.com

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