Fundraising Fox
TruStage Ventures
Corporate VCMadison · Seed–Late Stage · 26 people tracked
Also known as MEMBERS CAPITAL ADVISORS, INC.
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Investment thesis
TruStage Ventures backs the next generation of financial technology, aiming to drive innovation across the credit union and fintech ecosystem. It operates two funds: a general fund pursuing strategic investments and partnerships that connect fintechs with credit unions, and the Discovery Fund, which focuses on early-stage fintech companies led by traditionally underrepresented founders, including BIPOC, LGBTQ+ and women entrepreneurs. Backed by its parent's deep ties to U.S. credit unions, the firm emphasizes partnerships between portfolio companies and credit unions to improve financial wellness and solve industry pain points.
Source: firm website, verified Aug 3, 2026.
Team · 26 people
from the firm's website & public directories
What they invest in
from 30 of 40 portfolio companiesFintech ×25SaaS ×12AI & Machine Learning ×10Enterprise Software ×6Marketplaces ×6Consumer ×5E-commerce ×3InsurTech ×3
HQs:United States×25Canada×1
Who they back
founder profiles across 18 portfolio companiesFounding team size:solo founder×92 founders×53 founders×4
Where their founders studiedfrom 24 founders with education data
Stanford University Graduate School of Business ×4Peking University ×2Stanford University ×2
What their founders studiedfrom 21 founders with field-of-study data
Computer Science ×6Business & Management ×5Engineering ×4Economics ×2Finance & Accounting ×2Life Sciences ×2
Where their founders worked beforefrom 24 founders with career history
Microsoft ×3Grubhub ×2Morgan Stanley ×2Pattern Recognition ×2
Accelerator rootsportfolio companies that came through a program
4 founders hold a PhD · 6 hold an MBA (of 22 with degree data)
Investments · 40 tracked
founders shown can be your intro pathBy year:2026 · 12025 · 42023 · 22021 · 12020 · 12019 · 12018 · 12017 · 112 dated
Delafield, US
LOUIS J. MORGAN, II(Executive Officer, Director)MIKE SEIFERT(Executive Officer)BRUCE ROSENHEIMER(Executive Officer, Director)inTHEODORE R. ROLFS(Executive Officer, Director)inRICK REUTER(Executive Officer)in
Board seatBrian Kaas· per SEC Form D · $10M raise · filed Mar 2026
Payoff (Happy Money) offers fixed-rate personal loans of $5,000–$50,000 aimed at consumers looking to consolidate and pay off credit card debt.
ConsumerFintechCosta Mesa, US
Ralph Scott Saunders(Executive Officer, Director)Scott Saunders(Executive Officer, Director)Matt Wilson(Executive Officer)Eden Warner(Executive Officer, Director)
BoardJoe Saunders(Director)inSean Park(Director)
Board seatBrian Kaas· per SEC Form D · $62.6M raise · filed Mar 2022
Co-investorsInnovate PartnersNat TurnerFirstMark CapitalGreat Oaks Venture CapitalGreen Visor Capital
Arkatechture provides data analytics and data infrastructure services to credit unions and financial services companies, helping them become more data-driven through strategy, consulting, and technical implementation.
AI & Machine LearningData & InfrastructureEnterprise SoftwareFintechSaaSMaine, US
Jamie Jackson(Founder & CEO)in
Platform democratizing credit data accessibility while securing privacy and consent, serving as a compliant interface between businesses and consumers.
Co-investorsAngel Collective Opportunity FundBattery VenturesFlucas VenturesFull In PartnersGeneral CatalystLigature VC+4 more
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Atlas is a membership card and app that provides access to reservations at high-end restaurants, luxury hotels, sold-out concerts, and sporting events for members.
ConsumerDirect to ConsumerFintechSan Francisco, US
Patrick Mrozowski(Founder)inSid Parihar(Founder)Kenan Pulak(Founder)in
Co-investors01 AdvisorsAccelChapter OneEvolution VC PartnersFinancial Venture StudioKindred Ventures+39 more
Beem is a fintech app offering instant cash advances up to $1,000 with no credit checks or income restrictions, personal loans up to $100,000, and AI-powered financial tools for budgeting, price comparison, and job matching.
AI & Machine LearningFintechSan Francisco, US
Co-investorsAlumni VenturesAvesta FundCathay InnovationTechstarsCathay CapitalMassive+1 more
Caribou offers car loan refinancing services by connecting drivers with lenders and managing the refinancing process, including paperwork and administrative steps.
FintechDenver, US
Co-investorsAccompliceCurql Collective, LLCFlucas VenturesHarmonic Growth PartnersInnovius CapitalLink Ventures+6 more
CarSaver is an online car-buying marketplace where consumers compare new and used vehicles across brands, get personalized pricing, financing, leasing, and insurance options, and obtain instant trade-in offers through a network of certified dealers.
E-commerceMarketplacesMobility & TransportationMiami, US
Sean Wolfington(Executive Officer, Director)inSebastian Echavarria(Director)Chadwick J. Collier(Executive Officer, Director)Ernest Bachrach(Director)George D. Crowley, Jr.(Director)C. David Boice(Director)
Clerkie is a full-service automation platform powered by machine learning that helps lenders manage, optimize, and recover loan portfolios through AI-driven repayment strategies and multi-currency payment solutions.
AI & Machine LearningFintech
Co-investorsLeft Lane CapitalVestigo VenturesCiti VenturesFlourish Ventures
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Clutch is a visual builder platform that enables creation of AI-powered, personalized websites using drag-and-drop agents, component libraries, and integration with existing tools and data.
AI & Machine LearningDeveloper ToolsE-commerceEnterprise SoftwareSaaSSan Francisco, US
Eric Florenzano(Founder)in
Co-investorsMango CapitalY CombinatorAlkeon CapitalAltos VenturesAndreessen HorowitzBMO Capital Partners+5 more
Clutch provides origination solutions for credit unions, enabling member-centric digital experiences across deposits, loans, and business accounts.
Enterprise SoftwareFintechSaaS
Nicky Hinrichsen(Founder & CEO)Christopher Coleman(Founder)in
Co-investorsAlkeon InnovationAndreessen HorowitzCurql Collective, LLCFloating PointITERATIVENext Level Ventures+9 more
Clutch is an online platform for buying and selling used cars in Canada, offering pricing, inspection, e-contracting, financing, and delivery through software built in-house.
E-commerceMarketplacesMobility & Transportation
Stephen Seibel(Founder & President)inDan Park(Chief Executive Officer)inAnshul Ruparell(Chief Financial Officer)inRichard Ball(Chief Production Officer)
Co-investorsCanaan PartnersAltos VenturesFJ LabsLightspeed Venture PartnersPanache VenturesTrue North Fund+10 more
Current is a mobile-first banking platform offering no-fee spending accounts and integrated financial services to everyday Americans.
Crypto & Web3Fintech
Stuart Sopp(Founder)in
Co-investorsAAF Management Ltd.Activant CapitalAndreessen HorowitzAvenir Growth CapitalCota CapitalElizabeth Street Ventures+9 more
DataVisor provides an AI-based platform for financial crime prevention, using machine learning, adaptive AI agents, and automation to detect and block fraud and money laundering in real time.
AI & Machine LearningCybersecurityFintechMountain View, US
Fang Yu(CPO & Co-Founder)inYinglian Xie(President of Technology and AI & Co-Founder)inPatrick Harr(CEO)in
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BoardKevin Fong(Director)inJon Sakoda(Director)inKai Wang(Director)
Co-investorsBrighton Park CapitalNew Enterprise Associates (NEA)Genesis Venture CapitalSequoia CapitalNewView CapitalDecibel Partners+1 more
Ethos provides online life insurance that customers can purchase entirely through a digital platform without the traditional lengthy application process.
FintechInsurTech
Lingke Wang(Co-founder)Peter Colis(Co-founder)inLingke W.(Founder)in
Co-investorsAccelAdit Ventures Management, LlcEvolution VC PartnersFlying Fish VenturesFounders Circle CapitalGeneral Catalyst+16 more
Fair Warranty provides insurance pricing and risk management solutions for the automotive sector.
Enterprise SoftwareInsurTechSaaSSilicon Valley, US
William Betteridge(Founder, CEO)Stephen Bates(Founder, Chief Risk Officer)inWill B(Founder)
Co-investorsAntlerBlue CollectiveCopper Sky CapitalIdealabRender CapitalPlug and Play Ventures+1 more
Goalsetter provides a financial literacy and goal-setting platform designed for K-12 schools, colleges, universities, and financial institutions.
AI & Machine LearningEdTechFintechSaaS
Tanya Van Court(Founder & CEO)in
Co-investorsAstiaBackstage CapitalElevate CapitalEntrepreneurs Roundtable Accelerator (ERA)PortfoliaSeae Ventures+3 more
Happy Money is a consumer finance company that provides a fully digital loan origination platform for personal loans, serving both consumers and financial institutions like credit unions, banks, and asset managers seeking to scale their lending programs.
ConsumerFintechSaaS
Co-investorsConconi Growth PartnersGreat Oaks Venture CapitalInnovate PartnersToba CapitalSparkLabs Global Ventures
Harness turns financial institutions' raw transaction and member data into real-time, personalized engagement campaigns for card and rewards programs.
Data & InfrastructureFintechMarketing Tech
Co-investorsAlkeon CapitalBAM ElevateBattery VenturesCapital One VenturesCiti VenturesDeepgram+9 more
Matic is a digital insurance marketplace that connects homeowners and auto insurance seekers with 60+ A-rated carriers through an embedded digital experience offered to distribution partners.
B2B MarketplacesFintechInsurTechColombus, US
Aaron Schiff(Director)inBenjamin Madick(Founder)inStuart Rhodes(Executive Officer, Director)Andrew Lerner(Director)Ronald Hess, Jr.(Director)Jeff Snyder(Executive Officer)
Co-investorsAnthemis VentureBase Venture Management, Inc.Clocktower VenturesIA Capital GroupManchesterStory Group, LLCMTECH CAPITAL+4 more
Maxwell provides software solutions for mortgage lenders, including point-of-sale, loan fulfillment, and due diligence tools designed for small to midsize community lenders.
Enterprise SoftwareFintechPropTechSaaSDenver, US
Evan Einhorn(President & Founder)John Paasonen(Co-founder & CEO)inRutul Dave(Co-Founder / CTO)in
Co-investorsAssurant VenturesCohen CircleCurql Collective, LLCMatchstick VenturesNext Level VenturesPrudence+5 more
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Momnt is a fintech platform that enables merchants to offer point-of-sale financing to customers and helps consumers access installment loans for purchases.
AI & Machine LearningFintechSaaS
Tom Anderson(Chief Executive Officer)
Co-investorsFinTech VenturesYamaha Motor Ventures
Pesto Mastercard offers affordable credit for people with poor or limited credit history, positioning itself as an alternative to high-cost pawn loans.
FintechSan Francisco, US
James Savoldelli(Founder)in
Co-investorsActivant CapitalCommerce VenturesCore Venture CapitalSoma CapitalY CombinatorAccel+11 more
Piere is a personal finance management platform that aggregates financial accounts and transactions through integrations with multiple data providers, allowing users to track net worth, budgets, and spending across various financial institutions.
AI & Machine LearningConsumerFintech
Yuval Shmul Shuminer(Founder)in
Co-investorsGrand VenturesSamvid VenturesFabric VCSelah Ventures
A platform serving home buyers, sellers, renters, investors, and landlords, along with real estate professionals such as agents, teams, brokerages, MLS, title, mortgage, inspection, and home services providers.
HR TechMarketplacesPropTechSaaS
Chris Suarez(Founder)in
Co-investorsCurql Collective, LLCThirdstream PartnersVIEWPOINT VENTURES3L CapitalGoldman Sachs
Posh provides secure, explainable AI solutions for IT teams at financial institutions through voice, chat, and knowledge platforms governed by a single control interface.
AI & Machine LearningEnterprise SoftwareFintechSaaS
Co-investorsCanapi VenturesCurql Collective, LLCFINTOP CapitalHuman CapitalNext Level VenturesREMUS Capital+1 more
Pulsate is a digital engagement platform that helps community financial institutions grow account holder product adoption and usage.
Co-investorsCurql Collective, LLCDelta PartnersNext Level Ventures
RenoFi is a fintech platform that enables credit unions to offer home equity loans and HELOCs based on after-renovation property values to homeowners financing renovation and construction projects.
FintechPropTechPhiladelphia, US
Justin Goldman(Co-Founder & CEO)inRobert Shedd(Executive Officer, Director)inLee Miller(Executive Officer, Director)in
BoardSamanttabhiram Das(Director)Brendan Dickinson(Director)in
Co-investorsAlumni VenturesCanaan PartnersComcast VenturesCurql Collective, LLCFirst Round CapitalNext Level Ventures+3 more
Rippleshot offers a cloud-based (SaaS) platform that uses machine learning and predictive analytics to help financial institutions detect card fraud, identify merchant data breaches, and manage fraud risk proactively.
AI & Machine LearningCybersecurityFintechChicago, US
Canh Tran(Executive Officer, Director, Promoter)inRandal Cox(Director, Promoter)inYueyu Fu(Executive Officer, Director, Promoter)in
BoardLon Chow(Director)Christopher Capps(Director)
Co-investorsBaleon CapitalIU VenturesMethod CapitalService Provider CapitalKGC CapitalSixThirty Ventures
Fisher Investments is a global money management and financial advisory firm that provides portfolio management, financial planning, and retirement planning services primarily to high-net-worth individuals and institutional clients.
ConsumerFintechMarketplacesSaaSNew York City, US
Michael Carvin(Founder/CEO)in
Co-investorsContour Venture PartnersEvolution VC PartnersFitz Gate VenturesFJ LabsGray VenturesIA Capital Group+14 more
Splash Financial operates an online lending marketplace that connects U.S. borrowers with lending partners for student loan refinancing, medical resident/fellow loans, and personal loans.
FintechMarketplacesCleveland, US
Steven Muszynski(Executive Officer, Director)inArnold Pravinata(Executive Officer)inShavaugn Lewis(Executive Officer)inPatrick Leimkuehler(Executive Officer)in
BoardDave Bovenzi(Director)Samanttabhiram Das(Director)
Co-investorsCurql Collective, LLCDetroit Venture Partners
Union Credit operates a marketplace that connects consumers with credit unions, presenting them with firm, pre-approved loan offers that can be activated in a few clicks without a traditional loan application.
FintechMarketplacesSaaSSanta Rosa, US
Dave Buerger(Co-Founder & Chief Executive Officer)inBarry Kirby(Co-Founder & Chief Revenue Officer)in
BoardMike Kraus(Director)in
Co-investorsMSIVWP Global Partners
Zirtue provides bill-pay loans designed to serve millions of people seeking financial assistance.
FintechDallas, US
Co-investors100 Black Angels & Allies FundReinventure CapitalTechstarsRise of the Rest SeedSixThirty Ventures
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
ForeverCar HoldingsHappy Money Holdings, Inc.Jenny LifeMortgageHippoBlocktimeEltropy
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Portfolio news
latest coverage across their companies
Piere · piere.com · Aug 11, 2026
Matic · fintech.global · Jun 24, 2026
Current · finsmes.com · Jun 11, 2026
Frequently asked questions
- How many investments has TruStage Ventures made?
- TruStage Ventures has 40 tracked investments, 1 of which have exited, including 5 dated in the last 24 months.
- What stage does TruStage Ventures invest at?
- TruStage Ventures invests at the Seed, Series A, Series B, Series C, Late Stage stages.
- What is TruStage Ventures's typical check size?
- TruStage Ventures typically writes checks of $1M – $5M.
- What sectors does TruStage Ventures focus on?
- TruStage Ventures focuses on Enterprise Software, Fintech, InsurTech, SaaS.
- Where is TruStage Ventures located?
- TruStage Ventures is headquartered in Madison, US.
- Who does TruStage Ventures co-invest with?
- TruStage Ventures most often shares deals with Curql Collective, LLC, Next Level Ventures, Techstars, among 113 tracked co-investors.
Media · Podcasts & interviews
featuring the teamCUC- 2025 TruStage Ventures Fintech Summit: Brian Kaas
The Credit Union Connection · Brian Kaas
Investing in Fintech Innovation: A Conversation with Mike Kraus of TruStage Ventures
The Fintech Combine · Mike Kraus
The Credit Union Connection- Interview w/ TruStage Ventures Managing Director Sam Das
The Credit Union Connection · Sam Das
Images
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