Fundraising Fox

Fitlab

Newport Beach, US · Founded 2018 · 3 known investors

fitlab.com ↗

FitLab builds and operates a portfolio of sport and fitness brands spanning equipment, boutique fitness studios, apparel, competitive events, and AI-based performance training. Its brands include Assault Fitness (AssaultBike, Rower, Runner), Racked, RPM, XPT, and various race and studio concepts serving fitness enthusiasts.

ConsumerSports TechWellness & Fitnessin /fitlab.

Founders & leadership

GS
Geoff SchneiderDirector
RT
Rod TrujilloExecutive Officer, Director
BK
Brian KirkbrideExecutive Officer, Director
MM
Michael MelbyDirector

Investors · 3

Break Trail VenturesColumbus · $100K – $500Kvia Jay Hirsh · inferred
Corazon CapitalChicago · $150K – $500K
Point King CapitalSydney

Reported raises · per SEC filings

Form D private placements
▶$10MraisedMar 2023 · 1 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Geoff SchneiderDirector
  • Rod TrujilloExecutive Officer, Director
  • Brian KirkbrideExecutive Officer, Director
  • Michael MelbyDirector
Offering amount
$50M
Amount sold
$10M
Minimum investment
$10M
First sale
Mar 2023
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.