Fitlab was founded by Brian Kirkbride in 2018.

Who are Fitlab's investors?

Fitlab's investors include Break Trail Ventures, Corazon Capital, Gaingels, Lerer Hippeau, Partnership Capital Growth LLC, Point King Capital.

How much funding has Fitlab raised?

Fitlab has disclosed $10M raised across 1 round.

Where is Fitlab headquartered?

Fitlab is headquartered in Newport Beach, US.

Fitlab

also invests · investor profile

Newport Beach, US · Founded 2018 · Delaware corporation · 214 employees on LinkedIn · 6 known investors

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FitLab builds and operates a portfolio of sport and fitness brands spanning equipment, boutique fitness studios, apparel, competitive events, and AI-based performance training. Its brands include Assault Fitness (AssaultBike, Rower, Runner), Racked, RPM, XPT, and various race and studio concepts serving fitness enthusiasts.

Consumer Sports Tech Wellness & Fitness

Founders & leadership

Fitlab was founded in 2018 by Brian Kirkbride.

Brian Kirkbride FounderCo-founder and Co-CEO of FitLab, which operates a portfolio of sport and fitness brands including Assault Fitness, Racked, RPM, and XPT. Previously held roles at Nike, Kalologie, and Highland Capital Partners, and graduated from Vanderbilt University and Harvard Business School.

Geoff SchneiderNamed on SEC filing

Rod TrujilloNamed on SEC filing

Michael MelbyNamed on SEC filing

Investors · 6

Break Trail Ventureslisted by Break Trail VenturesBoulder · $100K – $500Kvia Jay Hirsh · inferred

How we know: Break Trail Ventures's portfolio page · the VCSheet dataset · Not right? Tell us

Corazon Capitallisted by Corazon CapitalChicago · $150K – $500K

How we know: the VCSheet dataset · Not right? Tell us

Gaingelslisted by GaingelsNew York · $200K – $500K

How we know: gaingels.com · Not right? Tell us

Lerer Hippeaulisted by Lerer HippeauNew York · $500K – $2M

How we know: lererhippeau.com · Not right? Tell us

Partnership Capital Growth LLClisted by Partnership Capital Growth LLCLos Gatos · $5M – $50M

How we know: Partnership Capital Growth LLC's portfolio page · Not right? Tell us

Point King Capitallisted by Point King CapitalSydney

Reported raises · per SEC filings

Form D private placements

$10M disclosed across 1 round · 2023

▶$10MraisedMar 2023 · 1 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Geoff SchneiderDirector
Rod TrujilloExecutive Officer, Director
Brian KirkbrideExecutive Officer, Director
Michael MelbyDirector

Offering amount: $50M
Amount sold: $10M
Minimum investment: $10M
First sale: Mar 2023
Incorporated: Corporation, Delaware, 2018
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 4

MindBodyMindbody provides software and a consumer app platform for fitness, beauty, and wellness businesses to manage operations, attract clients, and book classes and appointments. The platform connects thousands of wellness businesses globally with consumers.

WellnessLivingWellnessLiving provides an online booking system for fitness businesses and wellness service providers, enabling clients to schedule appointments, classes, and events while helping businesses fill capacity and manage customer engagement.

WellhubWellhub operates a corporate wellness platform that connects employees to fitness, mindfulness, nutrition, and sleep options through employer-provided plans. It serves companies looking to offer holistic wellbeing programs to their workforce across multiple countries.

Planet Fitness HoldingsPlanet Fitness operates and franchises fitness centers that offer low-cost memberships starting at $15 per month in a non-intimidating environment, primarily serving members across various fitness levels and socioeconomic backgrounds through approximately 2,900 clubs generating over $1.3 billion in annual revenue.

Companies working in the same space as Fitlab.

Frequently asked questions

What does Fitlab do?: FitLab builds and operates a portfolio of sport and fitness brands spanning equipment, boutique fitness studios, apparel, competitive events, and AI-based performance training. Its brands include Assault Fitness (AssaultBike, Rower, Runner), Racked, RPM, XPT, and various race and studio concepts serving fitness enthusiasts.
Who founded Fitlab?: Fitlab was founded by Brian Kirkbride in 2018.
Who are Fitlab's investors?: Fitlab's investors include Break Trail Ventures, Corazon Capital, Gaingels, Lerer Hippeau, Partnership Capital Growth LLC, Point King Capital.
How much funding has Fitlab raised?: Fitlab has disclosed $10M raised across 1 round.
Where is Fitlab headquartered?: Fitlab is headquartered in Newport Beach, US.