Fitlab was founded by Brian Kirkbride in 2018.

Who are Fitlab's investors?

Fitlab's investors include Break Trail Ventures, Corazon Capital, Point King Capital.

How much funding has Fitlab raised?

Fitlab has disclosed $10M raised across 1 round.

Where is Fitlab headquartered?

Fitlab is headquartered in Newport Beach, US.

Fitlab

also invests · investor profile

Newport Beach, US · Founded 2018 · Delaware corporation · 214 employees on LinkedIn · 3 known investors

Find your way into Fitlab

738 people in our graph share verified history with the Fitlab team — schools, employers, funds. One of them is your warm intro.

Tom Hulmeunlockedknows Brian Kirkbride · together at Harvard Business School (overlapped)

×5knows the team · via Harvard Business School

×2knows the team · via Nike

knows the team · via Vanderbilt University

×2knows the team · via Highland Capital Partners

knows the team · via Raymond James

FitLab builds and operates a portfolio of sport and fitness brands spanning equipment, boutique fitness studios, apparel, competitive events, and AI-based performance training. Its brands include Assault Fitness (AssaultBike, Rower, Runner), Racked, RPM, XPT, and various race and studio concepts serving fitness enthusiasts.

Consumer Sports Tech Wellness & Fitness

Founders & leadership

Fitlab was founded in 2018 by Brian Kirkbride.

Brian Kirkbride inFounderCo-founder and Co-CEO of FitLab, which operates a portfolio of sport and fitness brands including Assault Fitness, Racked, RPM, and XPT. Previously held roles at Nike, Kalologie, and Highland Capital Partners, and graduated from Vanderbilt University and Harvard Business School.

Geoff SchneiderNamed on SEC filing

Rod TrujilloNamed on SEC filing

Michael MelbyNamed on SEC filing

Investors · 3

Break Trail VenturesColumbus · $100K – $500Kvia Jay Hirsh · inferred

Corazon CapitalChicago · $150K – $500K

Point King CapitalSydney

Reported raises · per SEC filings

Form D private placements

$10M disclosed across 1 round · 2023

▶$10MraisedMar 2023 · 1 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Geoff SchneiderDirector
Rod TrujilloExecutive Officer, Director
Brian KirkbrideExecutive Officer, Director
Michael MelbyDirector

Offering amount: $50M
Amount sold: $10M
Minimum investment: $10M
First sale: Mar 2023
Incorporated: Corporation, Delaware, 2018
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 4

by search overlap

MindBody91 shared keywordsMindbody provides software and a consumer app platform for fitness, beauty, and wellness businesses to manage operations, attract clients, and book classes and appointments. The platform connects thousands of wellness businesses globally with consumers.

WellnessLiving62 shared keywordsWellnessLiving provides an online booking system for fitness businesses and wellness service providers, enabling clients to schedule appointments, classes, and events while helping businesses fill capacity and manage customer engagement.

Wellhub53 shared keywordsWellhub operates a corporate wellness platform that connects employees to fitness, mindfulness, nutrition, and sleep options through employer-provided plans. It serves companies looking to offer holistic wellbeing programs to their workforce across multiple countries.

Planetfitness45 shared keywordsPlanet Fitness operates and franchises fitness centers that offer low-cost memberships starting at $15 per month in a non-intimidating environment, primarily serving members across various fitness levels and socioeconomic backgrounds through approximately 2,900 clubs generating over $1.3 billion in annual revenue.

Companies competing with Fitlab for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Fitlab do?: FitLab builds and operates a portfolio of sport and fitness brands spanning equipment, boutique fitness studios, apparel, competitive events, and AI-based performance training. Its brands include Assault Fitness (AssaultBike, Rower, Runner), Racked, RPM, XPT, and various race and studio concepts serving fitness enthusiasts.
Who founded Fitlab?: Fitlab was founded by Brian Kirkbride in 2018.
Who are Fitlab's investors?: Fitlab's investors include Break Trail Ventures, Corazon Capital, Point King Capital.
How much funding has Fitlab raised?: Fitlab has disclosed $10M raised across 1 round.
Where is Fitlab headquartered?: Fitlab is headquartered in Newport Beach, US.