Flamingo Estate

Flamingo Estate is an American lifestyle and wellness brand based in Los Angeles. It operates from and is named after founder Richard Christiansen's seven-acre estate in the Los Angeles hills, which he purchased in 2013. The company began in 2020, when Christiansen sold boxes of local produce during COVID-19 pandemic shutdowns to help a farmer whose restaurant customers had closed; candles and soap were added soon after, and the range expanded into a broader assortment of lifestyle and wellness goods.

The current product line spans candles (including an heirloom tomato candle), bar soaps, body wash, shampoo and conditioner, lotions and creams, olive oils, honey, coffee and other pantry items, gift sets, books, and fresh produce and flowers. Special or limited offerings have included wine, bags of manure sold under the name "Good Shit," honey from hives kept in named celebrities' gardens, and a set of four soaps made with oil blessed by the Dalai Lama, with proceeds donated to his foundation. The company publishes recipes, playlists and field notes, and runs named initiatives including the Melipona Bee Project, the Jamala Canyon Project and the Flower Infusion Project. Two books have been released: the cookbook Fridays from the Garden (2023) and Flamingo Estate: The Guide to Becoming Alive (2024), based on interviews with seventeen thought leaders.

Products are made in collaboration with a network of farmers and small producers; ingredients cited include sage for soap, tomatoes for candles, salt harvested from the cliffs of Big Sur, olive oil pressed from old trees, and honey from bees foraging on sage, rosemary, lavender, Australian wattle and eucalyptus. The estate itself is a private residence and is not open to the public.

Founding story

Richard Christiansen, an Australia native, had run a large New York-based creative agency for 16 years serving fashion and lifestyle clients when those clients cut back at the start of the COVID-19 pandemic. Under lockdown at his Los Angeles home, he learned of a farmer at risk of losing her property because most of her business came from restaurants that had shut, and began selling her produce under the name of his house, Flamingo Estate. Sales doubled weekly, and he soon had 50 drivers and a warehouse of produce. An approach from an olive oil maker led to a soap collaboration, which became the bath and body arm of the brand; within the first two years the company developed 150 products in collaboration with farmers.

Business model

Direct-to-consumer sales of consumer packaged goods and fresh produce through the company's own e-commerce site, supplemented by subscriptions, a paid membership program, wholesale, licensing-style brand collaborations with hospitality partners, and books.

Product sales at premium price points (for example, an 8 oz heirloom tomato candle at $64 and a regenerative farm box at $48), recurring revenue from produce and product subscriptions billed on 4-, 6-, 8- or 10-week cycles at a discount to one-time prices, an Estate membership, gift cards, delivery fees for Los Angeles local ($15) and same-day ($30) service, and wholesale channels.

Traction

Christiansen has cited sales of almost $10 million in 2022 and a business of roughly $50 million spanning food, beauty and household goods as of August 2025. Within the first two years the company developed 150 products with farmers. Site listings show 1,257 reviews at 4.9 stars for the heirloom tomato candle and 619 reviews at 4.9 stars for the Regenerative Farm Box.

Latest developments

In 2024 the company completed its first fundraising round and launched a Marriott International collaboration including the Expansion toiletries line, alongside a second Hamptons pop-up with Mytheresa and the publication of Flamingo Estate: The Guide to Becoming Alive. In April 2025 Christiansen discussed the company's scarcity-based scaling approach on The Business of Home Podcast, and in August 2025 he appeared in CNBC segments describing the company as a $50 million business.