NOW Japan
Venture capitalShinjuku · Seed–Series A
Find your way into NOW Japan
Investment thesis
NOW frames investing as joining founders on a journey into the unknown, viewing the relationship as a shared destiny toward success rather than a purely financial one. The firm emphasizes deep respect for entrepreneurs and aims to be their most trusted and relied-upon partner. Drawing inspiration from countercultural and IT-revolution ideals, NOW backs bold, unconventional founders pursuing futures no one has yet seen.
Source: firm website, verified Sep 26, 2026.
What they invest in
from 56 of 110 portfolio companiesConsumer ×17SaaS ×15AI & Machine Learning ×13E-commerce ×10Creator Economy ×8Enterprise Software ×8Fintech ×8B2B Marketplaces ×6
HQs:Japan×52United States×1
Who they back
founder profiles across 16 portfolio companiesFounding team size:solo founder×112 founders×33 founders×14+ founders×1
Investments · 110 tracked
founders shown can be your intro pathAgeless (AGE-LESS) is a Japanese company offering human-resources and staffing services focused mainly on the middle-aged and senior workforce, aiming to help people remain economically active regardless of age.
Future of WorkHR TechLongevityTokyo, JP
Takao Koide(Representative Director)
Co-investorsDBJ CapitalSkyland Ventures
10X is a company focused on transforming the retail industry, particularly supermarkets, through product innovation.
AI & Machine LearningE-commerceRetail Tech
矢本 (Yamoto)
Co-investorsGlobal BrainGMO VenturePartnersKDDI Open Innovation Fund10X CapitalFounders Fund
Flamingo operated a booking service for in-person cafe-based English conversation lessons, offered via web and iOS/Android apps in Japan.
EdTechMarketplaces
Co-investorsGlobis Capital Partners
AGE technologies is a Japanese company that develops services to simplify and centralize inheritance and business succession processes, reducing information asymmetry around passing on assets between generations.
FintechLegalTechPropTechSaaSTokyo, JP
塩原 優太(代表取締役社長 (Representative Director & President))黒川 智(専門役員 テクノロジー担当 (former CTO, appointed 2021))
Co-investorsANOBAKADG IncubationKUSABIOpen Network Lab
AOI Biosciences is a Japanese biotech company focused on infectious diseases and autoimmune disorders, combining data analysis technology with proprietary bio-technology.
BiotechHealthtechMedical DevicesIbaraki, JP
末田 伸一(代表取締役 (CEO))in
Co-investorsi-nest capitalNippon Venture CapitalSeiho Investment WorksUntroD Capital
ATOMica operates social coworking spaces designed to foster relationships between people and enable connection and collaboration.
Future of WorkSaaSSocial宮崎市, JP
Co-investorsDG IncubationGlobal BrainHiroshima Venture Capital Co. Ltd.Iyogin CapitalOita Venture CapitalOpen Network Lab+1 more
Beautydoors is a Japanese company that develops P2C (person-to-consumer) beauty and wellness products together with creators, including protein powder, tint lip products, night bras, and skincare.
ConsumerCreator EconomyDirect to ConsumerTokyo, JP
栄井 トニー 徹(代表者 (Representative))
Best Beer Japan runs a B2B craft beer and craft spirits wholesale platform that lets retailers browse and compare over 4,000 products from more than 350 brands at wholesale prices.
B2B MarketplacesE-commerceFoodTechSaaSAsaka, Saitama, JP
Peter Rothenberg(Representative Director (CEO))in
Co-investorsGlobal Brain
Brave group is a Japanese holding company operating in the VTuber and IP entertainment space, structured around IP Production, IP Platform, and IP Solution businesses.
ConsumerCreator EconomyGamingMedia & EntertainmentTokyo, JP
野口 圭登 (Keito Noguchi)(代表取締役CEO (Representative Director & CEO))野口 圭登(代表取締役CEO)
Co-investorsCool Japan FundGlobal Braingumi IncShochiku VenturesSumitomo Mitsui Trust nvestment Co. Ltd.Tokyo University of Science Innovation Capital+4 more
Creww operates a startup ecosystem and open innovation platform that connects startups with large enterprises through web-based programs and events.
B2B MarketplacesEnterprise SoftwareSaaSTokyo, JP
Sorato Ijichi(Founder)in
Digital Hack provides an outsourced IT/information-systems support service ("IT顧問 情シス君") that helps businesses with digitalization and DX, aiming to reduce operating expenses, workload, and management costs.
Developer ToolsEnterprise SoftwareSaaSTokyo, JP
Noritomo Nakayama(代表取締役 (Representative Director / CEO))
Co-investorsPKSHA Technology CapitalShizuoka Capital
Dolami builds products for VR creators and avatar users, including Avatown (a marketplace to buy and sell 3D avatars and fashion items), The Avatar Studio (a VRChat world for creating reference sheets and testing avatars), and X MASK (a patented facial-tracking mask that maps real expressions onto VR avatars).
ConsumerGamingHardwareSan Francisco, US
Yuta Inakazu(Founder)in
Fondi uses technology, design, and community to help people explore and discover different aspects of identity and self-expression beyond their default circumstances.
Creator EconomySocialTokyo, JP
Co-investorsCanal Ventures
FOOLS Inc. designs, manufactures, and sells original footwear such as sculptural sneakers under concepts like "LEAP GRAVITY," selling directly to consumers through its own e-commerce site and social media.
ConsumerDirect to ConsumerE-commerceTokyo, JP
金丸 拓矢(代表取締役 (Representative Director))
Board坂部 三樹郎(取締役 (Director))
Co-investorsRelic
FUNDiT acquires and operates small to mid-sized IT businesses using AI and big data analysis for M&A targeting and operational improvement.
AI & Machine LearningEnterprise SoftwareShinagawa, JP
Co-investorsMitsui Sumitomo Insurance CapitalShizuoka CapitalDual Bridge CapitalJapan Post Insurance NEXT PartnersMitsubishi UFJ CapitalNANKAI NEXT Ventures+2 more
Gaia provides cryptocurrency solutions for listed companies, corporations, and institutional investors, including risk-controlled Bitcoin treasury strategies, lending products, DeFi index construction and operation, and crypto-to-fiat payment integration for physical and online stores.
AI & Machine LearningCrypto & Web3Fintech
Co-investorsSEEDRA VenturesValar Ventures LlcVenture Labo Investment
Gojo & Company is a Japan-based financial inclusion group that invests in and operates microfinance institutions, banks, and fintech companies across Asia and Africa to expand access to financial services for underserved clients.
Enterprise SoftwareFintechImpact & Social GoodSaaSTokyo, JP
Taejun Shin(Co-founder, Managing Partner & CEO)Sanjay Gandhi(Co-founder & CIO)inArnaud Ventura(Managing Partner)Kohei Katada(Managing Partner / CFO)Gurol Michael Sari(Chief Operating Officer)Takao Takahashi(Chief People & Inclusion Officer)in
Co-investors15th RockBeyond Next VenturesDIMENSIONFujitsu VenturesGlobis Capital PartnersGMO VenturePartners+4 more
Hexabase provides a cloud-native, multi-tenant development platform that consolidates backend functions such as databases, workflows, and user management as a service, letting system developers focus on UX and modern cloud technologies.
AI & Machine LearningCloud ComputingDeveloper ToolsEnterprise SoftwareTokyo, JP
Hidetoshi Iwasaki(Representative Director & CEO)inSoliva Jeane Paul Banayat(CTO)Orie Mitsumori(COO)
Co-investorsANOBAKADnx VenturesShizuoka Capital
IndieSquare is a blockchain technology company developing distributed ledger infrastructure, including HAZAMA, a sidechain technology designed to safely manage and transfer data across multiple blockchains.
Creator EconomyCrypto & Web3Data & InfrastructureEnterprise SoftwareSaaSTokyo, JP
Yuta Hoshino(Representative Director)in
KAKUCHO brings emerging technologies like AI and AR into practical, field-ready implementations for real-world use.
AI & Machine LearningDeveloper ToolsE-commerceEnterprise SoftwareRetail Tech
Palmu is a live streaming application that enables real-time connection between broadcasters and viewers through comments and gift-based communication.
Media & EntertainmentSocialTokyo, JP
金 靖征(代表 (Representative))
Co-investorsGlobal BrainKDDI Open Innovation FundW Inc.Aozora Corporate InvestmentLight Street Capital
Lukka provides institutional-grade data management software for cryptocurrency middle and back-office operations, serving financial institutions and enterprises that custody or manage digital assets.
AI & Machine LearningCrypto & Web3Data & InfrastructureEnterprise SoftwareFintechSaaS
Co-investorsMiddlegame VenturesRaptor Group
M DAWN is a Japanese entertainment company that discovers, develops, and monetizes next-generation talent, actors, voice actors, and artists using technology and creative production.
ConsumerCreator EconomyMedia & EntertainmentTokyo, JP
島 裕晃(代表取締役 (Representative Director))
Mellia is a Japanese wellness company that develops products and experiences in the health and beauty space, including "I'm La Floria," a feminine intimate care brand focused on women's hormone-related concerns.
ConsumerFemTechWellness & FitnessTokyo, JP
原 由記(Co-founder & CEO)和田 由紀(Co-founder & CEO)
Co-investorsZ Venture Capital
Nulab develops collaboration software including project management (Backlog) and visual diagramming tools (Cacoo), with AI assistance, integrations, and enterprise security features via Nulab Pass.
Developer ToolsFuture of WorkSaaS
Co-investorsEast VenturesShinsei Corporate InvestmentXTech Ventures
one nova is a direct-to-consumer underwear and apparel brand offering bras, tops, and men's and women's undies made with its proprietary merino wool material, nova wool®.
ConsumerDirect to ConsumerE-commerce
Policy co-creation platform for politicians/government and enterprises (PoliPoli, PoliPoli Gov, PoliPoli Enterprise).
RoomClip is a Japanese interior and home decor platform where users share and browse over 6 million real photos of rooms, DIY projects, and products to find home ideas and shoppable items.
ConsumerE-commerceSocial
Co-investorsFemto PartnersJapan Post Capital Co. Ltd.NTT DOCOMO Ventures
60% (SIXTYPERCENT) is a Japan-based cross-border online store selling apparel from more than 2,500 Asian fashion brands.
Co-investorsGlobal Brain
SOELU is an online yoga and fitness platform offering live and on-demand classes including yoga, pilates, training, and dance through video streaming.
ConsumerEdTechWellness & Fitness
Co-investorsANOBAKADG Daiwa VenturesGMO VenturePartnersSpiral Innovation Partners
Studio.inc is a Japanese company dedicated to providing creative tools and platforms that remove barriers to artistic expression and maximize the joy of creation for all people.
Creator EconomyDeveloper ToolsSaaSTokyo, JP
石井 穣(代表取締役CEO (Representative Director & CEO))
Co-investorsWe Founder Circle
TENET is a Japanese healthcare company building a new type of general-practice clinic that combines AI, online consultation, and comprehensive primary care.
AI & Machine LearningDigital HealthHealthtech
花房 弘也(代表取締役 CEO)佐藤 暁幸(Chief Medical Officer)武田 政則(総合診療クリニック統括責任者)
Co-investors15th RockGMO VenturePartnersHiroshima Venture Capital Co. Ltd.
Thirdverse is an XR game studio that develops immersive virtual reality games and social experiences, including social VR, multiplayer sword fighting, hero shooters, and narrative action titles, for players worldwide.
ConsumerGaming
Masaru(Founder / CEO)
Co-investorsCyberAgent CapitalFenbushi CapitalKDDI Open Innovation FundKUSABISisu Game Ventures
Next-generation viral short-form video advertising platform.
Co-investorsDBJ CapitalSamurai Incubate
User Like, Inc. is a Japanese company operating gift, subscription, and web service businesses, along with product planning and development through collaborations.
ConsumerDirect to ConsumerE-commerceTokyo, JP
Ryota Takei(代表取締役CEO (Representative Director & CEO))Ken Watanabe(執行役員CFO (Executive Officer & CFO))
Co-investorsJIC Venture Growth InvestmentsANOBAKANorinchukin CapitalAPOLLO CAPITALColopl Next
Japanese company operating wellness brand SIMPLISSE and femtech brand Bé-A, offering products, information, and services addressing women's health issues across life stages such as menstruation and menopause.
ConsumerDigital HealthFemTechTokyo, JP
山本未奈子(代表取締役 Co-CEO)高橋くみ(代表取締役 Co-CEO)山本 未奈子(代表取締役 Co-CEO)髙橋 くみ(代表取締役 Co-CEO)
Yutori is a Tokyo-based "street company" that creates new-generation consumer brands by combining digital expertise with individual stories, spanning multiple genres.
ConsumerDirect to ConsumerMedia & EntertainmentTokyo, JP
Co-investorsFelicis VenturesRadical Ventures
Our value operates PREMIER VALUE, a technology platform for the high-value movable goods market such as luxury watches and brand bags, including a bulk-appraisal referral service and a consumer-to-consumer trading app.
E-commerceMarketplacesRetail TechSaaSTokyo, JP
Tomoo Aratsu(CEO / 代表取締役)
Co-investorsi-nest capitalNew Commerce Ventures
A membership-based preventive healthcare service that pairs members with a team of specialized physicians for personalized medical consultation and ongoing health management before symptoms develop.
Digital HealthHealthtechWellness & FitnessTokyo, JP
中田航太郎(代表取締役 (Representative Director/CEO))
A platform connecting travelers with local communities across Japan, offering work-exchange opportunities where participants perform tasks for local residents in exchange for lodging and compensation at or above minimum wage.
B2B MarketplacesCreator EconomyFuture of WorkMarketplacesTravel & Hospitality
Co-investorsGlobal BrainHiroshima Venture Capital Co. Ltd.Iyogin CapitalRegional Revitalization SolutionSeibu Shinkin CapitalSpiral Innovation Partners
A marketplace that aggregates scholarship information for Japanese students at all education levels, offering search functionality, personalized recommendations, and educational content about scholarship options and application processes.
EdTechFintechMarketplaces
Co-investorsGenesia Ventures
Callisto builds a medical imaging data infrastructure platform to support AI research and drug development by collecting, anonymizing, and structuring medical image data from Japanese healthcare facilities for use in AI model development and clinical research.
AI & Machine LearningData & InfrastructureDigital HealthHealthtech
Co-investorsItochu Technology Ventures
Japanese startup behind "Prally," an OMO outing app that turns travel and check-ins into points and capsule-toy prizes.
Co-investorsGlobal BrainIyogin CapitalJapan Post Insurance NEXT PartnersW Inc.Fukuoka JishoSG INCUBATE
Shuttle Pay offers a prepaid Mastercard card and companion apps for children and parents, letting families send money, track spending in real time, set savings goals, and manage allowances.
ConsumerFintechTokyo, JP
見原思郎
Co-investorsGenesia VenturesSpiral Capital
Provider of low-cost clear aligner (mouthpiece) orthodontic treatment in Japan, offering plans starting from ¥1,760/month with treatment completed in as little as one month.
Digital HealthDirect to ConsumerWellness & Fitness
TrackRecords helps companies surface and visualize the achievements and track records of businesses and individuals, then communicate them externally to improve job matching.
Future of WorkHR TechSaaS
Japanese influencer marketing company operating the toridori base / toridori marketing matching platform; TSE Growth-listed (9337).
Co-investorsJapan Post Capital Co. Ltd.
ナガク is a Japanese online platform for finding repair and remake shops and browsing their past work.
Co-investorsDG Daiwa Ventures
Japanese company working to address challenges in the primary industries (agriculture and fishing), such as an aging producer population.
AgTechFoodTech
Co-investorsCARTA VENTURES, Inc.Delight VenturesGOLDWIN VENTURE PARTNERSHiroshima Venture Capital Co. Ltd.Iyogin CapitalVOYAGE VENTURES+1 more
Wunder builds on-demand large-scale transportation systems, including its charter bus on-demand service "busket," and provides services ranging from operation to business development for charter bus operators, travel agencies, and regional partners.
Logistics & Supply ChainMobility & Transportation
Hidekazu Nishikido(CEO)
Linq is a communication company focused on getting large numbers of users to adopt its own applications, developing consumer communication apps that may be used worldwide.
ConsumerSocial
Co-investorsFunds StartupsNTT DOCOMO VenturesW Inc.
Hotspring develops and operates Cocolocala, a travel booking platform.
B2B MarketplacesTravel & HospitalityTokyo, JP
Koya Arikawa(Representative)
Co-investorsmint VC
Japanese GovTech startup operating policy co-creation platforms connecting citizens, politicians, ministries, municipalities and companies.
Co-investorsGlobal BrainKDDI Open Innovation FundNTT DOCOMO VenturesSkyland VenturesZ Venture Capital
SUSTEN's "Auto Investment Plus" is an automated investment (robo-advisory) service for taxable accounts in Japan, using quantitative and machine-learning strategies across global stocks, bonds, currencies, commodities and other assets.
AI & Machine LearningFintechTokyo, JP
岡野 大(代表取締役 最高経営責任者(CEO))山口 雅史(代表取締役 最高投資責任者(CIO))
Co-investorsTokyo University of Science Innovation Capital
A company building infrastructure for Japanese brands to expand globally by automating cross-border trade barriers using AI and connecting inbound visitors to continued purchases after they return home.
AI & Machine LearningB2B MarketplacesE-commerceRetail TechSaaS千葉市, JP
厳 盛日(CEO and Co-founder)樋口 智丈(Co-founder)王 楠楠(CFO and Co-founder)
Co-investorsNCB Venture CapitalNew Commerce VenturesJapan Finance
Operator of TABETE, a Japanese food-sharing app that lets restaurants and shops sell surplus food to consumers to reduce food loss, alongside a TABETE rescue-deli service and pattern-language/creative-cooking workshop business mainly for corporate clients.
B2B MarketplacesFoodTechImpact & Social GoodMarketplacesTokyo, JP
Taichi Isaku(Co-Founder & VP of Product (Executive Officer))inKazuma Kawagoe(Representative Director & CEO)inSaori Shinoda(VP of Sales (Executive Officer))in
Co-investorsDD Holdings Venture CapitalJR East Start UPNCB Venture CapitalSMBC Venture Capital
Nanameue, Inc. develops mobile apps and web services.
AI & Machine LearningConsumerSocialTokyo, JP
Takahiro Ishihama(Founder)inKenji Higuchi
Co-investorsDG Daiwa VenturesSkyland VenturesAkatsukiEast VenturesFFG Venture Business PartnersSBI Investment+1 more
Highreso (株式会社ハイレゴ) operates GPU-dedicated data centers and provides computing infrastructure services in Japan.
AI & Machine LearningCloud ComputingData & Infrastructure
志倉 喜幸(代表取締役 (Representative Director / CEO))
Co-investorsGIPMitsubishi HC CapitalTokyo University of Science Innovation Capital
Japanese startup behind the Picable call-plus-screen-sharing app, now building AI prompt marketplace and voice-content translation services.
Co-investorsG-STARTUPZ Venture Capital
Pickyou is a Japanese online marketplace where individual sellers list used and secondhand fashion items such as coats, jackets, tops, and accessories from various brands.
Circular EconomyConsumerE-commerceMarketplaces
Co-investorsHiroshima Venture Capital Co. Ltd.W Inc.Vector Inc.XTech Ventures
Payme is a salary advance service that allows employees to access earned wages before their regular payment date.
FintechHR TechSaaSTokyo, JP
Co-investorsmint VCMIXIWorld Innovation Lab
Richka operates as a digital-focused creative agency that provides marketing support and a platform where tens of thousands of ad creatives are produced monthly, applying AI to automate ad generation and video production.
AdTechAI & Machine LearningMarketing TechSaaSTokyo, JP
Co-investorsGMO VenturePartnersDIMENSIONHakuhodo DY VenturesMizuho Capital
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
AvatownBacklogBé-AbloomeebusketCLUECollaCryptoeconomics LabDroneRooferFiah AIを活用した採用代行サービス「HREGO」及び新卒・中途人材紹介業を運営Gourmet BankgroundsHREGOI'm La FloriaIKOUIT顧問 情シス君KANADEMONOLOCKONNAGAKUPalmuPaymepickyouPREMIER VALUERATEL eスポーツ大会を運営RICHKARIOT MUSICShuttle PaySIMPLISSETABETETECHHIREwhooアラカン 中古車のCtoCプラットフォーム「カババ」を開発、運営ガクシー (Gakushi)カババ (Kababa)こころからスタディポケット (StudyPocket)スタディポケット 学校現場に特化した生成AIプラットフォーム「スタディポケット」を展開そうぞくドットコム不動産フラミンゴ (Flamingo)マウスピース矯正ローコストリチカクラウド (Richka Cloud)食べチョク (Tabechoku)
Portfolio news
latest coverage across their companiesBrave group · bravegroup.co.jp · Apr 22, 2026
Frequently asked questions
- How many investments has NOW Japan made?
- NOW Japan has 110 tracked investments, 3 of which have exited.
- What stage does NOW Japan invest at?
- NOW Japan invests at the Seed, Series A stages.
- What is NOW Japan's typical check size?
- NOW Japan typically writes checks of $771K – $30M.
- What sectors does NOW Japan focus on?
- NOW Japan focuses on Crypto & Web3, Marketing Tech, Media & Entertainment, SaaS, Sector Agnostic.
- Where is NOW Japan located?
- NOW Japan is headquartered in Shinjuku, JP.
- Who does NOW Japan co-invest with?
- NOW Japan most often shares deals with Global Brain, GMO VenturePartners, Hiroshima Venture Capital Co. Ltd., among 61 tracked co-investors.
Images
Co-investors · 2
Z Venture Capital is the corporate venture arm of the LY Corporation Group, investing in and supporting innovative startups pursuing transformative societal change by leveraging the group's proprietary resources, expertise, and assets.
BEENOS Inc. is a Japanese company founded in 1999 that builds global platforms connecting Japan and overseas markets across cross-border e-commerce, entertainment/Japan content, and incubation, including investing in and developing new businesses.
Firms observed investing alongside NOW Japan, from public investor directories. Shared companies are the overlap with NOW Japan's recorded portfolio.
Similar investors
NTT DOCOMO Ventures is the corporate venture capital arm of the NTT Group, connecting startups with NTT Group companies and investing in advanced technology companies worldwide.
Spiral Ventures is an Asia-focused technology investor that connects startups with strategic capital and cross-border expertise across the region, backing ventures from early stages to global scale.
Crush Ventures is an early-stage investment firm backing companies building technology and brands aimed at influencing pop culture, leveraging the resources and talent network of Crush Music.
SNÖ Ventures is a Nordic-focused venture capital firm that provides global access and local support to technology startups in the Nordic region.
The Chennai Angels (TCA) is an Indian angel investor group whose members provide capital and mentorship to startups, offering guidance through the fundraising life cycle and connections to customers and partners.
























.png)
























