NOW Japan
Venture capitalTokyo · Seed–Series A
Investment thesis
NOW frames investing as joining founders on a journey into the unknown, viewing the relationship as a shared destiny toward success rather than a purely financial one. The firm emphasizes deep respect for entrepreneurs and aims to be their most trusted and relied-upon partner. Drawing inspiration from countercultural and IT-revolution ideals, NOW backs bold, unconventional founders pursuing futures no one has yet seen.
Source: firm website, verified Aug 17, 2026.
What they invest in
from 49 of 115 portfolio companiesConsumer ×14AI & Machine Learning ×12SaaS ×11E-commerce ×9Fintech ×8Direct to Consumer ×6Enterprise Software ×6Creator Economy ×5
HQs:Japan×45United States×1
Investments · 115 tracked
founders shown can be your intro pathAgeless is a Japanese startup providing recruitment and staffing services mainly for the middle-aged and senior workforce.
Future of WorkHR TechLongevity
Co-investorsDBJ Capital
10X is a company focused on transforming the retail industry, particularly supermarkets, through product innovation.
AI & Machine LearningE-commerceRetail Tech
矢本 (Yamoto)
Co-investorsGlobal BrainGMO VenturePartners10X CapitalFounders Fund
Flamingo operated a booking service for in-person cafe-based English conversation lessons, offered via web and iOS/Android apps in Japan.
EdTechMarketplaces
Co-investorsGlobis Capital Partners
AGE technologies is a Japanese company that develops services to simplify and centralize inheritance and business succession processes, reducing information asymmetry around passing on assets between generations.
FintechLegalTechPropTechSaaSTokyo, JP
塩原 優太(代表取締役社長 (Representative Director & President))黒川 智(専門役員 テクノロジー担当 (former CTO, appointed 2021))
Co-investorsANOBAKADG IncubationKUSABIOpen Network Lab
AOI Biosciences is a Japanese biotech company focused on infectious diseases and autoimmune disorders, combining data analysis technology with proprietary bio-technology.
BiotechHealthtechMedical DevicesIbaraki, JP
末田 伸一(代表取締役 (Representative Director/CEO))
Co-investorsi-nest capitalNippon Venture CapitalSeiho Investment WorksUntroD Capital
ATOMica operates social coworking spaces designed to foster relationships between people and enable connection and collaboration.
Future of WorkSaaSSocial宮崎市, JP
Co-investorsDG IncubationGlobal BrainHiroshima Venture Capital Co. Ltd.Iyogin CapitalOita Venture CapitalOpen Network Lab+1 more
Project management and collaboration tools.
Super-absorbent sanitary underwear brand.
Beautydoors is a Japanese company that develops P2C (person-to-consumer) beauty and wellness products together with creators, including protein powder, tint lip products, night bras, and skincare.
ConsumerCreator EconomyDirect to ConsumerTokyo, JP
栄井 トニー 徹(代表者 (Representative))
Best Beer Japan operates a B2B online wholesale platform for craft beer and other alcoholic drinks, connecting breweries with restaurants and liquor retailers in Japan.
B2B MarketplacesFoodTechSaaSAsaka, Saitama, JP
Peter Rothenberg(Representative Director)
Co-investorsGlobal Brain
Subscription flower delivery service for individuals.
On-demand charter bus service and large-scale on-demand transport system.
Co-investorsCanal VenturesDelight VenturesDentsu VenturesDRONE FUNDJapan Post Capital Co. Ltd.Mobile Internet Capital, Inc.+5 more
Slack app supporting organizational development.
Creww operates a startup ecosystem and open innovation platform that connects startups with large enterprises through web-based programs and events.
B2B MarketplacesEnterprise SoftwareSaaSTokyo, JP
Digital Hack provides an outsourced IT/information-systems support service ("IT顧問 情シス君") that helps businesses with digitalization and DX, aiming to reduce operating expenses, workload, and management costs.
Developer ToolsEnterprise SoftwareSaaSTokyo, JP
Noritomo Nakayama(代表取締役 (Representative Director / CEO))
Co-investorsPKSHA Technology Capital
Dolami builds products for VR creators and avatar users, including Avatown (a marketplace to buy and sell 3D avatars and fashion items), The Avatar Studio (a VRChat world for creating reference sheets and testing avatars), and X MASK (a patented facial-tracking mask that maps real expressions onto VR avatars).
ConsumerGamingHardwareSan Francisco, US
Roof/exterior inspection app; also builds drone-based construction management and view-photography apps.
Fondi uses technology, design, and community to help people explore and discover different aspects of identity and self-expression beyond their default circumstances.
Creator EconomySocialTokyo, JP
Co-investorsCanal Ventures
FOOLS Inc. designs, manufactures, and sells original footwear such as sculptural sneakers under concepts like "LEAP GRAVITY," selling directly to consumers through its own e-commerce site and social media.
ConsumerDirect to ConsumerE-commerceTokyo, JP
金丸 拓矢(代表取締役 (Representative Director))
Board坂部 三樹郎(取締役 (Director))
Co-investorsRelic
FUNDiT acquires and operates small to mid-sized IT businesses using AI and big data analysis for M&A targeting and operational improvement.
AI & Machine LearningEnterprise SoftwareShinagawa, JP
Co-investorsShizuoka CapitalDual Bridge CapitalJapan Post Insurance NEXT PartnersMitsubishi UFJ CapitalMitsui Sumitomo Insurance CapitalNANKAI NEXT Ventures+2 more
Gaia provides cryptocurrency solutions for listed companies, corporations, and institutional investors, including risk-controlled Bitcoin treasury strategies, lending products, DeFi index construction and operation, and crypto-to-fiat payment integration for physical and online stores.
AI & Machine LearningCrypto & Web3Fintech
Gojo & Company is a Japan-based holding group that extends financial inclusion by investing in, acquiring, and building microfinance and financial service providers in emerging markets.
Enterprise SoftwareFintechImpact & Social GoodTokyo, JP
Taejun Shin(Co-founder, Managing Partner & CEO)Sanjay Gandhi(Co-founder & CIO)
Co-investors15th RockBeyond Next VenturesDIMENSIONFujitsu VenturesGlobis Capital PartnersGMO VenturePartners+3 more
Japan-born fashion sneaker brand expanding globally.
Hexabase provides a cloud-native, multi-tenant development platform that consolidates backend functions such as databases, workflows, and user management as a service, letting system developers focus on UX and modern cloud technologies.
AI & Machine LearningCloud ComputingDeveloper ToolsEnterprise SoftwareTokyo, JP
Hidetoshi Iwasaki(Representative Director & CEO)Soliva Jeane Paul Banayat(CTO)Orie Mitsumori(COO)
Co-investorsANOBAKADnx VenturesShizuoka Capital
AI-powered recruitment outsourcing and staffing service.
Inclusive portable chair development and operation.
IndieSquare is a Japanese blockchain startup offering Web3 products including the HAZAMA BASE dashboard, the hazBase real-world asset (RWA) tokenization platform, and MARUNAGE, a managed service that handles NFT/token design and crypto-asset management for businesses.
Crypto & Web3Enterprise SoftwareSaaSTokyo, JP
Yuta Hoshino(Representative Director)
IT support/digitalization service for small and medium businesses.
KAKUCHO develops AR technology for retail customer experience, including a service that automatically converts 3D CAD data into app-free WebAR so shoppers can virtually place furniture and appliances before buying.
AI & Machine LearningE-commerceRetail Tech
Palmu is a live streaming application that enables real-time connection between broadcasters and viewers through comments and gift-based communication.
Media & EntertainmentSocial
Co-investorsGlobal BrainKDDI Open Innovation FundW Inc.Aozora Corporate InvestmentLight Street Capital
Crypto index management service.
Lukka provides digital asset compliance solutions focused on anti-money laundering (AML) and know-your-customer (KYC) screening for the digital asset and cryptocurrency industry.
Crypto & Web3Fintech
Co-investorsMiddlegame VenturesRaptor Group
M DAWN is a Japanese entertainment company that discovers, develops, and monetizes next-generation talent, actors, voice actors, and artists using technology and creative production.
ConsumerCreator EconomyMedia & EntertainmentTokyo, JP
島 裕晃(代表取締役 (Representative Director))
Mellia is a Japanese wellness company that develops products and experiences in the health and beauty space, including "I'm La Floria," a feminine intimate care brand focused on women's hormone-related concerns.
ConsumerFemTechWellness & FitnessTokyo, JP
原 由記(Co-founder & CEO)和田 由紀(Co-founder & CEO)
Co-investorsZ Venture Capital
Ms.Engineer presents student success stories describing career changes into remote engineering work, suggesting a programming education/training service.
EdTechFuture of Work
Nulab develops collaboration software including project management (Backlog) and visual diagramming tools (Cacoo), with AI assistance, integrations, and enterprise security features via Nulab Pass.
Developer ToolsFuture of WorkSaaS
Functional unisex underwear brand using proprietary merino wool material nova wool.
one nova is a direct-to-consumer underwear and apparel brand offering bras, tops, and men's and women's undies made with its proprietary merino wool material, nova wool®.
ConsumerDirect to ConsumerE-commerce
Live-streaming platform for connecting people.
Same-day and advance salary payment service.
Flea-market service focused on influencers.
Policy co-creation platform for politicians/government and enterprises (PoliPoli, PoliPoli Gov, PoliPoli Enterprise).
C2C/C2B platform for high-value movable goods.
Co-investorsKUSABI
Virtual music production, part of a VTuber business.
RoomClip is a Japanese interior and home decor platform where users share and browse over 6 million real photos of rooms, DIY projects, and products to find home ideas and shoppable items.
ConsumerE-commerceSocial
Co-investorsFemto PartnersJapan Post Capital Co. Ltd.
Prepaid card brand for parents and children.
Health food and skincare brand based on dermatological science.
Co-investorsGlobal Brain
At-home online yoga and fitness service.
SOELU is an online yoga and fitness platform offering live and on-demand classes including yoga, pilates, training, and dance through video streaming.
ConsumerEdTechWellness & Fitness
Co-investorsANOBAKADG Daiwa VenturesGMO VenturePartnersSpiral Innovation Partners
Next-generation web design platform.
Studio is a no-code web design platform that lets creatives build websites without writing code.
Creator EconomyDeveloper ToolsSaaS
NISA-compatible fully performance-based asset management service and investment trusts.
Food-sharing platform for restaurants.
Recruitment support service specialized in engineers and DX talent.
TENET is a Japanese healthcare company building a new type of general-practice clinic that combines AI, online consultation, and comprehensive primary care.
AI & Machine LearningDigital HealthHealthtech
花房 弘也(代表取締役 CEO)武田 政則(総合診療クリニック統括責任者)佐藤 暁幸(Chief Medical Officer)
Co-investors15th RockGMO VenturePartnersHiroshima Venture Capital Co. Ltd.
Co-investorsCyberAgent CapitalFenbushi CapitalKDDI Open Innovation FundKUSABISisu Game Ventures
Next-generation viral short-form video advertising platform.
Co-investorsSamurai Incubate
Userlike operates "bloomee" (ブルーミー), a subscription service that delivers flowers and bouquets to consumers, sourcing from flower growers and farms.
ConsumerDirect to ConsumerE-commerce
Co-investorsAPOLLO CAPITALColopl Next
Japanese company operating wellness brand SIMPLISSE and femtech brand Bé-A, offering products, information, and services addressing women's health issues across life stages such as menstruation and menopause.
ConsumerDigital HealthFemTech
山本未奈子(代表取締役 Co-CEO)高橋くみ(代表取締役 Co-CEO)
Location-sharing social networking app.
Borderless e-commerce platform targeting the Chinese market.
xxxxnese builds an AI-powered cross-border e-commerce platform that automates product data generation, translation, localization, and pricing to help Japanese retailers and store operators sell goods abroad.
AI & Machine LearningE-commerceRetail Tech
Co-investorsNew Commerce Ventures
Yutori is a Tokyo-based "street company" that creates new-generation consumer brands by combining digital expertise with individual stories, spanning multiple genres.
ConsumerDirect to ConsumerMedia & EntertainmentTokyo, JP
Co-investorsSeiho Investment Works
Our value operates PREMIER VALUE, a technology platform for the high-value movable goods market such as luxury watches and brand bags, including a bulk-appraisal referral service and a consumer-to-consumer trading app.
E-commerceMarketplacesRetail TechSaaSTokyo, JP
Tomoo Aratsu(CEO / 代表取締役)
Co-investorsi-nest capitalNew Commerce Ventures
Wellness offers a personal doctor subscription service for preventive healthcare, providing personalized health risk analysis based on genetics and lifestyle, ongoing data-driven health monitoring, and direct consultation with a dedicated doctor.
Digital HealthHealthtechWellness & Fitness
Gaxi (株式会社ガクシー) operates a Japanese online scholarship search platform where students can find and apply for scholarships, grants, and tuition-reduction programs offered by foundations, companies, and governments.
EdTechFintechMarketplaces
Co-investorsGenesia Ventures
Large scholarship media and DX SaaS (ガクシーAgent) for scholarship-granting organizations.
Callisto partners with medical institutions across Japan to supply anonymized, standardized, and expert-annotated medical image and clinical data — including radiology, pathology, molecular, and clinical data — for AI development and clinical research.
AI & Machine LearningData & InfrastructureHealthtech
Online travel booking service specializing in LINE-based consultation and support.
Co-investorsGlobal BrainIyogin CapitalW Inc.
Shuttle Pay offers a prepaid Mastercard card and companion apps for children and parents, letting families send money, track spending in real time, set savings goals, and manage allowances.
ConsumerFintech
Co-investorsGenesia Ventures
Generative-AI platform for schools.
Provider of low-cost clear aligner (mouthpiece) orthodontic treatment in Japan, offering plans starting from ¥1,760/month with treatment completed in as little as one month.
Digital HealthDirect to ConsumerWellness & Fitness
Online inheritance procedure service.
Co-investorsJapan Post Capital Co. Ltd.
Co-investorsDG Daiwa Ventures
Japanese company working to address challenges in the primary industries (agriculture and fishing), such as an aging producer population.
AgTechFoodTech
Co-investorsCARTA VENTURES, Inc.Delight VenturesGOLDWIN VENTURE PARTNERSHiroshima Venture Capital Co. Ltd.Iyogin CapitalVOYAGE VENTURES
VSPO! (ぶいすぽっ!) is a Virtual esports Project featuring VTubers who stream, compete in esports tournaments, and produce media such as music, anime, and novels.
Creator EconomyGamingMedia & Entertainment
Online English coaching for beginners.
Manufacturing and sales of low-cost clear aligner orthodontics.
AI-powered cloud service for generating marketing video and still images.
Co-investorsFunds StartupsW Inc.
Co-investorsmint VC
Co-investorsGlobal BrainKDDI Open Innovation FundNTT DOCOMO VenturesZ Venture Capital
SUSTEN's "Auto Investment Plus" is an automated investment (robo-advisory) service for taxable accounts in Japan, using quantitative and machine-learning strategies across global stocks, bonds, currencies, commodities and other assets.
AI & Machine LearningFintechTokyo, JP
岡野 大(代表取締役 最高経営責任者(CEO))山口 雅史(代表取締役 最高投資責任者(CIO))
Co-investorsTokyo University of Science Innovation Capital
Operator of TABETE, a Japanese food-sharing app that lets restaurants and shops sell surplus food to consumers to reduce food loss, alongside a TABETE rescue-deli service and pattern-language/creative-cooking workshop business mainly for corporate clients.
B2B MarketplacesFoodTechImpact & Social GoodMarketplacesTokyo, JP
Taichi Isaku(Co-Founder & VP of Product (Executive Officer))Kazuma Kawagoe(Representative Director & CEO)Saori Shinoda(VP of Sales (Executive Officer))
Co-investorsDD Holdings Venture CapitalJR East Start UP
Nanameue, Inc. develops mobile apps and web services.
AI & Machine LearningConsumerSocialTokyo, JP
Takahiro IshihamaKenji Higuchi
Co-investorsDG Daiwa VenturesAkatsukiEast VenturesFFG Venture Business PartnersSBI InvestmentSkyland Ventures+1 more
Highreso (株式会社ハイレゴ) operates GPU-dedicated data centers and provides computing infrastructure services in Japan.
AI & Machine LearningCloud ComputingData & Infrastructure
志倉 喜幸(代表取締役 (Representative Director / CEO))
Co-investorsGIPMitsubishi HC CapitalTokyo University of Science Innovation Capital
Co-investorsZ Venture Capital
PickYou is an online marketplace that features and sells products from independent apparel, jewelry, and lifestyle design brands, allowing shoppers to follow individual sellers and browse curated collections.
ConsumerE-commerceMarketplaces
Co-investorsHiroshima Venture Capital Co. Ltd.W Inc.
Richka operates as a digital-focused creative agency that provides marketing support and a platform where tens of thousands of ad creatives are produced monthly, applying AI to automate ad generation and video production.
AdTechAI & Machine LearningMarketing TechSaaSTokyo, JP
Co-investorsGMO VenturePartners
Online marketplace to buy food directly from producers nationwide.
Portfolio news
latest coverage across their companies
Light · techcrunch.com · Jul 29, 2026

10X · financialsamurai.com · Jul 15, 2026
ATOMica · thebridge.jp · Mar 9, 2026
Frequently asked questions
- How many investments has NOW Japan made?
- NOW Japan has 115 tracked investments.
- What stage does NOW Japan invest at?
- NOW Japan invests at the Seed, Series A stages.
- What is NOW Japan's typical check size?
- NOW Japan typically writes checks of $771K – $30M.
- What sectors does NOW Japan focus on?
- NOW Japan focuses on Crypto & Web3, Marketing Tech, Media & Entertainment, SaaS, Sector Agnostic.
- Where is NOW Japan located?
- NOW Japan is headquartered in Tokyo, JP.
- Who does NOW Japan co-invest with?
- NOW Japan most often shares deals with Global Brain, GMO VenturePartners, Hiroshima Venture Capital Co. Ltd., among 58 tracked co-investors.
Images
Co-investors · 2
Z Venture Capital is a corporate venture capital firm that invests in and supports innovative startups pursuing transformative societal change, drawing on the resources, expertise, and assets of the LY Corporation Group.
BEENOS is a global incubator that leverages its business expertise and entrepreneurial mindset to build international networks, focusing on business support, strategic partnerships, and cross-border distribution solutions.
Firms observed investing alongside NOW Japan, from public investor directories. Shared companies are the overlap with NOW Japan's recorded portfolio.
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