Fundraising Fox

NOW Japan

Venture capital

Tokyo · Seed–Series A

Fox Verdict
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Investment thesis

NOW frames investing as joining founders on a journey into the unknown, viewing the relationship as a shared destiny toward success rather than a purely financial one. The firm emphasizes deep respect for entrepreneurs and aims to be their most trusted and relied-upon partner. Drawing inspiration from countercultural and IT-revolution ideals, NOW backs bold, unconventional founders pursuing futures no one has yet seen.

Source: firm website, verified Aug 17, 2026.

Stage
Seed–Series A
Check
$771K – $30M
HQ
Tokyo, CA, JP
Instruments
Equity
Founded
2017
Tracked investments
115

What they invest in

from 49 of 115 portfolio companies

Consumer ×14AI & Machine Learning ×12SaaS ×11E-commerce ×9Fintech ×8Direct to Consumer ×6Enterprise Software ×6Creator Economy ×5

HQs:Japan×45United States×1

Investments · 115 tracked

founders shown can be your intro path
㈱エイジレスageless.co.jp

Ageless is a Japanese startup providing recruitment and staffing services mainly for the middle-aged and senior workforce.

Future of WorkHR TechLongevity

Co-investorsDBJ Capital

10X10x.co.jp𝕏

10X is a company focused on transforming the retail industry, particularly supermarkets, through product innovation.

AI & Machine LearningE-commerceRetail Tech

矢本 (Yamoto)

Co-investorsGlobal BrainGMO VenturePartners10X CapitalFounders Fund

about.app-flamingo.comapp-flamingo.com

Flamingo operated a booking service for in-person cafe-based English conversation lessons, offered via web and iOS/Android apps in Japan.

EdTechMarketplaces

Co-investorsGlobis Capital Partners

Age Technologies.Coage-technologies.co.jp

AGE technologies is a Japanese company that develops services to simplify and centralize inheritance and business succession processes, reducing information asymmetry around passing on assets between generations.

FintechLegalTechPropTechSaaSTokyo, JP

塩原 優太(代表取締役社長 (Representative Director & President))黒川 智(専門役員 テクノロジー担当 (former CTO, appointed 2021))

Co-investorsANOBAKADG IncubationKUSABIOpen Network Lab

AOI Biosciences株式会社aoibio.com

AOI Biosciences is a Japanese biotech company focused on infectious diseases and autoimmune disorders, combining data analysis technology with proprietary bio-technology.

BiotechHealthtechMedical DevicesIbaraki, JP

末田 伸一(代表取締役 (Representative Director/CEO))

Co-investorsi-nest capitalNippon Venture CapitalSeiho Investment WorksUntroD Capital

ATOMicaatomica.co.jp

ATOMica operates social coworking spaces designed to foster relationships between people and enable connection and collaboration.

Future of WorkSaaSSocial宮崎市, JP

Co-investorsDG IncubationGlobal BrainHiroshima Venture Capital Co. Ltd.Iyogin CapitalOita Venture CapitalOpen Network Lab+1 more

Avatown
Backlog

Project management and collaboration tools.

Bé-A

Super-absorbent sanitary underwear brand.

Beautydoors 新たな個人経済圏を創出するエンタテインメントD2Cプラットフォーム事業を運営beautydoors.jp

Beautydoors is a Japanese company that develops P2C (person-to-consumer) beauty and wellness products together with creators, including protein powder, tint lip products, night bras, and skincare.

ConsumerCreator EconomyDirect to ConsumerTokyo, JP

栄井 トニー 徹(代表者 (Representative))

Best Beerbestbeerjapan.com

Best Beer Japan operates a B2B online wholesale platform for craft beer and other alcoholic drinks, connecting breweries with restaurants and liquor retailers in Japan.

B2B MarketplacesFoodTechSaaSAsaka, Saitama, JP

Peter Rothenberg(Representative Director)

Co-investorsGlobal Brain

bloomee

Subscription flower delivery service for individuals.

busket

On-demand charter bus service and large-scale on-demand transport system.

Colla

Slack app supporting organizational development.

Creww スタートアップコミュニティの運営や国内最大級のアクセラレータープラットフォーム事業を展開creww.inin𝕏

Creww operates a startup ecosystem and open innovation platform that connects startups with large enterprises through web-based programs and events.

B2B MarketplacesEnterprise SoftwareSaaSTokyo, JP

Cryptoeconomics Lab
Digitaldigitalhack.co.jp

Digital Hack provides an outsourced IT/information-systems support service ("IT顧問 情シス君") that helps businesses with digitalization and DX, aiming to reduce operating expenses, workload, and management costs.

Developer ToolsEnterprise SoftwareSaaSTokyo, JP

Noritomo Nakayama(代表取締役 (Representative Director / CEO))

Co-investorsPKSHA Technology Capital

dolami アバターマーケットプレイス「Avatown」の運営dolami.co

Dolami builds products for VR creators and avatar users, including Avatown (a marketplace to buy and sell 3D avatars and fashion items), The Avatar Studio (a VRChat world for creating reference sheets and testing avatars), and X MASK (a patented facial-tracking mask that maps real expressions onto VR avatars).

ConsumerGamingHardwareSan Francisco, US

DroneRoofer

Roof/exterior inspection app; also builds drone-based construction management and view-photography apps.

fondifondi.co.jp

Fondi uses technology, design, and community to help people explore and discover different aspects of identity and self-expression beyond their default circumstances.

Creator EconomySocialTokyo, JP

Co-investorsCanal Ventures

FOOLS 日本発のファンションスニーカーブランド「grounds」をグローバル展開fools-inc.com

FOOLS Inc. designs, manufactures, and sells original footwear such as sculptural sneakers under concepts like "LEAP GRAVITY," selling directly to consumers through its own e-commerce site and social media.

ConsumerDirect to ConsumerE-commerceTokyo, JP

金丸 拓矢(代表取締役 (Representative Director))

Board坂部 三樹郎(取締役 (Director))

Co-investorsRelic

FUNDiT IT領域に特化した共創型M&Aとロールアップを行う事業投資を展開fundit.jp

FUNDiT acquires and operates small to mid-sized IT businesses using AI and big data analysis for M&A targeting and operational improvement.

AI & Machine LearningEnterprise SoftwareShinagawa, JP

Co-investorsShizuoka CapitalDual Bridge CapitalJapan Post Insurance NEXT PartnersMitsubishi UFJ CapitalMitsui Sumitomo Insurance CapitalNANKAI NEXT Ventures+2 more

Gaia 暗号資産のインデックス運用を提供する「LOCKON」を開発、運営gaia-eve.co.jp𝕏

Gaia provides cryptocurrency solutions for listed companies, corporations, and institutional investors, including risk-controlled Bitcoin treasury strategies, lending products, DeFi index construction and operation, and crypto-to-fiat payment integration for physical and online stores.

AI & Machine LearningCrypto & Web3Fintech

Gojo Companygojo.coin

Gojo & Company is a Japan-based holding group that extends financial inclusion by investing in, acquiring, and building microfinance and financial service providers in emerging markets.

Enterprise SoftwareFintechImpact & Social GoodTokyo, JP

Taejun Shin(Co-founder, Managing Partner & CEO)Sanjay Gandhi(Co-founder & CIO)

Co-investors15th RockBeyond Next VenturesDIMENSIONFujitsu VenturesGlobis Capital PartnersGMO VenturePartners+3 more

Gourmet Bankgourmet-bank.com
grounds

Japan-born fashion sneaker brand expanding globally.

Hexabase エンジニア向けのバックエンドプラットフォームを開発・提供hexabase.comin𝕏

Hexabase provides a cloud-native, multi-tenant development platform that consolidates backend functions such as databases, workflows, and user management as a service, letting system developers focus on UX and modern cloud technologies.

AI & Machine LearningCloud ComputingDeveloper ToolsEnterprise SoftwareTokyo, JP

Hidetoshi Iwasaki(Representative Director & CEO)Soliva Jeane Paul Banayat(CTO)Orie Mitsumori(COO)

Co-investorsANOBAKADnx VenturesShizuoka Capital

HREGO

AI-powered recruitment outsourcing and staffing service.

I'm La Floria
IKOU

Inclusive portable chair development and operation.

IndieSquare 暗号資産wallet・Dapps発行管理サービスを開発、運営indiesquare.co.jp

IndieSquare is a Japanese blockchain startup offering Web3 products including the HAZAMA BASE dashboard, the hazBase real-world asset (RWA) tokenization platform, and MARUNAGE, a managed service that handles NFT/token design and crypto-asset management for businesses.

Crypto & Web3Enterprise SoftwareSaaSTokyo, JP

Yuta Hoshino(Representative Director)

IT顧問 情シス君

IT support/digitalization service for small and medium businesses.

KAKUCHO AR・空間認識技術を用いたCX/業務効率化ソリューションを開発、運営kakucho.com

KAKUCHO develops AR technology for retail customer experience, including a service that automatically converts 3D CAD data into app-free WebAR so shoppers can virtually place furniture and appliances before buying.

AI & Machine LearningE-commerceRetail Tech

KANADEMONO
Lightlight-inc.com

Palmu is a live streaming application that enables real-time connection between broadcasters and viewers through comments and gift-based communication.

Media & EntertainmentSocial

Co-investorsGlobal BrainKDDI Open Innovation FundW Inc.Aozora Corporate InvestmentLight Street Capital

LOCKON

Crypto index management service.

Lukka / Coinfirmlukka.techin𝕏

Lukka provides digital asset compliance solutions focused on anti-money laundering (AML) and know-your-customer (KYC) screening for the digital asset and cryptocurrency industry.

Crypto & Web3Fintech

Co-investorsMiddlegame VenturesRaptor Group

M DAWNmdawn.co.jp

M DAWN is a Japanese entertainment company that discovers, develops, and monetizes next-generation talent, actors, voice actors, and artists using technology and creative production.

ConsumerCreator EconomyMedia & EntertainmentTokyo, JP

島 裕晃(代表取締役 (Representative Director))

Mellia株式会社mellia-cosmetics.com𝕏

Mellia is a Japanese wellness company that develops products and experiences in the health and beauty space, including "I'm La Floria," a feminine intimate care brand focused on women's hormone-related concerns.

ConsumerFemTechWellness & FitnessTokyo, JP

原 由記(Co-founder & CEO)和田 由紀(Co-founder & CEO)

Co-investorsZ Venture Capital

Ms.Engineer 女性のためのオンラインITエンジニアスクール「Ms.Engineer」を運営ms-engineer.jp

Ms.Engineer presents student success stories describing career changes into remote engineering work, suggesting a programming education/training service.

EdTechFuture of Work

NAGAKU
Nulabnulab.com

Nulab develops collaboration software including project management (Backlog) and visual diagramming tools (Cacoo), with AI assistance, integrations, and enterprise security features via Nulab Pass.

Developer ToolsFuture of WorkSaaS

one nova

Functional unisex underwear brand using proprietary merino wool material nova wool.

Onenovaonenova.jp

one nova is a direct-to-consumer underwear and apparel brand offering bras, tops, and men's and women's undies made with its proprietary merino wool material, nova wool®.

ConsumerDirect to ConsumerE-commerce

Palmu

Live-streaming platform for connecting people.

Payme

Same-day and advance salary payment service.

pickyou

Flea-market service focused on influencers.

PoliPolipolipoli-web.com

Policy co-creation platform for politicians/government and enterprises (PoliPoli, PoliPoli Gov, PoliPoli Enterprise).

PREMIER VALUE

C2C/C2B platform for high-value movable goods.

RICHKA
RIOT MUSIC

Virtual music production, part of a VTuber business.

RoomCliproomclip.jp𝕏

RoomClip is a Japanese interior and home decor platform where users share and browse over 6 million real photos of rooms, DIY projects, and products to find home ideas and shoppable items.

ConsumerE-commerceSocial

Co-investorsFemto PartnersJapan Post Capital Co. Ltd.

Shuttle Pay

Prepaid card brand for parents and children.

SIMPLISSE

Health food and skincare brand based on dermatological science.

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has NOW Japan made?
NOW Japan has 115 tracked investments.
What stage does NOW Japan invest at?
NOW Japan invests at the Seed, Series A stages.
What is NOW Japan's typical check size?
NOW Japan typically writes checks of $771K – $30M.
What sectors does NOW Japan focus on?
NOW Japan focuses on Crypto & Web3, Marketing Tech, Media & Entertainment, SaaS, Sector Agnostic.
Where is NOW Japan located?
NOW Japan is headquartered in Tokyo, JP.
Who does NOW Japan co-invest with?
NOW Japan most often shares deals with Global Brain, GMO VenturePartners, Hiroshima Venture Capital Co. Ltd., among 58 tracked co-investors.

Images

NOW Japan photo

Co-investors · 2

Z Venture Capital

Z Venture Capital is a corporate venture capital firm that invests in and supports innovative startups pursuing transformative societal change, drawing on the resources, expertise, and assets of the LY Corporation Group.

Both backed · 3
Mellia株式会社株式会社PoliPoli株式会社ピカブル
$150K – $101M
BEENOS

BEENOS is a global incubator that leverages its business expertise and entrepreneurial mindset to build international networks, focusing on business support, strategic partnerships, and cross-border distribution solutions.

Firms observed investing alongside NOW Japan, from public investor directories. Shared companies are the overlap with NOW Japan's recorded portfolio.

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