/Investors

NOW Japan

Venture capital

Shinjuku · Seed–Series A

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Investment thesis

NOW frames investing as joining founders on a journey into the unknown, viewing the relationship as a shared destiny toward success rather than a purely financial one. The firm emphasizes deep respect for entrepreneurs and aims to be their most trusted and relied-upon partner. Drawing inspiration from countercultural and IT-revolution ideals, NOW backs bold, unconventional founders pursuing futures no one has yet seen.

Source: firm website, verified Sep 26, 2026.

Stage
Seed–Series A
Check
$771K – $30M
HQ
Shinjuku, CA, JP
Instruments
Equity
Founded
2017
Tracked investments
110
IPOs
2
Acquisitions
1

What they invest in

from 56 of 110 portfolio companies

Consumer ×17SaaS ×15AI & Machine Learning ×13E-commerce ×10Creator Economy ×8Enterprise Software ×8Fintech ×8B2B Marketplaces ×6

HQs:Japan×52United States×1

Who they back

founder profiles across 16 portfolio companies
69%
solo founders
11 of 16 mapped founding teams

Founding team size:solo founder×112 founders×33 founders×14+ founders×1

Investments · 110 tracked

founders shown can be your intro path
㈱エイジレスageless.co.jp

Ageless (AGE-LESS) is a Japanese company offering human-resources and staffing services focused mainly on the middle-aged and senior workforce, aiming to help people remain economically active regardless of age.

Future of WorkHR TechLongevityTokyo, JP

Takao Koide(Representative Director)

Co-investorsDBJ CapitalSkyland Ventures

10X10x.co.jp𝕏

10X is a company focused on transforming the retail industry, particularly supermarkets, through product innovation.

AI & Machine LearningE-commerceRetail Tech

矢本 (Yamoto)

Co-investorsGlobal BrainGMO VenturePartnersKDDI Open Innovation Fund10X CapitalFounders Fund

about.app-flamingo.comapp-flamingo.comDefunct

Flamingo operated a booking service for in-person cafe-based English conversation lessons, offered via web and iOS/Android apps in Japan.

EdTechMarketplaces

Co-investorsGlobis Capital Partners

Age Technologies.Coage-technologies.co.jp

AGE technologies is a Japanese company that develops services to simplify and centralize inheritance and business succession processes, reducing information asymmetry around passing on assets between generations.

FintechLegalTechPropTechSaaSTokyo, JP

塩原 優太(代表取締役社長 (Representative Director & President))黒川 智(専門役員 テクノロジー担当 (former CTO, appointed 2021))

Co-investorsANOBAKADG IncubationKUSABIOpen Network Lab

AOI Biosciences株式会社aoibio.com

AOI Biosciences is a Japanese biotech company focused on infectious diseases and autoimmune disorders, combining data analysis technology with proprietary bio-technology.

BiotechHealthtechMedical DevicesIbaraki, JP

末田 伸一(代表取締役 (CEO))in

Co-investorsi-nest capitalNippon Venture CapitalSeiho Investment WorksUntroD Capital

ATOMicaatomica.co.jp

ATOMica operates social coworking spaces designed to foster relationships between people and enable connection and collaboration.

Future of WorkSaaSSocial宮崎市, JP

Co-investorsDG IncubationGlobal BrainHiroshima Venture Capital Co. Ltd.Iyogin CapitalOita Venture CapitalOpen Network Lab+1 more

Beautydoorsbeautydoors.jp

Beautydoors is a Japanese company that develops P2C (person-to-consumer) beauty and wellness products together with creators, including protein powder, tint lip products, night bras, and skincare.

ConsumerCreator EconomyDirect to ConsumerTokyo, JP

栄井 トニー 徹(代表者 (Representative))

Best Beerbestbeerjapan.com𝕏

Best Beer Japan runs a B2B craft beer and craft spirits wholesale platform that lets retailers browse and compare over 4,000 products from more than 350 brands at wholesale prices.

B2B MarketplacesE-commerceFoodTechSaaSAsaka, Saitama, JP

Peter Rothenberg(Representative Director (CEO))in

Co-investorsGlobal Brain

Brave groupbravegroup.co.jpin𝕏

Brave group is a Japanese holding company operating in the VTuber and IP entertainment space, structured around IP Production, IP Platform, and IP Solution businesses.

ConsumerCreator EconomyGamingMedia & EntertainmentTokyo, JP

野口 圭登 (Keito Noguchi)(代表取締役CEO (Representative Director & CEO))野口 圭登(代表取締役CEO)

Co-investorsCool Japan FundGlobal Braingumi IncShochiku VenturesSumitomo Mitsui Trust nvestment Co. Ltd.Tokyo University of Science Innovation Capital+4 more

Crewwcreww.inin𝕏

Creww operates a startup ecosystem and open innovation platform that connects startups with large enterprises through web-based programs and events.

B2B MarketplacesEnterprise SoftwareSaaSTokyo, JP

Sorato Ijichi(Founder)in

Digitaldigitalhack.co.jp

Digital Hack provides an outsourced IT/information-systems support service ("IT顧問 情シス君") that helps businesses with digitalization and DX, aiming to reduce operating expenses, workload, and management costs.

Developer ToolsEnterprise SoftwareSaaSTokyo, JP

Noritomo Nakayama(代表取締役 (Representative Director / CEO))

Co-investorsPKSHA Technology CapitalShizuoka Capital

dolamidolami.co

Dolami builds products for VR creators and avatar users, including Avatown (a marketplace to buy and sell 3D avatars and fashion items), The Avatar Studio (a VRChat world for creating reference sheets and testing avatars), and X MASK (a patented facial-tracking mask that maps real expressions onto VR avatars).

ConsumerGamingHardwareSan Francisco, US

Yuta Inakazu(Founder)in

fondifondi.co.jp

Fondi uses technology, design, and community to help people explore and discover different aspects of identity and self-expression beyond their default circumstances.

Creator EconomySocialTokyo, JP

Co-investorsCanal Ventures

FOOLSfools-inc.com

FOOLS Inc. designs, manufactures, and sells original footwear such as sculptural sneakers under concepts like "LEAP GRAVITY," selling directly to consumers through its own e-commerce site and social media.

ConsumerDirect to ConsumerE-commerceTokyo, JP

金丸 拓矢(代表取締役 (Representative Director))

Board坂部 三樹郎(取締役 (Director))

Co-investorsRelic

FUNDiT IT領域に特化した共創型M&Aとロールアップを行う事業投資を展開fundit.jp

FUNDiT acquires and operates small to mid-sized IT businesses using AI and big data analysis for M&A targeting and operational improvement.

AI & Machine LearningEnterprise SoftwareShinagawa, JP

Co-investorsMitsui Sumitomo Insurance CapitalShizuoka CapitalDual Bridge CapitalJapan Post Insurance NEXT PartnersMitsubishi UFJ CapitalNANKAI NEXT Ventures+2 more

Gaiagaia-eve.co.jp𝕏

Gaia provides cryptocurrency solutions for listed companies, corporations, and institutional investors, including risk-controlled Bitcoin treasury strategies, lending products, DeFi index construction and operation, and crypto-to-fiat payment integration for physical and online stores.

AI & Machine LearningCrypto & Web3Fintech

Co-investorsSEEDRA VenturesValar Ventures LlcVenture Labo Investment

Gojo Companygojo.coin

Gojo & Company is a Japan-based financial inclusion group that invests in and operates microfinance institutions, banks, and fintech companies across Asia and Africa to expand access to financial services for underserved clients.

Enterprise SoftwareFintechImpact & Social GoodSaaSTokyo, JP

Taejun Shin(Co-founder, Managing Partner & CEO)Sanjay Gandhi(Co-founder & CIO)inArnaud Ventura(Managing Partner)Kohei Katada(Managing Partner / CFO)Gurol Michael Sari(Chief Operating Officer)Takao Takahashi(Chief People & Inclusion Officer)in

Co-investors15th RockBeyond Next VenturesDIMENSIONFujitsu VenturesGlobis Capital PartnersGMO VenturePartners+4 more

Haluikoudesign.com

Indonesian online marketplace and community platform for animation, comics and gaming (ACG) creators and brand partners.

Hexabasehexabase.comin𝕏

Hexabase provides a cloud-native, multi-tenant development platform that consolidates backend functions such as databases, workflows, and user management as a service, letting system developers focus on UX and modern cloud technologies.

AI & Machine LearningCloud ComputingDeveloper ToolsEnterprise SoftwareTokyo, JP

Hidetoshi Iwasaki(Representative Director & CEO)inSoliva Jeane Paul Banayat(CTO)Orie Mitsumori(COO)

Co-investorsANOBAKADnx VenturesShizuoka Capital

IndieSquareindiesquare.co.jpin𝕏

IndieSquare is a blockchain technology company developing distributed ledger infrastructure, including HAZAMA, a sidechain technology designed to safely manage and transfer data across multiple blockchains.

Creator EconomyCrypto & Web3Data & InfrastructureEnterprise SoftwareSaaSTokyo, JP

Yuta Hoshino(Representative Director)in

IssueHuntissuehunt.co.jp

Tokyo-based cybersecurity company operating a Japanese bug bounty platform and the IssueHunt One product security service.

KAKUCHO AR・空間認識技術を用いたCX/業務効率化ソリューションを開発、運営kakucho.com

KAKUCHO brings emerging technologies like AI and AR into practical, field-ready implementations for real-world use.

AI & Machine LearningDeveloper ToolsE-commerceEnterprise SoftwareRetail Tech

Lightlight-inc.com

Palmu is a live streaming application that enables real-time connection between broadcasters and viewers through comments and gift-based communication.

Media & EntertainmentSocialTokyo, JP

金 靖征(代表 (Representative))

Co-investorsGlobal BrainKDDI Open Innovation FundW Inc.Aozora Corporate InvestmentLight Street Capital

Lukka / Coinfirmlukka.techin𝕏

Lukka provides institutional-grade data management software for cryptocurrency middle and back-office operations, serving financial institutions and enterprises that custody or manage digital assets.

AI & Machine LearningCrypto & Web3Data & InfrastructureEnterprise SoftwareFintechSaaS

Co-investorsMiddlegame VenturesRaptor Group

M DAWNmdawn.co.jp

M DAWN is a Japanese entertainment company that discovers, develops, and monetizes next-generation talent, actors, voice actors, and artists using technology and creative production.

ConsumerCreator EconomyMedia & EntertainmentTokyo, JP

島 裕晃(代表取締役 (Representative Director))

Mellia株式会社mellia-cosmetics.com𝕏

Mellia is a Japanese wellness company that develops products and experiences in the health and beauty space, including "I'm La Floria," a feminine intimate care brand focused on women's hormone-related concerns.

ConsumerFemTechWellness & FitnessTokyo, JP

原 由記(Co-founder & CEO)和田 由紀(Co-founder & CEO)

Co-investorsZ Venture Capital

Ms.Engineerms-engineer.jp

Ms.Engineer presents student success stories describing career changes into remote engineering work, suggesting a programming education/training service.

EdTechFuture of Work

MUFASA Technologymufasatech.com

Tokyo-based company operating luxury fashion marketplace HIDE TOKYO plus P2C brand and advertising agency businesses.

Nulabnulab.com

Nulab develops collaboration software including project management (Backlog) and visual diagramming tools (Cacoo), with AI assistance, integrations, and enterprise security features via Nulab Pass.

Developer ToolsFuture of WorkSaaS

Co-investorsEast VenturesShinsei Corporate InvestmentXTech Ventures

one novaonenova.jp

one nova is a direct-to-consumer underwear and apparel brand offering bras, tops, and men's and women's undies made with its proprietary merino wool material, nova wool®.

ConsumerDirect to ConsumerE-commerce

PoliPolipolipoli-web.com

Policy co-creation platform for politicians/government and enterprises (PoliPoli, PoliPoli Gov, PoliPoli Enterprise).

RoomCliproomclip.jp𝕏

RoomClip is a Japanese interior and home decor platform where users share and browse over 6 million real photos of rooms, DIY projects, and products to find home ideas and shoppable items.

ConsumerE-commerceSocial

Co-investorsFemto PartnersJapan Post Capital Co. Ltd.NTT DOCOMO Ventures

SIXTY PERCENTsixty-percent.com

60% (SIXTYPERCENT) is a Japan-based cross-border online store selling apparel from more than 2,500 Asian fashion brands.

Co-investorsGlobal Brain

SOELU株式会社soelu.com𝕏

SOELU is an online yoga and fitness platform offering live and on-demand classes including yoga, pilates, training, and dance through video streaming.

ConsumerEdTechWellness & Fitness

Co-investorsANOBAKADG Daiwa VenturesGMO VenturePartnersSpiral Innovation Partners

Studiostudio.inc𝕏

Studio.inc is a Japanese company dedicated to providing creative tools and platforms that remove barriers to artistic expression and maximize the joy of creation for all people.

Creator EconomyDeveloper ToolsSaaSTokyo, JP

石井 穣(代表取締役CEO (Representative Director & CEO))

Co-investorsWe Founder Circle

TENET 🇯🇵tenet.co.jp

TENET is a Japanese healthcare company building a new type of general-practice clinic that combines AI, online consultation, and comprehensive primary care.

AI & Machine LearningDigital HealthHealthtech

花房 弘也(代表取締役 CEO)佐藤 暁幸(Chief Medical Officer)武田 政則(総合診療クリニック統括責任者)

Co-investors15th RockGMO VenturePartnersHiroshima Venture Capital Co. Ltd.

Thridversethirdverse.io

Thirdverse is an XR game studio that develops immersive virtual reality games and social experiences, including social VR, multiplayer sword fighting, hero shooters, and narrative action titles, for players worldwide.

ConsumerGaming

Masaru(Founder / CEO)

Co-investorsCyberAgent CapitalFenbushi CapitalKDDI Open Innovation FundKUSABISisu Game Ventures

TOPICO株式会社topico.co.jp

Next-generation viral short-form video advertising platform.

Co-investorsDBJ CapitalSamurai Incubate

Userlikeuserlike.jp

User Like, Inc. is a Japanese company operating gift, subscription, and web service businesses, along with product planning and development through collaborations.

ConsumerDirect to ConsumerE-commerceTokyo, JP

Ryota Takei(代表取締役CEO (Representative Director & CEO))Ken Watanabe(執行役員CFO (Executive Officer & CFO))

Co-investorsJIC Venture Growth InvestmentsANOBAKANorinchukin CapitalAPOLLO CAPITALColopl Next

V Holdingsv-holdings.com

Japanese company operating wellness brand SIMPLISSE and femtech brand Bé-A, offering products, information, and services addressing women's health issues across life stages such as menstruation and menopause.

ConsumerDigital HealthFemTechTokyo, JP

山本未奈子(代表取締役 Co-CEO)高橋くみ(代表取締役 Co-CEO)山本 未奈子(代表取締役 Co-CEO)髙橋 くみ(代表取締役 Co-CEO)

yutoriyutori.tokyo

Yutori is a Tokyo-based "street company" that creates new-generation consumer brands by combining digital expertise with individual stories, spanning multiple genres.

ConsumerDirect to ConsumerMedia & EntertainmentTokyo, JP

Co-investorsFelicis VenturesRadical Ventures

アワバリュー (Ourvalue)ourvalue.jp𝕏

Our value operates PREMIER VALUE, a technology platform for the high-value movable goods market such as luxury watches and brand bags, including a bulk-appraisal referral service and a consumer-to-consumer trading app.

E-commerceMarketplacesRetail TechSaaSTokyo, JP

Tomoo Aratsu(CEO / 代表取締役)

Co-investorsi-nest capitalNew Commerce Ventures

ウェルネスwellness.jp𝕏

A membership-based preventive healthcare service that pairs members with a team of specialized physicians for personalized medical consultation and ongoing health management before symptoms develop.

Digital HealthHealthtechWellness & FitnessTokyo, JP

中田航太郎(代表取締役 (Representative Director/CEO))

おてつたびotetsutabi.com𝕏

A platform connecting travelers with local communities across Japan, offering work-exchange opportunities where participants perform tasks for local residents in exchange for lodging and compensation at or above minimum wage.

B2B MarketplacesCreator EconomyFuture of WorkMarketplacesTravel & Hospitality

Co-investorsGlobal BrainHiroshima Venture Capital Co. Ltd.Iyogin CapitalRegional Revitalization SolutionSeibu Shinkin CapitalSpiral Innovation Partners

ガクシーgaxi.jp

A marketplace that aggregates scholarship information for Japanese students at all education levels, offering search functionality, personalized recommendations, and educational content about scholarship options and application processes.

EdTechFintechMarketplaces

Co-investorsGenesia Ventures

カリストcallisto-ai.com

Callisto builds a medical imaging data infrastructure platform to support AI research and drug development by collecting, anonymizing, and structuring medical image data from Japanese healthcare facilities for use in AI model development and clinical research.

AI & Machine LearningData & InfrastructureDigital HealthHealthtech

Co-investorsItochu Technology Ventures

ジオフラgeofla.com

Japanese startup behind "Prally," an OMO outing app that turns travel and check-ins into points and capsule-toy prizes.

Co-investorsGlobal BrainIyogin CapitalJapan Post Insurance NEXT PartnersW Inc.Fukuoka JishoSG INCUBATE

シャトルshuttlepay.jp

Shuttle Pay offers a prepaid Mastercard card and companion apps for children and parents, letting families send money, track spending in real time, set savings goals, and manage allowances.

ConsumerFintechTokyo, JP

見原思郎

Co-investorsGenesia VenturesSpiral Capital

スマイルアンドトゥース マウスピース矯正「マウスピース矯正ローコスト」の製造・販売mouthpiece-lowcost.com𝕏

Provider of low-cost clear aligner (mouthpiece) orthodontic treatment in Japan, offering plans starting from ¥1,760/month with treatment completed in as little as one month.

Digital HealthDirect to ConsumerWellness & Fitness

トラックレコードtrackrecords.co.jp

TrackRecords helps companies surface and visualize the achievements and track records of businesses and individuals, then communicate them externally to improve job matching.

Future of WorkHR TechSaaS

トリドリtoridori.co.jp

Japanese influencer marketing company operating the toridori base / toridori marketing matching platform; TSE Growth-listed (9337).

Co-investorsJapan Post Capital Co. Ltd.

ナガクnagaku.com

ナガク is a Japanese online platform for finding repair and remake shops and browsing their past work.

Co-investorsDG Daiwa Ventures

ビビッドガーデンvivid-garden.co.jp𝕏

Japanese company working to address challenges in the primary industries (agriculture and fishing), such as an aging producer population.

AgTechFoodTech

Co-investorsCARTA VENTURES, Inc.Delight VenturesGOLDWIN VENTURE PARTNERSHiroshima Venture Capital Co. Ltd.Iyogin CapitalVOYAGE VENTURES+1 more

ぶいすぽっ!vspo.jp𝕏

A Japanese esports and entertainment organization that streams competitive gaming across PC and console platforms and produces anime and original music videos.

Creator EconomyGamingMedia & Entertainment

ワンダートランスポートテクノロジーズwunder.co.jp

Wunder builds on-demand large-scale transportation systems, including its charter bus on-demand service "busket," and provides services ranging from operation to business development for charter bus operators, travel agencies, and regional partners.

Logistics & Supply ChainMobility & Transportation

Hidekazu Nishikido(CEO)

公式Webサイトへ navigate_nextlinq.co.jp

Linq is a communication company focused on getting large numbers of users to adopt its own applications, developing consumer communication apps that may be used worldwide.

ConsumerSocial

Co-investorsFunds StartupsNTT DOCOMO VenturesW Inc.

株式会社Hotspringhotspring-inc.jp

Hotspring develops and operates Cocolocala, a travel booking platform.

B2B MarketplacesTravel & HospitalityTokyo, JP

Koya Arikawa(Representative)

Co-investorsmint VC

株式会社PoliPolipolipoli.work

Japanese GovTech startup operating policy co-creation platforms connecting citizens, politicians, ministries, municipalities and companies.

Co-investorsGlobal BrainKDDI Open Innovation FundNTT DOCOMO VenturesSkyland VenturesZ Venture Capital

株式会社sustenキャピタル・マネジメントsusten.jp

SUSTEN's "Auto Investment Plus" is an automated investment (robo-advisory) service for taxable accounts in Japan, using quantitative and machine-learning strategies across global stocks, bonds, currencies, commodities and other assets.

AI & Machine LearningFintechTokyo, JP

岡野 大(代表取締役 最高経営責任者(CEO))山口 雅史(代表取締役 最高投資責任者(CIO))

Co-investorsTokyo University of Science Innovation Capital

株式会社xxxxnesexxxxnese.com

A company building infrastructure for Japanese brands to expand globally by automating cross-border trade barriers using AI and connecting inbound visitors to continued purchases after they return home.

AI & Machine LearningB2B MarketplacesE-commerceRetail TechSaaS千葉市, JP

厳 盛日(CEO and Co-founder)樋口 智丈(Co-founder)王 楠楠(CFO and Co-founder)

Co-investorsNCB Venture CapitalNew Commerce VenturesJapan Finance

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

AvatownBacklogBé-AbloomeebusketCLUECollaCryptoeconomics LabDroneRooferFiah AIを活用した採用代行サービス「HREGO」及び新卒・中途人材紹介業を運営Gourmet BankgroundsHREGOI'm La FloriaIKOUIT顧問 情シス君KANADEMONOLOCKONNAGAKUPalmuPaymepickyouPREMIER VALUERATEL eスポーツ大会を運営RICHKARIOT MUSICShuttle PaySIMPLISSETABETETECHHIREwhooアラカン 中古車のCtoCプラットフォーム「カババ」を開発、運営ガクシー (Gakushi)カババ (Kababa)こころからスタディポケット (StudyPocket)スタディポケット 学校現場に特化した生成AIプラットフォーム「スタディポケット」を展開そうぞくドットコム不動産フラミンゴ (Flamingo)マウスピース矯正ローコストリチカクラウド (Richka Cloud)食べチョク (Tabechoku)

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has NOW Japan made?
NOW Japan has 110 tracked investments, 3 of which have exited.
What stage does NOW Japan invest at?
NOW Japan invests at the Seed, Series A stages.
What is NOW Japan's typical check size?
NOW Japan typically writes checks of $771K – $30M.
What sectors does NOW Japan focus on?
NOW Japan focuses on Crypto & Web3, Marketing Tech, Media & Entertainment, SaaS, Sector Agnostic.
Where is NOW Japan located?
NOW Japan is headquartered in Shinjuku, JP.
Who does NOW Japan co-invest with?
NOW Japan most often shares deals with Global Brain, GMO VenturePartners, Hiroshima Venture Capital Co. Ltd., among 61 tracked co-investors.

Images

NOW Japan photo

Co-investors · 2

Z Venture Capital

Z Venture Capital is the corporate venture arm of the LY Corporation Group, investing in and supporting innovative startups pursuing transformative societal change by leveraging the group's proprietary resources, expertise, and assets.

$150K – $101M
BEENOS

BEENOS Inc. is a Japanese company founded in 1999 that builds global platforms connecting Japan and overseas markets across cross-border e-commerce, entertainment/Japan content, and incubation, including investing in and developing new businesses.

Firms observed investing alongside NOW Japan, from public investor directories. Shared companies are the overlap with NOW Japan's recorded portfolio.

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