ジオフラ

ジオフラ株式会社 (Geofla) is a Tokyo-based company that develops and operates "プラリー" (Prally), a free smartphone application that uses location data to convert everyday travel, tourism and shopping trips into gamified experiences. Users accumulate "movement points" through travel and check-ins and can exchange them for third-party points and gift certificates including Amazon gift cards, Ponta points and PayPay points. A distinguishing element is the linkage to "プラポン" (Prapon), physical capsule-toy machines installed in various locations, through which users can redeem digital points for real-world "prize" items. Prally combines digital stamp-rally mechanics with these physical rewards, positioning the product as OMO (online-merges-offline) entertainment.

The company describes its purpose as using technology and entertainment to create reasons for people to gather in specific places, under the slogan "Moving Entertainment." Alongside the consumer app, Geofla sells solutions to organizations whose business depends on physical locations, supporting customer acquisition and visitor circulation, and runs regional revitalization (地方創生) projects with local governments, tourism areas, commercial facilities and transport operators. Stated areas of investment include permanent content in Nara Prefecture, point features tied to daily step counts and check-ins, and a people-flow data analytics platform, with CRM integration and visualization of tourism spending cited as development priorities.

Geofla is headquartered in the Marunouchi Park Building, Marunouchi 2-6-1, Chiyoda-ku, Tokyo. It is unlisted, with stated capital of ¥100 million, and STARTUP DB lists a headcount of about 10 or fewer. Corporate number is 9010001233936.

Founding story

Geofla was founded in March 2023 around the theme "Moving Entertainment — turning all movement into new discovery and excitement," with the stated aim of maximizing the economic effect generated by movement and contributing to sustainable regional development. Founder and CEO 尾崎雄一 began his career in support and business development roles at an IT company. Co-founder and management-side director 倉谷一圭 previously worked at Aflac, GREE and Schoo, launched an advertising business at LiB, served as director and COO of Rikupo and founded Memoria, and is a visiting professor at iU (Information and Management Innovation Professional University).

Business model

Geofla operates a free consumer application whose users earn points for movement and check-ins, and monetizes around it by working with organizations that want to attract or circulate visitors — local governments, tourism areas, commercial facilities and transport operators — through digital stamp-rally campaigns, capsule-toy (プラポン) installations, and solutions for customer acquisition and visitor circulation. The company also emphasizes people-flow data analysis, CRM integration and visualization of tourism consumption as part of its offering to regional and corporate partners.

Sources indicate revenue is oriented toward business and public-sector customers — providing solutions that support customer acquisition and visitor circulation for location-based businesses, and running regional projects and digital stamp-rally campaigns with municipalities, commercial facilities and transport operators — rather than charging consumers, since Prally is a free app that awards points and prizes to users.

Traction

Prally launched in December 2023 and is reported to be used by several hundred thousand users per month (月間数十万人規模), spread across age groups and genders without notable skew. In a campaign in the "Naramachi" area of Nara City, more than 80% of participants reported that they had not originally planned to visit Naramachi, which the company cites as evidence of new foot-traffic creation. The company reports collaborations with numerous local governments and corporate partners.

Latest developments

In October 2025 Geofla announced a third-party allotment share issue subscribed by five entities, together with a capital and business alliance with funbox, to expand Prally and regional co-creation projects. In December 2025 it announced an additional investment from the Meiji Yasuda Mirai Kyoso fund, with proceeds directed to strengthening the service platform, advancing data utilization, expanding co-creation projects with regional partners, and building a solution that visualizes regional customer acquisition, circulation and consumption end to end. In November 2025 it announced a project with the Tokyo Metropolitan Bureau of Waterworks using Prally to raise disaster-preparedness awareness, and in January 2026 a "愛媛てくてくスタンプラリー" digital stamp rally at the foodiscovery food event in Ehime.