Userlike

User Like, Inc. (ユーザーライク株式会社) is a Tokyo-based consumer services company that operates the flower brand "bloomee" (ブルーミー), launched in June 2016. The brand spans a subscription service that delivers seasonal flowers on a weekly rotating basis, a gift business covering flower bouquets, flowers bundled with other gifts and gift cards, planning and sale of original products created in collaboration with lifestyle brands, anime titles and characters, and in-store sales through partnerships with retailers. A corporate flower delivery service, "bloomee biz," and a flower gift service, "bloomee gift," are also part of the line-up.

The company states its mission as "creating moments of happiness for users" (ユーザーさんの、うれしいを創る), and internally refers to customers as "users." Its stated operating values center on user-originated hypothesis building combined with data-driven validation, with all staff conducting user interviews (over 100 per year) and quantitative review of sales, user and advertising data. It is registered under Japanese corporate number 7012401025849 and is headquartered in Dogenzaka, Shibuya-ku, Tokyo. Its team of about 32 members includes people from large technology companies such as Amazon and CyberAgent as well as from the flower industry, organized into Growth, Operation, Tech, HR and Corporate divisions.

Beyond consumer sales, the company works on supply-side issues in the Japanese cut-flower industry. It has established its own procurement standard ("bloomee standard") with flower markets to purchase blooms that are attractive for display but fall outside conventional market grading, expanded off-grade flower purchasing in cooperation with Ota Floriculture Auction, and in November 2025 launched a bouquet using only flowers grown by producers in their twenties and thirties to address succession and ageing issues among growers.

Founding story

The company was founded in September 2014 by Ryota Takei, a graduate of the Faculty of Education at Utsunomiya University who began his career at a venture firm and then worked on business growth at an HR startup before seeing potential in the floriculture industry. The bloomee brand was launched in June 2016.

Business model

The company sells flowers direct to consumers under the bloomee brand through a recurring subscription that delivers seasonal bouquets weekly, alongside one-off gift purchases via its own online store. It supplements this with collaboration-branded original products, gift cards distributed through retail partners such as Hands stores, marketplace channels including Rakuten Ichiba, and a business-to-business recurring flower delivery service, bloomee biz.

Revenue comes from consumer subscription fees for recurring flower deliveries and from transactional sales of bouquets, gift sets and gift cards through the bloomee online store, retail partners and marketplaces, plus corporate subscription contracts for bloomee biz. Listed consumer prices include a 1,980 yen bouquet-and-vase gift set, a 4,380 yen limited-edition bouquet and bouquets in the roughly 1,800-4,400 yen range.

Traction

Cumulative bloomee brand membership is reported at more than 300,000 households, with a recruiting post citing over 350,000 households, and cumulative deliveries of more than 30 million flower stems. Speeda records a post-money valuation of 7,571 million yen including potential shares as of 28 October 2021 and a Series D round stage. The company had about 32 members and 18 open roles at the time of the Wantedly listing.

Latest developments

In November 2025 the company launched the "Bouquet Connecting the Future of Flowers," a limited pre-order bouquet at 4,380 yen using only flowers from three young growers in their twenties and thirties, sold 7-16 November with deliveries from 20 November, accompanied by an X hashtag campaign. Other recent activity includes an October 2025 room-themed seasonal bouquet set, a Mother's Day fair with a bouquet-and-sweets gift set in April 2025, a Rakuten Shop of the Month award for March 2026, expansion of the bloomee store into vegetables and fruit with a century-old Wakayama farm in June 2026, and participation in the METI "Kodomo Kasumigaseki Visit Day" in August 2026.