株式会社ピックユー

株式会社ピックユー (Pickyou Inc.) operates Pickyou, a consumer-to-consumer fashion marketplace on which shoppers buy used clothing and accessories previously worn by influencers who post lifestyle and fashion content. The company states its mission as creating a future in which circulation (reuse) is enjoyed as a standard. Unlike conventional peer-to-peer resale apps, Pickyou intermediates every step of the transaction: sellers receive a listing kit and send items to the company, which handles measurement, photography and listing, while pickup, shipping and delivery arrangements are carried out by Pickyou. Buyers can combine multiple items in a single cart, and orders placed by 14:00 can arrive as early as the following morning. Seller registration requires prior screening.

Beyond the core app, the company runs PICKYOU PRO, a premium resale channel for used items from models, artists, actors and creators, launched with talent agency Asobisystem as the first partner, and Buzz Honey by Pickyou, an offline flea-market event series centred on influencers' used items. A next-generation PR business, PICKYOU SHORTS, connecting Gen Z users with corporate brand assets, was reported in December 2025. Management has described roughly 90% of the product as being built with no-code tooling, with plans to bring development in house and hire engineers.

Founding story

Founder and CEO Rio Tomita (born 1998) spent most of his student part-time earnings on clothing and bought heavily at flea markets and online, finding particular added value in hand-me-downs and items purchased directly from influencers, while experiencing friction such as inaccessible flea-market events and slow shipping. Encouragement came from entrepreneurs and artists who frequented the gourmet burger shop where he worked. He developed the concept during university, received guidance from Yu Sakai of Paytner, and secured first investment and hands-on support from the startup studio combo, incorporating the company in 2022 after validating the concept through dialogue with sellers and buyers. Kawai is cited as co-founder, responsible for branding and presentation.

Business model

The company operates an intermediated CtoC marketplace: screened individual sellers (primarily nano-influencers) consign items, and Pickyou performs measurement, photography, listing and all logistics, so buyers and sellers do not transact directly. Adjacent lines include a premium consignment channel for professional talent (PICKYOU PRO), offline flea-market events, and advertising/PR tie-ups with large companies.

Marketplace transactions between influencer sellers and buyers, with the company positioning itself to strengthen an advertising business through tie-ups with large corporations and, prospectively, to develop original brands with influencers.

Traction

Service launched in July 2022. As of April 2025, more than 5,000 influencers were registered, combined social media followers were around 300,000, and cumulative reel video views exceeded 150 million. Coverage in April 2025 reported gross transaction volume growing 100x in two years. In April 2025 the company held the Buzz Honey by Pickyou flea market with about 90 influencers across PARCO stores in five cities.

Latest developments

In April 2025 the company announced a JPY 220 million raise from XTech Ventures, HIRAC FUND, Vector, Hiroshima Venture Capital and angel investors, to be used for development capability, hiring, marketing and operations. The same month it announced a link-up with Rakuten Fashion Week TOKYO and held the Buzz Honey by Pickyou flea market with around 90 influencers at PARCO stores in five cities. In December 2025 coverage reported the launch of PICKYOU SHORTS, a PR business connecting Gen Z users with corporate brand assets. A startup database recorded a post-money valuation of JPY 1,070 million and a Series A stage as of February 2026.