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RoomClip is a Japanese interior and home decor platform where users share and browse over 6 million real photos of rooms, DIY projects, and products to find home ideas and shoppable items. It offers a mobile app and an online shopping feature, organizing content by room, style, brand, and floor plan.
Also known as bydesign · Room Clip · RoomClip Inc. · かなでもの · ルームクリップ株式会社 · 株式会社bydesign
Investors · 4
How we know: NTT DOCOMO Ventures's portfolio page · funding news · press coverage · research · nttdocomo-v.com · Not right? Tell us
Company profile
researched Aug 2026RoomClip is a social platform specialized in the housing and home-living domain, operated by Tokyo-based Roomclip Inc. (ルームクリップ株式会社). Users post and browse photographs of real rooms and lifestyle setups, and can follow other users, discover information, items and brands from those photos. The service is delivered through a smartphone app and a website, and its example photos are also distributed via social media and print publications. As of January 2026 the company reported more than 6 million photos on the platform, and described RoomClip as the Japanese service where the largest volume of photos and data of rooms people actually live in is gathered.
The website organizes user photos into browsable taxonomies: by room or location (living room, kitchen, entryway, bathroom, toilet, closet, children's room, Japanese-style room, balcony, etc.), by interior style (simple, monotone, Nordic, café-style, industrial, retro, mid-century, Japanese-modern, hotel-like and others), by item (sofa, chair, dining table, TV stand, bed, bookshelf, desk, lighting, rug, curtain, houseplants), by floor plan and housing type (one-room, 1K, 3LDK, single living, detached house, condominium, rental), and by brand (100-yen shops, Seria, Daiso, Can Do, Nitori, IKEA, Muji, Francfranc). Alongside photos it runs editorial features and articles, community photo events and tag campaigns, a "Daily RoomClip" curated photo selection, and sponsored monitor/sampling campaigns in which brands offer products to users. Individual photos and item pages carry prices, indicating shoppable listings.
Beyond the consumer platform, the company runs RoomClip Business for corporate use of the platform, and RoomClip Jyu-Bunka Kenkyusho (RoomClip Housing Culture Research Institute), established in April 2021, which analyzes posted photos, comments, tags, search/save/like activity data and user surveys to publish monthly reports on trends and consumption in the housing and living space. Company business lines also include the planning, manufacture and sale of the KANADEMONO furniture brand, interior wholesale and retail, and other e-commerce and D2C activities.
Compiled by commissioned research from 16 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 12
launches, deals, and filingsRoomClip Housing Culture Research Institute released a joint research report with the LIVING TECH Association reporting a 15.1% smart home usage experience rate overall versus 31.0% among RoomClip users.
Roomclip produced "家づくりの新定番キーワード リフォームガイドブックvol.4" as the fourth installment of a project with the trade newspaper Reform Sangyo Shimbun.
RoomClip Housing Culture Research Institute joined the "NIKAWA事業" run by Fukuoka Prefecture.
Event report on the EC furniture brand KANADEMONO holding its first experience-type POPUP at Tsutaya Electrics in Futako-Tamagawa; the event had been announced in March 2026.
KANADEMONO provided exhibition cooperation for the TOKYOROOMS show at Toranomon Hills, furnishing creators' 6-tatami room installations with customisable furniture.
KANADEMONO exhibited at the cat-focused event THE Cat's ISSUE FES 2026, showing made-to-order rugs and bags turning owners' cats into one-of-a-kind art.
The company published "RoomClipセレクション2025", selecting notable home-living products of 2025 based on analysis of posts, comments and search volume on the platform. Winners included Isamu Noguchi AKARI, Seria acrylic wall rack, Yamazaki Implement (tower) dryer holder, Standard Products garden sprayer, TP-Link Tapo outdoor camera, LEC Gekiochi-kun Toreloop, recolte cordless Capsule Cutter Bonne, Iris Ohyama Skimax, AICA Smart Sanitary, Pearl Metal yogurt strainer and MOMO NATURAL MOCHA TABLE. The company has recognized products annually since 2020, previously as "RoomClip Award Best Products" (2020-2023).
RoomClip Housing Culture Research Institute published the "RoomClip住文化研究所トレンドレポート2025-2026", selecting keywords later used as a basis for RoomClip Selection 2025.
STARTUP DB reports that bydesign Inc., which operates the design-furniture D2C and select brand KANADEMONO, became a subsidiary of RoomClip in August 2021.
The company set up RoomClip住文化研究所, a research unit that analyzes platform photo, tag, comment and activity data plus user surveys, and publishes monthly analysis reports on housing and lifestyle trends.
NTT DOCOMO Ventures announced an investment in RoomClip Inc., operator of the RoomClip interior-focused SNS service; the portfolio entry lists a start time of 2020 and priority areas of communication, entertainment and marketing. Amount not disclosed.
Corporate About Us page states the KANADEMONO brand was founded in February 2018.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 16
primary sources listed
- RoomCliproomclip.jp · web
- KANADEMONOkanademono.design · web
16 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does RoomClip do?
- RoomClip operates a Japanese social platform for sharing home interior and lifestyle photos, with shopping and brand-data businesses.
- Who are RoomClip's investors?
- RoomClip's investors include Femto Partners, Japan Post Capital Co. Ltd., NOW Japan, NTT DOCOMO Ventures.