RoomClip

RoomClip is a social platform specialized in the housing and home-living domain, operated by Tokyo-based Roomclip Inc. (ルームクリップ株式会社). Users post and browse photographs of real rooms and lifestyle setups, and can follow other users, discover information, items and brands from those photos. The service is delivered through a smartphone app and a website, and its example photos are also distributed via social media and print publications. As of January 2026 the company reported more than 6 million photos on the platform, and described RoomClip as the Japanese service where the largest volume of photos and data of rooms people actually live in is gathered.

The website organizes user photos into browsable taxonomies: by room or location (living room, kitchen, entryway, bathroom, toilet, closet, children's room, Japanese-style room, balcony, etc.), by interior style (simple, monotone, Nordic, café-style, industrial, retro, mid-century, Japanese-modern, hotel-like and others), by item (sofa, chair, dining table, TV stand, bed, bookshelf, desk, lighting, rug, curtain, houseplants), by floor plan and housing type (one-room, 1K, 3LDK, single living, detached house, condominium, rental), and by brand (100-yen shops, Seria, Daiso, Can Do, Nitori, IKEA, Muji, Francfranc). Alongside photos it runs editorial features and articles, community photo events and tag campaigns, a "Daily RoomClip" curated photo selection, and sponsored monitor/sampling campaigns in which brands offer products to users. Individual photos and item pages carry prices, indicating shoppable listings.

Beyond the consumer platform, the company runs RoomClip Business for corporate use of the platform, and RoomClip Jyu-Bunka Kenkyusho (RoomClip Housing Culture Research Institute), established in April 2021, which analyzes posted photos, comments, tags, search/save/like activity data and user surveys to publish monthly reports on trends and consumption in the housing and living space. Company business lines also include the planning, manufacture and sale of the KANADEMONO furniture brand, interior wholesale and retail, and other e-commerce and D2C activities.