株式会社リチカ
Tokyo, JP · 9 known investors
Richka operates as a digital-focused creative agency that provides marketing support and a platform where tens of thousands of ad creatives are produced monthly, applying AI to automate ad generation and video production. It combines a creative research team with technical development, and conducts joint research on ad creation with distribution partners such as Meta and Yahoo!.
Also known as RICHKA · RICHKA Inc. · カクテルメイク · リチカ · 株式会社カクテルメイク
Investors · 9
Also in the syndicate · 7
Company profile
researched Aug 2026株式会社リチカ (RICHKA Inc.) is a Tokyo-based creative technology company that combines software products with professional services for digital advertising and marketing. Its mission is stated as "Switch to The RICH." — enriching the world with creativity. The company describes itself as a digital-focused creative team applying software engineering strength to areas such as automated ad generation, high-volume video production and voice synthesis, so that know-how normally dependent on individual specialists can be applied reproducibly.
The portfolio spans three main lines. RICHKA CLOUD STUDIO (リチカ クラウドスタジオ) is an operational creative cloud service that lets non-specialists mass-produce and improve marketing videos and still-image banners using several hundred professionally built formats, with editing described as being as simple as writing a blog post. RICHKA CREATIVE FIRM/FARM (リチカ クリエイティブファーム) is a professional-services organization of specialists in creative, marketing and technology that supports digital initiatives end to end, from strategy planning through production and the build-out of operational frameworks. RICHKA AiDist is an AI marketing assistant for in-house digital advertising operations, to which an AI copywriter function was added. The company also runs its own marketing research bodies, described as RC総研 and a youth-focused research unit (最近の若者研究所).
Published customer case studies include BOOKOFF Corporation (internalizing production of dozens of videos per month), Mitsui O.S.K. Lines (LinkedIn follower growth), Kobeya, Principle Inc., and Nishinippon Shimbun Media Lab / Nishinippon Shimbun, indicating use by retail, corporate-brand, food and media/agency customers.
Founding story
The company was founded in October 2014 by Koji Matsuo, who serves as representative director (and is also referred to as Co-CEO in company news). Its cloud product is described as having been developed out of the company's own internal marketing challenges.
Business model
Hybrid "SaaS × Agency" model: subscription-style provision of the RICHKA CLOUD STUDIO creative cloud and the RICHKA AiDist AI marketing assistant, alongside professional/agency services (RICHKA CREATIVE FIRM) that support clients' strategy, production and ad operations, plus commissioned creative production work for brands.
Revenue derives from cloud service provision for ad-creative production and analysis and from fee-based professional services covering marketing strategy, creative production and ad operations support.
Traction
RICHKA AiDist surpassed 50 adopting companies within two months of its official release (announced March 2024). Case studies report client outcomes such as a 2.4x sales increase for Kobeya, roughly 300,000 additional LinkedIn followers in a year for Mitsui O.S.K. Lines at one-third of budget, and BOOKOFF moving to in-house production of dozens of videos monthly. Cumulative funding reached JPY 1.06 billion as of the September 2021 round, and Speeda records a post-money valuation of JPY 4.2 billion as of 2024-05-01. Wantedly lists 38 members.
Latest developments
Recent activity reported for 2024-2026 includes adding an AI copywriter to RICHKA AiDist (April 2024), creative testing on LINE Ads (2024), a major upgrade to its copywriting generative AI said to raise proposal adoption rates sevenfold (May 2025), an AI-assisted still-image banner feature produced in five minutes (June 2025), a business alliance with Shirofune combining ad operations and creative production (June 2025), full creative support for the +diana sneaker line of the Diana women's footwear brand (2025), and a bulk automatic generation feature for ad videos (April 2026).
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned in Japan's ad-tech/MarTech segment as a creative-tech company aiming to become a next-generation, technology-driven advertising partner; Speeda classifies it as a Series C-stage private company in IT services with venture-capital backing.
Pairs a proprietary creative SaaS with an in-house professional-services team and its own marketing research units, so operational know-how gathered from campaigns is codified into product formats and AI features rather than remaining with individual practitioners.
Technology
Software for automated ad generation and high-volume video production, real-time still-image editing, several hundred pre-built creative formats, voice synthesis, and generative-AI features including copywriting generation and an AI assistant (RICHKA AiDist) for ad operations; a function for bulk automatic generation of ad videos and an AI-assisted feature producing still-image banners in about five minutes have been released.
Go-to-market
Direct sales of its cloud product and professional services, supported by published customer case studies, press releases, owned media and research-institute content; distribution and operations partners (for example Shirofune, Sun Asterisk, CAMPFIRE) extend the offering, and earlier partnerships under the Cocktail Make name targeted SMEs, education and flyer-video segments.
Companies running digital advertising and marketing in-house, from large enterprises and brands to regional media, financial institutions and agencies; documented users include BOOKOFF, Mitsui O.S.K. Lines, Kobeya, Principle, Nishinippon Shimbun Media Lab and Tama Shinkin Bank.
Geography
Headquartered in Tokyo — listings show addresses at VORT Ebisu maxim 11F, 3-9-19 Higashi, Shibuya-ku and, at the time of the 2021 funding announcement, MF Building 3F, 1-6-12 Yoyogi, Shibuya-ku. Clients and case studies are Japanese, and the company maintains an English-language site.
History
Founded in October 2014 (incorporated 2014-10-14) by Koji Matsuo as Cocktail Make (株式会社カクテルメイク), the company built the RICHKA video generation engine and raised a JPY 50 million seed round in September 2018 and a JPY 210 million Series A in May 2019, forming partnerships in 2019-2020 with FreakOut (flyer-video tool), DISCO (Caritas Shingaku), Branding Technologies and FREE WEB HOPE. It renamed itself 株式会社リチカ in January 2021, raised approximately JPY 800 million in September 2021 bringing cumulative funding to JPY 1.06 billion, and subsequently expanded into generative-AI products, launching RICHKA AiDist and partnering with Sun Asterisk (2023) and Shirofune (2025).
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 16
launches, deals, and filingsNew service combining ad operation and creative production so that digital marketing ad-operations tasks can be handled one-stop.
Company announced that the upgrade raised the adoption rate of AI-generated proposals in ad operations sevenfold.
Collaboration as development partner for generative-AI proof-of-concept support services.
PR videos usable on social media produced in as little as three business days.
Existing investors Mizuho Capital, Shinsei Corporate Investment, FFG Venture Business Partners, DIMENSION and Monex Ventures joined new investors GMO VenturePartners, Daiwa Corporate Investment, Hakuhodo DY Ventures and rooftop. Proceeds earmarked for product development, customer support capacity and hiring; cumulative funding reached JPY 1.06 billion.
Trade press reported the corporate name change from カクテルメイク to 株式会社リチカ.
Joint launch of the first video package for SMEs, targeted at dental clinics.
The RICHKA image-generation smart engine partnered with Caritas Shingaku to expand digital marketing in the school and education sector.
Joint provision of the flyer video generation tool "ASE チラシ動画".
Series A third-party allotment of JPY 210 million, completed under the former name カクテルメイク.
Seed round of JPY 50 million completed under the company's former name カクテルメイク.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- 株式会社リチカrichka.co.jp · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does 株式会社リチカ do?
- Japanese creative-tech company offering the RICHKA Cloud Studio ad-creative SaaS plus agency-style digital marketing services.
- Who are 株式会社リチカ's investors?
- 株式会社リチカ's investors include GMO VenturePartners, NOW Japan.
- Where is 株式会社リチカ headquartered?
- 株式会社リチカ is headquartered in Tokyo, JP.