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ウェルネス

Tokyo, JP · 1 known investors

A membership-based preventive healthcare service that pairs members with a team of specialized physicians for personalized medical consultation and ongoing health management before symptoms develop. The platform combines continuous monitoring of health metrics with lifestyle guidance from nutritionists and other specialists.

Also known as Wellness · Wellness Inc. · 株式会社ウェルネス

Founders & leadership

中田航太郎代表取締役 (Representative Director/CEO)

Investors · 1

Company profile

researched Aug 2026

株式会社ウェルネス (Wellness) is a Tokyo-based preventive medicine company operating a personal doctor service and an accompanying personalized prevention app. Its consumer service, Wellness Membership, bundles a customized comprehensive health checkup (order-made 人間ドック), longitudinal accumulation of the member's health data, face-to-face and chat consultations, referral and coordination with specialists, and health consultations for family members. Treatment itself is excluded; when insured care is required, the company supports referral to an appropriate medical institution.

The service model is framed around three steps: measuring current status through a checkup designed around individual risk, accumulating yearly data so that changes rather than absolute values form the basis for judgement, and delegating interpretation and next steps to a named personal doctor who remains assigned to the member over time. The company states its care team consists of doctors with disclosed names and clinical backgrounds, including representative director and general-practice physician 中田航太郎, chief doctor and neurosurgeon 佐藤邦智, and gastroenterologist 松田悠司. Published member cases describe findings such as thyroid cancer, early pancreatic cancer, vertebral artery dissection, early colorectal cancer and kidney inflammation identified through added or repeated testing.

At the corporate level, Wellness describes itself as building a "Personalized Preventive Care Platform" that aggregates fragmented health data into a single lifelong record, analyses it in an integrated, evidence-based manner, and proposes individually optimized health actions. Its stated mission is "Wellness for all" and its vision is to eliminate preventable regret through preventive medicine. Business activities are listed as preventive medicine, engineering and design. The company also runs an owned media property, Wellness Magazine, and organizes member events such as regional food-and-nature journeys.

Founding story

The company was established on 20 June 2018 and is led by representative director 中田航太郎, a general-practice physician. The membership service began operating in 2021.

Business model

Direct-to-consumer subscription membership. A single plan, Wellness Membership, is priced at 55,000 yen per month including tax, or 605,000 yen for an annual lump-sum payment (equivalent to one month free), on an annual contract that members choose whether to renew each year. The fee covers the checkup, data accumulation, consultations, specialist referral and family health consultations, but not treatment costs.

Recurring membership fees under annual contracts, billed monthly or as an annual prepayment.

Traction

About 1,200 active members as of August 2026, up each year since the service launched in 2021. Among members aged 35 and over whose annual contracts came up for renewal between June and December 2025 (excluding barter contracts and retirements), 92.4% renewed. Roughly 60% of new members in January-July 2026 joined through referral. The company states it has a doctor organization of around 50 physicians.

Latest developments

In July 2026 the company announced the Think Essential Project, beginning with a collaboration with artist 江上越, and released Wellness Magazine, a physician-supervised owned media site on well-being and longevity. Representative 中田航太郎 was interviewed in the "Wellness is Wealth" feature of the magazine OCEANS (announced May 2026). Member events in 2026 included AYU Journey Tsuwano (July 2026) and SAKE Journey Kawaba.

Full profile — market position, technology, go-to-market, geography, history

Market position

Positioned in Japan's preventive medicine and health-management segment as a subscription personal-doctor provider, emphasizing neutrality (no treatment revenue), personalization and continuity of the assigned physician rather than anonymous checkup services.

Named, continuously assigned personal doctors instead of anonymous examiners; checkup content designed around each member's individual risk and history rather than a uniform menu; longitudinal per-member baselines used to detect deviations; a single all-inclusive plan; and a neutral stance in which treatment is not provided in-house.

Technology

A personalized prevention app, Wellness App, aggregates, integrates and analyses medical information so that prevention can be data-driven. The platform positions individual baselines and year-over-year trends, rather than single-point values, as the basis for clinical judgement, with recommendations described as evidence-based.

Go-to-market

Free counselling sessions serve as the entry point, where existing checkup results and lifestyle are reviewed. Growth is largely referral-driven: of 276 new members joining between January and July 2026, 155 (about 60%) came via referral, excluding advertising and partner channels. The company also uses owned media (Wellness Magazine), member interviews, magazine press coverage, artist collaborations and member events for awareness.

Health-conscious individuals in Japan, including executives, investors, editors and public figures; renewal statistics are reported for members aged 35 and over. Family members' health questions are also covered within the membership.

Geography

Headquartered in Tokyo (2-4-6 Uchi-Kanda, Chiyoda-ku, WTC Uchi-Kanda Building floors 7-8), with a separate document delivery address in Koto-ku, Tokyo. Services and member events are conducted in Japan, including regional trips such as Tsuwano (Shimane) and Kawaba.

History

Founded 20 June 2018; the personal doctor service launched in 2021 and member numbers grew annually to about 1,200 by August 2026. In 2026 the company launched the "Think Essential Project" with artist 江上越 (announced July 2026) and released the physician-supervised well-being and longevity owned media "Wellness Magazine" (July 2026). Capital stands at 100 million yen excluding capital reserves, with outside directors 播口友紀 and 澤昭人.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Active membersAug 20261,200 members
Annual contract renewal rate (members aged 35+, excluding barter contracts and rDec 202592.4%
Membership priceJan 202655,000 JPY per month (tax included)
Membership price, annual lump sumJan 2026605,000 JPY per year (tax included)
New membersJul 2026276 members (Jan-Jul 2026)
Physicians in doctor organizationJan 202650 doctors
Share of new members joining via referral (155 of 276 new members, Jan-Jul 2026)Jul 202660%

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 4

launches, deals, and filings
Jul 2026
Launch of physician-supervised owned media "Wellness Magazine"

Released a well-being and longevity owned media site, Wellness Magazine, with content supervised by physicians.

source ↗

Jul 2026
"Think Essential Project" launched with artist 江上越

The company started the Think Essential Project, announcing a collaboration with artist 江上越 as its first initiative.

source ↗

May 2026
Representative interviewed in OCEANS magazine feature

An interview with representative director 中田航太郎 appeared in the magazine OCEANS in its "Wellness is Wealth" feature on physique and daily life.

source ↗

Jan 2021
Personal doctor membership service launched

Wellness began offering its personal doctor service in 2021; active membership has grown each year since.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does ウェルネス do?
Japanese preventive-care company offering a monthly personal-doctor membership combining tailored health checkups and ongoing consultation.
Who founded ウェルネス?
ウェルネス was founded by 中田航太郎.
Who are ウェルネス's investors?
ウェルネス's investors include NOW Japan.
Where is ウェルネス headquartered?
ウェルネス is headquartered in Tokyo, JP.