SIXTY PERCENT
2 known investors
60% (SIXTYPERCENT) is a Japan-based cross-border online store selling apparel from more than 2,500 Asian fashion brands.
Also known as 60% Β· Sixty Percent Β· SIXTYPERCENT Β· SIXTYPERCENT, Inc. Β· γ·γγ―γΉγγ£γΌγγΌγ»γ³γ
Investors Β· 2
Company profile
researched Aug 2026SIXTYPERCENT, Inc. operates 60% (also styled SIXTYPERCENT, read "Sixty Percent"), an online fashion marketplace that aggregates apparel and accessories from brands based in Asia and sells them to shoppers primarily in Japan, with an English- and Chinese-language global storefront as well. As of August 2025 the store listed more than 2,500 brands and over 200,000 items sourced from more than ten Asian countries, including South Korea, China, Taiwan, Thailand and Indonesia. Assortment spans womenswear and menswear across tops, outerwear, pants, shoes, bags, hats, accessories and lifestyle goods, organised by taste- or category-based "areas," rankings (daily, weekly, monthly), sale sections, editorial features and coordinate/styling galleries.
The Japanese-language site states a flat shipping fee of 550 yen with displayed prices inclusive of duties and handling fees, average delivery to Japan of about six days, 24-hour customer support in Japanese, and that all merchandise is authentic. The service also runs brand-specific "Official Shop" pages on its global site β for example for the Korean labels virstyle and WHAT A LOOK β which describe those brands as having made their Japanese debut through 60%. Consumer-facing apps are distributed on the App Store (iPhone) and Google Play, offering item search across the catalogue, favourites for items/brands/shops, coordinate browsing, campaign and time-sale push notifications, order tracking, and payment via credit card, convenience-store payment, Paidy pay-later, Amazon Pay and PayPay.
Business model
Cross-border e-commerce: 60% contracts directly with Asian brands and shops and resells their products to end consumers through its website and mobile apps, handling international logistics, duties and customer support. Company materials state direct contracts with brands and stores allow products to be offered at local prices, with all-inclusive displayed pricing and delivery responsibility carried in cooperation with carriers such as Sagawa and Yamato. [0][3][4]
Product sales through the online store and apps; the Google Play listing indicates the app contains ads and in-app purchases, and the apps themselves are free to download. [3][4]
Traction
Company app listings cite over 500,000 monthly users, more than 2,500 brands and over 200,000 items as of August 2025, and over 400,000 total social media followers. The Android app shows 10,000+ downloads; the iOS app holds a 3.8 rating from 10 ratings. The Japanese site states more than 2,700 popular Asian brands are available. [0][3][4]
Latest developments
The mobile apps continued to receive stability and performance releases, with iOS version 6.0.54 and a Google Play listing update dated August 2026. Reviewer complaints in late 2025 and February concerned a shipment that was not delivered (subsequently refunded) and import taxes and tariffs billed several months after purchase; the company attributed shipping delays to Asian brand holidays in early October. [3]
βΈFull profile β market position, technology, go-to-market, geography, risks & controversies
Market position
Positions itself as a global fashion store carrying exclusively Asian brands, emphasising labels making their first entry into the Japanese market and availability only through its platform. [0][3][4]
Exclusive focus on Asian brands, a stated 2,500+ brand and 200,000+ item catalogue, direct brand contracts enabling local-price authenticity guarantees, Japan-market fulfilment features (flat 550-yen shipping, duty-inclusive prices, ~6-day average delivery, 24-hour Japanese-language support), and acting as the Japanese debut channel for brands such as virstyle and WHAT A LOOK. [0][1][2][3][4]
Technology
Consumer web storefront in Japanese, English and Chinese with multi-currency display, plus native iOS and Android apps providing catalogue search by brand/shop, category, gender and price range, sorting by popularity, newness and price, favourites, coordinate-based discovery, push notifications for campaigns and sales, order-status tracking, and multiple Japanese payment methods (credit card, convenience-store payment, Paidy, Amazon Pay, PayPay). [0][1][3][4]
Go-to-market
Direct-to-consumer through the 60% website and mobile apps, supported by social media channels (Instagram, X/Twitter, YouTube, TikTok) with a stated 400,000+ combined followers, editorial trend features and styling content, collaboration items, and "new brand" launches positioned as Japanese debuts for Asian labels. [0][1][2][3][4]
Teenagers and consumers in their 20s, with the company describing particular popularity among Generation Z; shoppers are served mainly in Japan, and the global storefront supports English, Japanese and Chinese and USD pricing. [0][1][3][4]
Geography
Headquartered in Japan, with a developer address in Nakameguro, Meguro-ku, Tokyo 153-0061. Merchandise is sourced from brands across Asia; the Japanese site lists brand counts by country including South Korea (1,829), China (157), Japan (150), Taiwan (56), Hong Kong (37) and Thailand (35), and the site's country navigation also references Singapore, Malaysia, Vietnam, the Philippines, Indonesia and the United States. [0][4]
Risks & controversies
App Store reviews raise operational issues typical of cross-border retail: one customer reported an item that never shipped (refunded), and another reported being billed for import taxes and tariffs about four months after ordering. The company's responses cite supplier holiday closures in Asia lengthening shipping times. The Google Play data-safety section states the app may collect personal and financial information and that data is not encrypted. [3][4]
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 3
launches, deals, and filingsThe 60% | Asian Fashion Store app on Google Play, published by SIXTYPERCENT, Inc., was updated with stability and performance improvements.
Korean fashion brand virstyle operates an official shop on the 60% global storefront and made its Japanese debut through the platform.
WHAT A LOOK, an influencer-founded Korean men's shopping mall, operates an official shop on the 60% global storefront and made its Japanese debut through the platform.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- SIXTY PERCENTsixty-percent.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does SIXTY PERCENT do?
- 60% (SIXTYPERCENT) is a Japan-based cross-border online store selling apparel from more than 2,500 Asian fashion brands.
- Who are SIXTY PERCENT's investors?
- SIXTY PERCENT's investors include Global Brain, NOW Japan.