How many investments has New Commerce Ventures made?

New Commerce Ventures has 22 tracked investments, including 1 dated in the last 24 months.

What stage does New Commerce Ventures invest at?

New Commerce Ventures invests at the Pre-Seed, Seed, Series A, Series B, Series C, Growth, Late Stage stages.

What is New Commerce Ventures's typical check size?

New Commerce Ventures typically writes checks of $65K – $650K.

Where is New Commerce Ventures located?

New Commerce Ventures is headquartered in Tokyo, JP.

Who does New Commerce Ventures co-invest with?

New Commerce Ventures most often shares deals with Delight Ventures, NOW Japan, Open Network Lab, among 52 tracked co-investors.

New Commerce Ventures

Venture capital

Tokyo · Pre-Seed–Late Stage · 5 people tracked

Also known as New Commerce Ventures株式会社

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Find your way into New Commerce Ventures

71 people in our graph share verified history with the New Commerce Ventures team — schools, employers, funds. One of them is your warm intro.

Sae Nurukiunlockedknows Kohei Okubo · together at Tokyo Institute of Technology (overlapped)

×9knows the team · via Z Venture Capital

knows the team · via Tokyo Institute of Technology

knows the team · via ヤフー株式会社

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Investment thesis

New Commerce Ventures is a VC fund focused on the commerce domain, investing in startups that solve challenges across the supply chain from production through consumption and that drive DX (digital transformation) and SX (sustainability transformation) of retail and distribution. The firm invests primarily at seed and early stages but across all stages, and also runs a community connecting startups with established companies to foster open innovation.

Invests inAI & Machine Learning Consumer E-commerce Logistics & Supply Chain Retail TechSector AgnosticAsia-Pacific Japan Tokyo

Source: firm website, verified Sep 20, 2026.

Stage

Pre-Seed–Late Stage

Check

$65K – $650K

Tokyo, JP

Instruments

Equity

Founded

2022

Last 12 months

1 investment

Tracked investments

Team · 5 people

from the firm's website

Keita Matsuyama· Representative / Co-founder· Tokyo, Tokyo, Japanin 𝕏

Keita Matsuyama is the Managing Partner of New Commerce Ventures, a VC fund focused on the commerce and retail sector that he founded in 2022. He began his career at Yahoo Japan Corporation in advertising sales, later working at GYAO where he served as head of the Network Promotion Office and general manager of the Advertising Development Department, before starting a company aimed at addressing regional issues. From 2018 he was involved with YJ Capital (now Z Venture Capital), serving as co-representative of the accelerator program Code Republic and supporting seed-stage startups.

Kohei Okubo· Representative / Co-founder· Tokyo, Japanin

Co-founder of New Commerce Ventures. A graduate of Tokyo Institute of Technology's technology management program, he joined Yahoo Japan working on Yahoo! Shopping consulting sales, EC service launches, ad planning, and CSO office research. He joined YJ Capital (now Z Venture Capital) in 2017 focusing on commerce-sector startup support before co-founding New Commerce Ventures in 2022.

大久保洗平

A Tokyo Institute of Technology graduate (technology management) who joined Yahoo Japan, working on Yahoo! Shopping consulting sales, EC service launches, ad planning, and strategy office research. He joined YJ Capital (now Z Venture Capital) in 2017 focusing on commerce startups, and co-founded New Commerce Ventures in 2022.

大久保洸平

Co-founder of New Commerce Ventures. A graduate of Tokyo Institute of Technology's technology management program, he joined Yahoo Japan and worked on consulting sales, EC service launch, and ad planning at Yahoo Shopping, plus research in the CSO office. He joined YJ Capital (now Z Venture Capital) in 2017 focusing on commerce startups, and co-founded New Commerce Ventures in 2022.

松山馨太

Co-founder of New Commerce Ventures. After joining Yahoo Japan in ad sales, he moved to GYAO where he led network promotion and ad development, then founded a company focused on solving regional issues. In 2018 he joined YJ Capital (now Z Venture Capital) as co-representative of the Code Republic accelerator, supporting seed-stage startups, before establishing New Commerce Ventures in 2022.

What they invest in

from 17 of 22 portfolio companies

SaaS ×9Consumer ×7E-commerce ×7AI & Machine Learning ×5Retail Tech ×5Logistics & Supply Chain ×3Marketing Tech ×3Marketplaces ×3

HQs:Japan×12United States×2

Who they back

founder profiles across 8 portfolio companies

63%

solo founders

5 of 8 mapped founding teams

Founding team size:solo founder×53 founders×3

Investments · 22 tracked

founders shown can be your intro path

By year:2025 · 1 2020 · 12 dated

Komhamkomham.jp✓ verified

Komham develops microbial technology to decompose organic waste and sells biomass recycling systems based on that research.

BiotechCircular EconomyCleantechClimate TechTsukuba, JP

Suno Nishiyama(Representative Director)

Co-investorsDG Incubation Open Network Lab

㈱Shippioshippio.io in 𝕏Oct 2025

Shippio operates as a digital freight forwarder in Japan, offering cloud software and international logistics (forwarding) operations to shippers and logistics providers.

AI & Machine LearningFintechLogistics & Supply ChainSaaSTokyo, JP

Takanori Sato(Founder)inTakashi TsuchiyainTsuyoshi Niwa in

Co-investors500 Global Coral Capital DBJ Capital Delight Ventures Dnx Ventures Energy & Environment Investment +8 more

Andplantsandplants.jp 𝕏

AND PLANTS operates e-commerce platforms for ornamental plants and flowers in Japan, focusing on design-forward interior greenery and floral gifts for consumers and businesses.

ConsumerDirect to ConsumerE-commerceWellness & FitnessNot stated, JP

Beaconsbeacons.ai in 𝕏

Beacons provides software tools including website hosting, email marketing, and online store capabilities for content creators to manage their businesses in one place.

ConsumerSaaSSocialSan Francisco, US

Neal Jean(Co-founder, CEO)in David Zeng(Founder)in Jesse Zhang(Founder)in

Co-investors2am VC Amino Capital Andreessen Horowitz Behind Genius Ventures Justin “3LAU” Blau Mantis Capital +6 more

Canlycan-ly.com

Software platform for retail store operations management.

Co-investorsCarbide Ventures FIRSTLIGHT Capital JIC Venture Growth Investments Oriental Land Innovations JAFCO Group

Comveycomvey.jp 𝕏

Comvey is a logistics company reimagining e-commerce delivery systems to address packaging waste, delivery workforce shortages, and operational costs.

Circular EconomyE-commerceLogistics & Supply ChainRetail TechTokyo, JP

Board梶田伸吾

Eepurleepurl.com in 𝕏

Mailchimp is an email and SMS marketing platform that helps businesses of all sizes automate customer communications and drive revenue through AI-powered analytics and campaign tools.

E-commerceMarketing TechSaaS

Co-investors24 Haymarket Decisive Point Fifth Wall Fitz Gate Ventures Forma Prime Hello Tomorrow +9 more

Locallocallocallocal.jp 𝕏

Local Local acquires and operates regional small businesses in Japan through third-party business succession, taking over aging or successor-less companies, and runs ventures such as a sake retail hall, a shochu bottling brand, a CBD lemon liqueur, and an entrepreneur-training business plan contest.

ConsumerFoodTechImpact & Social GoodMiyazaki, JP

Kotaro Ishibashi(代表取締役CEO)Yuta Emoto(代表取締役COO)

Pie Systems IVSpievat.com inJul 2020

Pie builds platforms that support VAT refunds for merchants and tourists, with coverage across Europe and Asia.

FintechRetail TechTravel & HospitalitySan Francisco, US

Sunny Long(Executive Officer, Director)inDominic Sheehy(Director)Michael Walsh(Director)Brian Yeh(Director)

Co-investorsDigital Garage Open Network Lab Context Ventures Dreamcraft

Qlay Technologiesqlay.ai

Aderra is a consumer research platform that enables brands to plan, conduct, and analyze qualitative research using AI moderation.

AI & Machine LearningConsumerMarketing TechSaaS

Tokumasa Yamashita(Founder)in

Co-investorsANOBAKA X-HUB TOKYO Global Startup Accelerator Nissay Capital

Recerqarecerqa.com

Ricerca redefines business systems as AI-native software, making enterprise operations more intuitive and automating routine work.

AI & Machine LearningEnterprise SoftwareLogistics & Supply ChainSaaSTokyo, JP

Umeda(Founder & CEO)

Co-investorsAngel Bridge Co.,Ltd.Genesia Ventures

Shinsekai Technologies.Coshinsekai-technologies.co.jp 𝕏

SHINSEKAI Technologies designs relationship infrastructure between brands and consumers, communities and individuals through a platform combining AI agents with community management expertise.

AI & Machine LearningMarketing TechSaaSSocialTokyo, JP

Tepsteps.io

TēPs develops and operates a web system for e-commerce businesses.

E-commerceRetail TechSaaS茅ヶ崎市, JP

谷上周史(代表取締役)

xxxxnesexxxxnese.com

A company building infrastructure for Japanese brands to expand globally by automating cross-border trade barriers using AI and connecting inbound visitors to continued purchases after they return home.

AI & Machine LearningB2B MarketplacesE-commerceRetail TechSaaS千葉市, JP

厳盛日(CEO and Co-founder)樋口智丈(Co-founder)王楠楠(CFO and Co-founder)

Co-investorsNOW Japan Japan Finance NCB Venture Capital

Yolo Officialyolo-official.com

YOLO is an online fashion retailer selling men's and unisex casual apparel such as T-shirts, polo shirts, knitwear, shirts, pants, and outerwear.

ConsumerDirect to ConsumerE-commerce

アワバリュー (Ourvalue)ourvalue.jp 𝕏

Our value operates PREMIER VALUE, a technology platform for the high-value movable goods market such as luxury watches and brand bags, including a bulk-appraisal referral service and a consumer-to-consumer trading app.

E-commerceMarketplacesRetail TechSaaSTokyo, JP

Tomoo Aratsu(CEO / 代表取締役)

Co-investorsi-nest capital NOW Japan

カウシェkauche.com

Kauche Farm is a gamified mobile app feature integrated into the Kauche app where users nurture virtual crops through daily watering and quests to earn free product coupons.

ConsumerGamingMarketplacesSocialTokyo, JP

Kempei Monna(Founder)in

Co-investorsDelight Ventures Dentsu Ventures Global Brain Mobile Internet Capital, Inc.Prime Partners Sony Ventures Corporation

株式会社ブリッジスマイルtonashitsu.com

"となりの執事さん" is a Japan-wide on-site installation service where the company's professionals visit customers to set up products such as mirror-type dashcams, outdoor security cameras, air conditioners, and smart door locks.

ConsumerMarketplaces

Co-investorsmint VC

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

HelloprotegerMiracle ConnectSync8デリズマート

Portfolio news

latest coverage across their companies

Additional Investment in the Series A Round of Recerqa, Developer of Agentic ERP RECERQA to Optimize Order Management Operations | Genesia Ventures, Inc.

Recerqa · genesiaventures.com · Apr 8, 2026

Subscribe to Our Newsletter | Internet Society Foundation

Eepurl · isocfoundation.org · Feb 20, 2026

Canly Inc. announced that it expects to receive funding from JAFCO Group Co., Ltd., Carbide Ventures Management, LLC, JIC Venture Growth Investments Co., Ltd. | MarketScreener

Canly · marketscreener.com · Nov 3, 2025

Shippio Secures $21M Series C to Drive Digital Logistics Evolution

㈱Shippio · leadsontrees.com · Oct 31, 2025

xxxxnese, a Cross-Border E-Commerce Company, Secures Additional ¥150 Million from All About and NCB Venture Capital

xxxxnese · thebridge.jp · Sep 26, 2025

Qlay Technologies, Inc. announced that it has received $1.4 million in funding from a group of investors | MarketScreener

Qlay Technologies · marketscreener.com · Aug 5, 2025

Frequently asked questions

How many investments has New Commerce Ventures made?: New Commerce Ventures has 22 tracked investments, including 1 dated in the last 24 months.
What stage does New Commerce Ventures invest at?: New Commerce Ventures invests at the Pre-Seed, Seed, Series A, Series B, Series C, Growth, Late Stage stages.
What is New Commerce Ventures's typical check size?: New Commerce Ventures typically writes checks of $65K – $650K.
What sectors does New Commerce Ventures focus on?: New Commerce Ventures focuses on AI & Machine Learning, Consumer, E-commerce, Logistics & Supply Chain, Retail Tech, Sector Agnostic.
Where is New Commerce Ventures located?: New Commerce Ventures is headquartered in Tokyo, JP.
Who does New Commerce Ventures co-invest with?: New Commerce Ventures most often shares deals with Delight Ventures, NOW Japan, Open Network Lab, among 52 tracked co-investors.

Images

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