yutori
Tokyo, JP · Public · 1 known investors
Yutori is a Tokyo-based "street company" that creates new-generation consumer brands by combining digital expertise with individual stories, spanning multiple genres. The company aims to expand across Asia.
Also known as yutori inc. · 株式会社yutori
Investors · 1
Company profile
researched Aug 2026yutori inc. (株式会社yutori) is a Tokyo-based company that describes itself as a "street company," creating new-generation brands across multiple genres by combining digital know-how with the personal stories of individuals, with the stated aim of expanding across Asia. The company frames its goal as becoming a culture rather than simply building a popular brand, and positions itself around a community of shared interests under the slogan "TURN STRANGER TO STRONGER" [0][1][4].
The business is centered on direct-to-consumer apparel and consumer brands that grow out of social-media communities. After starting with the secondhand-clothing community media property 古着女子 (Furugi Joshi), described as one of Japan's largest vintage-clothing communities, the company launched multiple D2C apparel brands including 9090, centimeter, My Sugar Babe and PAMM. Group operations reported 30 brands and more than 2.6 million combined social-media followers as of the end of April 2024 [4]. The company also operates physical retail for the street brand 9090, with roles such as store area manager, and has a cosmetics brand (minum) with its own creative director [4].
yutori is headquartered at Shimokitazawa Big Ben 4th floor, 2-5-2 Kitazawa, Setagaya-ku, Tokyo, and maintains separate CEO, PR, IR and general contact channels, together with leasing and recruiting inquiries [2][4].
Founding story
The company was founded in 2018 by Takanori Kataishi (片石貴展), listed as CEO and co-founder. Kataishi graduated from Meiji University's School of Commerce as a special scholarship student and joined Akatsuki Inc. as a new graduate; after two years there he launched the 古着女子 (Furugi Joshi) vintage-clothing community and founded yutori. Company records give the founding date as June 2018 in one description and April 2018 in the structured profile field [4].
Business model
yutori creates and operates a portfolio of consumer brands — primarily D2C apparel, plus adjacent categories such as cosmetics — that are launched and marketed through social media communities and media properties, and sold both online and through physical stores (for example the 9090 brand's retail locations) [0][1][4].
Revenue comes from sales of the group's own consumer brands, mainly D2C apparel, distributed online and through retail stores; reported group revenue reached roughly 4.3 billion yen about six years after a first-year figure of 10 million yen [4]."ntml:parameter>
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▸Full profile — history
History
yutori was founded in 2018 and first built 古着女子, described as one of Japan's largest secondhand-clothing communities, before expanding into multiple D2C apparel brands such as 9090, centimeter, My Sugar Babe and PAMM. In July 2020 the company announced that it had joined the ZOZO group. On 27 December 2023 it listed on the Tokyo Stock Exchange Growth Market. Revenue grew from 10 million yen in its first year to approximately 4.3 billion yen in about six years, and by end-April 2024 the group operated 30 brands with over 2.6 million total social followers [4].
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
▸Research sources · 8
primary sources listed
- yutoriyutori.tokyo · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does yutori do?
- Tokyo-based "street company" building new-generation D2C apparel and consumer brands from digital communities.
- Who are yutori's investors?
- yutori's investors include NOW Japan.
- Where is yutori headquartered?
- yutori is headquartered in Tokyo, JP.