VMG Partners — Full Portfolio

Daily Harvest manufactures and delivers frozen prepared meals made from organic fruits and vegetables, including smoothies, oat bowls, and elixirs.

ConsumerDirect to ConsumerFoodTechNew York, US

RDRachel Drori(Founder)inRicky Silver(Founder)

Board seatCSCarle Stenmark· per SEC Form D

Co-investorsABAble PartnersBABAM VenturesCOCollaborative FundCOConnect VenturesDRDream Variation VenturesH H Venture Partners+8 more

Richmond, US

SEShane Emmett(Executive Officer, Director)inDaniel Gluck(Director)Brad Barnhorn(Director)Austin Harris(Executive Officer)Kara Roell(Director)

Board seatCSCarle Stenmark· per SEC Form D

Co-investorsNENew Ground VenturesNRNRV

Afresh builds AI-based demand forecasting, inventory management, and ordering software for grocery retailers, focused on fresh and perishable categories.

AI & Machine LearningCircular EconomyClimate TechEnterprise SoftwareFoodTechImpact & Social GoodRetail TechSaaS

MSMatt Schwartz(Founder)inNFNathan Fenner(Founder)in

Co-investorsBEBetter Food VenturesBLBlack Jays VenturesBRBright Pixel CapitalCACaesar VenturesDEDesigner FundDODoon Capital+17 more

Ancient Nutrition sells superfood supplements and wellness products directly to consumers through its website, offering a subscription program with recurring deliveries and a rewards/cashback scheme.

ConsumerDirect to ConsumerWellness & FitnessNashville, US

Colt MortoninKathryn (Katie) LandriganinGreg Shearsonin

Co-investorsM1M13

Attentive provides a mobile-first customer engagement platform that enables brands to orchestrate email, SMS, RCS, push, and AI-powered campaigns.

AI & Machine LearningDirect to ConsumerMarketing TechHoboken, US

Andrew Jones(Founder)inBCBrian Culbertson Long(Executive Officer, Director)Amit Jhawar(Chief Executive Officer)Brian Long(Founder)

BoardSFScott Friend(Director)in

Co-investorsALAliya Capital PartnersBABain Capital VenturesBRBreakpoint CapitalCOCollective LiquidityDIDisney AcceleratorEQEQUIAM+20 more

Babyganics makes baby and family care products formulated without parabens, phthalates, or artificial fragrances, including sun and bug-protection items for children.

ConsumerDirect to ConsumerWellness & Fitness

Brami produces authentic Italian durum wheat pasta made with mountain spring water using artisan production methods.

ConsumerDirect to ConsumerFoodTechNew York, US

Aaron Gatti(Executive Officer, Director)in

BoardDillon Dandurand(Director)William Hicks(Director)Adam Slutsky(Director)GBGraham Brown(Director)in

Co-investorsLELerer Hippeau

Briogeo is a haircare brand that makes products formulated with naturally derived ingredients and its "6-free" clean science standard, excluding sulfates, silicones, phthalates, parabens, DEA, and artificial dyes.

ConsumerDirect to ConsumerWellness & Fitness

Claim is a consumer app that gives users weekly cash-back "Drops" from local restaurants and brands, paying them back via Venmo automatically after they check out with a linked credit card.

AdTechConsumerFintech

DPDrew Peters(Founder)inSOSam Obletz(Founder)inTap Stephenson(Founder)in

Co-investors6T6th Man VenturesBOBoxGroupREReflexive CapitalSESequoia CapitalA*A*BEBedrock+1 more

Danessa Myricks Beauty is a cosmetics brand that develops multifunctional makeup products designed to work across a wide range of skin tones, ages, and styles.

ConsumerDirect to ConsumerE-commerce

Danessa Myricks

Drunk Elephant is a skincare brand that develops formulas with active ingredients, offering products across skincare, haircare, and bodycare sold directly to consumers, including via subscription.

ConsumerDirect to ConsumerE-commerce

Experience Philippines connects international travel brands with vetted local suppliers including guides, transport providers, and accommodations in the Philippines.

B2B MarketplacesMarketplacesTravel & HospitalityManila, PH

Co-investorsIDIdeaspace VenturesGVGV (Google Ventures)INIndex VenturesJMJMI EquityTITiger Global Management

Fermat provides an agentic commerce platform that helps brands analyze shopper behavior, test changes, and optimize purchasing paths in real-time.

AI & Machine LearningE-commerceRetail TechSaaSSan Francisco, US

RJRishabh Jain(Founder)inSKShreyas Kumar(Founder)inRabah Rahil(Founder)

BoardIndranil Guha(Director)SMSaam Motamedi(Board / Investor representative (Greylock General Partner))inSFScott Friend(Board Member (Partner, Bain Capital Ventures; led Series A))in

Co-investorsBABain Capital VenturesCOCourtside VenturesDYDynamism CapitalGRGreylock PartnersMOMontage VenturesOLOlima Ventures+19 more

Ghetto Gastro is a food and culture brand that produces food-focused video content and editorial features, including recipes and stories under its "Ghetto Gastro Television" banner.

ConsumerMedia & Entertainment

Honey is a shopping and rewards platform that helps consumers earn cash back through merchant offers and deals, with the ability to redeem points via PayPal and access deal-seeking features on mobile browsers.

ConsumerE-commerceRetail TechSaaSLos Angeles, US

George Ruan(Founder)Ryan Hudson(Founder)

Co-investorsAMAmity VenturesBABAM VenturesLULudlow VenturesPLPlug and Play VenturesPRPruVen Capital PartnersSGSGH Capital+4 more

Humm Kombucha produces canned kombucha beverages, including a limited-edition Original Lemon Lime flavor made with organic citrus juices, 0g added sugar, 35 calories, and added Vitamin B12.

ConsumerDirect to ConsumerFoodTechWellness & FitnessBend, US

MLMichelle Lynn Mitchell(Director, Promoter)Jamie Beth Danek(Executive Officer, Director, Promoter)Brian Jay Grossman(Executive Officer, Promoter)ETEric Thomas Plantenberg(Executive Officer)

Co-investorsGRGroundForce Capital

JUSTIN'S® makes nut butters and organic snacks, including almond butters, peanut butters, and dark chocolate peanut butter cups, using high-quality and mindfully-sourced ingredients.

ConsumerDirect to ConsumerFoodTech

K18 develops biotechnology-based hair care products designed to repair and strengthen hair for consumers.

BiotechConsumerWellness & FitnessBuenos Aires, AR

Britta Cox(Founder)in

Co-investorsFAFab Co-Creation Studio VenturesTRTrue Beauty Ventures

Kernel Seasons makes popcorn seasonings in flavors such as White Cheddar, sold to consumers for use on popcorn at home and at movie theaters.

ConsumerFoodTech

Co-investorsFAFalfurrias

Lyric builds a supply chain decision platform with composable, ready-to-use apps, native data integrations, and configurable workflows powered by supply chain algorithms and science.

AI & Machine LearningEnterprise SoftwareLogistics & Supply Chain

GRGanesh Ramakrishna(Founder)in

Co-investorsAIAidenlair CapitalATAtlantic Vantage PointFOFoster VenturesNENewBuild.VCPEPermanent Capital VenturesPRPrimary Venture Partners+3 more

MANTRA is a modular, compliance-oriented Layer 1 blockchain built for DeFi and real-world asset (RWA) tokenization.

Co-investorsLVLvna CapitalSHShorooq PartnersWWWWVentures1414WALAlumni VenturesBABaleon Capital+8 more

Mantra provides cybersecurity awareness and phishing training designed to turn employees into an active line of defense against attacks that exploit human error.

AI & Machine LearningCybersecurityEnterprise SoftwareSaaS

Gaspard Droz(Founder)in

Co-investorsAXAxeleo CapitalMPMPowerONOneRagtimeUTUTokyo Innovation Platform Co. Ltd.1414WALAlumni Ventures+4 more

Milk Moovement provides real-time software for managing dairy supply chain operations, enabling stakeholders across the dairy industry to access shared data and make coordinated decisions.

AgTechEnterprise SoftwareFoodTechLogistics & Supply ChainSaaSHalifax, CA

JKJon King(Co-Founder & CEO)inRFRob Forsythe(Co-Founder & CRO)in

Co-investorsBEBetter Food VenturesBRBread And Butter Ventures, LlcMAMatchstick VenturesSOSOSVTETechstarsDYDynamo Ventures

Nowsta is an AI-powered workforce management platform that enables organizations to source, schedule, manage, and pay hourly and contingent workers from a unified interface with advanced scheduling, payroll integration, and compliance features.

Enterprise SoftwareHR TechSaaSBrooklyn, US

NLNicholas Lillios(Executive Officer, Director)in

BoardLFLou Forster(Director)inMoo Kim(Director)

Co-investorsALAlpine MeridianBABAM VenturesCLClocktower VenturesCOCompoundGRGreatPoint VenturesRARally Ventures Management, Llc+5 more

Nuvemshop is an e-commerce platform that lets brands build and customize online stores with a modular AI-integrated editor and prebuilt layouts.

E-commerceRetail TechSaaSBuenos Aires, BR

SSSantiago Sosa(Co-founder & CEO)inAlejandro Vázquez(Co-founder & President)inMartín Palombo(Co-founder & Chief Product Officer)inAlejandro Alfonso(Founder)José Abuchaem(Founder)Santiago Sosa (CEO)(Founder)

Co-investorsACAccelALAlkeon InnovationFIFirstMark CapitalFJFJ LabsHAHarmony PartnersIGIGNIA+8 more

Popchips manufactures popped potato chips that are lower in fat than traditional fried chips, targeting health-conscious snack consumers.

ConsumerDirect to ConsumerFoodTechWellness & Fitness

Co-investorsVIVista Venture Partners

Popchips makes popped (not fried) snack chips positioned as a better-for-you option, emphasizing flavour and crunch.

ConsumerDirect to Consumer

Austin, US

John Ferrari(Executive Officer, Director)BGBrian Goldberg(Executive Officer, Director)in

Co-investorsGEGeneral MillsSASatori Capital

Rinsed is a CRM and business management platform for car wash operators that integrates with POS systems to manage memberships, customer retention, and sales operations.

AI & Machine LearningE-commerceEnterprise SoftwareRetail TechSaaSNew York City, US

AEAustin Esecson(Founder)inNHNic Hippenmeyer(Founder)inSLSam Logan(COO)inGabe Solomon(Data \u0026 Analytics Engineer)Kristin Farahdel(Technical Implementation Manager)Madison Dalton(People Operations Manager)

Co-investorsY Y CombinatorBEBedrockBEBedrock CapitalFOFounders FundMIMischiefPEPerret Capital LLC

Rowan operates ear-piercing studios where the piercings are performed by licensed nurses following a clinical safety standard, and it sells hypoallergenic, nickel-free jewelry.

ConsumerHealthtechRetail TechNew York, US

LSLouisa Schneider(Executive Officer, Director)inAllie Egan(Director)Alisa Williams(Director)

Co-investorsBEBeechwood CapitalGRGreat Oaks Venture CapitalMEMercury Fund

Shogun offers an ecommerce experience platform with tools for building and optimizing online stores to improve conversions and revenue.

Developer ToolsE-commerceEnterprise SoftwareMarketing TechRetail TechSaaSSan Francisco, US

FTFinbarr Taylor(CEO)inNRNick Raushenbush(Founder)inDamien Kan(Founder)Alexandre Bini(CTO)Rachael Harnish(Director of Operations)Cady Smola(Recruiter)

Co-investorsACAccelFUFundersClubINInitialized CapitalINInsight PartnersPIPioneerY Y Combinator+5 more

Snack Factory makes pretzel-based snack foods, including flat pretzel crisps, bites, and a newer puffed product line.

ConsumerFoodTech

Premium sparkling water and beverages made with real squeezed fruit and zero added sugar.

DBDave Burwickin

Co-investorsALAlmanac InsightsGRGryphonKAKarpReillyNENew Ground VenturesRIRiverPark VenturesALAlmanac

Stars & Honey makes snack bars that are gluten-free, dairy-free, and free of whey protein, offered in flavors such as Cacao Salt Caramel Peanut.

ConsumerDirect to ConsumerFoodTech

Stone Brewing is a craft beer company that produces a range of year-round and specialty beers, including IPAs and lagers distributed nationwide in the US.

ConsumerFoodTech

Sunscreen is a company focused on cryptography, with a team specializing in cryptographic systems, high performance computing, signal processing, and computer security.

Crypto & Web3CybersecurityDeep Tech

Ravital

Co-investorsCOCoinbase VenturesGAGaingelsLALattice Capital

The Honey Pot makes plant-derived feminine care products, including pads and washes, marketed as dermatologist-tested and formulated with herbs.

Direct to ConsumerFemTechWellness & Fitness

BDBea Dixon(CEO & Co-founder)

Co-investorsNENew Voices

Tiendanube is an e-commerce platform that lets brands and merchants build and customize online stores with an AI-integrated modular editor, and manage payments (Pago Nube), shipping (Envío Nube), WhatsApp sales (Chat Nube) and marketing automation (Marketing Nube).

E-commerceRetail TechSaaS

SSSantiago Sosa(Founder)in

Co-investorsIGIGNIAACAccelINInsight PartnersQUQualcomm VenturesTITiger Global Management

Brand tracking platform used by 1,000+ consumer brands across 25 markets to measure the impact of brand-building; acquired Hall to add AI visibility.

Co-investorsARArc AngelsBLBlackbird VenturesDEDesigner FundFOFootworkICIcehouse VenturesALAltos Ventures+1 more

Zitcha builds a retail media platform for retailers operating retail media networks (RMNs), connecting onsite, offsite, and in-store advertising channels into one system for planning, activation, billing, and reporting.

AdTechAI & Machine LearningMarketing TechRetail Tech

TTTroy Townsend(Co-Founder & Group CEO)inJBJack Byrne(Co-Founder & CEO APAC)in

Co-investorsOIOIF VenturesOUOur Innovation Fund