Rowan was founded by Louisa Schneider in 2017.

Who are Rowan's investors?

Rowan's investors include Beechwood Capital, Great Oaks Venture Capital, Mercury Fund.

How much funding has Rowan raised?

Rowan has disclosed $26.6M raised across 3 rounds.

Where is Rowan headquartered?

Rowan is headquartered in New York, US.

Rowan

New York, US · Founded 2017 · Delaware corporation · 3 known investors

Find your way into Rowan

1,129 people in our graph share verified history with the Rowan team — schools, employers, funds. One of them is your warm intro.

Mike Salguerounlockedknows Louisa Schneider · together at The Hotchkiss School (overlapped)

×11knows the team · via Morgan Stanley

Rowan operates ear-piercing studios where the piercings are performed by licensed nurses following a clinical safety standard, and it sells hypoallergenic, nickel-free jewelry. It serves consumers including children, babies, and adults seeking a medically supervised piercing experience.

Consumer Healthtech Retail Tech

Founders & leadership

Rowan was founded in 2017 by Louisa Schneider.

Louisa Schneider FounderLouisa Schneider holds an MBA in Finance and Entrepreneurship from Columbia Business School and has prior experience in venture capital, asset management, and financial services. She is an executive officer and director at Rowan, which operates licensed nurse-performed piercing services and sells hypoallergenic earrings.

Allie EganNamed on SEC filing

Alisa WilliamsNamed on SEC filing

Investors · 3

Beechwood Capitallisted by Beechwood CapitalBoston

Great Oaks Venture Capitallisted by Great Oaks Venture CapitalNew York · $50K – $500K

How we know: Great Oaks Venture Capital's portfolio page · the VCSheet dataset · Not right? Tell us

Mercury FundreportedHouston · $250K – $4M

How we know: a partner's Signal profile · Not right? Tell us

Funding

SEC filings, press & company announcements

$26.6M disclosed across 3 rounds · 2021–2026

$3.3MSeedApr 2026 · 2 sources
Source ↗
$3.3MSeedMar 2026
Source ↗

▶$20MraisedOct 2021 · 9 investors · Retailing

Rule 506(b)

Officers, directors & promoters on the filing

Allie EganDirector
Louisa SchneiderExecutive Officer, Director
Alisa WilliamsDirector

Offering amount: $20M
Amount sold: $20M
First sale: Oct 2021
Incorporated: Corporation, Delaware, 2017
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 3

StudsStuds designs and sells fashion earrings including flatbacks, huggies, clickers, and curated Earscape sets in materials like 14K gold, titanium, and CZ stones for personal ear piercing wear.

mejuri storyMejuri is a jewelry brand that designs and sells fine jewelry directly to consumers, with a philanthropic program (the Empowerment Fund, purpose-driven products, and corporate giving) supporting women and underrepresented communities. It operates stores and partnerships across the US, Canada, and the UK.

Ana LuisaAna Luisa designs and sells luxury-quality everyday jewelry made from recycled materials and produced through eco-conscious practices. The company serves over 2.5 million customers globally seeking sustainable, affordable jewelry alternatives.

Companies working in the same space as Rowan.

Frequently asked questions

What does Rowan do?: Rowan operates ear-piercing studios where the piercings are performed by licensed nurses following a clinical safety standard, and it sells hypoallergenic, nickel-free jewelry. It serves consumers including children, babies, and adults seeking a medically supervised piercing experience.
Who founded Rowan?: Rowan was founded by Louisa Schneider in 2017.
Who are Rowan's investors?: Rowan's investors include Beechwood Capital, Great Oaks Venture Capital, Mercury Fund.
How much funding has Rowan raised?: Rowan has disclosed $26.6M raised across 3 rounds.
Where is Rowan headquartered?: Rowan is headquartered in New York, US.