Knix was founded by Joanna Griffiths.

Who are Knix's investors?

Knix's investors include Acton Capital, Alumni Ventures, Lead Edge Capital, SWAT Equity Partners.

How much funding has Knix raised?

Knix has disclosed $5.7M raised across 1 round.

Knix

4 known investors

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Knix is an intimates brand that sells leakproof underwear, bras, and period and sleep products for women and teens (via its KnixTeen line). Products are sold directly to consumers through its online store.

Direct to Consumer E-commerce FemTech

Founders & leadership

Joanna Griffiths Founder & President2022–2026Joanna Griffiths founded Knix, a direct-to-consumer intimates brand, in 2013 and holds an MBA with Distinction from INSEAD. She holds multiple patents in leakproof underwear technology and sold an 80% stake in the company to Swedish hygiene company Essity in 2022.

Investors · 4

Acton Capitallisted by Acton CapitalMunich · $5.4M – $10.8M

How we know: Acton Capital's portfolio page · a partner's Signal profile · theglobeandmail.com · funding news · Not right? Tell us

Alumni Ventureslisted by Alumni VenturesManchester · $100K – $10M

How we know: av.vc · Not right? Tell us

Lead Edge Capitallisted by Lead Edge CapitalNew York · $50M – $400M

SWAT Equity Partnerslisted by SWAT Equity PartnersNew York

Funding

SEC filings, press & company announcements

$5.7M disclosed across 1 round · 2019

$5.7MraisedNov 2019 · 2 sources
Acton Capital (lead)
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Frequently asked questions

What does Knix do?: Knix is an intimates brand that sells leakproof underwear, bras, and period and sleep products for women and teens (via its KnixTeen line). Products are sold directly to consumers through its online store.
Who founded Knix?: Knix was founded by Joanna Griffiths.
Who are Knix's investors?: Knix's investors include Acton Capital, Alumni Ventures, Lead Edge Capital, SWAT Equity Partners.
How much funding has Knix raised?: Knix has disclosed $5.7M raised across 1 round.