Fundraising Fox

Optoro

Lanham, US · Founded 2010 · Delaware corporation · 73 employees on LinkedIn · 4 known investors

Optoro provides software and services for managing retail returns, including a customer-facing returns portal, data-driven processing technology, and secondary sales channels designed to reduce landfill waste and support circular economy practices.

Circular EconomyE-commerceLogistics & Supply ChainRetail Tech

Founders & leadership

Optoro was founded in 2010 by Tobin Moore and Adam Vitarello.

TMTobin Moore
Tobin MooreCo-founder
AVAdam Vitarello
Adam VitarelloCo-founder
CB
Caton BurwellNamed on SEC filing
RL
Robert LatchfordNamed on SEC filing

Board

TNTony Nader
Tony NaderBoard directorPartner at SWaN & Legend Venture Partners
TL
Theodore LeonsisBoard director
DL
Daniel LevineBoard director
JM
James MacIntyreBoard director
LDLawson DeVries
Lawson DeVriesinBoard directorManaging General Partner at Grotech Ventures
DO
Daniel OrosBoard director

Investors · 4

Presidio VenturesSilicon Valley · $500K – $5M
SJF VenturesDurham · $1M – $10M
SWaN & Legend Venture PartnersLeesburg
Grotech VenturesreportedOwings Mills · $500K – $5Mvia Lawson DeVries · board

Reported raises · per SEC filings

Form D private placements

$109.4M disclosed across 5 of 6 rounds · 2010–2021

▶$25MraisedDec 2021 · 14 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Tony NaderDirector
  • James MacIntyreDirector
  • Daniel LevineDirector
  • Theodore LeonsisDirector
  • Adam VitarelloExecutive Officer, Director
  • Tobin MooreExecutive Officer, Director
  • Fumbi ChimaDirector
  • Daniel OrosDirector
  • Zoe SharpExecutive Officer
  • Julia TaxinDirector
  • Robert StevensonDirector
Offering amount
$50M
Amount sold
$25M
First sale
Dec 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$30MraisedJan 2017 · 7 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Theodore LeonsisDirector
  • Daniel OrosDirector
  • Adam WegnerExecutive Officer
  • Tony NaderDirector
  • Josh SzmajdaExecutive Officer
  • Lawson DeVriesDirector
  • Mike D'AmatoExecutive Officer
  • James MacIntyreDirector
  • Tobin MooreExecutive Officer, Director
  • Daniel LevineDirector
  • Adam VitarelloExecutive Officer, Director
Offering amount
$55.5M
Amount sold
$30M
First sale
Dec 2016
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3.3MofferedJul 2016 · 2 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Tony NaderDirector
  • Theodore LeonsisDirector
  • Tobin MooreExecutive Officer, Director
  • Daniel LevineDirector
  • Adam VitarelloExecutive Officer, Director
  • James MacIntyreDirector
  • Lawson DeVriesDirector
  • Daniel OrosDirector
Offering amount
$3.3M
First sale
Sep 2015
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$50MraisedDec 2014 · 6 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Lawson DeVriesDirector
  • Daniel LevineDirector
  • Theodore LeonsisDirector
  • Tobin MooreExecutive Officer, Director
  • James MacIntyreDirector
  • Adam VitarelloExecutive Officer, Director
  • Robert LatchfordExecutive Officer
  • Tony NaderDirector
  • Daniel OrosDirector
Offering amount
$50M
Amount sold
$50M
Proceeds to insiders
$3.6M
First sale
Nov 2014
Incorporated
Corporation, Delaware, 2010
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$780KraisedJan 2012 · 8 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Caton BurwellDirector
  • Adam VitarelloExecutive Officer, Director
  • Tobin MooreExecutive Officer, Director
Offering amount
$1.4M
Amount sold
$780K
First sale
Dec 2011
Incorporated
Corporation, Delaware, 2010
Federal exemptions
06
Full filing on SEC EDGAR ↗
▶$3.6MraisedJan 2012 · 18 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Adam VitarelloExecutive Officer, Director
  • Tobin MooreExecutive Officer, Director
  • Caton BurwellDirector
Offering amount
$3.6M
Amount sold
$3.6M
Proceeds to insiders
$602.9K
First sale
Nov 2010
Incorporated
Corporation, Delaware, 2010
Federal exemptions
06
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through Optoro went on to found or lead other companies.

Doug BemisChief Technology OfficerFounded SyntractsAkhil GuptaSoftware EngineerFounded Fresco

Competitors · 5

by search overlap
Loop62 shared keywordsLoop provides a unified platform for managing returns, exchanges, tracking, and order workflows for e-commerce brands. The system helps reduce return rates and increase customer retention through connected post-purchase experiences.
Happy Returns42 shared keywordsHappy Returns provides a returns and reverse logistics platform for retailers, offering box-free, label-free drop-offs through a network of 10,000 Return Bar locations along with AI-powered fraud detection, item verification, and consolidated returns to warehouses. It serves ecommerce and retail businesses managing reverse logistics.
ReturnGO38 shared keywordsReturnGO is a returns management platform for eCommerce merchants, providing an end-to-end post-purchase system for returns, exchanges, shipping, tracking, and return coverage. It integrates with eCommerce stacks including 3PL, ERP, helpdesks, and loyalty programs, and emphasizes reducing waste and the environmental impact of returns.
Return Logic34 shared keywordsReturnLogic provides a returns management platform for ecommerce merchants that automates returns workflows, tracks products through the return lifecycle, and offers analytics to optimize return policies. It includes a white-label returns center, exchange incentives, and reporting tools aimed at reducing returns and increasing per-return profit.
Outvio30 shared keywordsOutvio offers an eCommerce operations management platform with a product suite covering post-purchase and fulfillment operations for online retailers. It positions operations as a source of revenue growth, aiming to improve profits and customer satisfaction.

Companies competing with Optoro for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Zebra Technologies Invests in Returns Tech Company Optoro - Optorooptoro.com · Dec 2021Optoro Raises $25M, Led By Zebra Technologies - Optorooptoro.com · Dec 2021Returns software firm Optoro raises $75 million for expansion | Retail Diveretaildive.com · Jul 2018Retail Returns Specialist Optoro Raises $75 Million in New Funding - Optorooptoro.com · Jul 2018Optoro Raises Series B Funding from SWaN & Legend Venture Partners - FinSMEsfinsmes.com · Nov 2013Optoro Closes $7.5M Series A-1 Venture Funding - FinSMEsfinsmes.com · Jan 2013

Frequently asked questions

What does Optoro do?
Optoro provides software and services for managing retail returns, including a customer-facing returns portal, data-driven processing technology, and secondary sales channels designed to reduce landfill waste and support circular economy practices.
Who founded Optoro?
Optoro was founded by Tobin Moore, Adam Vitarello in 2010.
Who are Optoro's investors?
Optoro's investors include Presidio Ventures, SJF Ventures, SWaN & Legend Venture Partners, Grotech Ventures.
How much funding has Optoro raised?
Optoro has disclosed $109.4M raised across 5 of its 6 known rounds.
Where is Optoro headquartered?
Optoro is headquartered in Lanham, US.