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Optoro
Lanham, US · Founded 2010 · Delaware corporation · 73 employees on LinkedIn · 10 known investors
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Optoro provides software and services for managing retail returns, including a customer-facing returns portal, data-driven processing technology, and secondary sales channels designed to reduce landfill waste and support circular economy practices.
Founders & leadership
Optoro was founded in 2010 by Tobin Moore and Adam Vitarello.
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Tobin MooreCo-Founder & Principal2023–2025Tobin Moore is the co-founder and former CEO of Optoro, a software and services platform for managing retail returns and secondary sales.
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Adam VitarelloCo-Founder & President2010–2025Adam Vitarello co-founded Optoro, a returns management software and services platform that processes over 100 million returns annually for major retailers including Gap, Target, Best Buy, and Ralph Lauren. The company was acquired by Blue Yonder.
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Robert LatchfordChief Financial Officer2012–2016Robert Latchford is an experienced CFO and co-founder of a previously exited SaaS company with over 20 years in senior finance roles across startups and high-growth private companies, having led corporate finance, strategy, and operations functions and raised over $500 million in equity and debt financing.
Board
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Theodore LeonsisBoard director
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Daniel LevineBoard director
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James MacIntyreBoard director
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Caton BurwellBoard director
Investors · 10
Presidio Ventureslisted by Presidio VenturesSilicon Valley · $500K – $5M
How we know: Presidio Ventures's portfolio page · Not right? Tell us
Revolutionlisted by RevolutionWashington, D.C. · $100K – $1M
How we know: a partner's Signal profile · Not right? Tell us
SJF Ventureslisted by SJF VenturesDurham · $1M – $10M
How we know: open dataset · 5k.vc investor directory · Not right? Tell us
Generation Investment ManagementreportedLondon
How we know: retaildive.com · open dataset · 5k.vc investor directory · Not right? Tell us
Grotech VenturesreportedOwings Mills · $500K – $5Mvia Lawson DeVries · board
How we know: a partner's Signal profile · board seat on SEC Form D · Not right? Tell us
TENFORE HOLDINGSreportedNew York
How we know: retaildive.com · Not right? Tell us
Also in the syndicate · 2
Revolution GrowthZebra Technologieslead
Funding
SEC filings, press & company announcements$184.4M disclosed across 6 of 7 rounds · 2010–2021
- $75MraisedJul 2018 · 2 sources
Franklin Templeton (lead), Generation Investment Management, Revolution Growth, Tenfore Holdings
Source ↗
▶$25MraisedDec 2021 · 14 investors · OtherRule 506(b)
▶$25MraisedDec 2021 · 14 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Tony NaderDirector
- James MacIntyreDirector
- Daniel LevineDirector
- Theodore LeonsisDirector
- Adam VitarelloExecutive Officer, Director
- Tobin MooreExecutive Officer, Director
- Fumbi ChimaDirector
- Daniel OrosDirector
- Zoe SharpExecutive Officer
- Julia TaxinDirector
- Robert StevensonDirector
- Offering amount
- $50M
- Amount sold
- $25M
- First sale
- Dec 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$30MraisedJan 2017 · 7 investors · OtherRule 506(b)
▶$30MraisedJan 2017 · 7 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Theodore LeonsisDirector
- Daniel OrosDirector
- Adam WegnerExecutive Officer
- Tony NaderDirector
- Josh SzmajdaExecutive Officer
- Lawson DeVriesDirector
- Mike D'AmatoExecutive Officer
- James MacIntyreDirector
- Tobin MooreExecutive Officer, Director
- Daniel LevineDirector
- Adam VitarelloExecutive Officer, Director
- Offering amount
- $55.5M
- Amount sold
- $30M
- First sale
- Dec 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3.3MofferedJul 2016 · 2 investors · OtherRule 506(b)
▶$3.3MofferedJul 2016 · 2 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Tony NaderDirector
- Theodore LeonsisDirector
- Tobin MooreExecutive Officer, Director
- Daniel LevineDirector
- Adam VitarelloExecutive Officer, Director
- James MacIntyreDirector
- Lawson DeVriesDirector
- Daniel OrosDirector
- Offering amount
- $3.3M
- First sale
- Sep 2015
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$50MraisedDec 2014 · 6 investors · OtherRule 506(b)
▶$50MraisedDec 2014 · 6 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Lawson DeVriesDirector
- Daniel LevineDirector
- Theodore LeonsisDirector
- Tobin MooreExecutive Officer, Director
- James MacIntyreDirector
- Adam VitarelloExecutive Officer, Director
- Robert LatchfordExecutive Officer
- Tony NaderDirector
- Daniel OrosDirector
- Offering amount
- $50M
- Amount sold
- $50M
- Proceeds to insiders
- $3.6M
- First sale
- Nov 2014
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
▶$780KraisedJan 2012 · 8 investors · OtherRule 506(b)
▶$780KraisedJan 2012 · 8 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Caton BurwellDirector
- Adam VitarelloExecutive Officer, Director
- Tobin MooreExecutive Officer, Director
- Offering amount
- $1.4M
- Amount sold
- $780K
- First sale
- Dec 2011
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06
▶$3.6MraisedJan 2012 · 18 investors · OtherRule 506(b)
▶$3.6MraisedJan 2012 · 18 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Adam VitarelloExecutive Officer, Director
- Tobin MooreExecutive Officer, Director
- Caton BurwellDirector
- Offering amount
- $3.6M
- Amount sold
- $3.6M
- Proceeds to insiders
- $602.9K
- First sale
- Nov 2010
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
4 people who came through Optoro went on to found or lead other companies.
Related companies · 5
LoopLoop provides a unified platform for managing returns, exchanges, tracking, and order workflows for e-commerce brands. The system helps reduce return rates and increase customer retention through connected post-purchase experiences.
Happy ReturnsHappy Returns provides a returns and reverse logistics platform for retailers, offering box-free, label-free drop-offs through a network of 10,000 Return Bar locations along with AI-powered fraud detection, item verification, and consolidated returns to warehouses. It serves ecommerce and retail businesses managing reverse logistics.
ReturnGOReturnGO provides a post-purchase management platform for eCommerce merchants to handle returns and exchanges while reducing environmental impact. The platform integrates with logistics and refund solution providers to streamline the returns process and measure sustainability metrics for online retailers.
Return LogicReturnLogic provides a returns management platform for ecommerce merchants that automates returns workflows, tracks products through the return lifecycle, and offers analytics to optimize return policies. It includes a white-label returns center, exchange incentives, and reporting tools aimed at reducing returns and increasing per-return profit.
OutvioOutvio provides an all-in-one post-purchase software for eCommerce retailers and B2B sellers, covering order fulfilment, shipping, tracking, customer notifications, returns, exchanges, and analytics. The platform consolidates these functions into a single system to help online stores manage logistics and improve the customer experience after checkout.
Companies working in the same space as Optoro.
In the news
Frequently asked questions
- What does Optoro do?
- Optoro provides software and services for managing retail returns, including a customer-facing returns portal, data-driven processing technology, and secondary sales channels designed to reduce landfill waste and support circular economy practices.
- Who founded Optoro?
- Optoro was founded by Tobin Moore, Adam Vitarello in 2010.
- Who are Optoro's investors?
- Optoro's investors include Presidio Ventures, Revolution, SJF Ventures, SWaN & Legend Venture Partners, Franklin Templeton, Generation Investment Management, Grotech Ventures, TENFORE HOLDINGS.
- How much funding has Optoro raised?
- Optoro has disclosed $184.4M raised across 6 of its 7 known rounds.
- Where is Optoro headquartered?
- Optoro is headquartered in Lanham, US.