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L'ATTITUDE Ventures

Venture capital

Los Angeles · Pre-Seed–Series A · 22 people tracked

Also known as L'ATTITUDE MANAGEMENT, LLC

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Investment thesis

L'ATTITUDE Ventures invests in early-stage, technology-enabled companies led by US-based Latino founders. The firm targets visionary leaders who pair bold ideas with strong execution to build scalable, high-impact businesses addressing large markets and significant societal problems. It backs pre-seed to Series A companies that are incorporated in the US with US-based leadership, creating job growth. Beyond capital, the firm offers connections to industry leaders, partners, talent and customers, visibility and endorsement on its platforms, and strategic coaching from Fortune 200 executives and experienced operators at critical scaling stages.

Source: firm website, verified Aug 11, 2026.

Stage
Pre-Seed–Series A
Check
$1M – $3M
HQ
Los Angeles, California, US
Leads rounds
Follows
Instruments
Equity
Founded
2019
AUM
$100M
VC funds
2
Tracked investments
23

Team · 22 people

from the firm's website & public directories
Solomon D. Trujillo· Co-Founder / Managing Partner
Fabian Ronisky· Principal
Milena Alvarez· Executive Assistant
Milena Álvarez· Executive Assistant
Tiq Chapa· Senior Associate

What they invest in

from 4 of 23 portfolio companies

Consumer ×2AI & Machine Learning ×1Data & Infrastructure ×1Digital Health ×1Direct to Consumer ×1E-commerce ×1EdTech ×1Fintech ×1

HQs:United States×5

Investments · 23 tracked

founders shown can be your intro path
Encantos Media Studios PBCNov 2020SEC filingmedium confidence

Corte Madera, US

Steven Wolfe(Executive Officer, Director)Nuria Wolfe(Executive Officer, Director)

Board seatSol Trujillo· per SEC Form D · $8.8M raise · filed Nov 2020

Ares Materialsaresmaterials.comin

Ares Materials develops optical polymers for display applications using AI and machine learning to enable advanced formulations for films, coatings, and adhesives used in mobile devices, automotive displays, and AR/VR systems.

AI & Machine LearningNew MaterialsDallas, US

Adrian Avendano(Executive Officer, Director)David Arreaga(Executive Officer, Director)

BabySparks Venture Capitalbabysparks.com

BabySparks is a venture focused on early childhood development, supporting the parent-child relationship and children's developmental progress.

ConsumerDigital HealthEdTechWellness & FitnessPembroke Pines, US

Juan Pablo Mejia(Executive Officer, Director)Gustavo A Rodriguez Ardila(Executive Officer, Director)Salomon Sredni(Director)JoseJuan Pablo

Back to the Rootsbacktotheroots.com𝕏

Back to the Roots is an organic gardening brand offering grow kits, heirloom seeds, peat-free soils, plant food, and raised beds for people growing their own food at home.

ConsumerDirect to ConsumerE-commerceOakland, US

Nikhil Arora(Co-founder)Alejandro Velez(Co-founder)

Bedrock
Caplight Technologies

Caplight provides pricing data and analytics for the private company secondary market, including historical pricing trends, trade history, real-time market alerts, and investor insights sourced from primary and secondary transactions.

Data & InfrastructureFintechSaaSSan Francisco, US

Justin Moore(Director)Javier Avalos(Executive Officer, Director)Maria Rabinovich(Executive Officer)

BoardJake Gibson(Director)

Cleverman
Deepblocks
Encantos
Exitedin
Extrasense
Flow
Growrkgrowrk.comin𝕏
Listo
Mavity
Nopalera
Novospace
Omnitron
Openfield
Progeny
Remoov
Subject
Sunthetics

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Portfolio news

latest coverage across their companies

Frequently asked questions

What stage does L'ATTITUDE Ventures invest at?
L'ATTITUDE Ventures invests at the Pre-Seed, Seed, Series A stages.
What is L'ATTITUDE Ventures's typical check size?
L'ATTITUDE Ventures typically writes checks of $1M – $3M.
What sectors does L'ATTITUDE Ventures focus on?
L'ATTITUDE Ventures focuses on AgTech, Consumer, EdTech, Enterprise Software, Fintech, Healthtech, Impact & Social Good, Media & Entertainment, New Materials, SaaS, Sector Agnostic.
Where is L'ATTITUDE Ventures located?
L'ATTITUDE Ventures is headquartered in Los Angeles, US.
Does L'ATTITUDE Ventures lead rounds?
L'ATTITUDE Ventures typically participates in rounds rather than leading them.

Media · Podcasts & interviews

featuring the team

HABLAMOS VC | Pete Amaro, L'ATTITUDE Ventures General Partner

L'ATTITUDE Ventures · Pete Amaro

Investor Series - Kennie Blanco, VC, L'ATTITUDE Ventures - RBL1 Live

Rebel One · Kennie Blanco

Images

L'ATTITUDE Ventures photoL'ATTITUDE Ventures photoL'ATTITUDE Ventures photoL'ATTITUDE Ventures photoL'ATTITUDE Ventures photoL'ATTITUDE Ventures photo

Co-investors · 9

Precursor Ventures

Precursor Ventures is a venture capital firm that invests in founders at the earliest stages, focusing on people over product.

$250K – $4M
GV (Google Ventures)

GV (formerly Google Ventures) is a venture investment firm that backs founders across many industries, aiming to build long-term relationships and support companies across multiple stages and milestones.

$250K – $50M
Base10 Partners

Base10 Partners is a venture capital firm that invests in automation technologies for the real economy, backing companies addressing problems relevant to the broad majority of people. The firm pledges to donate 50% of certain proceeds to support the next generation of technology founders.

$100K – $5M
BAM Ventures

BAM Ventures is an early-stage investment firm made up of experienced entrepreneurs based in Southern California, backing founders building consumer-focused technologies, products, and services that transform commerce.

$100K – $1M
75 & Sunny

75 & Sunny operates as both a venture fund and startup studio where Zillow co-founder Spencer Rascoff directly incubates companies like Queue while leveraging his media presence as a CNBC contributor and podcast host to give portfolio companies exposure that few small funds can match. The LA-based fund concentrates heavily on proptech and "future of living" investments while co-creating companies with unconventional capital structures like SPACs and fractional home-ownership models, drawing on Rascoff's experience navigating public markets.

$100K – $5M
S3 Ventures

S3 Ventures is a venture capital firm founded in 2005 that invests in technology companies and medical device/health software startups, backed by a single philanthropic limited partner.

$500K – $15M
SUPPLY CHANGE CAPITAL

Supply Change Capital is an early-stage venture firm that invests in technology across the food supply chain, spanning logistics, automation, predictive tools, and ingredient intelligence.

$200K – $1M
Black Jays Ventures

Black Jays Ventures is an early-stage investor backing founders building products and services that address the modern needs of families across health, care, personal finance, and education.

$50K – $250K

Firms observed investing alongside L'ATTITUDE Ventures, from public investor directories. Shared companies are the overlap with L'ATTITUDE Ventures's recorded portfolio.

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