Fundraising Fox

L'ATTITUDE Ventures

Venture capital

Los Angeles · Pre-Seed–Series A · 19 people tracked

Also known as L'ATTITUDE MANAGEMENT, LLC

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Investment thesis

L'ATTITUDE Ventures invests in early-stage, technology-enabled companies led by US-based Latino founders. The firm targets visionary leaders who pair bold ideas with strong execution to build scalable, high-impact businesses addressing large markets and significant societal problems. It backs pre-seed to Series A companies that are incorporated in the US with US-based leadership, creating job growth. Beyond capital, the firm offers connections to industry leaders, partners, talent and customers, visibility and endorsement on its platforms, and strategic coaching from Fortune 200 executives and experienced operators at critical scaling stages.

Source: firm website, verified Aug 25, 2026.

Stage
Pre-Seed–Series A
Check
$1M – $3M
HQ
Los Angeles, California, US
Leads rounds
Follows
Instruments
Equity
Founded
2019
Last 12 months
1 investment
AUM
$100M
VC funds
2
Tracked investments
27

Team · 19 people

from the firm's website & public directories
Solomon D. Trujillo· Co-Founder / Managing Partner
Fabian Ronisky· Principal
Milena Alvarez· Executive Assistant
Milena Álvarez· Executive Assistant

Founder mafia

2 people who came through L'ATTITUDE Ventures went on to found or lead other companies.

What they invest in

from 12 of 27 portfolio companies

AI & Machine Learning ×4Consumer ×4Deep Tech ×3EdTech ×3SaaS ×3Enterprise Software ×2Hardware ×2Logistics & Supply Chain ×2

HQs:United States×12

Who they back

founder profiles across 9 portfolio companies
22%
solo founders
2 of 9 mapped founding teams

Founding team size:solo founder×22 founders×7

Investments · 27 tracked

founders shown can be your intro path

By year:2026 · 12025 · 12022 · 12020 · 22015 · 16 dated

Omnitron Sensorsomnitronsensors.com✓ verified

Omnitron develops microscale MEMS sensing technology, including optical mirrors and related semiconductor devices, serving markets in energy, automotive, and optical networking.

Deep TechHardwareMobility & TransportationSemiconductorsSan Francisco, US

Eric Aguilar(Co-founder and CEO)Trent HuangDr. Trent Huang(Co-founder and CTO)

Co-investorsCorriente500 GlobalEmerging VenturesInterlock CapitalLombardstreet Ventures

Encantos Media Studios PBCNov 2020SEC filingmedium confidence

Corte Madera, US

Steven Wolfe(Executive Officer, Director)Nuria Wolfe(Executive Officer, Director)

Board seatSol Trujillo· per SEC Form D · $8.8M raise · filed Nov 2020

Co-investorsPrecursor Ventures

Ares Materialsaresmaterials.cominDec 2015

Ares Materials develops optical polymers for the display industry, using a proprietary chemistry and AI/machine learning platform to create advanced formulations.

AI & Machine LearningDeep TechNew MaterialsDallas, US

Adrian Avendano(Chief Operations Officer)David Arreaga(Chief Executive Officer)Hyun Joong Kim(Chief Marketing Officer)

Co-investorsMoneta VenturesSV Latam Fund

BabySparks Venture Capitalbabysparks.com

BabySparks is a venture focused on early childhood development, supporting the parent-child relationship and children's developmental progress.

ConsumerDigital HealthEdTechWellness & FitnessPembroke Pines, US

JoseJuan PabloJuan Pablo Mejia(Executive Officer, Director)Gustavo A Rodriguez Ardila(Executive Officer, Director)

BoardSalomon Sredni(Director)

Co-investorsBeresford VenturesOcean Azul PartnersVenture FirstMiami Angels

Back to the Rootsbacktotheroots.com𝕏

Back to the Roots is an organic gardening brand offering grow kits, heirloom seeds, peat-free soils, plant food, and raised beds for people growing their own food at home.

ConsumerDirect to ConsumerE-commerceOakland, US

Nikhil Arora(Co-founder)Alejandro Velez(Co-founder)

Co-investorsAcre Venture PartnersBlue Scorpion InvestmentsS2G InvestmentsRed Sea VenturesRenewal Funds

Bedrock
Caplight Technologiescaplight.comin

Caplight provides pricing data and analytics for the private company secondary market, including historical pricing trends, trade history, real-time market alerts, and investor insights sourced from primary and secondary transactions.

Data & InfrastructureFintechSaaSSan Francisco, US

Justin Moore(Director)inJavier Avalos(Executive Officer, Director)inMaria Rabinovich(Executive Officer)

BoardJake Gibson(Director)in

Co-investorsBetter Tomorrow VenturesClocktower VenturesEthos VCFin CapitalLEAP Global PartnersPLG Ventures+3 more

Cleverman
Deepblocks
Encantosencantosworld.comin𝕏

Encantos is a children's media studio that creates original stories, books, and animations combining global storytelling with curriculum-based learning (which it calls "storyteaching").

ConsumerEdTechMedia & Entertainment

Susie Jaramillo(Founder)in

Co-investorsAmplifica CapitalKapor CapitalPortfoliaWestbound Equity PartnersHuman Ventures

Exitedin
Extrasense
Flow
Growrkgrowrk.comin𝕏

GroWrk offers an IT asset management platform that lets companies equip, manage, and support their teams' equipment from a single system.

Enterprise SoftwareFuture of WorkLogistics & Supply ChainSaaS

Carlos N. Escutia(Founder)inCarlos Escutia(Founder & CEO)inJC Helu(COO)Bob Spina(CRO)

Co-investorsAct One VenturesAllied Venture PartnersK20 Fund

InOrbitinorbit.aiin𝕏May 2020

InOrbit provides AI-powered software to manage and orchestrate fleets of autonomous robots, IoT devices, and equipment in warehouses, manufacturing facilities, and other industrial environments.

AI & Machine LearningCloud ComputingEnterprise SoftwareRoboticsMountain View, US

Florian Pestoni(CEO & Co-founder)inJulian Cerruti(Co-founder & Distinguished Engineer (former CTO))inRamiro Diaz Trepat(CTO)in

BoardAntonio Osio(Director)in

Co-investorsKärcher New VentureYamaha Motor VenturesANIMO VenturesGlobant Ventures

Listo
Mavity
Nopaleranopalera.coOct 2022 · $4M

Natural body products inspired by Mexico's Nopal cactus.

New York, US

Sandra Velasquez(Executive Officer, Director)in

BoardLaura Moreno(Director)

Co-investorsSiddhi CapitalSixty8 CapitalUrban Entrepreneurs FundMorgan StanleyPortfolia

Novo Spacenovo.spacein𝕏

Novo Space develops high-performance, rad-tolerant, modular electronics for space missions.

HardwareSpace TechCambridge, US

Rodrigo Diez(CEO & Founder)inFacundo Jorge(CTO & Founder)inPete Amaro(Director)

Co-investorsAIR CapitalAurelia FoundryDraper CygnusReinventure CapitalSpacecadet VenturesTechstars+1 more

Omnitron
Openfield
Progeny
Remoovremoovit.comin𝕏

Remoovit offers a pickup service that collects a wide range of household items, including furniture, home decor, electronics, art, clothing, toys, sporting goods, and appliances.

Circular EconomyClimate TechConsumerImpact & Social GoodLogistics & Supply Chain

Austin RachlinLuis Perez

Co-investors500 GlobalAllied Venture PartnersForefront VentureKrillion VenturesVamosVentures

Subjectsubject.comin𝕏Mar 2026

Subject provides AI-powered personalized learning solutions for K-12 schools, including cinematic curriculum, certified teacher of record support, and learning intelligence that monitors student progress and intervenes proactively.

AI & Machine LearningEdTechPalo Alto, US

Alfred Zlogar(Executive Officer, Director, Promoter)Mike Vilardo(Founder)inMichael Vilardo(Founder)in

BoardBrian Andrews(Director)

Co-investorsEvolution VenturesFour Acres CapitalHannah Grey VenturesOpen Opportunity FundOwl VenturesKleiner Perkins+4 more

Subject
Suntheticssunthetics.ioinApr 2025

Sunthetics develops machine learning algorithms and software for chemical engineering applications.

AI & Machine LearningCleantechDeep TechNew MaterialsSaaSNew York City, US

Daniela Blanco(Executive Officer, Director)

BoardLaura Lucas(Director)

Co-investorsTechstarsVirta VenturesREFASHIOND VenturesS3 Ventures

Sunthetics

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has L'ATTITUDE Ventures made?
L'ATTITUDE Ventures has 22 tracked investments.
What stage does L'ATTITUDE Ventures invest at?
L'ATTITUDE Ventures invests at the Pre-Seed, Seed, Series A stages.
What is L'ATTITUDE Ventures's typical check size?
L'ATTITUDE Ventures typically writes checks of $1M – $3M.
What sectors does L'ATTITUDE Ventures focus on?
L'ATTITUDE Ventures focuses on AgTech, Consumer, EdTech, Enterprise Software, Fintech, Healthtech, Impact & Social Good, Media & Entertainment, New Materials, SaaS, Sector Agnostic.
Where is L'ATTITUDE Ventures located?
L'ATTITUDE Ventures is headquartered in Los Angeles, US.
Does L'ATTITUDE Ventures lead rounds?
L'ATTITUDE Ventures typically participates in rounds rather than leading them.
Who does L'ATTITUDE Ventures co-invest with?
L'ATTITUDE Ventures most often shares deals with Allied Venture Partners, Better Tomorrow Ventures, Fin Capital, among 28 tracked co-investors.

Media · Podcasts & interviews

featuring the team

HABLAMOS VC | Pete Amaro, L'ATTITUDE Ventures General Partner

L'ATTITUDE Ventures · Pete Amaro

Investor Series - Kennie Blanco, VC, L'ATTITUDE Ventures - RBL1 Live

Rebel One · Kennie Blanco

Images

L'ATTITUDE Ventures photoL'ATTITUDE Ventures photoL'ATTITUDE Ventures photoL'ATTITUDE Ventures photoL'ATTITUDE Ventures photoL'ATTITUDE Ventures photo

Co-investors · 9

Precursor Ventures

Precursor Ventures is a venture capital firm that invests in founders at the earliest stages, focusing on people over product.

$250K – $4M
S3 Ventures

S3 Ventures is a venture capital firm founded in 2005 that invests in technology companies and medical device/health software startups, backed by a single philanthropic limited partner.

Both backed · 1
$500K – $15M
GV (Google Ventures)

GV (Google Ventures) is a venture capital firm that has invested in artificial intelligence and machine learning since its early days, building a global portfolio of more than 100 AI companies across infrastructure, life sciences, and applications.

$250K – $50M
Base10 Partners

Base10 Partners is a venture capital firm that invests in automation technologies for the real economy, backing companies addressing problems relevant to the broad majority of people. The firm pledges to donate 50% of certain proceeds to support the next generation of technology founders.

$100K – $5M
BAM Ventures

BAM Ventures is an early-stage investment firm made up of experienced entrepreneurs based in Southern California, backing founders building consumer-focused technologies, products, and services that transform commerce.

$100K – $1M
75 & Sunny

75 & Sunny operates as both a venture fund and startup studio where Zillow co-founder Spencer Rascoff directly incubates companies like Queue while leveraging his media presence as a CNBC contributor and podcast host to give portfolio companies exposure that few small funds can match. The LA-based fund concentrates heavily on proptech and "future of living" investments while co-creating companies with unconventional capital structures like SPACs and fractional home-ownership models, drawing on Rascoff's experience navigating public markets.

$100K – $5M
SUPPLY CHANGE CAPITAL

Supply Change Capital is an early-stage venture firm investing at the intersection of food, culture, and technology to modernize and build sustainability into the global food system.

$200K – $1M
Black Jays Ventures

Black Jays Ventures is an early-stage investor backing founders building products and services that address the modern needs of families across health, care, personal finance, and education.

$250K – $500K

Firms observed investing alongside L'ATTITUDE Ventures, from public investor directories. Shared companies are the overlap with L'ATTITUDE Ventures's recorded portfolio.

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