L'ATTITUDE Ventures
Venture capitalLos Angeles · Pre-Seed–Series A · 22 people tracked
Also known as L'ATTITUDE MANAGEMENT, LLC
Investment thesis
L'ATTITUDE Ventures invests in early-stage, technology-enabled companies led by US-based Latino founders. The firm targets visionary leaders who pair bold ideas with strong execution to build scalable, high-impact businesses addressing large markets and significant societal problems. It backs pre-seed to Series A companies that are incorporated in the US with US-based leadership, creating job growth. Beyond capital, the firm offers connections to industry leaders, partners, talent and customers, visibility and endorsement on its platforms, and strategic coaching from Fortune 200 executives and experienced operators at critical scaling stages.
Source: firm website, verified Aug 11, 2026.
Team · 22 people
from the firm's website & public directoriesWhat they invest in
from 4 of 23 portfolio companiesConsumer ×2AI & Machine Learning ×1Data & Infrastructure ×1Digital Health ×1Direct to Consumer ×1E-commerce ×1EdTech ×1Fintech ×1
HQs:United States×5
Investments · 23 tracked
founders shown can be your intro pathCorte Madera, US
Steven Wolfe(Executive Officer, Director)Nuria Wolfe(Executive Officer, Director)
Board seatSol Trujillo· per SEC Form D · $8.8M raise · filed Nov 2020
Ares Materials develops optical polymers for display applications using AI and machine learning to enable advanced formulations for films, coatings, and adhesives used in mobile devices, automotive displays, and AR/VR systems.
AI & Machine LearningNew MaterialsDallas, US
Adrian Avendano(Executive Officer, Director)David Arreaga(Executive Officer, Director)
BabySparks is a venture focused on early childhood development, supporting the parent-child relationship and children's developmental progress.
ConsumerDigital HealthEdTechWellness & FitnessPembroke Pines, US
Juan Pablo Mejia(Executive Officer, Director)Gustavo A Rodriguez Ardila(Executive Officer, Director)Salomon Sredni(Director)JoseJuan Pablo
Back to the Roots is an organic gardening brand offering grow kits, heirloom seeds, peat-free soils, plant food, and raised beds for people growing their own food at home.
ConsumerDirect to ConsumerE-commerceOakland, US
Nikhil Arora(Co-founder)Alejandro Velez(Co-founder)
Caplight provides pricing data and analytics for the private company secondary market, including historical pricing trends, trade history, real-time market alerts, and investor insights sourced from primary and secondary transactions.
Data & InfrastructureFintechSaaSSan Francisco, US
Justin Moore(Director)Javier Avalos(Executive Officer, Director)Maria Rabinovich(Executive Officer)
BoardJake Gibson(Director)
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Portfolio news
latest coverage across their companiesFrequently asked questions
- What stage does L'ATTITUDE Ventures invest at?
- L'ATTITUDE Ventures invests at the Pre-Seed, Seed, Series A stages.
- What is L'ATTITUDE Ventures's typical check size?
- L'ATTITUDE Ventures typically writes checks of $1M – $3M.
- What sectors does L'ATTITUDE Ventures focus on?
- L'ATTITUDE Ventures focuses on AgTech, Consumer, EdTech, Enterprise Software, Fintech, Healthtech, Impact & Social Good, Media & Entertainment, New Materials, SaaS, Sector Agnostic.
- Where is L'ATTITUDE Ventures located?
- L'ATTITUDE Ventures is headquartered in Los Angeles, US.
- Does L'ATTITUDE Ventures lead rounds?
- L'ATTITUDE Ventures typically participates in rounds rather than leading them.
Media · Podcasts & interviews
featuring the teamHABLAMOS VC | Pete Amaro, L'ATTITUDE Ventures General Partner
L'ATTITUDE Ventures · Pete Amaro
Investor Series - Kennie Blanco, VC, L'ATTITUDE Ventures - RBL1 Live
Rebel One · Kennie Blanco
Images
Co-investors · 9
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Firms observed investing alongside L'ATTITUDE Ventures, from public investor directories. Shared companies are the overlap with L'ATTITUDE Ventures's recorded portfolio.
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