/Investor DB

L'ATTITUDE Ventures

Venture capital

Los Angeles · Pre-Seed–Series A · 17 people tracked

Also known as L'ATTITUDE MANAGEMENT, LLC

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Investment thesis

L'ATTITUDE Ventures backs Latino founders, positioning itself as a partner that goes beyond capital by offering transformational strategic and operational support. The firm pairs portfolio companies with operating experts and strategic advisors who share leading practices across technology, supply chain, production, and distribution. It emphasizes value creation in operating efficiency, customer experience, business procedures, and technology differentiation, drawing on strategies developed by Fortune 100 CEOs. Through year-round engagement, quarterly reviews, and access to a broad network of investors, limited partners, and strategic allies, the firm helps founders hit milestones, recruit talent, execute go-to-market strategies, and prepare for future institutional fundraising and scale.

Source: firm website, verified Sep 29, 2026.

Stage
Pre-Seed–Series A
Check
$1M – $3M
HQ
Los Angeles, California, US
Leads rounds
Follows
Instruments
Equity
Founded
2019
Last 12 months
2 investments
AUM
$100M
VC funds
2
Tracked investments
30
Unicorns
1

Team · 17 people

from the firm's website & public directories
Solomon D. Trujillo· Co-Founder / Managing Partner
Milena Álvarez· Executive Assistant

Founder mafia

3 people who came through L'ATTITUDE Ventures went on to found or lead other companies.

What they invest in

from 17 of 30 portfolio companies

AI & Machine Learning ×6Consumer ×5Deep Tech ×4SaaS ×4EdTech ×3Enterprise Software ×3Cloud Computing ×2Developer Tools ×2

HQs:United States×13

Who they back

founder profiles across 12 portfolio companies
42%
solo founders
5 of 12 mapped founding teams
38%
repeat founders
of 16 founders with career history

Founding team size:solo founder×52 founders×64+ founders×1

Where their founders studiedfrom 12 founders with education data

University of California, Berkeley ×2

What their founders studiedfrom 15 founders with field-of-study data

Engineering ×6Business & Management ×5Finance & Accounting ×3Design & Architecture ×2Economics ×2

Where their founders worked beforefrom 16 founders with career history

La Haus ×2Morgan Stanley ×2NatureBox ×2Qualcomm ×2Simera ×2SpaceX ×2University of Texas at Dallas ×2

Accelerator rootsportfolio companies that came through a program

Techstars ×2

Investments · 30 tracked

founders shown can be your intro path

By year:2026 · 22025 · 32024 · 12022 · 42021 · 72020 · 32015 · 121 dated

Omnitron Sensorsomnitronsensors.comSeries A · Feb 2025 · $13M✓ verified

Omnitron develops microscale MEMS sensing technology, including optical mirrors and related semiconductor devices, serving markets in energy, automotive, and optical networking.

Deep TechHardwareMobility & TransportationSemiconductorsSan Francisco, US

Eric Aguilar(Founder)Dr. Trent Huang(Co-founder and CTO)

Co-investorsCorriente500 GlobalEmerging VenturesInterlock CapitalLombardstreet VenturesStratMinds

Ares Materialsaresmaterials.cominDec 2015

Ares Materials develops optical polymers for the display industry, using a proprietary chemistry and AI/machine learning platform to create advanced formulations.

AI & Machine LearningDeep TechNew MaterialsDallas, US

Adrian Avendano(Chief Operations Officer)inDavid Arreaga(Chief Executive Officer)inHyun Joong Kim(Chief Marketing Officer)

Co-investorsEndurance28Moneta VenturesSV Latam Fund

BabySparks Venture Capitalbabysparks.com

BabySparks is a venture focused on early childhood development, supporting the parent-child relationship and children's developmental progress.

ConsumerDigital HealthEdTechWellness & FitnessPembroke Pines, US

JoseJuan PabloJuan Pablo Mejia(Executive Officer, Director)Gustavo A Rodriguez Ardila(Executive Officer, Director)

BoardSalomon Sredni(Director)in

Co-investorsBeresford VenturesOcean Azul PartnersVenture FirstMiami Angels

Back to the Rootsbacktotheroots.com𝕏Nov 2021 · $15M

Back to the Roots is an organic gardening brand offering grow kits, heirloom seeds, peat-free soils, plant food, and raised beds for people growing their own food at home.

ConsumerDirect to ConsumerE-commerceOakland, US

Nikhil Arora(Co-founder)inAlejandro Velez(Co-founder)inGreg Dunn(Executive Officer)

BoardLucas Mann(Director)inJohn Foraker(Director)Jim Harris(Director)

Co-investorsAcre Venture PartnersBlue Scorpion InvestmentsConsumer VenturesRenewal FundsS2G InvestmentsRed Sea Ventures

Caplight Technologiescaplight.comin

Caplight provides pricing data and analytics for the private company secondary market, including historical pricing trends, trade history, real-time market alerts, and investor insights sourced from primary and secondary transactions.

Data & InfrastructureFintechSaaSSan Francisco, US

Justin Moore(Co-founder & CTO)inJavier Avalos(Co-founder & CEO)inMaria Rabinovich(Executive Officer)in

BoardJake Gibson(Director)in

Co-investorsBetter Tomorrow VenturesClocktower VenturesEthos VCFin CapitalFlexcap VenturesLEAP Global Partners+4 more

Deepblocksdeepblocks.comin𝕏

Deepblocks builds AI-powered workflows and tools for real estate developers and investors, converting manual feasibility, zoning, and highest-and-best-use analyses into automated deal studies, dashboards, and reports.

AI & Machine LearningPropTechSaaS

Olivia Ramos(Founder)in

Co-investorsKrillion Ventures

Encantosencantosworld.comin𝕏Seed · Nov 2020 · $6M

Encantos is a children's media studio that creates original stories, books, and animations combining global storytelling with curriculum-based learning (which it calls "storyteaching").

ConsumerEdTechMedia & Entertainment

Susie Jaramillo(Founder)in

Co-investorsAmplifica CapitalKapor CapitalPortfoliaWestbound Equity PartnersBlack Jays VenturesChingona Ventures+4 more

Globantglobant.comin𝕏Sep 2025

Globant is an IT and software engineering services company that builds AI-native and digital products for enterprise clients across industries including sports, automotive, media, and government.

AI & Machine LearningDeveloper ToolsEnterprise Software

Martin Migoya(Executive Officer, Director)inGuibert Andres Englebienne(Executive Officer, Director)inMartin Gonzalo Umaran(Executive Officer, Director)inJuan Ignacio Urthiague(Executive Officer)Yanina Conti(Executive Officer)inPatricia Pomies(Executive Officer)in

Co-investorsFTV CapitalGlobant VenturesRiverwood Capital

Growrkgrowrk.comin𝕏Seed · Jan 2022

GroWrk offers an IT asset management platform that lets companies equip, manage, and support their teams' equipment from a single system.

Enterprise SoftwareFuture of WorkLogistics & Supply ChainSaaS

Carlos N. Escutia(Founder)inJC Helu(COO)inBob Spina(CRO)

Co-investorsAct One VenturesAllied Venture PartnersHustle FundK20 Fund

InOrbitinorbit.aiin𝕏Series A · May 2020

InOrbit provides AI-powered software to manage and orchestrate fleets of autonomous robots, IoT devices, and equipment in warehouses, manufacturing facilities, and other industrial environments.

AI & Machine LearningCloud ComputingEnterprise SoftwareRoboticsMountain View, US

Florian Pestoni(CEO & Co-founder)inJulian Cerruti(Co-founder & Distinguished Engineer (former CTO))inRamiro Diaz Trepat(CTO)in

BoardAntonio Osio(Director)in

Co-investorsBerkeley Angel NetworkKärcher New VentureYamaha Motor VenturesANIMO VenturesGlobant Ventures

Mysten Labsmystenlabs.comin𝕏Dec 2021

Mysten Labs builds infrastructure and tools for web3, focusing on making decentralized systems secure, reliable, and ready for mass adoption.

Cloud ComputingCrypto & Web3Deep TechDeveloper ToolsPalo Alto, US

Adeniyi Abiodun(Founder)inKostas Kryptos Chalkias(Founder)inSam Blackshear(Founder)inEvan Cheng(Founder)inGeorge Danezis(Founder)Kostas Chalkias(Founder)

Co-investorsa16z cryptoAlumni VenturesAndreessen HorowitzArrington CapitalBasecamp FundBig Brain Holdings+38 more

Nopaleranopalera.coSeed · Oct 2022 · $4M

Nopalera is a beauty and personal care brand inspired by Mexican heritage, ingredients, and traditions, offering scent-based products such as body care collections for everyday rituals.

ConsumerDirect to ConsumerWellness & FitnessNew York, US

Sandra Velasquez(Executive Officer, Director)in

BoardLaura Moreno(Director)

Co-investorsSiddhi CapitalSixty8 CapitalUrban Entrepreneurs FundMorgan StanleyPortfolia

Novo Spacenovo.spacein𝕏Jun 2024

Novo Space develops high-performance, rad-tolerant, modular electronics for space missions.

HardwareSpace TechCambridge, US

Rodrigo Diez(CEO & Founder)inFacundo Jorge(CTO & Founder)inPete Amaro(Director)in

Co-investorsAIR CapitalAurelia FoundryDraper CygnusReinventure CapitalSpacecadet VenturesTechstars+2 more

Parabeacparabeac.comSeed · Nov 2021 · $690K

Co-investorsCentral Texas Angel Network

Remoovremoovit.comin𝕏Series A · Dec 2021

Remoovit offers a pickup service that collects a wide range of household items, including furniture, home decor, electronics, art, clothing, toys, sporting goods, and appliances.

Circular EconomyClimate TechConsumerImpact & Social GoodLogistics & Supply ChainSan Francisco, US

Austin RachlininLuis Perezin

Co-investors500 GlobalAllied Venture PartnersForefront VentureKrillion VenturesVamosVentures

Subjectsubject.comin𝕏Mar 2026

Subject provides AI-powered personalized learning solutions for K-12 schools, including cinematic curriculum, certified teacher of record support, and learning intelligence that monitors student progress and intervenes proactively.

AI & Machine LearningEdTechPalo Alto, US

Alfred Zlogar(Executive Officer, Director, Promoter)Mike Vilardo(Founder)inMichael Vilardo(Founder)inFelix Ruano(Founder)Jonathan Quiros(Founder)

BoardBrian Andrews(Director)

Co-investorsEvolution VenturesFour Acres CapitalHannah Grey VenturesNextEquity PartnersOpen Opportunity FundOwl Ventures+5 more

Suntheticssunthetics.ioinApr 2025

Sunthetics develops machine learning algorithms and software for chemical engineering applications.

AI & Machine LearningCleantechDeep TechNew MaterialsSaaSNew York City, US

Daniela Blanco(Executive Officer, Director)in

BoardLaura Lucas(Director)in

Co-investorsIcebook Investments Corp.REFASHIOND VenturesS3 VenturesTechstarsVirta Ventures

ToDoolytodoolie.comSeed · Nov 2021 · $2M

Co-investorsService Provider Capital

Wealthingwealthing.vcinMar 2026 · $4M

WavelyDx develops digital-first diagnostic healthcare solutions focused on improving pediatric healthcare access, including tools launched for iPhone users.

Digital HealthHealthtechMedical Devices

Arna Ionescu Stoll(CEO)

Co-investorsWealthing VC ClubMorgan Stanley

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Encantos Media Studios PBCBedrockClevermanExtrasenseFlowListoMavityOmnitronOpenfieldProgenyProgeny Coffee

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has L'ATTITUDE Ventures made?
L'ATTITUDE Ventures has 30 tracked investments, including 5 dated in the last 24 months.
What stage does L'ATTITUDE Ventures invest at?
L'ATTITUDE Ventures invests at the Pre-Seed, Seed, Series A stages.
What is L'ATTITUDE Ventures's typical check size?
L'ATTITUDE Ventures typically writes checks of $1M – $3M.
What sectors does L'ATTITUDE Ventures focus on?
L'ATTITUDE Ventures focuses on AgTech, Consumer, EdTech, Enterprise Software, Fintech, Healthtech, Impact & Social Good, Media & Entertainment, New Materials, SaaS, Sector Agnostic.
Where is L'ATTITUDE Ventures located?
L'ATTITUDE Ventures is headquartered in Los Angeles, US.
Does L'ATTITUDE Ventures lead rounds?
L'ATTITUDE Ventures typically participates in rounds rather than leading them.
Who does L'ATTITUDE Ventures co-invest with?
L'ATTITUDE Ventures most often shares deals with Allied Venture Partners, Krillion Ventures, Techstars, among 50 tracked co-investors.

Media · Podcasts & interviews

featuring the team

HABLAMOS VC | Pete Amaro, L'ATTITUDE Ventures General Partner

L'ATTITUDE Ventures · Pete Amaro

Investor Series - Kennie Blanco, VC, L'ATTITUDE Ventures - RBL1 Live

Rebel One · Kennie Blanco

Images

L'ATTITUDE Ventures photoL'ATTITUDE Ventures photoL'ATTITUDE Ventures photoL'ATTITUDE Ventures photoL'ATTITUDE Ventures photoL'ATTITUDE Ventures photo

Co-investors · 9

Precursor Ventures

Precursor Ventures is a pre-seed and seed stage venture capital firm that focuses on backing founders and building long-term relationships with them from the earliest stages.

$250K – $4M
S3 Ventures

S3 Ventures is a Texas-founded venture capital firm investing nationwide in business technology and healthcare technology companies. Backed by a single philanthropic limited partner, it emphasizes patient, flexible capital.

Both backed · 1
$500K – $15M
Black Jays Ventures

Black Jays Ventures is an early-stage investor backing founders building products and services that address the modern needs of families across health, care, personal finance, and education.

Both backed · 1
$250K – $500K
GV (Google Ventures)

GV (Google Ventures) is a venture capital firm that has invested in AI and machine learning since its early days, backing more than 100 AI companies across infrastructure, life sciences, and applications.

$250K – $50M
Base10 Partners

Base10 Partners is a venture capital firm investing in automation technologies for the real economy, backing companies that solve problems for the '99%'. The firm donates a portion of its proceeds to support the next generation of technology founders.

$100K – $5M
BAM Ventures

BAM Ventures is an early-stage investment firm made up of experienced entrepreneurs based in Southern California, backing founders building consumer-focused technologies, products, and services that transform commerce.

$100K – $1M
75 & Sunny

75 & Sunny operates as both a venture fund and startup studio where Zillow co-founder Spencer Rascoff directly incubates companies like Queue while leveraging his media presence as a CNBC contributor and podcast host to give portfolio companies exposure that few small funds can match. The LA-based fund concentrates heavily on proptech and "future of living" investments while co-creating companies with unconventional capital structures like SPACs and fractional home-ownership models, drawing on Rascoff's experience navigating public markets.

$100K – $5M
SUPPLY CHANGE CAPITAL

Supply Change Capital is an early-stage venture firm investing at the intersection of food, culture, and technology to modernize and build sustainability into the global food system.

$200K – $1M

Firms observed investing alongside L'ATTITUDE Ventures, from public investor directories. Shared companies are the overlap with L'ATTITUDE Ventures's recorded portfolio.

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