L'ATTITUDE Ventures
Venture capitalLos Angeles · Pre-Seed–Series A · 19 people tracked
Also known as L'ATTITUDE MANAGEMENT, LLC
Investment thesis
L'ATTITUDE Ventures invests in early-stage, technology-enabled companies led by US-based Latino founders. The firm targets visionary leaders who pair bold ideas with strong execution to build scalable, high-impact businesses addressing large markets and significant societal problems. It backs pre-seed to Series A companies that are incorporated in the US with US-based leadership, creating job growth. Beyond capital, the firm offers connections to industry leaders, partners, talent and customers, visibility and endorsement on its platforms, and strategic coaching from Fortune 200 executives and experienced operators at critical scaling stages.
Source: firm website, verified Aug 25, 2026.
Team · 19 people
from the firm's website & public directoriesFounder mafia
2 people who came through L'ATTITUDE Ventures went on to found or lead other companies.
What they invest in
from 12 of 27 portfolio companiesAI & Machine Learning ×4Consumer ×4Deep Tech ×3EdTech ×3SaaS ×3Enterprise Software ×2Hardware ×2Logistics & Supply Chain ×2
HQs:United States×12
Who they back
founder profiles across 9 portfolio companiesFounding team size:solo founder×22 founders×7
Investments · 27 tracked
founders shown can be your intro pathBy year:2026 · 12025 · 12022 · 12020 · 22015 · 16 dated
Omnitron develops microscale MEMS sensing technology, including optical mirrors and related semiconductor devices, serving markets in energy, automotive, and optical networking.
Deep TechHardwareMobility & TransportationSemiconductorsSan Francisco, US
Eric Aguilar(Co-founder and CEO)Trent HuangDr. Trent Huang(Co-founder and CTO)
Co-investorsCorriente500 GlobalEmerging VenturesInterlock CapitalLombardstreet Ventures
Corte Madera, US
Steven Wolfe(Executive Officer, Director)Nuria Wolfe(Executive Officer, Director)
Board seatSol Trujillo· per SEC Form D · $8.8M raise · filed Nov 2020
Co-investorsPrecursor Ventures
Ares Materials develops optical polymers for the display industry, using a proprietary chemistry and AI/machine learning platform to create advanced formulations.
AI & Machine LearningDeep TechNew MaterialsDallas, US
Adrian Avendano(Chief Operations Officer)David Arreaga(Chief Executive Officer)Hyun Joong Kim(Chief Marketing Officer)
Co-investorsMoneta VenturesSV Latam Fund
BabySparks is a venture focused on early childhood development, supporting the parent-child relationship and children's developmental progress.
ConsumerDigital HealthEdTechWellness & FitnessPembroke Pines, US
JoseJuan PabloJuan Pablo Mejia(Executive Officer, Director)Gustavo A Rodriguez Ardila(Executive Officer, Director)
BoardSalomon Sredni(Director)
Co-investorsBeresford VenturesOcean Azul PartnersVenture FirstMiami Angels
Back to the Roots is an organic gardening brand offering grow kits, heirloom seeds, peat-free soils, plant food, and raised beds for people growing their own food at home.
ConsumerDirect to ConsumerE-commerceOakland, US
Nikhil Arora(Co-founder)Alejandro Velez(Co-founder)
Co-investorsAcre Venture PartnersBlue Scorpion InvestmentsS2G InvestmentsRed Sea VenturesRenewal Funds
Caplight provides pricing data and analytics for the private company secondary market, including historical pricing trends, trade history, real-time market alerts, and investor insights sourced from primary and secondary transactions.
Data & InfrastructureFintechSaaSSan Francisco, US
Justin Moore(Director)inJavier Avalos(Executive Officer, Director)inMaria Rabinovich(Executive Officer)
BoardJake Gibson(Director)in
Co-investorsBetter Tomorrow VenturesClocktower VenturesEthos VCFin CapitalLEAP Global PartnersPLG Ventures+3 more
Encantos is a children's media studio that creates original stories, books, and animations combining global storytelling with curriculum-based learning (which it calls "storyteaching").
ConsumerEdTechMedia & Entertainment
Susie Jaramillo(Founder)in
Co-investorsAmplifica CapitalKapor CapitalPortfoliaWestbound Equity PartnersHuman Ventures
GroWrk offers an IT asset management platform that lets companies equip, manage, and support their teams' equipment from a single system.
Enterprise SoftwareFuture of WorkLogistics & Supply ChainSaaS
Carlos N. Escutia(Founder)inCarlos Escutia(Founder & CEO)inJC Helu(COO)Bob Spina(CRO)
Co-investorsAct One VenturesAllied Venture PartnersK20 Fund
InOrbit provides AI-powered software to manage and orchestrate fleets of autonomous robots, IoT devices, and equipment in warehouses, manufacturing facilities, and other industrial environments.
AI & Machine LearningCloud ComputingEnterprise SoftwareRoboticsMountain View, US
Florian Pestoni(CEO & Co-founder)inJulian Cerruti(Co-founder & Distinguished Engineer (former CTO))inRamiro Diaz Trepat(CTO)in
BoardAntonio Osio(Director)in
Co-investorsKärcher New VentureYamaha Motor VenturesANIMO VenturesGlobant Ventures
Natural body products inspired by Mexico's Nopal cactus.
New York, US
Sandra Velasquez(Executive Officer, Director)in
BoardLaura Moreno(Director)
Co-investorsSiddhi CapitalSixty8 CapitalUrban Entrepreneurs FundMorgan StanleyPortfolia
Novo Space develops high-performance, rad-tolerant, modular electronics for space missions.
HardwareSpace TechCambridge, US
Rodrigo Diez(CEO & Founder)inFacundo Jorge(CTO & Founder)inPete Amaro(Director)
Co-investorsAIR CapitalAurelia FoundryDraper CygnusReinventure CapitalSpacecadet VenturesTechstars+1 more
Remoovit offers a pickup service that collects a wide range of household items, including furniture, home decor, electronics, art, clothing, toys, sporting goods, and appliances.
Circular EconomyClimate TechConsumerImpact & Social GoodLogistics & Supply Chain
Austin RachlinLuis Perez
Co-investors500 GlobalAllied Venture PartnersForefront VentureKrillion VenturesVamosVentures
Subject provides AI-powered personalized learning solutions for K-12 schools, including cinematic curriculum, certified teacher of record support, and learning intelligence that monitors student progress and intervenes proactively.
AI & Machine LearningEdTechPalo Alto, US
Alfred Zlogar(Executive Officer, Director, Promoter)Mike Vilardo(Founder)inMichael Vilardo(Founder)in
BoardBrian Andrews(Director)
Co-investorsEvolution VenturesFour Acres CapitalHannah Grey VenturesOpen Opportunity FundOwl VenturesKleiner Perkins+4 more
Sunthetics develops machine learning algorithms and software for chemical engineering applications.
AI & Machine LearningCleantechDeep TechNew MaterialsSaaSNew York City, US
Daniela Blanco(Executive Officer, Director)
BoardLaura Lucas(Director)
Co-investorsTechstarsVirta VenturesREFASHIOND VenturesS3 Ventures
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Portfolio news
latest coverage across their companiesNopalera · taylorsicard.com · Jul 25, 2026

Sunthetics · open-innovators.org · May 31, 2026
Subject · americanentrepreneurship.com · Mar 3, 2026
InOrbit · finsmes.com · Oct 1, 2025
Frequently asked questions
- How many investments has L'ATTITUDE Ventures made?
- L'ATTITUDE Ventures has 22 tracked investments.
- What stage does L'ATTITUDE Ventures invest at?
- L'ATTITUDE Ventures invests at the Pre-Seed, Seed, Series A stages.
- What is L'ATTITUDE Ventures's typical check size?
- L'ATTITUDE Ventures typically writes checks of $1M – $3M.
- What sectors does L'ATTITUDE Ventures focus on?
- L'ATTITUDE Ventures focuses on AgTech, Consumer, EdTech, Enterprise Software, Fintech, Healthtech, Impact & Social Good, Media & Entertainment, New Materials, SaaS, Sector Agnostic.
- Where is L'ATTITUDE Ventures located?
- L'ATTITUDE Ventures is headquartered in Los Angeles, US.
- Does L'ATTITUDE Ventures lead rounds?
- L'ATTITUDE Ventures typically participates in rounds rather than leading them.
- Who does L'ATTITUDE Ventures co-invest with?
- L'ATTITUDE Ventures most often shares deals with Allied Venture Partners, Better Tomorrow Ventures, Fin Capital, among 28 tracked co-investors.
Media · Podcasts & interviews
featuring the teamHABLAMOS VC | Pete Amaro, L'ATTITUDE Ventures General Partner
L'ATTITUDE Ventures · Pete Amaro
Investor Series - Kennie Blanco, VC, L'ATTITUDE Ventures - RBL1 Live
Rebel One · Kennie Blanco
Images
Co-investors · 9
Precursor Ventures is a venture capital firm that invests in founders at the earliest stages, focusing on people over product.
S3 Ventures is a venture capital firm founded in 2005 that invests in technology companies and medical device/health software startups, backed by a single philanthropic limited partner.
GV (Google Ventures) is a venture capital firm that has invested in artificial intelligence and machine learning since its early days, building a global portfolio of more than 100 AI companies across infrastructure, life sciences, and applications.
Base10 Partners is a venture capital firm that invests in automation technologies for the real economy, backing companies addressing problems relevant to the broad majority of people. The firm pledges to donate 50% of certain proceeds to support the next generation of technology founders.
BAM Ventures is an early-stage investment firm made up of experienced entrepreneurs based in Southern California, backing founders building consumer-focused technologies, products, and services that transform commerce.
75 & Sunny operates as both a venture fund and startup studio where Zillow co-founder Spencer Rascoff directly incubates companies like Queue while leveraging his media presence as a CNBC contributor and podcast host to give portfolio companies exposure that few small funds can match. The LA-based fund concentrates heavily on proptech and "future of living" investments while co-creating companies with unconventional capital structures like SPACs and fractional home-ownership models, drawing on Rascoff's experience navigating public markets.
Supply Change Capital is an early-stage venture firm investing at the intersection of food, culture, and technology to modernize and build sustainability into the global food system.
Black Jays Ventures is an early-stage investor backing founders building products and services that address the modern needs of families across health, care, personal finance, and education.
Firms observed investing alongside L'ATTITUDE Ventures, from public investor directories. Shared companies are the overlap with L'ATTITUDE Ventures's recorded portfolio.
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