Flossy

Flossy is a dental technology company that sells a suite of AI agents to dental practices, call centers, dental service organizations (DSOs) and multi-location groups. The product line is organized around four named agents: Fiona for patient communication and scheduling across phone, SMS and web chat; Betsy for call-center quality scoring, marketing insight, agent performance scoring and coaching plans; Michael for insurance eligibility/benefits verification and billing; and Reid for revenue, schedule, capacity and staffing intelligence. Solution areas advertised include new patient acquisition, appointment scheduling, outbound recall and follow-up SMS campaigns, insurance verification, billing collection and marketing campaign analytics, presented through a single dashboard spanning systems and locations. The company also offers an "Agent Builder" for custom workflows, states that agents can be configured per office with distinct scheduling rules, knowledge bases and brand voice, and markets 24/7, multilingual coverage. Beyond dental, the site lists veterinary and medspa as target industries.

Earlier public coverage describes a different core business: a pay-as-you-go discount dental marketplace connecting insured and uninsured patients to vetted dentists, with discounts of up to 50% off normal rates funded by a 10% service fee plus a 3% credit card processing fee, in-app booking and payment, and acceptance of only the top 20% of dentists from network partners. One aggregator profile characterizes the company as having evolved beyond that marketplace model to AI-powered practice management, launching the Fiona AI receptionist.

Public records on the company are inconsistent in places: headquarters is variously given as Santa Monica, Los Angeles, West Hollywood and (in one aggregator narrative) New York, and founding year is given as both 2020 and 2019 within the same aggregator page. Aggregator figures on headcount and total funding are unverified by primary sources.

Founding story

Per the company's About page, Flossy was founded by two serial entrepreneurs, Miles and Steve, who separately experienced difficulty booking dental care as new patients: confusing dentist discovery, days of phone tag to reach an office, and treatment spread over multiple visits that could have been consolidated. Both had spent their careers building health-technology companies serving practitioners, patients and payors across urgent care, home care and dental, spanning medical credentialing, revenue cycle and dental marketplaces, and had been early investors in tech-enabled healthcare companies that raised over $1 billion collectively. They assembled a team with medicine and technology backgrounds to build an AI platform purpose-built for dental. Press coverage identifies the founders as Miles Beckett and Steve Seigel and the founding year as 2020; one aggregator page states 2019.

Business model

Two business models appear in the sources. Historically, Flossy operated a consumer-facing pay-as-you-go dental marketplace: patients booked and paid through the app for discounted care from network dentists, and Flossy monetized via a 10% service fee plus a 3% credit card processing fee charged to the patient, with no traditional insurance involved. Currently the website positions Flossy as a B2B software vendor selling enterprise AI assistants to dental practices, call centers and DSOs, with a free sign-up option and a sales-led demo path; specific pricing for the software is not disclosed in the sources.

Marketplace model: 10% service fee and 3% credit card processing fee charged to the patient on discounted treatment (source 6, 7). No pricing or contract terms for the current AI agent software are stated in the sources; the site offers "Sign up for free" alongside "Get a demo."

Traction

The website publishes customer testimonials with associated statistics from named practices: Osseo & Hopkins in Osseo, Minnesota (100% answer rate; previously missing 30% of calls arriving outside operating hours), Little Tooth Pediatric Dentistry in Brooklyn, New York (63% new appointments booked), Memorial Children's Dentistry in Katy, Texas (27% new patient revenue), Salish Smiles in Clinton, Washington (75% appointments confirmed), and Oak Landing Pediatric Dentistry in Summerville, South Carolina (99% patient engagement rate); the basis and period for these figures are not defined. Under the marketplace model, the company reported operating in Arizona, New Mexico and Michigan in August 2022 and in seven states including Arizona, New Jersey, Pennsylvania and Washington DC by May 2024, and cited a partner dentist in Arizona describing increased patient volume.

Latest developments

The most recent disclosed financing is the May 2024 round led by Forecast Labs with TTV Capital, The Family Fund and B Capital, intended for TV and streaming advertising. The current website markets an expanded four-agent platform (Fiona, Betsy, Michael, Reid) plus an Agent Builder, customer segments spanning call centers, pediatric and family practices, DSOs and single locations, and expansion of the addressable industries to veterinary and medspa alongside dental.