/Companies

Salted

<UNKNOWN></hq_city> <parameter name="hq_country">US, US · 13 known investors

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Salted operates a platform for digital-first restaurant brands, focusing on delivery and takeout channels through technology-enabled kitchens and proprietary software. The company scales restaurant concepts across the United States without traditional brick-and-mortar overhead.

Also known as Salted

Founders & leadership

JA
Jeffrey AppelbaumExecutive
JBJonathan Beckhardt
Jonathan BeckhardtExecutive

Board

CS
Carl SegalBoard director
AL
Alexia LingartBoard director
DRDustin Rosen
Dustin RosenBoard directorManaging Partner at Wonder Ventures

Investors · 13

Also in the syndicate · 1

Proof Ventures

Reported raises · per SEC filings

Form D private placements

$60.3M disclosed across 5 rounds · 2018–2025

▶$21.5MraisedDec 2025 · 3 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Carl SegalDirector
  • Alexia LingartDirector
  • Jeffrey AppelbaumExecutive Officer, Director
  • Jonathan BeckhardtExecutive Officer
  • Dustin RosenDirector
Offering amount
$22.8M
Amount sold
$21.5M
First sale
Dec 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$14MraisedJul 2023 · 10 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Alexia LingartDirector
  • Dustin RosenDirector
  • Jeffrey AppelbaumExecutive Officer, Director
Offering amount
$16.8M
Amount sold
$14M
First sale
Jun 2023
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$15.8MraisedOct 2021 · 12 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jeffrey AppelbaumExecutive Officer, Director
  • Adrien LejalDirector
Offering amount
$16M
Amount sold
$15.8M
First sale
Sep 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3.8MraisedOct 2020 · 24 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jeffrey AppelbaumExecutive Officer, Director
Offering amount
$4M
Amount sold
$3.8M
First sale
Oct 2020
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$5.3MraisedNov 2018 · 31 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jeffrey AppelbaumExecutive Officer, Director
Offering amount
$5.3M
Amount sold
$5.3M
First sale
Nov 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Salted, which operates the website hellosalted.com, describes itself as a platform for restaurant brands. The company builds and operates national, digital-first food brands positioned around what it characterizes as clean, craveable food aimed at a new generation of consumers.

The company's public site presents a portfolio of in-house brands rather than a single restaurant concept, along with a statement of company values.

Business model

Salted develops and operates a portfolio of its own restaurant brands under a platform model, with the brands built for digital-first ordering rather than being tied to individual restaurant concepts.

▸Full profile — go-to-market

Go-to-market

Consumers of a newer generation seeking food described by the company as clean and craveable, ordered through digital channels.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

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DoorDashDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
ADPADP provides cloud-based human capital management solutions that integrate payroll, HR, talent management, time and attendance, tax, and benefits administration for businesses globally. The company serves as a comprehensive provider of HCM software and business outsourcing services with analytics and compliance expertise.
GrubhubChicago-based online food ordering and delivery platform, formerly NYSE-listed, now owned by Marc Lore's Wonder Group.
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LandedLANDED is a mobile job matching platform that connects hourly workers in food service, hospitality, and warehouse operations with employers seeking to fill positions quickly. The platform uses AI and automated vetting to streamline hiring for workers and reduce time-to-hire for employers.
AtlyAtly is a location discovery app that helps people find restaurants, bars, and places to visit through personalized recommendations and user-generated tips. The consumer platform has been described as combining social community content with map-based navigation.

Companies working in the same space as Salted.

▸Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Salted do?
Salted is a platform company that builds and operates national, digital-first restaurant brands.
Who are Salted's investors?
Salted's investors include Evolution VC Partners, Green Meadow Ventures, Interlace Ventures, PLG Ventures, PROOF, Sand Hill Angels, Valor Equity Partners, Wonder Ventures and 4 more.
How much funding has Salted raised?
Salted has disclosed $60.3M raised across 5 rounds.
Where is Salted headquartered?
Salted is headquartered in <UNKNOWN></hq_city> <parameter name="hq_country">US, US.