Fundraising Fox

Orderful

San Francisco, US · Founded 2016 · Delaware corporation · 89 employees on LinkedIn · 14 known investors

Orderful provides technology for instant electronic data interchange (EDI) connectivity between trading partners, replacing traditional one-by-one connection setups with immediate, always-current integrations for any transaction type.

Also known as Orderful

Founders & leadership

Orderful was founded in 2016 by Erik Kiser.

EKErik Kiser
Erik KiserinFounder and CEO
JM
John McCarthyExecutive

Board

GL
Gregoire LehmannBoard director
DW
Daniel WardBoard director
DUDavid Ulevitch
David Ulevitchin𝕏Board directorGeneral Partner at Andreessen Horowitz

Investors · 14

Also in the syndicate · 1

NewRoad Capital

Funding

SEC filings, press & company announcements

$70.5M disclosed across 4 of 5 rounds · 2021–2026

$4MraisedFeb 2025 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • John McCarthyExecutive Officer, Director
  • David UlevitchDirector
  • Erik KiserExecutive Officer, Director, Promoter
  • Gregoire LehmannDirector
  • Daniel WardDirector
Offering amount
$4M
Amount sold
$4M
First sale
Jan 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$14.9MraisedNov 2024 · 13 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • John McCarthyExecutive Officer, Director
  • Gregoire LehmannDirector
  • Daniel WardDirector
  • Erik KiserExecutive Officer, Director, Promoter
  • David UlevitchDirector
Offering amount
$20M
Amount sold
$14.9M
First sale
Jul 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$16.7MraisedSep 2021 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Erik KiserExecutive Officer, Director, Promoter
  • David UlevitchDirector
  • Daniel WardDirector
  • John McCarthyExecutive Officer, Director
Offering amount
$19.8M
Amount sold
$16.7M
First sale
Sep 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Orderful operates a unified electronic data interchange (EDI) platform intended to let companies connect once and then trade documents with partners across a shared network rather than building point-to-point connections. Its product line includes Mosaic, an AI-powered, API-based integrated EDI product covering trading-partner access, automated mappings, testing, validation and compliance; Pixel, a web-based EDI interface aimed at partners of any size with transparent pricing; and a shipping-label product for generating UCC-128 and GS1 labels and packing slips for retail partners.

The platform is positioned around functional use cases such as integration and transaction testing, partner onboarding, real-time transaction monitoring, order-to-cash, procure-to-pay, and managed EDI services. It offers connectors and integrations with ERP, TMS/WMS and other platforms, plus free tools including a real-time EDI validator and a GS1 label generator. Orderful states its network includes more than 10,000 trading partners, that it has processed more than 50 million transactions, and cites 99.99% network uptime.

Business model

Software platform sold to businesses that need EDI connectivity, with published pricing, self-service web EDI, API-based integration products, and optional integration and managed services.

Traction

Publicly cited platform figures include more than 10,000 trading partners, more than 50 million transactions processed and 99.99% network uptime. Customer case studies reference results such as onboarding new trading partners in under five days and a 90% reduction in onboarding time (NFI), a 50% decrease in onboarding time with fully self-service partner onboarding (KBX Technology Solutions), and a 70% reduction in EDI costs with an 80% reduction in trading-partner setup time (Liquid Death).

Full profile — market position, technology, go-to-market

Market position

Positions on speed and network effects: a pre-connected partner network intended to enable onboarding in days, claimed 10x faster implementations, self-service onboarding, and real-time error visibility instead of reliance on third-party EDI intermediaries.

Technology

API-first EDI platform with AI-powered automated mapping, testing and validation, compliance checks, real-time transaction monitoring, and prebuilt connectors to ERP, TMS/WMS and other business platforms.

Go-to-market

Direct sales supported by demo requests and expert consultations, a partner program, self-service onboarding, and content marketing through case studies, reports, webinars, blog posts, an EDI glossary and free EDI tools.

Retailers and brands, logistics providers including carriers and 3PLs, shippers, food and beverage companies, manufacturers, and SaaS/technology platforms embedding EDI; sized from small businesses using web EDI to global enterprises.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
HeadcountAug 202689
Network uptimeJan 2025100%
Reduction in EDI-related chargebacks (claimed)Jan 202590%
Trading partners on networkJan 202510,000 trading partners
Transactions processedJan 202550,000,000 transactions

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 6

by search overlap
Netezza1463 shared keywordsIBM is a global technology company whose business spans enterprise software (including Red Hat, HashiCorp, and Confluent), IT infrastructure such as mainframes, servers, and storage, and IT consulting services. The company is also investing heavily in quantum computing and AI-based enterprise offerings, including its Lightwell open-source software security clearinghouse and the Anderon quantum wafer foundry.
TrueCommerce936 shared keywordsTrueCommerce provides cloud-based EDI (electronic data interchange) and supply chain integration software that connects businesses with trading partners, retailers, and ERP systems such as Acumatica, NetSuite, and Microsoft Dynamics 365. It serves suppliers, distributors, and retailers looking to automate order, invoice, and inventory processes.
SPS Commerce804 shared keywords
ShipBob746 shared keywordsShipBob provides fulfillment and logistics services for ecommerce businesses, enabling direct-to-consumer brands to outsource order fulfillment and warehouse operations. The company operates over 50 fulfillment centers globally and serves thousands of ecommerce merchants.
Cdata728 shared keywordsCData provides a centralized data connectivity layer that unifies hundreds of SaaS apps, databases, and on-prem systems behind one relational interface, giving AI agents governed, authenticated, and audited access to live business data via MCP. Its products include a managed MCP platform, change-data-capture replication into warehouses like Snowflake and Databricks, embeddable white-labeled connectivity, a CLI, and a Python SDK for enterprise teams building and scaling production AI.
Buske Logistics633 shared keywordsBuske is a third-party logistics (3PL) provider offering warehousing and logistics services to Fortune 1,000 companies across industries such as food and beverage and automotive manufacturing. The company draws on more than 100 years of experience in the warehousing and logistics sector.

Companies competing with Orderful for the same Google search keywords, organic and paid, via search-intersection analysis.

Legal entities · 1

corporate structure
OrderfulDelaware

In the news

Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Orderful do?
Orderful is an EDI platform that connects businesses to a shared trading-partner network via APIs and web EDI.
Who founded Orderful?
Orderful was founded by Erik Kiser in 2016.
Who are Orderful's investors?
Orderful's investors include Andreessen Horowitz, Elefund, Pathbreaker Ventures, Anorak Ventures, Calm Ventures, Gaingels, Hack VC, Flucas Ventures and 5 more.
How much funding has Orderful raised?
Orderful has disclosed $70.5M raised across 4 of its 5 known rounds.
Where is Orderful headquartered?
Orderful is headquartered in San Francisco, US.