Arrowroot Capital
Growth equityMiami · Growth · 17 people tracked
Also known as ARROWROOT CAPITAL WAREHOUSE
Investment thesis
Arrowroot Capital focuses on investing in leading software companies worldwide, providing flexible growth capital through tailored equity and debt structures. With over a decade of experience, the firm targets untapped opportunities and contributes deep domain expertise, acting as a collaborative partner to management teams from inception through exit. Its mandate supports a wide range of primary and secondary transactions, with typical investments ranging from $10 million to $100 million tailored to company needs. The firm emphasizes creativity in capital solutions, alignment with management teams, and hands-on value creation through its network of industry experts.
Source: firm website, verified Aug 25, 2026.
Team · 17 people
from the firm's website & public directories
What they invest in
from 25 of 31 portfolio companiesEnterprise Software ×20SaaS ×20AI & Machine Learning ×10Marketing Tech ×5Data & Infrastructure ×4Retail Tech ×4Cybersecurity ×3Cloud Computing ×2
HQs:United States×17Australia×1
Who they back
founder profiles across 9 portfolio companiesFounding team size:solo founder×42 founders×43 founders×1
Investments · 31 tracked
founders shown can be your intro pathBy year:2026 · 12025 · 22022 · 12019 · 12017 · 22016 · 12015 · 19 dated
Clickatell provides an AI-powered chat commerce platform for businesses to engage customers and facilitate transactions through messaging channels.
AI & Machine LearningEnterprise SoftwareSaaSRedwood City, US
Pieter Wouter de Villiers(Executive Officer, Director)Pieter de Villiers(Founder)inJohannes van Rensburg(Executive Officer)Rozanne Laraine Chivell(Executive Officer)Glen Gerard Braganza(Executive Officer)Jeppe Dorff Ramlau-Hanse(Executive Officer)
Board seatMatthew J. Safaii· per SEC Form D
Co-investorsDag VenturesFounder CollectiveSequoia Capital
Boston, US
Vijay Basani(Executive Officer, Director)
BoardMichael Tyrell(Director)Matthew Safaii(Director)in
Board seatMatthew J. Safaii· per SEC Form D · $16.7M raise · filed Apr 2017
Ottawa
Michael L. Torto(Executive Officer, Director)Wynard Stassen(Executive Officer)Howard Sutton(Director)Jay Litkey(Executive Officer, Director)Stephen Pollack(Director)Phil Reddon(Director)
Board seatMatthew J. Safaii· per SEC Form D · $1.5M raise · filed Apr 2017
Co-investorsMemento Partners
Scottsdale, US
Ken Ouimet(Executive Officer, Director)Adi Gulati(Executive Officer)Edris Bemanian(Executive Officer, Director)Tim Ouimet(Director)Doug Degn(Director)Christian Hendricks(Director)
Board seatMatthew J. Safaii· per SEC Form D · $3.5M raise · filed Mar 2025
New York, US
Keith Chong(Executive Officer)Graham Jackson(Executive Officer, Director)Darius Paul Coveney(Executive Officer, Director)
BoardAriel Luedi(Director)Clem O'Donnell(Director)inMatthew J Safaii(Director)in
Board seatMatthew J. Safaii· per SEC Form D · $71.8M raise · filed Jun 2026
Serviceaide offers a Digital Service Management (DSM) platform that extends beyond traditional IT service management to support HR, compliance, and operations departments.
AI & Machine LearningEnterprise SoftwareSaaSSanta Clara, US
WAI WONG(CHIEF EXECUTIVE OFFICER, PRESIDENT, DIRECTOR)HON WONG(Director)
BoardKAREEM EL SAWY(Director)YOGESH GUPTA(Director)
Board seatClem O'Donnell· per SEC Form D
Co-investorsMemento Partners
SnapLogic builds an AI-powered enterprise integration platform that automates workflows and data processes across applications.
AI & Machine LearningData & InfrastructureEnterprise SoftwareSan Mateo, US
Gaurav Dhillon(Founder & CEO)inSpencer Punter(Executive Officer)inBrad Stewart(Chief Executive Officer)in
BoardFrank Artale(Director)Scott Kupor(Director)in
Board seatMatthew J. Safaii· per SEC Form D
Co-investorsAndreessen HorowitzCervinEQUIAMFloodgateGolub GrowthSixth Street
San Diego, US
Scott Tilton(Executive Officer, Director)Robert Kraus(Executive Officer)Sam Simkin(Executive Officer)Kimberly Cook(Executive Officer)
BoardMatthew Safaii(Director)inChuck Haling(Director)
Board seatMatthew J. Safaii· per SEC Form D · $30K raise · filed Apr 2019
Agilence operates a partner ecosystem of technology and services providers serving retail, restaurant, and loss prevention sectors.
AI & Machine LearningData & InfrastructureEnterprise SoftwareRetail TechSaaS
Russ Hawkins(Chief Executive Officer)
Co-investorsNumeta Capital
Ayla Networks provides an IoT platform that enables smart home product development and connectivity for global brands, with support for multiple IoT standards and protocols without vendor lock-in.
Cloud ComputingEnterprise SoftwareHardwareIoTSaaSSilicon Valley, US
John Grady(Chief Executive Officer)
Co-investorsAcorn Pacific VenturesCisco InvestmentsSJF VenturesVoyager CapitalCiscoIFC
SilverSky provides managed security services for regulated and audit-driven organizations, including managed security controls (MSSP), 24x7 managed detection and response (MxDR), and security advisory/consulting.
CybersecurityEnterprise SoftwareSaaS
Co-investorsSQN Venture Partners, LLC
Didomi provides consent and preference management software that helps companies handle multi-regulation consent, privacy governance, and user privacy journeys across web, mobile, and CTV.
CybersecurityMarketing TechSaaS
Co-investorsAdelieMarlin Equity Partners
Engage3 provides retail price optimization software that uses data science and predictive modeling to help retailers understand and manage their Price Image and enable personalized pricing.
AI & Machine LearningMarketing TechRetail TechSaaS
Ken OuimetTim Ouimet
Co-investorsWells Fargo AdvisorsMoneta VenturesPereg VenturesThe March Group
FirstUp provides a platform for internal employee communications and workforce engagement in enterprises.
Enterprise SoftwareFuture of WorkHR TechSaaS
Bill Schuh(Chief Executive Officer)Kristin Brennen(Chief Marketing Officer)Cheryl Chavez(Chief Product Officer)Vinod Malhotra(Chief Technology Officer)Sabra Sciolaro(Chief People Officer)Mike Skelly(Chief Financial Officer)
Co-investorsAkkadian VenturesGolub GrowthRembrandt Venture Partners
Flexera provides Flexera One, a technology management platform that gives enterprises visibility and control over AI, SaaS, cloud, software, and hardware spend and assets.
Cloud ComputingEnterprise SoftwareSaaSItasca, US
CHRIS ANDERSEN(Executive Officer)JAMES RYAN(Executive Officer, Director)Mike Jerich(President & CEO)El Lages(Chief People and Culture Officer)Chris Andersen(Chief Financial Officer)Becky Trevino(Chief Product Officer)
Co-investorsKaiser Permanente VenturesNumeta CapitalTA AssociatesMistral Venture PartnersThoma Bravo
Fluent Commerce develops an order management platform that helps retailers and commerce businesses adapt to changing market conditions, manage inventory across channels, and respond to disruptions with speed and flexibility.
E-commerceEnterprise SoftwareRetail TechSaaSSydney, AU
GrahamDariusJamie
Co-investorsFive V CapitalPartners for GrowthPartners for Growth (PFG)Bain Capital
GrowthZone provides membership management and operations software for associations, chambers of commerce, and similar organizations.
AI & Machine LearningEnterprise SoftwareSaaS
Co-investorsLead Edge Capital
HammerTech provides a construction site operations platform with tools to onboard teams, coordinate daily field activities, and document site data for quality and safety.
Construction TechEnterprise SoftwareSaaS
IronConnect is a private dealer-to-dealer network that connects equipment dealers across North America to source and sell equipment and parts.
AgTechB2B MarketplacesMarketplacesSaaS
Leadspace offers a B2B data intelligence platform that unifies first- and third-party buyer data, enriches company and contact profiles, and pushes scored, segmented intelligence into CRMs, marketing automation platforms, data warehouses, and ad channels.
Data & InfrastructureMarketing TechSales Tech
Doug Bewsherin
Co-investorsBattery Ventures
LLR Partners is a private equity firm that invests in and supports technology and services businesses, providing portfolio companies with operational guidance and resources to accelerate growth.
Enterprise SoftwareSector AgnosticPhiladelphia, US
Marlin Equity Partners is a private equity investment firm that acquires and provides growth capital to companies, offering operational and transactional support through its affiliated operations group.
Enterprise SoftwareSaaS
David McGovern(Founder, Chairman, and Chief Executive Officer)Nick Kaiser(Co-Founder and Co-President)
Co-investorsGrowth Street PartnersNorwest Venture Partners
Mednet provides a unified electronic clinical trial platform that enables sponsors, contract research organizations, and life sciences research organizations to design, build, and manage clinical studies.
BiotechDigital HealthEnterprise SoftwareHealthtechMedical DevicesSaaSMinnetonka, US
John 'Rob' Robertson(President and CEO, Co-founder)Dennis Thalhuber(Executive Officer)Alan Sherwood(Executive Officer, Director)John M. Robertson, IV(Executive Officer, Director)John Robertson(President and CEO)
BoardTodd Hysjulien(Director)
mParticle provides a customer data platform that consolidates first-party data across channels to help businesses scale operations.
Data & InfrastructureEnterprise SoftwareMarketing TechNew York, US
Andrew Katz(Executive Officer, Director)inMichael Katz(Executive Officer, Director)inDave Myers(Executive Officer)
Co-investorsBowery CapitalCoelius CapitalEniac VenturesGolden VenturesGolub GrowthHarmony Partners+5 more
Riskonnect provides integrated risk management software and consulting services for enterprises across healthcare, financial services, and other industries, covering areas such as claims management, compliance, business continuity, and ESG reporting.
AI & Machine LearningEnterprise SoftwareInsurTechSaaSChicago, US
Jim Wetekamp(Chief Executive Officer)
Co-investorsLevel EquityTA Associates
Rokt the Rig is a global development program launched in 2023 to identify and train talented female sim racers, culminating in competitive racing opportunities through partnerships with Oracle Red Bull Sim Racing and the FIA-backed British F4 Esports Championship.
AdTechAI & Machine LearningE-commerceMarketing TechSports TechNew York, US
Bruce Buchanan(Founder and CEO)Patrick Connorton(Executive Officer)William Severance(Executive Officer)
BoardPaul Bassat(Director)Thomas Cowan(Director)Katie May(Director)
Co-investorsFive V CapitalSquare Peg CapitalTiger Global Management
Launched a Performance Engine led by Audience Agent.
Sciforma was a Project and Portfolio Management (PPM) software provider that delivered platform solutions for organizations to optimize project execution and resource management across IT, product development, and public sector teams.
Enterprise SoftwareSaaS
Co-investorsNumeta Capital
Tulip provides software for retail sales associates and stores to deliver personalized, omnichannel shopping experiences.
Enterprise SoftwareRetail TechSaaS
Ali Asaria
Co-investorsCommerce VenturesGen CapitalHigh AlphaKleiner PerkinsRadian CapitalBoxGroup+5 more
Unifyr is a partner management platform built with enterprise-grade security and compliance controls, designed to help organizations protect partner data while meeting global regulatory standards including GDPR, CCPA, and PIPEDA.
AI & Machine LearningCybersecurityEnterprise SoftwareSaaSSales Tech
Co-investorsInvestcorp
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Portfolio news
latest coverage across their companiesSnapLogic · en.wikipedia.org · Aug 6, 2026
Didomi · enzuzo.com · Jul 27, 2026
Rokt · tipranks.com · Jul 1, 2026
mParticle · investorshangout.com · Jun 25, 2026
Tulip · trysignalbase.com · Jun 16, 2026
Fluent Commerce · thesaasnews.com · Feb 18, 2026
Flexera · calcalistech.com · Jan 22, 2026
Frequently asked questions
- How many investments has Arrowroot Capital made?
- Arrowroot Capital has 26 tracked investments, 1 of which have exited via acquisition or IPO, including 1 dated in the last 24 months.
- What stage does Arrowroot Capital invest at?
- Arrowroot Capital invests at the Growth stage.
- What is Arrowroot Capital's typical check size?
- Arrowroot Capital typically writes checks of $10M – $100M.
- What sectors does Arrowroot Capital focus on?
- Arrowroot Capital focuses on AI & Machine Learning, Cloud Computing, Cybersecurity, Data & Infrastructure, Enterprise Software, Retail Tech, SaaS.
- Where is Arrowroot Capital located?
- Arrowroot Capital is headquartered in Miami, US.
- Who does Arrowroot Capital co-invest with?
- Arrowroot Capital most often shares deals with Golub Growth, Numeta Capital, Five V Capital, among 41 tracked co-investors.
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