Fundraising Fox
Insignia Capital Group
Private equityWalnut Creek · Growth · 19 people tracked
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Investment thesis
Insignia Capital Group is a growth-oriented private equity firm targeting middle-market companies in the consumer and business services sectors. It proactively focuses on industry sectors where the team has prior experience and that it believes have strong business fundamentals, multiple growth drivers, and limited exposure to recessionary cycles. Insignia partners with company founders and their management teams to drive growth and realize each business's full potential, investing exclusively in founder-led companies. The firm welcomes contact from entrepreneurs, executives, intermediaries, and other private equity professionals seeking investment opportunities that fit its approach.
Source: firm website, verified Sep 29, 2026.
Team · 19 people
from the firm's website & public directories
What they invest in
from 13 of 20 portfolio companiesConsumer ×5AI & Machine Learning ×4E-commerce ×4FoodTech ×4SaaS ×4AdTech ×3Developer Tools ×3Enterprise Software ×3
HQs:United States×7
Investments · 20 tracked
founders shown can be your intro pathBy year:2023 · 12019 · 12 dated
Century Snacks manufactures and distributes seasoned nuts, trail mixes, and candies for the US snack market.
ConsumerFoodTechCalifornia, US
Chocolate Works makes hand-crafted Belgian chocolate and personalized confections sold through retail stores, offering products for corporate gifting, custom creations, birthday parties, and private events.
ConsumerE-commerceFoodTech
Dualboot Partners designs and builds AI-enabled systems for organizations to run, adapt, and grow, combining strategy, design, and engineering through their Aixle operating model.
AI & Machine LearningDeveloper ToolsEnterprise SoftwareSaaS
Ben Gilman(Founder)in
Co-investorsBalance Point Capital Partners
Fueled is a digital services and strategy firm that builds scalable websites, publishing platforms, product experiences, and AI-powered solutions for ambitious brands and institutions.
AI & Machine LearningDeveloper ToolsEnterprise SoftwareSaaS
Justin Livesay(Chief Executive Officer)in
Co-investorsArcher Venture CapitalFoundryLexington PartnersProgress VenturesStructural Capital
Market Performance Group is a commercial services agency that helps consumer brands with strategy and execution across omnichannel and retail channels, using relationships with over 100 retailers to drive in-store and retail sales.
ConsumerE-commerceRetail Tech
Co-investorsSentinel Capital Partners
MediaAlpha uses AI technologies to connect consumers with insurance products.
AdTechAI & Machine LearningInsurTechMarketing TechMarketplacesLos Angeles, US
Steve Yi(Founder)in
Provider of technology-enabled multi-channel marketing solutions for pharma, biotech, and medical device brands.
Mike Anthonyin
NetRush provides e-commerce services for consumer brands selling on retail marketplaces such as Amazon, including retail management, fulfillment, and advertising.
E-commerceLogistics & Supply ChainRetail Tech
New Engen is a digital marketing agency that uses data and analytics to drive brand growth for its clients, offering services across advertising channels and platforms such as Instagram and TikTok.
AdTechMarketing TechSeattle, US
David Atchison(Executive Officer, Director, Promoter)inJustin Hayashi(CEO)in
Co-investorsAugust CapitalNewRoad Capital Partners, LLCTrinity Ventures
On The Border manufactures and sells tortilla chips and dips for consumers, including traditional, flavored, and organic chip varieties alongside salsa products.
ConsumerDirect to ConsumerFoodTech
Oxford Road is a media agency specializing in podcast and audio advertising for brands.
AdTechMarketing TechMedia & Entertainment
Co-investorsSoller Holdings
A meat snack company that sells beef jerky, meat sticks, and smoked sausages, primarily positioned as zero-sugar and protein-focused products for direct-to-consumer retail.
ConsumerDirect to ConsumerE-commerceFoodTechTillamook, US
Tidal Financial Group is an ETF investment technology platform that provides launch, management, trading, and growth services for exchange-traded funds.
Data & InfrastructureFintechSaaSChicago, US
Eric Falkeis(Co-Founder)inMichael Venuto(Co-Founder)inGavin Filmore(Chief Executive Officer)in
Co-investorsFTV Capital
TELUS Digital (formerly WillowTree) provides full-stack digital product design, engineering, and AI transformation services for enterprise clients, including web and mobile app development, experience design, data analytics, and digital marketing.
AI & Machine LearningDeveloper ToolsEnterprise SoftwareSaaS
Co-investorsBoathouse Capital
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Century SnacksTillamook Country SmokerTroohTrooh MediaTrucoWillowTree
Exits · 1
1 acquisitionsWillowtreeappsacq. by TELUS Digital
Portfolio news
latest coverage across their companiesFund performance · per public LP disclosures
as of Sep 2025| Fund | Vintage | Committed | Net IRR | TVPI | DPI |
|---|---|---|---|---|---|
| Insignia Capital Partners (Parallel A)LPs: Los Angeles County Employees Retirement Association | 2013 | — | 24.8% | 2.60x | 2.05x |
Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).
Frequently asked questions
- How many investments has Insignia Capital Group made?
- Insignia Capital Group has 20 tracked investments, 1 of which have exited.
- What stage does Insignia Capital Group invest at?
- Insignia Capital Group invests at the Growth stage.
- What is Insignia Capital Group's typical check size?
- Insignia Capital Group typically writes checks of $20M – $100M.
- What sectors does Insignia Capital Group focus on?
- Insignia Capital Group focuses on Consumer.
- Where is Insignia Capital Group located?
- Insignia Capital Group is headquartered in Walnut Creek, US.
- Does Insignia Capital Group lead rounds?
- Yes, Insignia Capital Group leads investment rounds.
- Who does Insignia Capital Group co-invest with?
- Insignia Capital Group most often shares deals with August Capital, Balance Point Capital Partners, Boathouse Capital, among 6 tracked co-investors.
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