Insignia Capital Group
Private equityWalnut Creek · Growth · 13 people tracked
Investment thesis
Insignia Capital Group is a growth-oriented private equity firm targeting middle-market companies in the consumer and business services sectors. It proactively focuses on industry sectors where the team has prior experience and that it believes have strong business fundamentals, multiple growth drivers, and limited exposure to recessionary cycles. Insignia partners with company founders and their management teams to drive growth and realize each business's full potential, investing exclusively in founder-led companies. The firm welcomes contact from entrepreneurs, executives, intermediaries, and other private equity professionals seeking investment opportunities that fit its approach.
Source: firm website, verified Aug 25, 2026.
Team · 13 people
from the firm's website
What they invest in
from 13 of 20 portfolio companiesConsumer ×5E-commerce ×4AdTech ×3AI & Machine Learning ×3Enterprise Software ×3FoodTech ×3SaaS ×3Marketing Tech ×2
HQs:United States×4
Investments · 20 tracked
founders shown can be your intro pathManufacturer and distributor of snack nuts, trail mixes, and similar snacks.
Century Snacks manufactures snack products including snack nuts, trail mixes, and candy, marketed under brands such as Snak Club.
ConsumerFoodTech
Chocolate Works makes hand-crafted Belgian chocolate and personalized confections sold through retail stores, offering products for corporate gifting, custom creations, birthday parties, and private events.
ConsumerE-commerceFoodTech
Dualboot Partners is a custom software development agency that provides product development, data and analytics, AI/machine learning, security, marketing, and staff augmentation services.
AI & Machine LearningEnterprise SoftwareSaaS
Market Performance Group is a commercial services agency that helps consumer brands with strategy and execution across omnichannel and retail channels, using relationships with over 100 retailers to drive in-store and retail sales.
ConsumerE-commerceRetail Tech
MediaAlpha operates a technology platform and marketplace for customer acquisition in the insurance sector, connecting carriers, independent agents, and advertisers with prospective customers across verticals such as property & casualty, health, Medicare, and life insurance.
AdTechInsurTechMarketplaces
Provider of technology-enabled multi-channel marketing solutions for pharma, biotech, and medical device brands.
NetRush provides e-commerce services for consumer brands selling on retail marketplaces such as Amazon, including retail management, fulfillment, and advertising.
E-commerceLogistics & Supply ChainRetail Tech
New Engen is a digital marketing agency that uses data and analytics to drive brand growth for its clients, offering services across advertising channels and platforms such as Instagram and TikTok.
AdTechMarketing TechSeattle, US
David Atchison(Executive Officer, Director, Promoter)Justin Hayashi(Executive Officer, Director, Promoter)in
BoardGus Tai(Director)
Co-investorsAugust CapitalNewRoad Capital Partners, LLCTrinity Ventures
On The Border makes tortilla chips, salsas, and queso dips using simple ingredients.
ConsumerFoodTech
Oxford Road is a media agency specializing in audio and creator-led advertising, including podcast, radio, digital audio, programmatic audio, and creator-led video, helping brands scale their media investments.
AdTechMarketing TechMedia & Entertainment
Tillamook Country Smoker makes handcrafted beef jerky, meat sticks, and smoked sausages using premium beef and hardwood smoking, sold direct to consumers online.
ConsumerDirect to ConsumerE-commerceTillamook, US
Tidal Financial Group operates a full-service ETF platform that helps asset managers launch, manage, trade, and grow ETFs, including converting managed accounts or mutual funds into ETFs.
FintechSaaS
Gavin Filmore(Chief Executive Officer)
Co-investorsFTV Capital
Manufacturer and distributor of jerky, meat sticks, and meat snack products.
Digital-out-of-home media company connecting brands with Gen Z audiences via a network of 1,000+ US college campuses.
Developer and marketer of tortilla chips, salsa, and queso under the On The Border brand.
Provider of digital strategy, UX design, and app development services for Fortune 500 companies.
AI & Machine LearningEnterprise SoftwareSaaS
Co-investorsBoathouse Capital
Exits · 1
IPOs and acquisitions across the tracked portfolioWillowtreeappsacq. by TELUS Digital
Fund performance · per public LP disclosures
as of Sep 2025| Fund | Vintage | Committed | Net IRR | TVPI | DPI |
|---|---|---|---|---|---|
| Insignia Capital Partners (Parallel A)LPs: Los Angeles County Employees Retirement Association | 2013 | — | 24.8% | 2.60x | 2.05x |
Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).
Frequently asked questions
- How many investments has Insignia Capital Group made?
- Insignia Capital Group has 20 tracked investments, 1 of which have exited via acquisition or IPO.
- What stage does Insignia Capital Group invest at?
- Insignia Capital Group invests at the Growth stage.
- What is Insignia Capital Group's typical check size?
- Insignia Capital Group typically writes checks of $20M – $100M.
- What sectors does Insignia Capital Group focus on?
- Insignia Capital Group focuses on Consumer.
- Where is Insignia Capital Group located?
- Insignia Capital Group is headquartered in Walnut Creek, US.
- Does Insignia Capital Group lead rounds?
- Yes, Insignia Capital Group leads investment rounds.
- Who does Insignia Capital Group co-invest with?
- Insignia Capital Group most often shares deals with August Capital, Boathouse Capital, FTV Capital, among 4 tracked co-investors.
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