Fundraising Fox

New Engen

Seattle, US · Founded 2016 · Delaware corporation · 4 known investors

newengen.com

New Engen is a digital marketing agency that uses data and analytics to drive brand growth for its clients, offering services across advertising channels and platforms such as Instagram and TikTok.

AdTechMarketing Tech

Founders & leadership

New Engen was founded in 2016 by David Atchison.

DA
David AtchisonFounder
JHJustin Hayashi
Justin HayashiinExecutive

Board

GTGus Tai
Gus Tai𝕏Board directorGeneral Partner at Trinity Ventures

Investors · 4

Reported raises · per SEC filings

Form D private placements

$10.6M disclosed across 2 rounds · 2016–2017

$8.1MraisedMay 2017 · 8 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Eric CarlborgDirector
  • Gus TaiDirector
  • Justin HayashiExecutive Officer, Director, Promoter
  • Jean-Guy SpetonPromoter
  • David AtchisonExecutive Officer, Director, Promoter
Offering amount
$8.1M
Amount sold
$8.1M
First sale
May 2017
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$2.5MraisedSep 2016 · 9 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • David AtchisonExecutive Officer, Director, Promoter
  • Justin HayashiExecutive Officer, Director, Promoter
  • Jean-Guy SpetonPromoter
  • Gus TaiDirector
Offering amount
$2.5M
Amount sold
$2.5M
First sale
Aug 2016
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 10

by search overlap
Later211 shared keywordsLater is a platform for influencer marketing, social media management, and creator commerce that helps brands plan content, run campaigns, and track performance alongside creators.
Hootsuite113 shared keywordsHootsuite is a social media management platform that helps organizations manage, analyze, and optimize their social media presence across multiple networks. The company serves businesses of all sizes, from small companies to enterprises, providing tools for social marketing, listening, employee advocacy, and customer service.
Sprout Social101 shared keywordsSprout Social offers a social media management platform with AI, automation, integrations and analytics tools for marketing teams. The product helps teams manage social content, customer interactions, workflows and performance reporting from a single platform.
Ramdam90 shared keywordsRamdam is a managed service that produces performance-driven video ads for paid acquisition, combining a network of 60K+ vetted human creators posting native UGC with AI-generated video assets. It provides creative strategy, creator sourcing, production, and weekly iteration for brands running ads on Meta, TikTok, and other paid channels.
Metricool74 shared keywordsMetricool is a social media management and analytics tool that helps professionals schedule content, measure performance, and manage their presence across social platforms. It serves content creators, marketers, and businesses managing multiple social media accounts.
Clipchamp73 shared keywordsClipchamp is a web-based video editing platform that lets users create videos in the browser with recording tools, templates, and AI editing features, serving creators, educators, and businesses. Founded in Australia in 2014, it was acquired by Microsoft in 2021 and is now part of the Microsoft 365 suite.
Snap73 shared keywordsSnapchat is a mobile app for communicating with friends and family through photos and videos, featuring augmented-reality Lenses, creative sharing tools, and a personalized map for discovering places and content. It is a consumer social and media platform operated by Snap Inc.
Buffer69 shared keywordsBuffer is a social media management platform for scheduling, creating, and publishing content across networks like Instagram, TikTok, LinkedIn, Facebook, and X, with community engagement and analytics tools. It serves creators, small businesses, freelancers, and agencies and includes an AI assistant for content creation.
Vogue68 shared keywordsVogue is a fashion and lifestyle media publication covering celebrity style, runway fashion, beauty, weddings, and wellness through articles, videos, and a print magazine. It serves a general consumer audience interested in fashion and pop culture.
Dash Social67 shared keywordsDash Social provides an AI-powered social media management platform for organic, influencer, and paid marketing, covering planning, publishing, community management, and analytics. It also offers creator discovery and management tools plus social commerce features like UGC galleries and link-in-bio for brands.

Companies competing with New Engen for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does New Engen do?
New Engen is a digital marketing agency that uses data and analytics to drive brand growth for its clients, offering services across advertising channels and platforms such as Instagram and TikTok.
Who founded New Engen?
New Engen was founded by David Atchison in 2016.
Who are New Engen's investors?
New Engen's investors include August Capital, Insignia Capital Group, NewRoad Capital Partners, LLC, Trinity Ventures.
How much funding has New Engen raised?
New Engen has disclosed $10.6M raised across 2 rounds.
Where is New Engen headquartered?
New Engen is headquartered in Seattle, US.