Anansi
12 known investors
Anansi is an insurance-driven delivery platform for last-mile logistics that combines regulated insurance, automated invoice monitoring, and risk insights in one system. It serves e-commerce and logistics businesses, offering retail-price payouts to cover real delivery losses.
Also known as Anansi Technology
Investors · 12
Also in the syndicate · 6
Company profile
researched Aug 2026Anansi (Anansi Technology) is a UK-based insurance technology company focused on the last mile of parcel delivery. It offers courier-agnostic, regulated insurance that covers the full item value of lost and damaged parcels and pays out 100% of valid claims, positioning itself as an alternative to the shipping protection sold by couriers themselves. The platform covers the full insurance chain from sale of cover through to claims handling, with claims made automatically rather than through forms or phone calls and settlements paid directly into the customer's business bank account via open banking.
Alongside insurance, Anansi provides AI-powered invoice monitoring that flags courier overcharges and billing errors, and analytics that identify the sources of delivery losses, such as problem postcodes or specific couriers, to inform SLAs, packaging design and product decisions. The company states these automations cut 60-90% of internal admin associated with invoice checks and claims. Products are sold to two main segments: retailers, where the pitch is recovery of costs from refunds, incorrect invoices and claims; and third-party logistics providers, where Anansi integrates into the fulfilment flow to offer client reimbursement, automation and SLA insights. At an earlier stage the company described its offering as embedded insurance for goods-in-transit, shippers' interest and cargo, and launched a Shopify app in October 2021 to connect ecommerce shipments to its automated goods-in-transit product.
Founding story
Co-founder Megan Bingham Walker encountered the fragmented process of buying shipment insurance while running her own ecommerce business, finding courier handling of missing or damaged parcels outdated and poorly serviced. With co-founder Ana Martins de Carvalho she identified a gap for an end-to-end, easy-to-use insurance platform for ecommerce platforms, retailers, third-party logistics partners and shipping firms, citing that global parcel volumes reached 103bn in 2019 while under 1% of shipments were insured.
Business model
Anansi sells regulated insurance cover for goods in transit, embedded into the workflows of retailers, ecommerce platforms and 3PLs, and complements it with software for automated claims, invoice monitoring and delivery-loss analytics. For 3PLs the product is distributed through the fulfilment flow so that end merchants receive reimbursement on lost and damaged parcels.
Revenue is derived from insurance cover sold to shippers and their partners, with instant cover quotes and full retail value settlements up to £25,000 per the company's stated terms.
Traction
Anansi states it helps retailers and 3PLs track millions of packages a day, and cites customer Cloud9 Fulfilment, whose business development director highlighted the automated claims functionality. The company was ranked 98 in the Startups 100 2023 list and shortlisted for its Ecommerce Award.
Latest developments
The current product set combines courier-agnostic regulated insurance with AI-powered invoice monitoring and delivery-loss analytics for retailers and 3PLs.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as an embedded goods-in-transit insurance provider addressing an underinsured market; the company and its investors cite that under 1% of global parcel shipments in 2019 were insured and, in a later account, that only 10% of goods in transit are insured. Its cover is courier-agnostic, spanning carriers including DHL, Evri, FedEx and UPS.
Operates independently of individual couriers' shipping protection, offers full retail value settlements rather than carrier liability limits, automates claims so customers do not file forms or chase settlements, and adds invoice auditing and loss analytics on top of the insurance product.
Technology
An integrated insurance platform spanning quoting, policy sale and claims handling, with automated claim creation on lost or damaged parcels, payouts made directly to business bank accounts via open banking, AI-powered courier invoice monitoring to detect overcharges and billing errors, and analytics on loss causes by postcode and carrier. Integrations include a Shopify app and third-party logistics APIs.
Go-to-market
Direct sales via booked calls on its website, distribution partnerships across the goods-in-transit value chain including freight forwarders, ecommerce platforms, retailers and 3PLs, and an app on the Shopify marketplace.
Ecommerce retailers, ecommerce platforms, third-party logistics and fulfilment providers, freight forwarders and shipping firms.
Geography
UK-based with stated plans following its seed round to build partnerships across the UK and Europe; cover spans major carriers including DHL, Evri, FedEx and UPS.
History
The company was founded in 2018 by Megan Bingham Walker and Ana Martins de Carvalho. In September 2021 it announced a £1.5m seed round led by Octopus Ventures, followed by the launch of a Shopify app on 28 October 2021. It was shortlisted for the Ecommerce Award and ranked 98th in the Startups 100 2023 index.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsAnansi was included at number 98 in the Startups.co.uk Startups 100 2023 index and shortlisted for the list's Ecommerce Award.
Anansi launched a Shopify app enabling ecommerce businesses to integrate their shipments with its automated goods-in-transit insurance product.
Anansi Technology announced £1.5m in seed funding led by Octopus Ventures, with participation from UNIQA Ventures and angel investors including Evelyn Bourke (ex-Bupa CEO), Andrew Rear (ex-CEO Munich Re Digital Partners), Anthony Stevens (president of Victor Insurance), Richard Turner (president of IUMI) and Chris Adelsbach. Proceeds were earmarked for partnerships across the goods-in-transit value chain in the UK and Europe and for further platform automation including damage, international shipments and fraud detection.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- Anansiwithanansi.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Anansi do?
- Anansi provides embedded, courier-agnostic goods-in-transit insurance and automated claims and invoice checking for retailers and 3PLs.
- Who are Anansi's investors?
- Anansi's investors include Guinness Ventures, InsurTech, Mundi Ventures, Octopus Ventures, Outrun Ventures, Sie Ventures.