Fundraising Fox

PlotBox

Founded 2011 Β· 127 employees on LinkedIn Β· 2 known investors

PlotBox provides a deathcare management platform for cemeteries, crematories, and funeral homes, centralizing functions like plot inventory mapping, deceased records, scheduling, financials, and reporting. It also offers EverAfter, a public-facing digital platform that lets families search cemetery records, locate graves, plan visits, and explore memorials.

Also known as PlotBox Ltd

Investors Β· 2

Funding

SEC filings, press & company announcements

Source: company announcements and press reports β€” follow each round's link for the claim.

Company profile

researched Aug 2026

PlotBox provides a cloud-based deathcare management platform used by cemeteries, crematories and funeral homes to centralise operational, sales and financial functions in a single system. Core modules cover cemetery mapping and plot inventory, work orders, deceased record management, memorial management, document management and Vertica Mapping, which provides 360-degree views of mausolea and columbaria with real-time inventory availability. Operational modules include CRM, scheduling for cremations, burials and services across multiple locations, a Funeral Director Portal, health-and-safety risk assessment, contract and sales tools, and an AI Obituary Assistant that drafts obituaries from prompts.

Financial functionality covers invoicing, payments, receipts and trust fund management, an integrated payments product called PlotBox Pay, and customisable reporting. The contract module gives sales teams access to live inventory data, maps and records, price list management, payment plans, customised templates, pre-need revenue reporting and online payment processing, with electronic signature support via Docusign. Cemetery mapping is built on high-resolution drone imagery to create georectified digital maps, with a verification process that checks coordinates, photographs memorials and flags discrepancies as a data audit.

Alongside the operator-facing platform, PlotBox offers EverAfter, a public-facing digital platform through which families and communities can search cemetery records, use high-resolution maps with walk-to-grave directions, plan visits and memorials, purchase flowers, contact cemetery sales teams and explore local history and memorials.

Founding story

PlotBox was founded by husband-and-wife co-founders Sean and Leona McAllister. According to the company, the business began with a request from a local parish for a cemetery map, which led to the combination of deathcare management software with georectified mapping. Sean McAllister, a Construction Engineering and Management graduate and member of the Royal Institution of Chartered Surveyors, had previously built a surveying business using advanced technology, which underpins the company's mapping approach; Leona McAllister holds a Business Studies degree from the University of Ulster with a background in auditing and governance.

Business model

PlotBox sells a cloud-based, module-based software platform to deathcare operators, with modules spanning cemetery, crematory and funeral home management, operations, sales and finance. Commercial engagement starts with a discovery or consultation call arranged through the website. An integrated payments product, PlotBox Pay, handles transactions within the platform, and a consumer-facing EverAfter platform supports e-commerce such as flower purchases and memorial planning.

Software-as-a-service platform sold to cemeteries, crematories and funeral homes; the sources describe module-based software delivery and an embedded payments product (PlotBox Pay) but do not state pricing.

Traction

PlotBox reports more than 130 employees globally and cites named customers across religious, municipal and private operators, including the Archdiocese of San Francisco, Woodlawn Memorial Park, Oregon Metro, Heartwood Preserve, the City of Durham, Wirral Council and Lisburn and Castlereagh City Council. It publishes customer success stories, references review-site ratings for ease of use, holds Great Place to Work certification for two consecutive years, and has secured investment from Serent Capital to fund further expansion.

Latest developments

In April 2025, press coverage reported that PlotBox had secured an investment from Serent Capital, with the amount undisclosed, intended to accelerate expansion across North America, the UK, Ireland and Asia-Pacific. The leadership team has been expanded with senior US-based hires including Mara Schein as Executive Vice President of Growth (previously a Vice President at Serent Capital), Lily Engle as VP of Operations (previously Senior Vice President, Implementation Services at VTS) and Deena Timmons as Head of E-Commerce. Recent product additions include an AI Obituary Assistant, PlotBox Pay and the EverAfter community platform.

β–ΈFull profile β€” market position, technology, go-to-market, geography, history

Market position

PlotBox positions itself as a deathcare management platform serving cemeteries, crematories and funeral homes across North America, the UK, Ireland and Asia-Pacific, and is described in press coverage as a pioneering cloud-based provider in the sector. It cites review-site recognition for ease of use and reference customers including the Archdiocese of San Francisco, Woodlawn Memorial Park, Oregon Metro, Heartwood Preserve, the City of Durham, Lisburn and Castlereagh City Council and Wirral Council.

PlotBox couples management software with drone-based georectified mapping and a data verification audit, rather than records software alone, giving operators real-time plot inventory visibility. Additional differentiators cited include Vertica Mapping for 360-degree mausoleum and columbaria views, a 24/7 Funeral Director Portal that removes phone and paper booking, an AI Obituary Assistant, embedded payments, and the consumer-facing EverAfter platform connecting families to cemetery records and maps.

Technology

The platform combines deathcare management software with georectified mapping. High-resolution drone imagery is used to build digital cemetery maps with real-time inventory status, colour heat maps of plot status and a point-by-point verification process covering coordinates, memorial photography and discrepancy flagging. Vertica Mapping delivers immersive 360-degree views of mausolea and columbaria. The system is cloud-based and accessible on any device, includes document scanning and storage, an activity log providing a full audit history per record, an AI Obituary Assistant, and integrations including Docusign eSignature.

Go-to-market

Direct sales supported by regional leadership, including a VP Sales for North America and a General Manager for APAC. Marketing is inbound-led through the website via consultation and discovery-call requests, product overview pages, customer success stories, reviews and educational content. PlotBox also participates in industry association membership, speaks at deathcare conferences, and pursues channel relationships such as becoming a Preferred Partner of Selected Independent Funeral Homes.

Cemeteries, crematories, funeral homes and their sales, grounds and administrative teams, including municipal and council-run cemeteries, religious cemetery organisations such as archdioceses, memorial parks and conservation burial grounds. Funeral directors are served through a dedicated portal, and families and communities through the EverAfter platform.

Geography

Headquartered in Ballymena, Northern Ireland, with operations and target markets spanning North America, the UK, Ireland and the Asia-Pacific region. Leadership includes a VP Sales for North America and a General Manager for APAC, and the website serves region-specific pages including the USA and UK.

History

Founded by Sean and Leona McAllister, PlotBox grew from an initial cemetery mapping request into an international deathcare software provider with more than 130 employees globally. Ryan Lynch, now Head of Product, joined in 2015. The company has expanded its module set over time, including the Funeral Director Portal deployed with UK councils (Wirral Council in 2022 and Lisburn and Castlereagh City Council in 2022), became a Preferred Partner of Selected Independent Funeral Homes in June 2023, and won a place on the Propel program. It has been certified as a Great Place to Work for two consecutive years, and in April 2025 press coverage reported an investment from Serent Capital to support expansion in North America, the UK, Ireland and Asia-Pacific.

Compiled by commissioned research from 8 cited public sources β€” announcements, filings, and press listed under research sources below.

Key figures

latest reported
EmployeesJan 2025130 employees
HeadcountAug 2026127

Company-reported or press-reported figures, each dated to when it was claimed β€” not independently audited.

Timeline Β· 7

launches, deals, and filings
Apr 2025
PlotBox secures undisclosed investment from Serent Capital

Press coverage reported that PlotBox, based in Ballymena, Northern Ireland, secured an investment of undisclosed size from Serent Capital to accelerate expansion into North America, the UK, Ireland and the Asia-Pacific region.

source β†—

Jan 2025
Great Place to Work certification for second consecutive year

PlotBox states it is Great Place to Work certified for the second consecutive year.

source β†—

Jan 2025
Senior leadership appointments in growth, operations and e-commerce

PlotBox's leadership page lists Mara Schein as Executive Vice President of Growth (formerly Vice President at Serent Capital), Lily Engle as VP of Operations (most recently Senior Vice President, Implementation Services at VTS) and Deena Timmons as Head of E-Commerce.

source β†—

Jan 2024
Winner of the Propel program

Company video describes PlotBox winning the Propel program as part of its growth from a local cemetery mapping request to an international business.

source β†—

Jun 2023
PlotBox becomes Selected Independent Funeral Homes Preferred Partner

PlotBox announced a partnership with Selected Independent Funeral Homes as a Preferred Partner, offering support to funeral home and cemetery operators.

source β†—

Nov 2022
Funeral Director Portal deployed with Lisburn and Castlereagh City Council

A customer success story describes the PlotBox Funeral Director Portal helping Lisburn and Castlereagh City Council deliver a more efficient, direct service.

source β†—

Apr 2022
Funeral Director Portal implemented by Wirral Council

Funeral directors describe how the PlotBox Funeral Director Portal transformed customer service after implementation by Wirral Council.

source β†—

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

β–ΈResearch sources Β· 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does PlotBox do?
PlotBox is a cloud-based deathcare management platform for cemeteries, crematories and funeral homes.
Who are PlotBox's investors?
PlotBox's investors include Clarendon Fund Managers Ltd., Guinness Ventures.